Watch this if your business is going broke... | Business Review
Summary
TLDRIn this video, Dan Henry, founder of getclients.com, consults with Michael, an online voice teacher whose business has declined after a pivot. Michael's business aimed at helping church choir directors recruit members and improve their vocal techniques. Despite initial success with vocal technique courses, he struggled with a new offer targeting choir directors. Dan critiques Michael's approach, emphasizing the mismatch between his audience and the new offer, and advises him to return to his profitable vocal course. He also suggests leveraging YouTube and Instagram for promotion and proposes creating a membership site for sustained revenue.
Takeaways
- 📈 Michael's business initially thrived but pivoted into a less successful direction, prompting him to seek advice from Dan Henry, a business consultant with a proven track record.
- 🎓 Michael's business model revolves around helping church choir directors recruit members and improve their vocal techniques, with a focus on online courses.
- 🗣️ Dan critiques Michael's pitch, suggesting it's not terrible but could be significantly improved, particularly in terms of audience targeting and offer clarity.
- 🤔 Michael's struggle with inconsistent revenue stems from a mismatch between his audience's interests and the products he's selling, notably the shift from vocal technique to choir recruitment.
- 💰 Dan emphasizes the importance of selling products that resonate with the audience's needs and have a proven market, rather than pursuing less lucrative offers.
- 🏆 Michael has had more success selling his vocal technique course, indicating a stronger market for this product compared to the choir recruitment course.
- 📉 Michael's decision to pivot to a less profitable offer, despite having a successful product, is questioned by Dan, who suggests it's counterproductive to business growth.
- 📝 Dan advises Michael to focus on his strengths and the market demand, recommending a return to selling the vocal technique course that has a proven audience and sales track record.
- 📈 Dan provides a detailed strategy for leveraging social media, particularly Instagram, to drive sales through direct messaging and creating urgency with limited-time offers.
- 🎯 The importance of understanding the 'why' behind a skill, rather than just the 'how', is highlighted as a key to effective teaching and content creation.
- 🔄 Dan suggests creating a membership site as a recurring revenue stream, offering ongoing value to customers and a steady income for Michael's business.
Q & A
What is the main issue that Michael's business is facing?
-Michael's business is facing a decline in revenue after pivoting from teaching vocal techniques to helping church choir directors recruit new members, a market that is not as lucrative or aligned with his audience.
What is Dan Henry's background and how does it relate to the advice he gives?
-Dan Henry is the founder of getclients.com and has consulted thousands of online business owners, helping to build multiple multi-million dollar brands. His experience allows him to provide brutal, non-nonsense advice to business owners like Michael.
What is the primary service Michael offers to church choir directors?
-Michael offers an online course to help church choir directors recruit new members and improve their choir's sound, with the goal of achieving the choir of their dreams.
What was the monthly revenue Michael made before the pivot and what has it dropped to?
-Before the pivot, Michael was making around $2,700 to $3,000 per month. After the pivot, his revenue dropped to about $1,400 per month.
What is the main advice Dan gives to Michael regarding his business model?
-Dan advises Michael to return to his previous business model of teaching vocal techniques, which had a better market and was more profitable, rather than continuing with the choir recruitment course.
What is the mismatch that Dan identifies in Michael's business?
-The mismatch is that Michael has an audience of vocalists built through his vocal technique teachings, but he is trying to sell them a course on choir recruitment, which does not align with their interests or needs.
What is the reason behind Michael's initial success with vocal technique courses?
-Michael's initial success with vocal technique courses is due to having a large audience of vocalists from his YouTube channel and Facebook group, which are interested in improving their singing abilities.
What does Dan suggest as a potential new business model for Michael?
-Dan suggests creating a membership site with a monthly fee, where Michael could provide ongoing vocal training and support, leveraging his existing audience and expertise.
What is the importance of understanding 'why' something works according to Dan?
-According to Dan, understanding 'why' something works is more important than 'how' because it leads to a perspective shift and is more memorable. This understanding can help in creating more effective marketing pitches and content.
What is the strategy Dan recommends for building authority and gaining attention in Michael's niche?
-Dan recommends finding communities where the target audience discusses their struggles and helping them genuinely without pitching. This builds authority and attention over time as people start tagging and referring to Michael as the expert.
What is the potential downside of Michael's current business model according to the conversation?
-The potential downside is that Michael is not leveraging his strengths and existing audience, and instead is targeting a market that is less profitable and harder to sell to, which could lead to further financial decline.
Outlines
📈 Business Pivot Fails to Boost Revenue
Michael, an online voice teacher, initially experienced success with his business but later faced issues, prompting a pivot that unfortunately led to even worse financial outcomes. He sought advice from Dan Henry, founder of getclients.com, who has a track record of consulting for online business owners and building multi-million dollar brands. Michael's business model involves helping church choir directors recruit members and improve their choirs' sound. Despite having an audience of 13,000 YouTube subscribers and a Facebook group of 4,000, Michael's revenue fluctuated, reaching a low of $1,400 in one month. His offerings include four online courses, with the vocal technique course outperforming the choir recruitment one. Dan suggests that Michael's mismatched audience and pivot to a less profitable niche are the primary reasons for his diminished income.
🤔 The Dilemma of Choosing Profit Over Passion
The conversation delves into why Michael, despite being qualified in both areas, chooses to sell a less profitable offer that doesn't resonate with his audience. Dan challenges Michael's decision to sell to church choir directors, a demographic that often lacks financial resources, rather than capitalizing on the more lucrative vocal technique market. Michael admits his pivot was driven by a perceived expertise in choir directing rather than vocal technique, despite the latter being in higher demand and easier to sell. Dan emphasizes the importance of selling to a market that values and can afford your product, rather than pursuing a passion that doesn't align with your audience's needs or financial capabilities.
🎤 Leveraging Online Presence for Vocal Training Success
Michael discusses his strategy of using his YouTube channel to drive sales to his vocal technique course. He built goodwill by posting weekly videos related to church weeks and promoted his course during high-traffic periods like Christmas. Dan suggests enhancing this strategy by leveraging Instagram, engaging with potential customers through direct messages, and addressing their specific vocal challenges. The goal is to create a connection, understand their frustrations, and offer solutions, which could lead to sales without the need for traditional sales calls.
💡 The Power of 'Why' in Vocal Technique Education
The script highlights the importance of teaching the 'why' behind vocal techniques rather than just the 'how'. People tend to remember and retain information better when they understand the principles behind it. This approach can lead to a paradigm shift and is more effective in teaching than simply providing a step-by-step guide. The conversation suggests that focusing on the 'why' can help students improve their singing abilities more effectively and can be a key selling point for vocal training programs.
🎼 Overcoming Insecurities with Advanced Vocal Techniques
Michael shares his personal experience of struggling with his singing during a church event and the embarrassment it caused him. He emphasizes the desire to sing well for the church and the importance of mastering vocal techniques to avoid such situations. The pitch suggests that with the right guidance and a few adjustments, anyone can significantly improve their singing abilities in a short amount of time. The course is positioned as a solution to help singers avoid the pain of poor performance and to enhance their ability to use their voice in worship.
🔄 Transitioning to a Membership Model for Vocal Training
Dan advises Michael to transition from one-time course sales to a membership model, which can provide recurring revenue and a more engaging experience for students. The idea is to create a membership site where members can access ongoing vocal lessons and live coaching sessions. This model also includes building an email list and promoting the membership through daily emails. Dan encourages Michael to act quickly on setting up the membership site and to reach out with the results of his promotional efforts.
Mindmap
Keywords
💡pivot
💡online course
💡brand
💡audience mismatch
💡vocal technique
💡choir director
💡membership site
💡recruit
💡multi-million dollar Brands
💡profitable business
💡email list
Highlights
Dan Henry offers brutal, non-nonsense advice to Michael, an online voice teacher struggling with business pivots.
Michael's business model involves helping church choir directors recruit new members and improve vocal techniques.
Michael's monthly income fluctuates, with a recent drop to $1,400 from previous earnings of $2,700 to $3,000.
Dan critiques Michael's pitch, suggesting improvements for clarity and effectiveness.
Michael's audience mismatch is identified as a significant issue affecting his business success.
Dan points out the difficulty of selling to church choir directors who often have limited budgets.
Michael's pivot from a successful vocal technique course to a less popular choir recruitment course is questioned.
Dan emphasizes the importance of selling products that align with audience interests and needs.
Michael's inconsistent pricing strategy for his courses is discussed as a potential problem.
Dan suggests leveraging Michael's YouTube channel and Instagram for better marketing of his vocal technique course.
The transcript highlights the power of direct messaging on Instagram as a sales tool.
Dan advises focusing on the 'why' behind techniques to create a perspective shift in learners.
Michael's pitch is improved by incorporating personal stories and emotional connections to singing in church.
Dan recommends creating a membership site as a recurring revenue stream for Michael's business.
The importance of daily emails to the email list for consistent promotion and engagement is underscored.
Michael is encouraged to build his audience on YouTube and Instagram to increase membership site subscribers.
Dan outlines a strategy for Michael to set up and promote his membership site within 48 hours.
The transcript concludes with actionable steps for Michael to implement the membership site and email promotion strategy.
Transcripts
meet Michael who is an online voice
teacher and his business was doing very
well and then it started to have some
problems so he pivoted and now it's
doing even worse so he reached out to me
to get some brutal non nonsense advice
on what he's doing wrong my name is Dan
Henry I'm the founder of getclients.com
and I have consulted thousands of online
business owners and helped build
multiple multi-million dollar Brands if
you're looking to turn your business
around then pay pay attention to the
next 28 minutes because it's likely
you're making a lot of the same mistakes
as Michael let's get to the video my
name is Mike I'm 36 years old from
Massachusetts and I'm here to get my
business roasted all right Mike tell me
in just 10 seconds what is your business
so I help church choir directors Recruit
new members to their choir get them
Blended and sounding great so that they
can have the choir their dreams okay and
how much money are you making per month
with that business
last month I made about
$1,400 uh before that I made 2,700 to
three grand uh it's I also help Church
singers as well uh improve their vocal
technique but I'm trying to move away
from that is this like an online course
yes so I have uh four online courses
that I sell and uh usually I make I make
the money when I do like big promotions
like Black Friday and so on I want you
to pitch me your offer in 30 seconds all
are you a church choir director that is
looking to recruit new members do you
feel like when you show up on Sunday if
you just had a few more members in your
choir that were actually motivated then
you could really have the choir of your
dreams well I'm here to help you because
I've learned the secret tool to go from
just 10 members all the way up to a 100
members and I've done this before and I
can help you do it as well okay it's not
the worst pitch normally I get garbage
on here that was like just like a Rusty
kind of thing it wasn't pure crap wasn't
great but it wasn't bad why do you think
you're only making 1,400 bucks a month
with this business so I I built an
audience with the other brand about
teaching vocal technique and so I've got
like 13,000 YouTube subscribers I've got
a Facebook group of 4,000 and mostly are
the vocalists but that's not my true
expertise I'm really like a conductor
director and so I'm trying to branch
into that kind of with the old audience
so there's a bit of a mismatch um and
that's kind of what's going on all in
all I've made about 70 Grands with this
whole thing over the last four years I
know it's not much but I I want this to
be like a better bigger business so I'm
going to give you a much better pitch
than that but I need to couple things
how much do you charge for this course
on how to get more choir members for a
Church's choir I started with like 37
and then I went to 97 and then I went to
29 97 so I have one offer for 297 and
one for 3.97 how much did you charge for
the vocal Technique One the vocal
Technique One is 197 how much of the
vocal Technique One did you sell I sold
about like 50 Grand of that and how much
of the choir one did you sell about 15
grand is it easier to sell the vocal
technique one I think it's yeah I think
it's a lot easier Dan you have one offer
where someone who wants to get better at
singing takes your course they get
better at singing It's a pretty standard
offer it's a pretty good Market I mean
that's something people buy the other
course is how to get more choir members
for your church it's kind of a weird
offer is this something that what are
these preachers that that struggle with
this no this is church choir directors
so people that work at churches they're
but they're often not paid very much
they don't have a lot of support and
honestly it's a bit of a sinking ship
with church attendant in the states so
you have one offer that's actually doing
well and then you're like let me
intentionally do this other offer that's
crap that has an audience that literally
doesn't get paid it's all going down
it's horrible it's harder to sell why
would you choose to sell that when you
had something that was working because I
feel like I feel like I'm an expert
choir director but I'm not an expert
vocalist in the same way even though I
know that I can help people get from
like beginner to intermediate so I know
there's a place for what I can teach but
I'm not the world's like biggest expert
in this you must make a lot of money
with a job or another business to be
this flowery about how you make money
and passionate about oh well you know I
want to teach people how fly in space
like like why are you just cutting your
own income off do you have a good job
elsewhere so I have two good jobs yep
I'm a college professor and I'm a church
choir I hope you're not a college
professor of business no I'm a music uh
I'm a conductor actually Dan why do you
want to sell something that you already
know know is way harder to make money at
just everything's harder and it makes
less money why do you want to sell that
instead of the thing that actually makes
money it seems like you're qualified to
do both so why why intentionally make
less money I don't know if you want to
do something for charity jump on a plane
go to Africa talk to the little kids in
Africa you know build them a little
school do your thing okay but this is
business I'm not going to lie to you
that's a I would never want to sell that
offer hey are you a choir director that
doesn't get people to show up and listen
you don't get paid it doesn't really do
anything for you if people show up but
give me a bunch of money like it's just
it's I don't know it's a weird offer
yeah this all started sort of as a
charity in a sense because I just
started making videos for these people
singing and then it kind of took off and
then I was like oh can I monetize this
so I you know which one started as a
chair the the vocal technique one for
the singers that's really n you know 90%
of what I do in my audience so you have
an audience you said you built an
audience you have an audience of people
who want to get better at singing but
you're trying to sell them how to get
more choir members for their choir yeah
I know it sounds so stupid but yeah
that's true and you're wondering why
you're not making any money yeah have
you ever seen Back to the Future uh no I
haven't okay well there's a scene you
should look up it's the one where he
goes hello McFly hello bro of course
you're not making as much money you had
a good offer now you have a crap offer
you have an audience mismatch what did
you come on here to do for me to tell
you to do something that I never tell
anyone bu to do I wanted you to take a
look at my stuff and say look these
aren't good niches why don't you like
actually teach people how to make online
businesses work you come on the call and
you're like hey Dan I had this business
that had a good Market I built an
audience around it and I was making
money and then I decided to do this
other offer that I don't have an
audience around that's a weird offer
that doesn't really sell but I come on
this call so that you can teach me how
to do a third offer which is something
I've never really done that successfully
yeah yeah that's right did you drink too
much wine at Communion like what's wrong
with you I'm feeling like an idiot but
that's why I got here you're sound like
one I'm not saying you were one but boy
if you were an actor I'd believe
it I mean this is dumb why don't you
just sell the vocal fan and be done with
it I just don't feel like I want to do
that because I'm not like a like Premier
vocalist have you had your estrogen
checked no here's the deal man I can
look at your stuff for thiser but my
advice is going to be to go back and do
the thing that was working amazing so do
you have a website for this yeah I'll
put it in the chat that's the whole
business of products the vocal one is
the first one Advanced vocal technique
all right music Ministry 101 you
religious guys always I always have to
do this with y'all y'all think that
there's some crossover between business
and charity just have a profitable
business business and then give to
charity okay vocal technique training
program how to site read music Fearless
vocal training program choir essential
so I just I mean this makes a little bit
of sense because it's all like a
religious thing where where's the how to
get more choir members that's choir
Essentials so if I click on this am I
gonna see like some sort of sales page
this is the sales page hi choir director
is your choir struggling with lack of
choir members that lowers Quality Music
several voices stick out and there's no
blending in your choir choir members are
unmotivated to giving you a hard time no
I wouldn't want to go sing in a choir
either if you'd like to build your choir
or start one if you'd like to get your
choir sounding professional with perfect
harmony Rhythm and vocal blend if you'd
like to motivate your choir to learn new
songs and harmonies without any hassle
I'd like to invite you to try my choir
ental you sound you know what you sound
like you sound like Kevin spy if he
didn't diddle a kid that's what you
sound like and you kind of look like hi
my name is Michael Carney from music
Ministry 101 over the past 15 years I've
been able to grow and I I'll go back
here real quick and which is the one
that sold like hot cakes which one the
one on the left Advanced fogal technique
okay so this is for Christian singers
yeah okay any singers let me ask you a
question so you're at a St Patty's Day
festival and you sell a boot of beer or
something Irish versus you set up a tent
selling like Korean food which one do
you think you're G to do better with the
Irish one why it's a clear match to the
audience people are there to do Irish
stuff not Korean stuff we'll eat Bogi
some other time that's the market that's
what they want how many people do you
think want to improve their vocal
technique that are religious like
thousands of people maybe Millions how
many choir director ctors are there
who's like H I need to spend money on
getting more of these choir people in
here yeah there's like a hundred yeah so
what are you doing I don't know man I
don't know you're sabotaging yourself
yeah I guess so yeah I need to get back
into do you want me to help you with
this doomed offer that you should take
out in the back feed it a meal and shoot
it in the damn head or do you want me to
help you with the offer that actually
has the potential to make you some M
yeah let's do the one what was the most
you ever made with this vocal training
program in say 30 days uh probably about
four grand something like that and how
did you get traffic they go to that page
I just saw and just watch that video
sales letter and buy it it's primarily
the YouTube channel I I used to do a
weekly video which is specific to a
certain week a certain Church week right
and I would build up a lot of Goodwill
and then near Christmas or something I
would say go over to this page it's like
you know $50 off get it right now
there's a account down timer and then i'
make a bunch of money that way do you
ever put stuff on Instagram no what I
would do is I'd go back to doing those
YouTube videos I would take clips of
them and put them on Instagram and I
would promote that way and then what I
would do on Instagram i' get people to
DM you a word like hey did you know this
about vocal blah blah blah blah blah do
you want your vocals to improve in just
10 days or whatever DM me the word box
they DM you the word and then you say
hey what is the biggest problem you have
what's the biggest sticking point you
have with getting your vocals better and
they'll tell you blah blah blah blah
blah and then you say on a scale of 1 to
10 how frustrating is it that you can't
solve this problem you haven't solved
this problem yet and they'll go oh it's
a nine it's a 10 it's so bad right and
then you say if I could remove all that
frustration for you and actually help
you solve this problem completely and
utterly would it be worth a short chat
and then they say yes and then you say I
have a program and then you give them
the pitch you don't have to get them on
the phone because you're not charging
enough to bother with that but you could
literally sit there in the DMS and just
or you could even hire somebody to do it
and just sell that stuff like hot cakes
all day long you do four grand in a day
easy wow I would do it for like a week
just sit there and talk just sell
them and then once you nail it down you
nail the process down then you hire
someone you pay them you give them a
commission they're in there closing
deals closing deals no phone just over
DM and you also have what you get from
YouTube yeah so I have zero Instagram
right now you can start an Instagram in
the next couple minutes bro okay or you
could just grab your freaking phone and
be like are you struggling to hit
falsetto when you're singing in church
here's a little tip here's why this
happens what you want to do you want to
spend less time teaching them how
something works and more why something
works if if I say to you I really
struggle with being flat when I sing
especially when I sing loudly I'm flat
how do I fix that all so you got to work
on your breath support why am I flat uh
you're flat because uh essentially
you're not pushing the air out properly
so when you take a breath you need to
breathe it more deeply you're telling me
how tell me why they don't have enough
air pressure coming out when they go to
sing there's not enough air in their
diaphragm and if there's not enough air
in their diaphragm it's flat the more
air you have in your diaphragm the more
pressure you have to actually hit that
note essentially yeah most people when
they sing and they are flat and they
can't hit that note it's because they
don't have enough air in their diaphragm
what allows you to hit the upper
register of a note is air it's pressure
and so if you don't have enough air in
your stomach and your diaphragm or lungs
or whatever then you can't possibly have
enough pressure to push that note to
where it needs to be and thus you end up
flat the more air you have in your
diaphrag the easier it is to apply
pressure the more pressure the easier it
is to hit the note if you'd like more
tips on how to sing in choir whatever
you know Advanced local techniques send
me the word Vox right comment the word
Vox I'm showing you why not how people
remember why they don't remember how is
like teaching that the principle rather
than teaching the specific thing yeah
you must be in GCU I I got money tales
you need to teach them the why the
principle behind it not the how the how
is for your paid stuff so most people
don't don't realize this is that they
put out content and they constantly
teach how how how how how people don't
actually want to learn how they tell you
they do but they don't because how our
brains work we remember things we retain
things when we learn the why 100 times
easier than we learn the how because the
how is like step steps the how is like
memorization learning the why is a
perspective shifter people remember
people that shift their perspectives
they don't remember people they teach
them how to do stuff let's look one more
time at this so watch the video and
learn how to achieve proper flow
addiction and breast support in just
minutes a day then you got this buy now
for one payment of 197 so let me ask you
a question why would someone want this
what bad thing would happen in their
life if they didn't fix their vocal
technique feeling bad about how you
sound because of other people's
perception of you um is a big motivating
factor I was singing in a choir once and
we were singing along I was singing a
tener part and then I looked over and
one of my choir members was staring at
me and he looked disgusted with the way
I was singing and it was because I was
singing flat so flat that it actually
like Disturbed him okay how about
something like this there's nothing
worse than singing for your church and
having members of that church look at
you and you can tell in their eyes
you're flat you're sharp and you just
didn't pull off that note you just
didn't sing to where you know you would
like to be hi my name is Michael Carney
and I know exactly how you feel I
remember one time I was singing at a
park for a festival for our church and
as I Wasing I knew I wasn't quite
hitting the notes I knew I wasn't quite
singing as well as I could and honestly
as well as I wanted to sing and I
remember one of the other choir members
looking at me with a face of
disgust because I was honestly ruining
the entire choir I was a sour grape
amongst the bunch and I went home that
day and I felt horrible All I Want To Do
Is Sing for my church sing for my Lord
and Savior but you know what I wanted to
do it well and that was when I dedicated
my time myself to mastering the art of
vocal technique and if you are a singer
who sings in your choir in your church
or heck even in the shower and you know
that you are not singing as well as
you'd like to I would like to help you
with this as I have helped hundreds of
other members of their Church church
sing better so that they can really feel
the presence of the Lord through my
voice there's nothing better than using
your voice to preach the gospel to sing
the gospel and to make everyone feel the
presence of God in your church and I
would like to help you with that the
truth is that it's actually not that
difficult to sing better it's not that
difficult ult it's not about spending
hours upon hours upon hours practicing
it's really just comes down to a few
things you don't know and if you did
know these things you would be able to
get better 10 15 maybe even 20 times
faster I'm not kidding you could spend a
lifetime singing and if you did not know
the proper way to practice you could
practice for a hundred years and never
be as good as a few months of proper
practice and most people simply don't
share this they don't teach this and
that's why I created the advanced vocal
technique training program for choir
members churchgoers and anyone who sings
to praise the Lord because I want to
help you praise as high as possible I
want to help you sing The Gospel of the
Lord through your voice and I want it to
be beautiful and let me tell you
something
it can be beautiful with just a few
adjustments and by the time you're done
with this course you will not only know
how to make those adjustments but you
will be able to practice those
adjustments and get far better quicker
listen do you think there's a reason why
famous singers always have a vocal coach
it's because these singers like Adele
and Beyonce I don't know if you want to
mention that they're out touring
constantly they're doing shows
constantly sometimes they're sick
sometimes they're not feeling well
sometimes they're tired they work with
vocal coaches to keep them in tune all
the time so they always can perform and
believe it or not it's the same thing
with choir members it's the same thing
with you if you just had a little bit of
help showing you the proper way to do
things and honestly making it easy for
you see most of the time we think we it
has to be hard to get better at singing
but the truth is it can be easy the
difference is what you know and what you
don't know similar to when you came to
Christ think about it how bad was your
life before you knew the Lord maybe you
tried a ton of things maybe you tried
therapy maybe you tried reading books
maybe you tried all kinds of things and
nothing worked until one simple thing
changed in your life accepting Christ
and it's the same thing with your voice
it's only a simple change a few simple
changes that can turn your voice around
in no time at all just like the Lord has
click below to join Advanced vocal
technique for just $197 and think about
this is it worth under $200 an amount of
money you probably spent on coffee last
month on TV on something that isn't
going to help you preach the gospel and
sing it to the master
is it worth a couple hundred bucks to
never ever have to go home and feel that
way again never have to feel that
insecurity never have to feel that shame
of not singing as well as you'd like if
so click the button below and let's do
this together oh that's so good my mind
is blown oh I'm like melting you're so
good at this man it's freaky well thank
you any questions about that pitch no
because the pitch was I thought
fantastic how do I get a ention in that
like breaking Rapport kind of way so
that they go to watch the Pitch what is
something that your audience absolutely
hates I think they like um I think they
like the tradition and keeping things
the same and honoring tradition so I
don't think they like changing things
drastically if you want to get their
attention you got to find out what they
hate and you got to talk about that
nothing gets attention creates Bond more
than figuring out what your audience
hates and just going hard on well like
before like they hate negative attention
so if they do something you know out of
the ordinary and people dislike it they
don't like that they like to be liked by
everybody there's nothing worse than
singing in front of your church and
seeing frowns and scowls everywhere
instead of smiles yep you went to hit
that note and you just fell flat flat as
a satanic pancake here's why that
happens right so if you hook them and
then you provide a why as the value and
then you have a call to action boom okay
but think about this one way to build
Authority in this space is find
communities Facebook groups whatever
where people struggle and they talk
about this and you go in and you help
them and I've taught this to people if
you go in and you find communities of of
your target
audience and you find them talking about
things they struggle with and you just
aggressively all day for a week
help them like really genuinely help
them no pitch just help them you'll find
within a week or two whenever somebody
starts asking a question they'll start
tagging you oh Mike's The Authority you
could also run ads to some sort of uh
low ticket like cheat sheet or something
or just run ads directly to the 197 you
could do that but it's so low ticket
it's going to be hard to be profitable
ads with that so I think if you really
nail Instagram and you you're emailing
your list daily I would email every
single day to your email list I would
take them back to your program every
single day every single day let me ask
you this why haven't you considered
doing a membership site for this again I
feel like I'm not the like the best
expert in the world on it so I can help
them with the basics but if they ask
Advanced questions I don't want to lead
them in the wrong direction you think
they're gonna ask Advanced questions
sometimes they do and I can I can always
refer them to someone who studied at
whatever you explain me why you called
your course Advanced fcal Tech
technique yeah it's the stuff I learned
in college uh College voice stuff so
actually yeah it is Advanced vocal
technique have you ever had somebody buy
it and ask you a question you couldn't
answer I don't think
so bro what's wrong man turn the brain
on you're fine if I were you I would
create like a $29 to $47 a month
membership site screw the 197 okay
here's what I would do because we we're
at six figures a month with our
membership site it's really it's really
so here's what I would do you ready okay
yep I would put out a YouTube content I
would put out Instagram content okay and
I would give some sort of either Ultra
cheap like five to 15
$20 thing that they could buy or
something for free to get them on your
email list and then I would just email
them every day with a money tail as you
you bought my money tales training do
one of those
every day and send them back to a $29 to
$47 a month membership probably I think
you get away with $47 month and here's
what you do you take that ad you take
all those programs and you put it in the
membership then what you do is once a
month you bring people on and you do
like a vocal lesson with one person
everybody watches I'm sure everybody's
making similar mistakes and they can
watch that and you can work with them
live and people can watch or maybe bring
two or three people and now you have
monthly recurring Revenue it's an easier
sell say $47 a month right and you can
if you want you can give them a free
trial what I do is have something alra
cheat then on the next page have an
upsell ask them to get into the program
and if they don't take it they hit no
off offer them a free trial you start
doing that you will build up members
quickly you see how how quickly our
membership site is C all right so here's
what I want you to do I want you to sit
down and I want you to get real with
yourself do you have the abil ility do
you know enough to create a membership
site for $47 a month promote promote
promote email your existing list send
them to like how many how many people
are on your list about 3,000 3,000
here's what you do put all this into a
membership site charge $47 a month if
you can do it once a week you'd be given
massive value if you can do it twice a
month that would be awesome if you could
do it once a month that's a minimum so
keep that in mind do the calls hype them
up put little new stuff in there all the
time you know just hey here's a little
tip blah blah blah blah 47 bucks a month
and build a community out of it talk
about Jesus all the time do all that
stuff okay and email them and just say
hey we're doing a promotion for
Christmas my course um I'm taking all my
courses that would cost hundreds and
hundreds of dollars we're putting them
into a membership site and I'm doing
weekly or bi-weekly coaching calls where
I'm going to bring some of you on and
work with you live and you can watch me
work with others and learn from it go
here to sign up okay boom boom boom boom
boom yep if you want just take them
right to a free trial do you have the
ability to set that all up in the next
48 hours uh yes I do do it email your
list of 3,000 that's your first thing to
do go hard on the promotion on your
email list and then email me back and
tell me how much money you made and keep
in mind that money is recurring and then
go out build your YouTube channel build
your your Instagram with all this
content get more people on your list and
every like you know why our membership
site grows so fast because more and more
people join my email list every day and
every day I email them getting them join
my membership site so the bigger the
list the more I get out of those emails
so you just simply need to build your
list build your audience keep emailing
them and it'll grow and grow and grow
and grow and grow I want to pressure you
to get this out so I set it up in the
next 48 hours and that gives you five
days to promote email me back and let me
know how many members you get we'll do
okay man that's what I would do I think
this is a great membership site offer
awesome thank you Dan no problem no
problem man email me back
bro
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