DollarShaveClub.com - Our Blades Are F***ing Great

Dollar Shave Club

6 Mar 201201:33

Summary

TLDRDollarShaveClub.com, founded by Mike, offers a subscription service delivering high-quality razors for just a dollar a month. The razors feature stainless steel blades, an aloe vera strip, and a pivot head, ensuring a gentle shave. Mike emphasizes the absurdity of spending more on overpriced, feature-laden brand name razors, advocating for simplicity and convenience. The company also creates new jobs, as illustrated by Alejandra's story. The message is to stop overpaying and start saving with Dollar Shave Club, making shaving affordable and hassle-free.

Takeaways

💰 Mike is the founder of Dollar Shave Club, offering a subscription service for razors.
🗓️ The service delivers high-quality razors to customers' doors for just a dollar a month.
🔪 The razors feature stainless steel blades, an aloe vera lubricating strip, and a pivot head for a gentle shave.
👶 The razor is described as so gentle that even a toddler could use it, emphasizing its safety and comfort.
💸 Mike challenges the need to spend $20 a month on brand-name razors, suggesting his product is a more cost-effective alternative.
🎾 Mike humorously compares the unnecessary features of expensive razors to Roger Federer's tennis skills, implying simplicity is better.
👴 He references the simplicity of a single-blade razor used by his grandfather, suggesting that less is more when it comes to shaving.
🛒 The company offers convenience by automatically shipping razors every month, eliminating the need to remember to buy them.
💼 Dollar Shave Club is not just about selling razors; they also focus on creating new jobs, as illustrated by Alejandra's story.
💰 The script encourages customers to consider the savings from using Dollar Shave Club and to think about what they could do with the money saved.
🎉 The closing message invites customers to join the 'party' at Dollar Shave Club, emphasizing a sense of community and fun.

Q & A

What is the main service offered by Dollar Shave Club?
-Dollar Shave Club offers a monthly subscription service where high-quality razors are delivered to your door for just a dollar a month.
What are the features of the razors provided by Dollar Shave Club?
-Each razor from Dollar Shave Club has stainless steel blades, an aloe vera lubricating strip, and a pivot head, making it gentle enough for a toddler to use.
Why does Dollar Shave Club claim their blades are better than brand name razors costing $20 a month?
-Dollar Shave Club believes their blades are just as good as expensive brand name razors but at a fraction of the cost, without the need for unnecessary features like vibrating handles or flashlights.
Who is the founder of Dollar Shave Club mentioned in the script?
-The founder of Dollar Shave Club mentioned in the script is Mike.
What is the humorous comparison made to highlight the simplicity of an effective razor?
-The script humorously compares the simplicity of an effective razor to what an individual's grandfather had: one blade, and implies that extra features are not needed for a good shave.
What is the slogan or catchphrase used by Dollar Shave Club in the script?
-The catchphrase used in the script is 'Stop paying for shave tech you don't need,' emphasizing the value of simplicity and cost-effectiveness.
How does Dollar Shave Club address the issue of customers forgetting to buy razor blades?
-Dollar Shave Club addresses this issue by offering a subscription service that automatically ships razors to customers every month, eliminating the need to remember to buy them.
What is the name of the person who was not working last month but is now working for Dollar Shave Club according to the script?
-The person's name is Alejandra, who was not working last month but is now employed by Dollar Shave Club.
What is the implied benefit of subscribing to Dollar Shave Club's service?
-The implied benefit is the convenience of having razors delivered monthly without the hassle of remembering to buy them, as well as the financial benefit of saving money compared to buying expensive brand name razors.
What is the final call to action for potential customers in the script?
-The final call to action is to visit dollarshaveclub.com, indicating that the 'party is one' and they will see the customer there, suggesting a positive and welcoming experience awaits.

Outlines

00:00

💰 Introduction to Dollar Shave Club

In the opening paragraph, Mike, the founder of DollarShaveClub.com, introduces the company's unique value proposition. For just a dollar a month, the service delivers high-quality razors directly to customers' doors. He emphasizes the quality of the blades, which are made of stainless steel and feature an aloe vera lubricating strip and a pivot head for a gentle shave. Mike humorously contrasts the simplicity of their product with the over-engineered, expensive razors from brand-name competitors, suggesting that customers do not need all the unnecessary features like a vibrating handle or a flashlight. The paragraph ends with a call to action to stop overpaying for razors and to start saving money with Dollar Shave Club.

Mindmap

Keywords

💡DollarShaveClub

DollarShaveClub is the name of the company founded by Mike, which offers a subscription service for razors. It is central to the video's theme as it represents the brand being promoted. The script mentions it as a service that sends high-quality razors to customers for a dollar a month, emphasizing affordability and convenience.

💡Subscription Service

A subscription service is a business model where customers pay a periodic fee in exchange for a product or service. In the context of the video, DollarShaveClub operates on this model, delivering razors monthly to subscribers, which is a key part of their value proposition.

💡High-Quality Razors

High-quality razors refer to the product being offered by DollarShaveClub. The video emphasizes that despite the low cost, the razors are of high quality, featuring stainless steel blades and an aloe vera lubricating strip, which are important for a comfortable and effective shave.

💡Stainless Steel Blades

Stainless steel blades are a key feature of the razors mentioned in the script. They are durable and resistant to rust, which contributes to the longevity and performance of the razor. The script uses this term to assure customers of the product's quality.

💡Aloe Vera Lubricating Strip

An aloe vera lubricating strip is a component of the razor that helps to soothe and moisturize the skin during shaving. It is highlighted in the script to emphasize the product's gentleness and the company's attention to customer comfort.

💡Pivot Head

A pivot head is a feature of the razor that allows it to flex and adjust to the contours of the face, providing a closer and more comfortable shave. The script mentions this feature to illustrate the thoughtful design of the product.

💡Brand Name Razors

Brand name razors typically refer to those from well-known companies that are often more expensive. The script contrasts these with DollarShaveClub's offering, suggesting that customers can get a similar quality for a fraction of the price.

💡Roger Federer

Roger Federer is a professional tennis player mentioned in the script as a humorous reference to the idea that one does not need a high-end razor with unnecessary features to be good at shaving, just as Federer does not need a vibrating handle to be good at tennis.

💡Shape Tech

Shape Tech is a term used in the script to humorously refer to the unnecessary features that some razors claim to have, like a vibrating handle or a flashlight. The video uses this term to poke fun at the idea that simpler, more affordable razors can be just as effective.

💡Job Creation

The script mentions job creation as a benefit of using DollarShaveClub, implying that by supporting the company, customers are also contributing to employment opportunities. This adds a social value aspect to the company's offering.

💡Stack of Dollar Bills

A stack of dollar bills is used in the script as a visual metaphor for the money customers can save by using DollarShaveClub instead of more expensive razors. It emphasizes the cost savings and the potential for customers to accumulate savings.

Highlights

Introduction of the Dollar Shave Club by its founder, Mike.

Monthly subscription service for high-quality razors at a dollar a month.

Quality assurance of the blades with stainless steel and aloe vera lubricating strip.

Pivot head feature for a gentle shave suitable even for a toddler.

Critique of spending $20 a month on brand name razors.

Humorous reference to Roger Federer and the unnecessary features of high-end razors.

Emphasis on the simplicity and effectiveness of a single blade, as used by the speaker's grandfather.

Message to stop paying for unnecessary features in razors.

Introduction of Alejandra, a new employee, to demonstrate job creation.

Alejandra's testimonial about her employment transition due to the company.

The convenience of automatic monthly shipments of razor blades.

The company's mission beyond selling razors: creating new jobs.

Challenge to customers to consider the savings from the service.

Invitation to visit the Dollar Shave Club website for more information.

Closing statement with an invitation to join the 'party' at Dollar Shave Club.