SXSW Keynote - The Best Interface is No Interface by Golden Krishna
Summary
TLDRThe speaker argues that while technology has brought many advances, there is a concerning trend of overusing digital interfaces and screens to solve problems when they may not be the best solution. He provides principles for better design: embrace natural processes, leverage computer capabilities, and adapt systems to individuals. The goal should not be endless apps and notifications, but rather creating solutions that serve people's needs without demanding constant attention. Thoughtful system design that works automatically yet allows backup manual control can create experiences that recede into the background, freeing people to focus on what really matters.
Takeaways
- 😟 Technology has improved rapidly, but there is a worrying trend towards overusing screens and interfaces
- 😀 As a UX designer, the author aims to deeply understand people's problems and use technology to solve them
- 📱 Our obsession with digital interfaces has gone too far and we try to add screens to solve all problems
- 😊 Early graphical user interfaces were a major improvement by being intuitive and easy to use
- 😩 We have become surrounded by screens and assume more screens make things better
- 😐 Good experience design solves real problems, not just better interfaces
- 😀 The first principle is to embrace typical processes instead of adding screens
- 😉 The second principle is to leverage computer power to serve people's needs
- 🙂 The third principle is to create systems that adapt to individuals
- 🤔 Thinking 'no interface' and avoiding screens can lead to revolutionary, human-centric ideas
Q & A
What does the speaker mean when he says the best interface is no interface?
-He means that technology should adapt to serve human needs seamlessly without requiring constant interaction through screens and interfaces. The goal should be to embed technology invisibly into processes to assist people automatically.
How does the Mercedes keyless entry system embrace typical processes?
-It allows you to simply pull the door handle to unlock the car rather than going through multiple steps to launch an app and tap buttons to unlock the car.
How does the Petzl headlamp leverage computers to serve people?
-It has a light sensor and microchip that automatically adjusts the brightness when you look close up or farther away. This removes the need to adjust settings manually.
What is the self-inflating tire example in the speech?
-Goodyear has developed a self-inflating tire that uses a sensor to monitor the tire pressure. If the pressure drops below optimal, a pump automatically reinflates the tire while driving.
How did IBM help prevent injuries for the rugby team?
-They provided each player a sensor that monitored biometrics. It was then able to predict potential injuries before they occurred so preventative treatment could be provided.
What are the speaker's 3 principles for moving past screens?
-1. Embrace typical processes instead of screens. 2. Leverage computers instead of catering towards them. 3. Create systems that adapt for individuals.
What does the worksheet provide to practice no UI thinking?
-It has sections for observations, sensors available, and data sets. People use these to brainstorm ideas for seamlessly embedding technology using the 3 principles.
What were some ideas attendees came up with during the 10 minute workshop?
-Automatic shoe ordering when they wear out based on a dye, and pills that make you smell pine when it's time to take the next dose.
How is Apple thinking similarly about detecting worn shoes?
-They patented a sensor in shoe heels to detect cushioning wearing down and signal when it's time to buy replacements.
What resources are provided to learn more about the no interface concept?
-The speaker is building a website at nointerface.com with videos, case studies, and ways to practice this type of thinking.
Outlines
😊 Celebrating technology while lamenting an awful trend
The speaker celebrates advancements in technology over the years, like paper-thin displays and faster computer processors. However, he laments there is a terrible trend emerging that is taking technology away from what really matters. As someone who works in tech, he feels partially responsible for this diversion from solving people's actual problems.
😟 Confusing user experience with user interface
The speaker explains how the industry has started to confuse user experience with user interface, trying to solve problems by just adding more screens. He gives examples like putting screens in cars, hotel lobbies, and even toilets. He says society has become surrounded by screens, even though it wasn't that long ago that paper was more prevalent.
😐 Embracing processes over screens
The speaker introduces his first principle for moving past awful screen-based thinking - embrace typical processes instead of screens. He demonstrates through an example of using a smartphone app to unlock a car how it is vastly inferior to just pulling the door handle with supported keyless entry technology.
😀 Let computers serve us
The second principle is to leverage computer capabilities instead of catering towards them. Computers should serve human needs rather than the other way around. The speaker gives an example of a headlamp that adapts brightness based on where the user is looking to make them better at search and rescue.
🤖 Adapt systems for individuals
The third principle is to create systems that adapt for individuals instead of just what works for most people. As an example, the speaker highlights how the Nest learning thermostat customizes based on an individual's adjustments over time.
👍 This is not a new idea
The speaker acknowledges he is not the first to criticize digital interfaces. Others have done so for decades. He addresses two common criticisms - potential failures of automatic solutions and the argument that user interface should just be a backup system.
📝 How to put this into practice
In conclusion, the speaker talks about his efforts to spread these ideas on his nointerface.com website. He also shares a worksheet he created to help people practice this type of thinking, providing sample observations, sensors, and data sets that could inspire innovative solutions.
Mindmap
Keywords
💡user experience
💡interface
💡typical processes
💡leverage computers
💡adapt for individuals
💡automatic solutions
💡embedded technology
💡no user interface
💡data science
💡failure handling
Highlights
We've become surrounded by screens and started trying to solve problems with screens instead of experiences.
Our greatest minds aren't advancing science or kicking us into space, they're working on ads at Facebook.
I think the best interface is no interface and to show that I've created 3 principles - embrace typical processes instead of screens, leverage computers instead of catering to them, and create systems that adapt for individuals.
Good experience design isn't good screens, it's good experiences.
When we serve computers we have to memorize bizarre passwords, but when computers serve us we can reduce pollution and dependency on foreign oil.
Nest has a UI that works for most people, but where it has magic is when it learns - it becomes part of the background.
We can make systems that help you before you even know you need help.
Automatic solutions are really hard to get right, but when we get them right they become an embedded part of our lives.
Any good product knows that failure will occur and helps solve for that.
User interface can be a backup, a secondary thing you go to when automatic solutions don't work.
In 10 minutes with no UI thinking, we came up with the same idea Apple decided to patent around detecting when running shoes need replacing.
No UI is about embracing typical processes, leveraging computers, and adapting to individuals - it often has nothing to do with tech.
Think about observations and insights into everyday problems, available sensors and data, to come up with revolutionary new ideas.
By avoiding screens and thinking no UI, in 10 minutes we created ideas Apple has spent months and legal fees trying to patent.
This movement is about what, how, and practicing - understanding it, seeing examples, and trying it yourself.
Transcripts
so there's a lot to celebrate in
technology today I mean as you've
probably seen over the last couple of
days I mean even in our own lifetimes
we've gone from carrying hundred pound
television sets to two now paper thin
lightweight displays we've seen computer
processors be able to compute things
hundreds of times hundreds of thousands
of times faster in our own lifetimes but
there's a terrible trend emerging in
technology and I think it's taking us
away from what really matters you know I
I work in tech so I'm partially to blame
for this trend and a lot of you work in
tech so you might be to blame also but I
think if you listen closely today you
can hear how we can move past this awful
trend and build a better tomorrow I'm a
UX designer to me that means I do
everything I can to understand your
common everyday problems and then use
technology to solve them right now I do
that at Samsung Design America which is
an innovations lab to create new
products decide solve your problems and
before I did it at Cooper which is a
design consultancy in San Francisco we
work with startups to Fortune 50 to
solve everyday problems for their
customers it's my goal as a designer to
solve people's problems but I think as
an industry we're losing sight of that
goal I think as an industry we're
writing a way that takes us away from
solving people's problems what's so
fascinating about this awful trend is
that it started with something so good
about 40 years ago we had the ability to
take hundreds of components and put them
into a single chip that meant we could
build smaller computers desktop
computers and became part of our
workplace but unfortunately we gave
people an awful user experience we
forced them into command-line user
interfaces and that meant they needed to
memorize bizarre commands language
written by programmers for programmers
they needed to spew out commands like
dirt to the all-powerful
growing computer but then we got
something great
Xerox Labs ideas converted to an icon a
window a menu and a pointer and we got
our first mainstream graphical user
interface it was so good we could
point-and-click we could drag-and-drop
what we saw is what we got and about 10
years later when we could start touching
our interfaces instead of pointing and
clicking was even better but today our
love for the digital interface has
gotten completely out of control it's
become our answer to everything how do
you build a better car
slap an interface on it a screen in the
middle your speedometer so you can try
things that are more important than how
fast you're going like your Twitter and
your Facebook
this is an amazing promotional video how
do you build a better hotel experience
slap an interface in your hotel lobby a
55 inch touchscreen so you can dig
through menus of USA Today headlines
that are supposed to make your hotel
stay better if you are at CES this year
you may have seen how we've made two
ovens better just slap the seven-inch
android-powered touchscreen on it so you
can watch YouTube while you bake cookies
and if you would see as hopefully you
didn't miss the latest and greatest in
toilets this is the iPod II a children's
toilet with a screen on it you know
somewhere along the ways we got confused
we started thinking user experience was
the same thing as the user interface and
we started trying to solve problems with
screens and what that's led us to be is
become surrounded by screens your desk
isn't worthwhile if it doesn't have at
least two monitors your smartphone isn't
decent if it's not at least four inches
I mean we have over 1.2 million mobile
apps it's come to the point where our
greatest minds aren't advancing science
or kicking us into space they're working
on ads at Facebook you know and if you
if you're afraid that in death you're
going to miss all of these screens you
can always get the catechol combo which
is an interface on your tomb you know
wasn't that long ago that our lives were
filled with paper and we dreamed of a
paperless world now instead our lives
are filled with screens and I think we
should dream of a screen list world I
actually think the best interface is no
interface and I
to show you how we can get there I've
created three principles they're not
about things or kind of technology
they're about us because us that we
should be designing for the first
principle is to embrace typical
processes instead of screens you know a
couple of major car companies have
released smartphone apps they're
supposed to be an improvement on the car
key and you let you do things and they
brag about things like unlocking your
car doors well let's just see how that
works if I use one of these apps to
unlock my car door first thing I would
do is walk up to my car then I'm looking
to unlock my car doors but pull out my
smartphone looking to unlock my car
doors but I wake up my phone looking to
unlock my car doors slide to unlock
looking to unlock my car doors enter my
passcode all right one two three four
try not to hack this phone still looking
to unlock my car doors and now I have to
swipe through the sea of icons trying to
find the app if I can remember what
color it might be there it is looking to
lock my car doors now it tapped to
launch the app looking down left my car
doors the app loads and I get this
incredible map of North America and I'm
looking down like my car doors and it's
sort of hard to see on these projectors
but there's a middle icon there this is
control and maybe maybe that will help
me about my car doors there's no way to
really know so I could tap on it all
right now I've got a sort of a list item
and I'm looking on with my car doors and
and right there one of the options says
locking unlocking sounds like we
probably do the trick so I tap the
button probably going to unlock my car
doors but actually gives me the slider
one side is lock the other side is
unlock and looking out my car door so
I'm probably going to go to the right to
unlock my car doors go ahead and do it
now I guess data transferred is what it
says there but guessing that means my
car doors are unlocked and yeah now I
can finally physically open my car door
this is the app based green based
thinking that we all use and we need to
get away from it so if you look at these
steps is this an improvement on the car
key I don't think so right and if we
sort of break it down what's sort of
look at what happened there there was me
right and I was walking up to my car
there was a digital interface and all
the steps that had to do with it and
then there was my goal the thing that I
really wanted to do the thing that I was
looking forward to do I was working with
the digital interface let's say we
embrace this first principle let's say
we embrace typical processes and avoid
screens we'd be looking at something
like this sounds kind of crazy two steps
but actually before we got caught up in
all the screen based thinking in the
late 90s
mercedes-benz created technology where
you can pull your car door handle it'll
send out a low-frequency radio signal
and if your car car keys in your pocket
or in your purse
car doors will unlock so for the common
everyday user all they do is pull their
door handle and their car door is
unlocked some people say well okay
this sounds great golden but the app is
really useful as an alternative as a
backup when you lock your keys in side
your car well the great thing about
Mercedes keyless go system is it knows
where your keys are so you actually
can't lock your keys in the car
because it knows the keys are in the car
you know the entire automotive industry
is filled with screen-based thinking we
have a lot of apps this is one that's
pretty popular in CES have won an award
there it's an AOL AOL it's Auto Blog it
was an M gadget it's called Viper smart
start and looking at it it looks like a
better app than the one that we just
showed it's got four common actions
there it's not beautiful by any means
but they're big buttons you can kind of
click and get to the things you need to
be doing but we think this is decent
because we're used to looking at
wireframes we think this is good because
we're used to screen based thinking
let's actually think about a typical
process and look at one of these actions
opening your trunk right and instead of
screens let's start with insights this
is what someone looks like when they're
walking to their trunk this someone
actually happens to be Mitt Romney but
let's just say he reaches his ideal and
becomes the everyday person
so here's caring stuff to his trunk and
his hands are full right and he's in a
rush and this is probably pretty heavy
he doesn't really want to probably put
this down take out a smartphone and hit
the button go through all those steps
and throughout his back trying to pick
this up again a design team at Ford
realized that when he walked to your
trunk even though your hands are full
your feet are free so they put a sensor
under the bumper and looks for a shin
and then a foot kick and the trunk opens
you know good experience design isn't
good screens it's good experiences
second principle is the leverage
computers instead of catering towards
them you know computers are incredibly
powerful they can calculate incredibly
complex things but we make them like
they're three-year-olds and so they have
a bizarre relationship with us and they
say things to us like this this is a
real error message for Microsoft
and it happened because of this bizarre
relationship that we have with computers
it happened because we think we serve
computers and this is how we make
computer systems but I say let's reverse
this relationship
let's have computers serve us a couple
of months ago an emergency room doctor
contacted me about a headlamp
that does just this you see this doctor
volunteers the do search and rescue and
sometimes that search and rescue
involves cave search and rescue in cave
search and rescues by no means an easy
task
it sometimes requires crawling into
small crevices drilling out panicked
survivors and so this emergency room
physician shared with me this headlamp
and it's made by a company called Petzl
pet cells been making head lamps for
over 40 years they actually have their
roots in caving after 40 years of hit
making head lamps they didn't decide to
slap an interface on it so you can check
your Twitter while you're trying to save
lives instead they try to solve a
problem you see when you're out doing
search and rescue your headlamp isn't
the most obnoxious thing but it's
annoying it takes you away from the
thing you're doing because you need a
bright high BM to look at the deep dark
caves but that same high beam white
watches your Maps your Maps define
people so a Petzl vid is they just put a
light sensor and a microchip on their
headlamps and when you look close the
light dims and when you look far away
the light brightens what this does is do
more than remove an annoyance it makes
the doctor better at his job you see
when we serve computers we create
databases but when computers serve us
they can help us save lives your
computers can do so much more than that
helped us do things that we don't want
to do or things that we don't even know
we should do see in the 2008
presidential campaign Barack Obama said
that we could reduce our dependency on
foreign oil by properly inflating our
car tires well the idea was mocked by
the Republican Party who sent out tire
pressure gauges with Obama's energy plan
printed on them but it turned out on
this particular issue Barack Obama's
right if we better inflate our car tires
we can actually save gas and reduce our
dependency on foreign oil not only can
we save money and proposed by properly
inflating our car tires
we're also safer but despite this
knowledge a lot of people don't want to
properly inflate their car tires and I
mean some people have known about this
for a while and now everybody in this
room knows about it but it's not a
really fun experience to properly
inflate your car tires you pull up to a
gas station and you start pumping
quarters into a machine to buy air which
feels like a really weird thing to do
and then you're kind of leaned over and
you're kind of showing the world
something you don't really want to be
showing them nobody wants to do this
right so what does a major tire
manufacturer do about it
well good here has an app and lets you
do amazing things like print and email
brochures
but fortunately good he has started to
think beyond screens and in their
innovations lab in Ohio we've created
this it's a self inflating tire while
you're driving a part of the tire looks
to see if the tires properly inflated
and if it's not a pump opens and the
tire reinflates to the right amount of
air pressure saving you money on your
gas and making you safer to drive right
now they're testing this on commercial
trucks and they hope to release it to
the general public see when we serve
when we serve computers we have to
memorize bizarre passwords but when
computers serve us well we can reduce
pollutions reduce our dependency on
foreign oil and all sorts of great
things you know the third principle is
to create a system that adapts for
individuals everyone in this room is
unique you all have your own set of
preferences your own favorite color your
favorite thing to do your your own way
of getting something done but that's not
how we build software we don't build
software for each and every person it
takes a really smart team to figure out
how to solve most things for most people
so what we though we kind of ended up
doing is trying to think that way but
there's another field of thought that
thinks differently and that's data
science it thinks about individuals and
it's let us do things and interfaces
like make better LinkedIn
recommendations or even more appropriate
Google Ads
the data science can do so much more in
the consumer space let's look at nest
right Nest has a UI that works for most
people most of the time but
the great thing about nest and where I
think it has its magic is when it learns
is when it thinks about us right so as
you adjust the settings nest learns
about when you wake up and when you go
to sleep and you don't need to use the
interface anymore
it becomes part of the background you
know we can do so much more with data
science than just learning when we wake
up and sleep and what kind of
temperatures we need we can make systems
that help you before you before you even
know you need help last year IBM worked
with a rugby team in England those of
you who might be familiar know that
rugby is a full-contact sport
and IBM could have helped the players by
creating an interface where they'd have
to fill up form fields like this WebMD
point where it hurts after it hurts and
try their best at figuring out what
might help them but instead what IBM did
is they put a sensor on every player
just a single sensor and they wore it
during practice and during games and it
monitored all sorts of things and what
I'll let them do was predict injuries
before they even happened so for the
players there were no apps to download
no passwords to memorize they could just
play rugby and get the treatment they
needed before they even knew they needed
it so about a year ago I published this
idea in the Cooper journal titled the
best interface is no interface and it
got a lot of buzz in two days that was
tweeted more than the totality of any
article and design observer and I got
put in hacker and used top fifty three
separate months but you know I'm not the
first to talk about this if even
criticizing digital interfaces for a
long time it particularly in the mid 80s
and early 90s this is Mark Weiser
talking about embedding technology into
our lives is one of the most famous
people to talk about this and people
have criticised different things through
time you know some people sort of picked
apart the semantics of and sort of in
formerly talked about UI and GUI and
interface sort of the same thing if you
prefer that I would say the best
graphical user interfaces no graphical
user interface then you can say that
that's totally fine
but there's really two criticisms that I
think are more interesting than others
one of them is automatic solutions when
I talk about automatic solutions whether
it's the head lamp or the thermostat a
lot of people get scared and they should
because automatic solutions are really
hard to get right but when we get them
right they become an embedded part of
our lives right automatically deploying
airbags put a soft barrier between us
and our steel-framed cars automatic
sliding doors we don't even think about
they open doors and hospitals and
grocery stores and we don't put much
thought into it they're just convenient
but probably the most interesting
automatic solution is automatic
transmission you want to talk about a
place you want to walk into an executive
room and say you know highways are
really really dangerous and I know a
cars the most dangerous place you can be
but I've got a great automatic solution
for it this is crazy right I mean an
automatic Li trans an automatic
transmission on a car I mean you talk to
experts right car lovers they look at
this thing and they call this a flush
box right this degrades from the car
driving experience but you look at
statistics and what's happened to
automatic transmission and by 2009 more
than 91 percent of all cars had
automatic transmission people loved
automatic solutions when they're done
right but they're really hard to get
right and I think any good product
responds to this second criticism which
is failure but any good product knows
that failure will occur and help solve
that and I would personally root for
sensors and predictive analytics so you
don't even have to deal with those
failure moments but there's another way
people are doing it and they're using
user interface as a backup as a
secondary
I think that's a nice shift for example
the headlamp that I showed earlier has a
piece of software that you can use and
unless you tweak the sort of levels of
brightness in the headlamp it's nice
because it's not the everyday thing to
have to deal with but it's the thing in
the background it's the thing you have
to go to when the automatic stuff
doesn't work and of course I showed Ness
that there miss dad and that always
allows you to walk up to it and change
it after kind of learned about you so if
it's automatic solutions aren't working
for you you can always sort of tweak
them and even automatic doors if the
power goes out you can always push to
open them another question is how Wright
talked about this great idea it's kind
of funny it's kind of fun to talk about
but how do we really get this done right
if you're CEO a product manager a
designer might be wondering how can we
how can we think in this no UI kind of
way well when I first published the
piece I quoted something Donald Norman
said in the 90s he said that the problem
that interface is the interface itself
so after I wrote it we kind of exchanged
some emails and I invited Donald Norman
up to to Cooper and we had this parlor
called what good is a screen we kind of
debated he took the anti position I took
the Perot and we had a conversation
about the future of digital interfaces
at the end of the session I handed out
this worksheet this worksheet was to
answer how was to help people practice
this kind of no UI thinking it's based
around the principles so the first is
embraced typical processes in one way we
can do that is through observation right
Mitt Romney so I listed a set of
observations a set of common problems
that people have today the second
principles of leverage computers we have
all sorts of incredible sensors out
there and one way to do it is the
leverage computers is to embrace these
sensors I mean look its product like
twine it has a couple of sensors built
into it look at something like leap
motion and although it's shown here with
a monitor it's an incredible sensor that
can be used in all sorts of places
so I listed a set of sensors in the
worksheet third principle is to adapt to
individuals there's all sorts of great
data platforms out there right there's
all sorts of incredible data sets out
there and one thing we can do is compare
you to the masses and kind of help
predict what might happen so I listed a
set of data sets that you might want to
pull from we handed this out and we gave
everyone 10 minutes just 10 minutes to
come up with a revolutionary new design
idea people who had never met each other
before and some people came with some
pretty silly ideas I mean one of the
things that I threw out there was this
problem around medicine right a lot of
senior citizens have a hard time reading
labels which Deborah Adler has become
famous working at Target and creating
clear rx easier prescription bottles to
read but another problem around
prescription medication is that people
just forget to take their medication you
may be able to read the bottle but you
may not remember to go take the pills so
one group came up with this idea that's
a little bit silly and they came with
this idea that when it's time to take a
new pill the last end of your last pill
kind of makes you smell pine and uses
your nose as a notification system a
little bit out there but a lot a lot
more interesting than the kind of
notification systems we think about when
we create screens another problem I
threw out there was about running now
I'm a runner I ran in college and
coached a high school cross-country team
and right there running specialty store
and one of the things about running is
that you only have one piece of
equipment it's your shoe all right
football you have your helmet your
shoulder pads your knee pads all you
have in running is your shoe and when
your shoe wears out it's not like your
leisure issues the bottom of the shoe
kind of
presses and it's not as supportive right
your knees your ankles can get hurt more
easily and so there's a lot of screen
based thinking around this is a bunch of
apps there are shoe trackers out there
and every time you go for a run you can
remember exactly how far you ran and
type it in and I'll tell you when to buy
a new pair of shoes but instead one of
the groups can't being forced to think
in their UI way decided to put a dye in
the in the bottom of the shoe and when
the foam compressed the dye explodes in
the bottom of the shoe turns red you
know they even thought you could put a
small battery in there with a wireless
radio and when the shoe compresses and
the dye explodes the Wi-Fi signal gets
sent out the Zappos and orders your new
pair of shoes it was a little bit out
there and some people sort of criticized
this and said well this is the
interesting the idea that came out of
here parlor has nothing to do with tech
right it's totally unrelated well about
four months after actually five months
after the parlour ended I got it a lot
of emails in my inbox and there were
emails about a patent that's surfaced
from Apple they just happened to patent
a sensor in the heel of your shoe that
detects when the shoe wears out and it's
time to buy a new pair of running or
exercise shoes as they wrote nothing to
do with tech right I mean how what how
many months did it come up take to come
up with this idea and what would the
legal fees to file this patent we had a
room of people who had never met each
other and in ten minutes and no you I
thinking we came up with the same idea
that Apple decided to patent now there's
so much to talk about around no UI and
so I'm starting to build a website
called no interface comm I'm trying to
cover three main things right what is it
what is this movement and there'll be
video of this talk how how do we do it
what are some case studies what are some
interesting examples out there
and finally practicing it taking that
worksheet sharing your ideas and trying
to solve these problems right now you
can give your email address and in
exchange I'll send you these slides
video the tah PDF of the essay you'll be
informed when it launches you know I
want to just give thanks to some
different people and if I start naming
names it's a little bit dangerous
because there's so many people who have
helped me sort of bounce those ideas off
of them and I think anytime you think
about an author of anything it's kind of
weird to say that because no matter who
it is coming up with something there's
always other people there bouncing it
off of so I want to thank my co-workers
at Cooper my current co-workers at
Samsung CCA's interaction design program
where I practice this talk my girlfriend
Megan who helped me to edit this essay
at 2:00 in the morning a couple of times
and last night when I was stuck on an
airplane at 6:20 she let me know there's
a Southwest flight that was taking off
across the other side of the airport so
I left that airplane left my bag there
but fortunately another friend Spencer
brought my suitcase from Dallas this
morning so I'd have my clothes the last
person I'd like to or last group I'd
like to thank because everyone who sort
of tweeted about this no UI movement you
know it's gotten me this talk here and
I've never spoken at any conference
anywhere so it's an honor to be here and
hopefully have done a decent job you
know there's so much to celebrate in
technology but there's an awful trend
dominating our thinking and I think
thinking about these principles we can
start to think in a different way thank
you guys
you
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