VIDEO 11 TRÊS DICAS PARA VENDER MAIS AÇO INOX

Summary

In this 'Treinar Sempre' video, the host addresses the steel industry, offering three key tips to enhance sales of stainless steel products. The first tip is to become a specialized professional by continuously learning and training. The second is to emphasize the cost-effectiveness of stainless steel over its lifetime, educating clients on its long-term value. The third tip is to explore new market opportunities by substituting stainless steel for other materials like carbon steel, wood, and plastics. The video encourages viewers to innovate and expand their market reach by leveraging the versatility of stainless steel.

Takeaways

• 📚 Continuous Learning: The speaker emphasizes the importance of ongoing education and specialization in the field of stainless steel to differentiate oneself as a professional.
• 🛠️ Technical Expertise: Selling stainless steel as a final product requires a deep understanding of the material, suggesting that professionals should move beyond the basics and master the subject.
• 🌐 Global Practices: The script mentions that advanced countries with high steel consumption apply basic tools that Brazil has been somewhat behind on, indicating a need to catch up with global standards.
• 💡 Market Differentiation: The speaker advises to highlight the advantages of stainless steel over other materials, such as its lower life cycle cost, to gain a competitive edge in the market.
• 🔢 Life Cycle Cost Analysis: The concept of 'Life Cycle Cost' is introduced as a key selling point, showing that stainless steel can be more cost-effective in the long run compared to initially cheaper alternatives.
• 🎨 Aesthetic Benefits: Besides functionality, the script points out the aesthetic and status benefits of using stainless steel, which can be a selling point to clients.
• 🚀 Exploring New Markets: The speaker encourages looking for new market opportunities by substituting stainless steel for other materials like carbon steel, wood, plastic, and copper, to expand business reach.
• 🔄 Avoiding Competition: By focusing on substitution opportunities, sellers can avoid direct competition and find new niches to grow their customer base.
• ⏰ Time Allocation: It's recommended to dedicate time each week to research and explore new applications for stainless steel, fostering innovation and market expansion.
• 📈 Market Education: The importance of educating the market about the benefits and cost-effectiveness of stainless steel is highlighted to drive sales and acceptance.
• 📝 Recap of Tips: The script concludes with a summary of three main tips for selling and marketing stainless steel more effectively: continuous learning, leveraging advantages, and exploring substitution opportunities.

Q & A

What is the main topic of the video?

The main topic of the video is to provide tips on how to sell more stainless steel products, whether as a distributor, raw material provider, or final product producer.

What are the three pillars discussed in the video for promoting stainless steel sales?

The three pillars discussed are: 1) Being a differentiated professional with in-depth knowledge of stainless steel products, 2) Valuing the advantages of stainless steel over other materials, and 3) Exploring new markets by substituting stainless steel for other materials.

Why is it important to be a professional in selling stainless steel according to the video?

It is important to be a professional because selling stainless steel, as a technical final product, requires specialized knowledge and continuous training to stay updated and offer the best to the market.

What does the video suggest to do in order to stand out in the market?

The video suggests stepping out of the comfort zone and showcasing the advantages of stainless steel, such as its lower life cycle cost and benefits like aesthetics and durability.

What is the 'LCC' mentioned in the video, and why is it important for selling stainless steel?

LCC stands for 'Life Cycle Cost'. It is important because it represents the total cost of a material over its entire life, and the video emphasizes that stainless steel has a lower LCC compared to other materials, making it a more cost-effective choice in the long run.

How can sellers use the LCC concept to inform their customers?

Sellers can use the LCC concept to educate their customers about the long-term cost-effectiveness of stainless steel, highlighting that despite a potentially higher initial cost, it is cheaper in the long run due to less maintenance, replacement, and repair.

What is the advice given for sellers to expand their market reach?

The advice given is to dedicate time each week to explore opportunities for substituting other materials with stainless steel in various applications, thus opening up new markets and reducing competition.

Why is it beneficial for sellers to look for new applications of stainless steel?

It is beneficial because it allows sellers to tap into new markets and customer segments, escape direct competition, and offer innovative solutions using the versatile properties of stainless steel.

What are some examples of materials that stainless steel can potentially replace according to the video?

The video suggests that stainless steel can replace materials such as carbon steel, wood, plastic, copper, and ceramics in various applications.

What is the final call to action for the viewers in the video?

The final call to action is to continue training and learning about stainless steel, interact with the 'Treinar Sempre' community for more information, and grow together in the market.