How Entrepreneurs Can Unlock Their Full Potential | Jay Bailey | TED

TED
20 Aug 202414:01

Summary

TLDRThe speaker shares a transformative life lesson about the power of belief and the importance of recognizing one's potential. Growing up, he was influenced by his environment and the entrepreneurial spirit of his barber, which led him to understand the value of ownership and business. This realization fueled his journey to establish the Russell Center, an initiative aimed at empowering underrepresented entrepreneurs, fostering a sense of belonging, and promoting economic mobility. The center's impact has been significant, supporting hundreds of entrepreneurs, creating jobs, and generating substantial economic value.

Takeaways

  • 🚀 The speaker introduces a new definition of hell, where people are shown all the missed opportunities due to lack of belief in themselves.
  • 🌟 Beliefs are shaped by our experiences, environment, inferences, or by accepting what others tell us as truth.
  • 👦 The speaker shares personal stories from childhood, illustrating an enterprising spirit and early understanding of entrepreneurship.
  • 🏎️ A pivotal moment in the speaker's life was when they learned about the concept of ownership and entrepreneurship from a barber, which changed their life trajectory.
  • 💡 The speaker emphasizes the power of the word 'entrepreneur' and how it gave them a sense of identity and direction.
  • 🌱 The speaker believes that the difference between success and failure is often due to access, opportunity, and exposure.
  • 🌐 The speaker discusses the innovative capabilities of individuals from challenging backgrounds, highlighting their resilience and problem-solving skills.
  • 🏛️ The speaker is leading the HJ Russell Innovation Center, which aims to create a safe space for black entrepreneurs to grow and develop their businesses.
  • 🔄 The center disrupts the traditional incubator model by focusing on belonging, self-esteem, and self-confidence, as well as addressing the mental health aspects of entrepreneurship.
  • 📈 In just four years, the center has supported hundreds of entrepreneurs, created thousands of jobs, and generated millions in economic value.
  • 💪 The speaker encourages the audience to embrace their authentic selves and to find the power within that is often hidden due to societal pressures and expectations.

Q & A

  • What is the new definition of hell presented in the script?

    -The new definition of hell is a place where God shows us everything that was possible in our lives if only we had believed in ourselves and taken action.

  • What does the speaker believe are the roots of our biggest regrets?

    -The speaker believes that our biggest regrets are rooted in our inactions, the things we did not do or even try, usually due to a lack of belief in ourselves.

  • How are beliefs generally formed according to the script?

    -Beliefs are generally formed by our experiences, environment, inferences, deductions, or by accepting what other people tell us to be true.

  • What was the speaker's experience as a child that influenced his understanding of entrepreneurship?

    -The speaker's experience as a child involved being enterprising, such as making and selling popsicles and charging people to fight in his backyard. His understanding of entrepreneurship was significantly influenced by a conversation with his barber, who owned multiple barber shops.

  • What was the turning point for the speaker when he learned about entrepreneurship?

    -The turning point was when the speaker's barber explained how he owned his business and multiple shops, which made the speaker realize the power of ownership and entrepreneurship.

  • What is the speaker's view on the difference between the north and south sides of the tracks in terms of innovation?

    -The speaker believes that the only difference is access, opportunity, and exposure, suggesting that people on the south side are just as innovative but lack the same chances to succeed.

  • How does the speaker describe the innovative capabilities of a single mother with limited resources?

    -The speaker describes a single mother as highly innovative, problem-solving, gritty, determined, and resilient, able to make do with very limited resources and still provide for her family.

  • What does the speaker admire about the individuals he grew up around, even if they made different life choices?

    -The speaker admires their understanding of business concepts such as import/export, wholesale/retail, supply/demand, customer retention, customer support, and loss prevention, even if they applied these skills in illicit ways.

  • What is the mission of the HJ Russell Innovation Center for Entrepreneurs?

    -The mission is to create a safe space that fosters belonging, self-esteem, self-confidence, and belief in entrepreneurs, focusing on the whole person and addressing both their business and wellness needs.

  • What impact has the HJ Russell Innovation Center had on the community in terms of economic value?

    -In just four years, the center has supported 360 entrepreneurs full-time, creating 1,500 new jobs and generating over $450 million of new economic value in the community.

  • What message does the speaker convey about the importance of authenticity and self-belief?

    -The speaker emphasizes the importance of being authentic, believing in oneself, and introducing oneself to one's best self, as the world suffers without the full participation of our true selves.

Outlines

00:00

🚀 The Power of Belief and Entrepreneurship

The speaker introduces a new perspective on regret and potential, suggesting that our biggest regrets stem from inactions due to self-doubt. He shares personal anecdotes from childhood that highlight his entrepreneurial spirit and a pivotal moment when he learned the term 'entrepreneur' from his barber, who owned multiple businesses. This encounter sparked a realization that led to the speaker's own journey as a successful entrepreneur and his mission to empower others, particularly within the black community, by fostering a sense of belonging and self-belief.

05:01

🌟 The Impact of Ownership and Belonging

This paragraph delves into the transformative effect that understanding ownership and belonging had on the speaker's life. He emphasizes the importance of creating environments where individuals, especially those from underrepresented communities, can thrive. The speaker discusses his role in leading the HJ Russell Innovation Center, which aims to disrupt traditional incubator models by providing a supportive space for black entrepreneurs. The center focuses on holistic development, including mental wellness, and has already had a significant economic impact by creating jobs and generating new wealth within the community.

10:04

🛡️ Breaking Barriers and Embracing Authenticity

The final paragraph addresses the challenges faced by black, brown, and female entrepreneurs who are often told they must be exceptional to compete with their peers. The speaker encourages the audience to shed the masks and armor they wear to fit in and to embrace their authentic selves. He shares the story of building their own spaces when there were no seats for them and the importance of planting seeds of success. The speech concludes with an invitation for everyone to meet their best selves and contribute their full potential to the world, which is currently suffering from the lack of authenticity and brilliance that is often hidden.

Mindmap

Keywords

💡Belief

Belief is a conviction or acceptance that something exists or is true, especially one without proof. In the video, belief is central to the theme of personal empowerment and overcoming limitations. The speaker suggests that our biggest regrets stem from inactions due to a lack of belief in ourselves. For example, the speaker mentions 'beliefs are generally formed by...our own deductions or by accepting what other people tell us to be true,' highlighting how beliefs can shape our actions and potential.

💡Entrepreneur

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The term is pivotal in the narrative as the speaker recounts a transformative moment when he learned the meaning of 'entrepreneur' and how it resonated with his innate abilities. The barber's explanation 'I am an entrepreneur...' was a turning point that gave the speaker a sense of identity and direction in life.

💡Ownership

Ownership refers to having something or having control over something. The concept is highlighted in the video as a powerful tool for change. The speaker's realization of the barber's ownership of his business was a key moment that influenced his understanding of wealth creation and self-determination. The barber's statement 'I own this business...' exemplifies the importance of ownership in achieving economic independence.

💡Innovation

Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The speaker admires the innovation of individuals in challenging circumstances, like a single mother's resourcefulness, and contrasts it with the innovation of drug dealers, who despite their illegal activities, demonstrate an understanding of complex business principles. The speaker's admiration for this 'Innovation' underscores the potential for creativity and problem-solving in all individuals, regardless of their background.

💡Economic Mobility

Economic mobility refers to the ability of an individual or family to improve their economic status or income. The video discusses the Russell Center's mission to foster economic mobility among black entrepreneurs, emphasizing the importance of creating opportunities for those who have been historically disadvantaged. The speaker's reference to 'the most powerful examples of economic mobility in our community's history' illustrates the center's goal to break the cycle of poverty and create a more equitable society.

💡HBCU

HBCU stands for Historically Black Colleges and Universities, which are institutions that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African American community. The speaker draws a parallel between the supportive environment of HBCUs and the Russell Center's mission to create a space of 'belonging' and recognition of black brilliance, which is essential for fostering a sense of self-worth and potential among its members.

💡Incubator

An incubator is a program that helps startups by providing resources and support to help them grow and succeed. The speaker mentions the typical incubator accelerator model and its limitations, particularly for black entrepreneurs. The Russell Center aims to be 'disruptive' to this model by focusing on a holistic approach that includes wellness and personal development alongside traditional business education.

💡Belonging

Belonging is the state of being accepted and valued for who one is. The video emphasizes the importance of creating a space where individuals feel they belong, which is foundational to the Russell Center's approach. The speaker discusses the impact of being surrounded by 'black brilliance' in HBCUs and Motown, and how this sense of belonging fosters self-esteem and self-confidence, which are crucial for entrepreneurial success.

💡Wellness

Wellness refers to the state of being in good health, in an active state of mind and body. The speaker argues that wellness is as important as learning about business finances in the entrepreneurial journey. The Russell Center's holistic approach includes wellness to address the mental and emotional challenges faced by entrepreneurs, recognizing that a healthy mind and body are essential for success.

💡Authenticity

Authenticity is the quality of being genuine or real. The speaker encourages the audience to embrace their authentic selves, which are often hidden behind a mask of societal expectations. The video's message is that the world suffers when individuals cannot show their true selves, and the speaker calls for a recognition and celebration of one's authentic identity as a source of power and creativity.

💡Opportunity

Opportunity refers to a set of circumstances that makes it possible to do something or a chance for advancement. The speaker believes that the difference between success and failure is often access to opportunity. The Russell Center aims to provide such opportunities for black entrepreneurs, who may not have had them otherwise, by creating a supportive environment that nurtures growth and development.

Highlights

The speaker introduces a new definition of hell, where people are shown the potential they had in life that they did not realize due to lack of belief.

Beliefs are formed by experiences, environment, inferences, or by accepting what others tell us as true, with core beliefs often shaped in childhood.

The speaker shares personal stories of being an enterprising child, selling popsicles and charging for backyard fights, illustrating early business acumen.

A pivotal moment in the speaker's life was when he discovered the concept of entrepreneurship and ownership, which gave him direction and changed his life's trajectory.

The speaker emphasizes the power of role models and exposure, using the example of a barber who owned multiple shops and inspired him to become an entrepreneur.

The speaker discusses the economic potential that is lost due to lack of access, opportunity, and exposure, particularly for brilliant ideas from underprivileged areas.

Innovation is exemplified by the resourcefulness of a single mother, demonstrating the problem-solving and resilience of those facing adversity.

The speaker reflects on the potential of individuals from difficult backgrounds, suggesting that with different experiences, they could outperform many others.

The concept of the Russell Center is introduced, aiming to create a safe space for economic mobility and to disrupt the traditional incubator model.

The Russell Center focuses on belonging, self-esteem, self-confidence, and belief, providing a holistic approach to supporting entrepreneurs.

The center addresses the loneliness, depression, and isolation faced by entrepreneurs, emphasizing the importance of wellness alongside business education.

In just four years, the Russell Center has supported hundreds of entrepreneurs, created thousands of jobs, and generated significant economic value.

The speaker calls for the recognition and support of the authentic selves of black, brown, and women entrepreneurs, who often have to hide their true selves.

The importance of creating spaces where underrepresented entrepreneurs feel they belong and can be their authentic selves is highlighted.

The speaker encourages the audience to find and embrace their authentic selves, suggesting that the world suffers without the full participation of these individuals.

The closing message is a call to action for the audience to build their own spaces when they are not included, to believe in themselves, and to meet their best selves.

Transcripts

play00:04

I've got this new definition of

play00:07

hell that I'm still testing

play00:11

out my theory is

play00:14

this that when we leave this

play00:16

earth the vast majority of us are

play00:19

actually going to take the elevator

play00:22

up

play00:24

but when we get there whatever God we

play00:28

believe in is literally going to show us

play00:32

every single thing that was possible in

play00:35

our lives while on

play00:38

Earth had we only

play00:42

believed

play00:44

see our biggest regrets are never rooted

play00:48

in our actions or the things that we did

play00:50

do it's in our inactions the things that

play00:53

we did not do or even try and it's

play00:56

usually because we didn't believe we

play00:58

could I'm not good enough I'm not smart

play01:01

enough I'm not rich enough I I didn't

play01:03

have time beliefs are generally formed

play01:06

by two things either our experiences our

play01:11

environment our inference inferences or

play01:14

our own

play01:15

deductions or by accepting what other

play01:20

people tell us to be

play01:23

true and most of our core beliefs are

play01:26

formed when we're children now

play01:30

I was a horrible

play01:32

student I was branded gifted in

play01:34

kindergarten I was a really smart kid

play01:36

but I hated school but I was always

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enterprising I was the kid y'all that

play01:41

used to make popsicles in the ice tray

play01:43

and sell them for a dime in my driveway

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I was so cold with it y'all that I used

play01:48

to charge people 50 cents to fight in my

play01:51

backyard so they wouldn't get in trouble

play01:53

getting fighting in the front yard and

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that is a true story that is a true

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story I love the

play02:02

transaction and I was riding my bike to

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the barber shop one day and I'll never

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forget this day I was 11 years old

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riding my bike to the barber shop and

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and you got to understand when I grew up

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in the 80s you could have put a Bentley

play02:14

next to a Ferrari and I would have taken

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a Ford Mustang GT 5.0 every day of the

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week so as I pull up to the barber shop

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on my bike I'm frozen in my tracks I'm

play02:29

talking deer

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headlights why because oh my god there

play02:35

it was a black on black on black

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convertible Mustang GT 5.0 parked

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illegally in front of the barber shop

play02:47

and I lost my

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mind I ran into the barber shop and

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screamed I'm a who's car is

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that and so I see my barber in the

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corner of my eye just chilling in the

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cut

play03:00

just then he gave me the

play03:05

nod that's the Universal Soul Brother

play03:07

symbol for that's

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me and so because of my environment my

play03:14

examples my inferences my deductions

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there was only one thing that he could

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have possibly done to afford that car

play03:22

and because it was so normalized in my

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community I didn't think anything of it

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so when I got in this chair as a matter

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of fact as I'm asking about the weather

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I asked him I said John I didn't know

play03:31

you were a dope

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boy click turned off the clippers

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screamed at shut the f up and turn

play03:41

around and count how many chairs you see

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in this shop said I don't know 10 he

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said well each one of these Barbers pays

play03:48

me $50 a week to cut hair in my shop Jay

play03:51

you're smart do to math so little Jay

play03:53

Bailey start tabulating and he stopped

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me he said you got to realize I got two

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more shops just like this finish the

play04:01

math so now things got interesting

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remember this is the early ' 80s and I'm

play04:05

an 11-year old kid and I had never seen

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Zer like this I was like z00 0

play04:11

comma

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zero and then he said it he said I am an

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entrepreneur I own this business and I

play04:24

own those other two shops and what you

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need to do is go find you something you

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love and go make money doing

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it to very powerful things happened in

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that one

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moment for the first time in my life I

play04:43

had ever heard the word

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entrepreneur and it's what I had always

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been but I didn't have a name for it and

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so literally once I started to

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understand what entrepreneur really

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meant my life started to make sense and

play04:55

I had Direction and the second thing was

play04:57

that nobody had ever explained to me the

play05:00

whole concept of

play05:02

ownership and those two things

play05:05

fundamentally changed my

play05:07

trajectory I can't understate or

play05:10

overstate the power of that chance

play05:14

encounter that lit a fire in the belly

play05:17

of an 11-year-old kid that became a

play05:20

12-year-old business owner who now

play05:23

stands before you leading the largest

play05:27

sinner in the world dedicated to Growing

play05:30

scaling and developing black

play05:38

businesses touching thousands of

play05:44

entrepreneurs

play05:46

wow and

play05:49

so for what we did there and for now

play05:53

touching thousands of entrepreneurs I

play05:55

knew that we lose GDP every year because

play05:59

the brilliant idea is to reside on the

play06:01

south side of the tracks of every city

play06:02

in America never reach the marketplace

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cuz they don't believe they belong and

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I'm also a firm believer that the only

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difference between that north side of

play06:12

the tracks and that south side of the

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tracks is access opportunity and

play06:17

exposure and that's it you want to talk

play06:21

about

play06:23

Innovation show me somebody on the

play06:26

planet more Innovative than a single

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mother with two kids making $177,000 a

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year the way she thinks the way she

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problem solves her grit her

play06:41

determination her resilience how is she

play06:43

able to smile and still spread joy to

play06:46

her kids at Christmas when there are no

play06:49

gifts under the tree and there is

play06:50

literally no food in the

play06:53

pantry but somehow she still makes it

play06:57

work how does she do it in this example

play07:02

she feels like a warrior but what does

play07:05

she believe when she stares in the

play07:08

mirror drug

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dealers I don't condone them I don't

play07:12

celebrate them but I did grow up around

play07:14

them and I got tons of my friends that

play07:17

are twice as smart twice as sharp 10

play07:19

times as charismatic as me but they made

play07:23

different decisions and choices in life

play07:24

and they came with severe

play07:26

outcomes but I'm still enamored by them

play07:29

why cuz we can go to any Hood in America

play07:33

and find me the biggest baddest dope boy

play07:35

on any block and y'all are going to have

play07:37

to convince me that that kid doesn't

play07:40

understand import export wholesale

play07:42

retail supply demand customer retention

play07:45

customer

play07:48

support loss

play07:51

prevention all with a gun do his

play07:54

head and the cops and his competition l

play07:59

Lally trying to eviscerate him from the

play08:01

equation every single

play08:03

day what if that kid had different

play08:06

experiences different exposure different

play08:09

income inputs better role models if he

play08:12

did he'd run circles around

play08:15

everybody what was whispered in his ear

play08:18

that he

play08:20

believed and what were the environments

play08:22

that he was placed in where he felt like

play08:26

he belonged

play08:29

That's The Power of what we are trying

play08:31

to do with the Russell

play08:33

Center because when I started to think

play08:35

about an opportunity to create this safe

play08:39

space

play08:41

where literally I started to tap into

play08:45

the most powerful examples of economic

play08:48

mobility in our community's

play08:50

history

play08:53

mtown and historically black colleges

play08:55

and universities our HBCU

play09:02

we wanted to be disruptive to the

play09:04

typical incubator accelerator model

play09:06

because statistically they just haven't

play09:07

worked at scale for black

play09:09

entrepreneurs and the thing about mtown

play09:11

and

play09:12

HBCU the beautiful similarity is that

play09:14

you were surrounded by black Brilliance

play09:17

every single day your ideas mattered you

play09:21

saw value in your own reflection

play09:23

literally you understood greatness at a

play09:25

higher level because you experienced it

play09:28

every moment of every waking

play09:31

minute and so we got

play09:33

started and you can read it in my bio

play09:36

that I have the high honor of leading

play09:39

the HJ Russell Innovation Center for

play09:41

entrepreneurs right here in Atlanta

play09:44

Georgia and honor of one of the greatest

play09:46

entrepreneurs this city has ever

play09:48

produced Mr HJ

play09:50

Russell so when we started to think

play09:52

about HBCU in Motown and what made them

play09:55

so special we thought what could make us

play09:58

so special and

play10:00

different and so with our platform we

play10:04

got started creating this this space

play10:07

that was rooted in belonging the

play10:10

undergirded self-esteem self-confidence

play10:12

and belief that literally looked at

play10:14

looking at the whole entrepreneur and

play10:16

not ignoring the loneliness the

play10:17

depression the isolation that goes along

play10:20

with any entrepreneurial Journey but

play10:22

also making Wellness just as important

play10:25

as learning about a p&l or a balance

play10:27

sheet

play10:33

in just four years from getting started

play10:36

we support now 360 entrepreneurs

play10:39

full-time that have created 1,500 new

play10:43

jobs in our community We Touch 10,000

play10:47

annually through our network of Partners

play10:49

and our stakeholder companies have

play10:51

generated over

play10:53

$450 million of New Economic value in

play10:57

our community

play10:58

[Applause]

play10:59

[Music]

play11:04

we created the

play11:05

space where our ideas mattered and we

play11:09

had the freedom to believe we created

play11:11

the space where we knew without a shadow

play11:14

of a doubt we belonged and we're just

play11:17

getting

play11:19

started I'll close with

play11:21

this if you are black brown or a

play11:26

woman without ever having a single

play11:28

conversation with you individually I can

play11:31

assume this to be true that if you are

play11:33

black brown or a woman in some way shape

play11:37

or form you have heard the speech that

play11:40

you got to be twice as sharp three times

play11:43

as smart five times as perfect just to

play11:46

sometimes compete with

play11:49

[Applause]

play11:55

mediocre and so every

play11:57

day we put on the

play12:01

mask every day we put on this heavy suit

play12:04

of armor to protect

play12:08

ourselves and it gets so

play12:15

heavy never being able to show up as

play12:18

your true authentic

play12:20

self never being able to take off that

play12:23

mask or take off that

play12:26

armor and the world suffers because

play12:29

because of it because the world never

play12:32

gets to meet the real you the authentic

play12:37

you the you that is brilliant the you

play12:40

that is full of ideas the you that is

play12:44

powerful that gets

play12:46

hidden every single

play12:49

day

play12:52

so I'm asking each of you and finding

play12:56

this place the you that gets hidden

play12:58

every single day the power powerful you

play12:59

that never getss seen because guess what

play13:01

there is a beautiful you that maybe even

play13:03

your best you that you've never even met

play13:07

yourself when we started this journey

play13:09

there were no seats for us in these

play13:11

spaces so we started to build our

play13:15

own we had to surround our selves with

play13:18

the people and the places that allowed

play13:21

us to believe we started to ignore these

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seeds of doubt and only started to plant

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seeds that would grow SE trees whose

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shade you may never sit under owning

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your space believing in you your best

play13:35

self and introducing yourself to your

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best

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self because literally the world suffers

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every day it does not have your full

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self in

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it the best you the real

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you and we can't wait to meet

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you thank you

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