Why you should STOP sending Loom videos in your cold emails (DO THIS INSTEAD)

Summary

This video argues against the use of Loom videos in cold outbound strategies, suggesting they've become too common and ineffective. The speaker recommends offering 'obviously valuable' incentives, like 5K free leads, to stand out in a saturated market. They share a personal success story using this approach in their cold email marketing agency, emphasizing the importance of providing tangible value to secure clients in an increasingly competitive landscape.

Takeaways

• 🔄 The Loom video strategy for cold outreach is becoming less effective due to overuse and saturation in the market.
• 📈 To stand out in cold email campaigns, it's necessary to adapt and offer real, tangible, and obviously valuable propositions instead of just free calls or videos.
• 📝 The speaker suggests that positioning sales calls as consulting or audits is not as impactful as offering something with clear market value, like a 'block of gold'.
• 💰 An 'obviously valuable' offer is something that is actively bought and sold at a known price, and its worth is widely recognized and agreed upon.
• 📊 The speaker's own cold email marketing agency uses the strategy of offering 5,000 free leads to prospects as a high-value proposition to secure discovery calls.
• 🚫 The offer of 5,000 free leads is not provided to everyone; it's contingent upon a qualified discovery call and meeting specific criteria.
• 🤝 The strategy aims to build trust and reciprocity by first providing high-value leads, which can then lead to the prospect being more open to the agency's services.
• ❌ The saturation of Loom videos has led to a decrease in their perceived value, as they are no longer seen as unique or special offers.
• 💡 The importance of risk-taking in business is highlighted, acknowledging that not all leads will convert but the potential for higher quality leads is worth the investment.
• 🛠 The speaker mentions the Lead Academy, a paid community offering support and resources for improving cold email strategies and lead generation.
• 📈 The video concludes with a call to action for viewers to like, subscribe, and consider joining the Lead Academy for further insights and community support.

Q & A

What is the main argument of the video regarding Loom videos in cold outbound strategies?

The main argument is that Loom videos, once a unique and effective strategy in cold outbound, have become too saturated and are no longer as impactful as they used to be.

Why does the video suggest that offering Loom videos is counterintuitive now?

Offering Loom videos is counterintuitive because it has become a common practice, and thus, it no longer stands out in potential clients' inboxes.

What does the speaker believe is starting to get phased out in the cold email space?

The speaker believes that the Loom strategy is starting to get phased out due to its overuse and lack of differentiation.

What is the new strategy suggested in the video to replace Loom videos?

The new strategy suggested is to provide real, tangible, and obviously valuable offers that are actively bought and sold at a certain price.

What is an 'obviously valuable offer' according to the video?

An 'obviously valuable offer' is one that is actively bought and sold at a certain price and is widely recognized as having that much value.

Why is the idea of positioning sales calls as consulting calls not effective on its own?

Positioning sales calls as consulting calls is not effective on its own because it does not provide an 'obvious value' that potential clients can immediately recognize and appreciate.

What is an example of an 'obviously valuable offer' mentioned in the video?

An example given is offering a block of gold, which is universally recognized as having value and is actively traded.

How does the speaker's agency approach the saturation of the Loom strategy in their industry?

The speaker's agency approaches the saturation by offering 5K free leads, which is a high-value proposition that stands out and requires a discovery call to qualify the prospect.

What is the purpose of the discovery call in the context of the agency's strategy?

The purpose of the discovery call is to qualify the prospect and ensure they fit the agency's criteria before providing the promised 5K free leads.

What is the potential risk in the agency's strategy of offering 5K free leads?

The potential risk is that the agency may spend time and money generating leads for a prospect who ultimately does not convert into a client.

What is the 'Lead Academy' mentioned in the video and what does it offer?

Lead Academy is a paid community that offers help with scripts, angles, deliverability, and various aspects of cold email marketing, including coaching calls and access to the creators.

Outlines

00:00

📹 The Decline of Loom Videos in Cold Outreach

The speaker argues against the use of Loom videos in cold email campaigns, suggesting that this strategy has become less effective due to overuse and saturation in the market. Initially, Loom videos were a unique way to stand out by offering free value, but as more people adopted the method, it lost its novelty. The speaker emphasizes the need to adapt and find new ways to engage potential clients, moving beyond the Loom approach to something more valuable and tangible.

05:02

🔑 Providing Real Value in Cold Outreach

The speaker introduces the concept of offering 'obviously valuable' items to stand out in cold email campaigns. They define this as something actively bought and sold at a known price, using the analogy of a block of gold. The speaker shares a personal strategy used by their agency, offering 5,000 free leads to prospects as a high-value, tangible offer. This approach is designed to capture attention and lead to a discovery call, where the agency can further qualify the prospect and potentially secure a client. The speaker contrasts this with the common practice of offering free consultations, which they argue do not provide 'obvious value'.

10:02

🚀 Risk and Reward in Lead Generation

The speaker discusses the risks involved in providing high-value leads to prospects, acknowledging that not all leads will convert into clients. They compare this to the inherent risks of business and suggest that to achieve better results, one must be willing to take calculated risks. The speaker also mentions their paid community, Lead Academy, which offers support and resources for improving cold email strategies, including script writing, lead generation, and sales tactics. They conclude by encouraging viewers to subscribe and like the video if they found it helpful.

Keywords

💡Loom videos

Loom videos refer to short, automated video messages created using the Loom platform. In the context of the video, they were initially used as a unique selling proposition in cold emails to stand out from competitors. However, the video suggests that the strategy has become saturated and is no longer as effective due to overuse in industries like SaaS, Ecom, and agencies.

💡Cold outbound

Cold outbound is a marketing strategy that involves reaching out to potential customers who have not previously engaged with your business. The video discusses how the landscape of cold outbound, including cold emails and direct messages, is constantly evolving and requires adaptation to remain effective.

💡Adaptation

Adaptation in this video refers to the necessity for marketers to change their strategies in response to the evolving preferences and behaviors of potential customers. The script emphasizes that failure to adapt in cold email and outbound strategies can lead to being 'phased out' or becoming obsolete.

💡Discovery call

A discovery call is a qualifying conversation between a salesperson and a potential customer to understand their needs and determine if there is a good fit for the product or service being offered. The video uses the discovery call as a means to assess whether a prospect is worth providing a high-value offer, such as 5K free leads.

💡Lead generation

Lead generation is the process of identifying and cultivating potential customer interest in a product or service. The video discusses a strategy where a lead generation agency offers 5K free leads to prospects as a high-value proposition to stand out in the market.

💡Tangible value

Tangible value refers to the concrete benefits or advantages that can be clearly perceived and measured. The video argues that to stand out in the crowded market of cold outreach, marketers need to provide offers with tangible value that prospects can immediately recognize and appreciate, such as free leads.

💡SaaS

SaaS stands for Software as a Service, a distribution model in which software is accessed over the internet rather than installed locally. The video mentions SaaS as one of the industries where the Loom video strategy has become saturated and is no longer effective.

💡Ecom

Ecom is short for e-commerce, which involves buying and selling goods or services using the internet, as well as the transfer of money and data to execute these transactions. The script points out that e-commerce is another industry where the Loom video strategy is no longer unique or effective.

💡Reciprocity

Reciprocity is the concept of exchanging things with others for mutual benefit, often implying good for good. In the video, it is mentioned as a psychological principle that can be leveraged when providing high-value offers, suggesting that prospects are more likely to engage further with a service after receiving a valuable offer.

💡Lead Academy

Lead Academy is a paid community mentioned in the video, which provides resources, coaching, and support for individuals looking to improve their lead generation and cold email strategies. It is used as an example of a community that can help adapt and stay ahead in the competitive landscape of cold outbound marketing.

Highlights

The video discusses the diminishing effectiveness of using Loom videos in cold outreach strategies.

Cold email and outreach methods are constantly evolving, necessitating adaptation to avoid becoming outdated.

The Loom strategy, once effective, is now becoming saturated and less impactful in industries like SaaS, Ecom, and agencies.

The video suggests moving beyond Loom videos to provide real, tangible value to stand out in cold outreach.

The concept of 'obviously valuable' offers is introduced, which are actively bought and sold at a known price.

The speaker emphasizes the importance of offering something of clear and recognized value, rather than perceived value.

An example of an 'obviously valuable' offer is provided: offering 5K free leads to potential prospects.

The cost-effectiveness of providing 5K leads is discussed, highlighting the agency's ability to source leads at a fraction of the cost to the general public.

The strategy of offering value only to qualified prospects through a discovery call is explained.

The video outlines a process where providing tangible value can lead to solving a new problem for the prospect, creating a natural segue to a business solution.

The importance of reciprocity in business relationships is mentioned, suggesting that providing value can lead to trust and further business.

The video argues that providing real value is more effective than Loom videos, which have become too common.

The risks of providing value upfront, such as not securing a sale, are acknowledged as part of doing business.

The speaker discusses the potential for increased lead acquisition costs and the associated benefits of higher intent leads.

A paid community, Lead Academy, is mentioned as a resource for learning more about creating effective offers and strategies.

Lead Academy is described as offering support in various aspects of lead generation, including coaching calls and access to experts.

The video concludes with an invitation to join Lead Academy for a comprehensive program on lead generation.

A call to action for likes and subscriptions is made, emphasizing the channel's growth and appreciation for the audience.

Transcripts

hello ladies and gentlemen in this video

I'm going to be telling you about why

you should stop pitching Loom videos in

your cold outbound okay now let's just

get right into it now this is pretty

counterintuitive to what everybody is

saying in the cold email World matter of

fact it's actually counterintuitive to

what I've said in the past videos that

I've made but again things change in the

space um cold email and cold outbound

like in general it's not just cold email

it's cold DMS as well uh it's constantly

changing right you have to keep adapting

and if you don't adapt then you're just

going to simply just get phased out

right this is one of those things that I

believe is starting to get phased out

and that Loom strategy is not really

going to be as effective as it used to

be okay now let's talk about why that is

now if you know anything about cold

email you know a lot of people recommend

you send out looms SL doents to your

potential prospects right now the idea

is if everyone else is pitching a call

and you're pitching free value then by

default you're going to stand out and

you're going to be the one that people

book calls with okay now back when the

lube method was just starting to become

a thing and I I believe it was

popularized by Christian boner the one

of the client Ascension guys um it was

actually a pretty good strategy like it

was a solid way of doing things and it

most certainly had a use case right now

the thing is that now things are

different and a lot more people have

started using that strategy and they've

kind of started to almost saturate it in

a way okay now everyone would offer to

schedule a call and you would offer to

schedule a loom and when you used to do

that people would be like oh you know

this guy's not offering to sell me he

wants to just help me right and it would

work now the problem is that now

everyone is offering a loom and

especially if you're in if you're in an

industry like SAS or Ecom or agencies

you are 100% speaking not standing out

in anyone's inbox if you are offering

any sort of loom video or document

you're just not okay those Industries

are way too V way too saturated with

that strategy now every person doing

cold email is 100% speaking going to be

pitching you some sort of free value

okay now this puts us in an interesting

position Loom videos have in a way

become the new book of call right

everybody and their mothers are doing it

and if you want to stand out and get

results you're going to have to take the

L method treat that as asking for a call

and go up a notch and from there do

something else which is going to get

people interested okay now you're going

to have to provide real value and let's

talk about what that means now the time

of being unique by just sending over

videos is completely over you need to

create real tangible and obviously

valueable Val offers and obviously

valuable is the most important part

there I'm going to highlight it we're

going to talk about what exactly

obviously valuable means now an

obviously valuable offer is the type of

offer that is actively bought and sold

at a certain price and everybody knows

it's worth that much money for example

right A lot of people they position

their sales calls as Consulting calls or

audits or checkups stuff like that and

the idea is that if you position your

sales call like that it's almost like

the person comes is getting help from

you now there's nothing wrong with that

that's a doctor's frame right I would I

would recommend everybody does that but

if you're doing outbound to code

prospects that's not going to work on

its own now what a lot of people used to

do is they would say that oh an hour of

my time is where $500 so our 1hour

consulant call is worth $500 so I'm

giving you $500 worth of value now that

is not obvious value you can value your

time at whatever you want to Value it at

right you can value time at a dollar an

hour you can value it at a million an

hour it doesn't matter right you your

time is actually only worth but people

are actively willing to pay for it not

what you are valuing it at right so that

is not obvious value now on the other

hand imagine you have a solid block of

gold that is obviously valuable right

there is not a Time on Earth where you

can't sell gold or exchange it for

something useful okay and people 100%

accumulatively agree that gold has value

that is an obviously valuable offer

right if I sent you an email offering

you a block of gold you're saying yes

right no matter who you are now that's

the type of offer that you need to be

making in order to stand out in

someone's inbox okay now for example

obviously for those of you who watch my

own videos you guys know I own borks

that right we are a cold email marketing

agency or cold outbound agency uh but we

specialize in cold email and we

obviously work on a paper qualified call

basis and we do cold email for ourselves

in order to get clients now I'm going to

show you guys an angle that we use

actively right now that's doing amazing

and you can kind of understand what I

mean by making an obviously valuable

offer okay now when we first approach a

prospect we often use an angle like hey

first name spotted you guys on clutch

just thought I'd reach out would you be

interested in 5K free leads of your ICP

now if you guys think this email is is

very short it is that's kind of like the

new wave that we've been or the new

thing that we've been doing we've been

sending out very short emails very to

Theo emails and it's been going great

right if you're in lead Academy then you

know you'll know about that we shared a

lot of scripts in there and um that's

what we have like the best results with

right now okay this isn't the exact

script we're running because obviously

that's only for lead Academy students

but um this is like along the lines of

what it looks like now we offer a

potential Prof Prospect 5K free leads

for absolutely nothing in return now

obviously we have access to all sorts of

different scrapers tools and ways to get

leads that are far far cheaper than the

general public right obviously when

you're an agency and you do this stuff

all day long right you're going to find

ways to do these things cheaper now for

us 5K leads costs

$15 okay that's nothing now 5K leads for

a normal person would be hundreds if not

thousands of dollars worth of value if

you try to use Apollo it'll be cheaper

if you try to use seamless forget about

it you're going to be spending at least

a couple thousand dollars right Zoom

info like not even going to talk about

that right all those other platforms are

going to be so ridiculously expensive

that is just not going to make sense

right and when we offer that they're

obviously going to pay attention cuz

they know what that's worth they might

not they might not know how to do it but

they definitely know 5,000 leads is

worth a lot of money okay now meaning

these leads aren't just supposedly

valuable they are definitely valuable

right any good B2B business owner is

going to know that you can buy leads

online right that's not a surprise you

can buy data like any any good business

person will know this they might not

know what platform to use or whatever

but they definitely know that it's worth

money now a person will obviously

respond to an offer like that since it's

very high value and it's not just high

value but it's obvious value right like

they know for a fact it's worth that and

when you tell them something along the

lines of hey in order for me to build a

quality list for you we're going to have

to have a call together to figure out

who exactly is on your

ICP boom that's your Discovery call and

a lot of the time when I tell people

about this strategy you know they think

that I'm talking about sending 5K leads

to every single person

who says yes or every single person who

send an email to this is not the case

you're only going to actually follow

through with the value if the person

comes to a discovery call with you and

is super qualified meaning they have to

fit your criteria meaning there is not a

single situation here where you're going

to build a lead list or provide any free

value for someone who isn't qualified

okay now that's your Discovery call

you're going to ask all the questions

you need to ask and if that Prospect is

qualified you build them lead list if

they if they're not then you don't

okay now once you know a prospect that's

qualified you can build a list for them

but of course what good is 5,000 leads

if you can't get in contact with them

automatically now if only you knew

someone that did cold email on a paper

qualified call basis right and surprised

that's someone is us right we've just

given them a product which has resulted

in a new problem in their business we

solved their problem of not having leads

and now they have the problem of not

being able to get in contact with those

leads and boom a solution right away and

if you did go the first time meaning you

actually provide a good value right

they're going to assume that what you're

offering to them now is also going to be

good you have the you have like the

concept of reciprocity working on your

side okay and boom just like that you

just secured a client for yourself and

that's the concept of providing real

tangible value and the more real and

tangible that you can make it the better

results that you'll get okay and this is

the type of stuff that's going to

actually set you apart offering a loom

video is just not going to work anymore

like just straight up it's just not

going to work anymore okay and at one

point this is going to get saturated and

at one point we're going to have to

provide even more value and it's just a

it's just a game of Market

sophistication that's all it is okay now

the situation I just ran through would

absolutely never unequivocally happen

with a loom video that is just not going

to happen it's simply too saturated and

people are just not going to be excited

to get a free video or free value as

they used to be cuz they've been

mentally conditioned over years that

it's not that valuable because they keep

getting the same request right the whole

idea of value is that you can only get

it from certain places valuable right

it's it's a limited quantity but when

they get 5,000 emails a day offering

them the same exact Gloom video it's

obviously not valuable okay now okay

some of you will be thinking well what

if we have to spend money and build a

lead list but then they don't buy

welcome to

business you take risks sometimes it

works sometimes it doesn't I've had this

conversation with my personal clients so

many times before I've had this

conversation with with people that have

got coaching for me from people in lead

Academy um yeah it's very possible that

you're going to provide value for free

and you're going to spend time and money

trying to close this lead and they're

simply going to not close that is simply

how business works and if you want to

have the better results you're going to

have to risk a little bit more money a

little bit more time that's all it comes

down to right now if you can't afford to

increase your lead acquisition cost by

$15 and result in 10x higher intent

leads this video probably isn't for you

in the first place okay now this offer

is specifically for our lead generation

agency BS but we have similar offers

just like this one for e-commerce SAS

and the dozens of other industries that

we work with because obviously you know

like we work on a paper qualified call

basis meaning the more calls we book The

more money we get paid meaning it's in

our best interest to make sure that

we're making the most out of leads so we

make offers like this for

everybody but anyways if you want to

learn more about offers and creating

angles just like this I actually do have

a paid Community I'm going to give it a

quick plug just because I make these

videos for completely free so I'm going

to plug my thing real quick lead Academy

it's 49 bucks a month uh it's not

anything crazy there's no commitment

it's 49 bucks a month comes with weekly

calls access to me and Tyler you get

help with your scripts angles you get

help your deliverability anything you

want to talk about cold email weekly CBE

coaching calls sales calls or onboarding

calls offer creation help with cold

email cinal deliverability response

handling you get help with landing page

vsls legal contracts script writing uh

you know lead scraping we have like four

different custom scrapers in there you

can scrape crunch Bas get lodka you can

scrape so many different platforms you

know we're going to teach you how to

create effective sales assets get on

social media generate you know Mass

personalization campaigns we're going to

teach you how to make useful Sops you

are basically getting a complete program

of where you can learn lead generation

and it comes with eight hours plus of

content by the way of like literal lead

generation content which is even better

than these free videos cuz I can't share

everything and you're getting all of

that for 49 bucks a month so if that is

something you're interested in take a

look if not then I totally understand no

hard feelings but if you did enjoy the

video please like And subscribe this is

a small Channel we're still under like a

th000 subscribers so I honestly notice

every single person but with that being

said thank you guys for watching bye-bye