Finding Content Near You

Summary

This podcast episode focuses on the effective use of 'near me' in search engines to find local goods and services, ensuring relevancy and reducing the likelihood of distant results. It highlights the benefits for local businesses, as customers are more likely to visit and spend, with nearly $68 of every $100 spent locally remaining in the community, compared to just $43 in big box stores. The host encourages viewers to share the video and use the contact form on guyrcook.com for inquiries.

Takeaways

• 🔍 Use 'near me' for local search: The speaker emphasizes the importance of using 'near me' in search engines to find local goods and services.
• 📍 Location-based search: Search engines can recognize your location, which helps in finding nearby businesses instead of those far away.
• 🏪 Support local businesses: The script encourages supporting local businesses as they contribute more to the local community compared to big box stores.
• 💰 Economic impact: For every $100 spent locally, $68 stays in the community, highlighting the economic benefits of local spending.
• 📈 Local vs. big stores: A comparison is made between local spending and big box stores, showing that local businesses retain more of the money spent.
• 👤 Personalization in search: The script mentions that search engines know personal information like name, address, and phone number, which aids in personalized search results.
• 🛍️ Expecting visits: Local businesses can expect visits from customers if they offer the goods and services those customers are searching for.
• 📢 Feel-good factor: Finding and supporting local businesses is portrayed as a positive and satisfying activity for users.
• 📧 Contact information: The speaker provides a way to contact him through a secure form on his website, guyrcook.com.
• 👍 Engagement request: The script ends with a call to action, asking viewers to like, give a thumbs up, and share the video if they find it helpful.

Q & A

What is the main topic of today's podcast episode?

The main topic is about how to search for goods and services that are near you using the 'near me' magic words in search engines.

Why is it important to use 'near me' when searching for local services?

Using 'near me' helps to find local businesses, which is beneficial for both the user and the local economy, as it ensures that the service provider is nearby and not from a distant location.

How does a search engine know the user's location for local search results?

Most search engines are capable of determining the user's location based on their IP address, browser settings, or location services on their device.

What is the economic impact of spending locally compared to at big box stores?

Nearly every $100 spent locally results in $68 remaining in the community, whereas spending at big box stores only sees $43 reinvested in the community.

How can local businesses benefit from being found by users searching 'near me'?

Local businesses can expect more visits and potentially more sales from users who find them through local searches, as these users are looking for goods and services in their immediate area.

What is the website mentioned in the podcast for secure contact?

The website mentioned is guyrcook.com, where users can use a secure contact form to get in touch.

How can listeners show their appreciation for the video if they find it helpful?

Listeners can show their appreciation by giving the video a thumbs up and sharing it with their friends.

What is the significance of the 'magic words' in the context of the podcast episode?

The 'magic words' refer to the terms 'near me' that, when added to a search query, help users find local businesses and services relevant to their location.

Why is it a 'feel-good activity' for users to find local businesses through search engines?

It is a 'feel-good activity' because it supports local economies and businesses, and users can take pride in contributing to their community's prosperity.

How can the podcast episode help local businesses to increase their visibility?

The podcast episode educates listeners on how to use search engines effectively to find local businesses, which can lead to increased traffic and sales for those businesses.

What action is suggested for listeners who want to stay connected with the podcast host?

Listeners are encouraged to use the secure contact form on guyrcook.com to stay connected with the podcast host.

Outlines

00:00

🔍 Leveraging 'Near Me' Searches for Local Businesses

The speaker discusses the importance of using 'near me' in online searches to find local goods and services. They emphasize that by typing in the desired item or service followed by 'near me,' search engines can provide results based on the user's location, thus connecting them with local businesses rather than distant options. The speaker highlights the benefits for local businesses, such as increased customer visits and the positive economic impact of local spending, where nearly every $100 spent locally results in $68 remaining in the community, compared to only $43 for big box stores. The speaker also encourages viewers to use a secure contact form on their website and to share the video if they find it helpful.

Keywords

💡Podcast

A podcast is a digital audio program that is available for download or streaming on the internet. In the context of the video, the speaker refers to a podcast episode as the medium through which they are sharing information. The term is used to set the stage for the topic of the video, which is about searching for local goods and services.

💡Search Engine

A search engine is a software system that is designed to search for information on the internet. The speaker mentions using a search engine to find local services, emphasizing the importance of including 'near me' in the search query to get relevant local results. This highlights the role of search engines in connecting consumers with local businesses.

💡Goods and Services

Goods refer to physical items that can be bought or sold, while services are intangible offerings that provide value. The video's theme revolves around finding local goods and services, as the speaker advises viewers to use search engines to locate these offerings in their vicinity, supporting local economies.

💡Local Business

A local business is a company that operates in a specific geographic area and primarily serves the local community. The video promotes the benefits of supporting local businesses, such as the higher percentage of money that remains in the community when spending at these establishments, as opposed to big box stores.

💡Magic Words

In the context of the video, 'magic words' refers to the phrase 'near me' that the speaker suggests adding to search queries to filter results for local options. This term is used metaphorically to emphasize the effectiveness of these words in finding nearby services or goods.

💡Personal Information

The speaker mentions that most search engines know your name, address, and phone number, which is used to provide personalized search results. This concept is important as it explains how search engines can tailor results to show local businesses that are relevant to the user's location.

💡Community

Community refers to a group of people living in the same place or having particular characteristics in common. The video discusses the economic impact of spending money within a community, highlighting that a larger portion of the money spent locally circulates within that community.

💡Big Box Stores

Big box stores are large retail stores that sell a wide variety of goods. The video contrasts these stores with local businesses, stating that a smaller percentage of money spent at big box stores remains in the local community, thus advocating for the support of local businesses.

💡Economic Impact

Economic impact refers to the effects that a particular action or event has on the economy of a region or community. The video script discusses the economic benefits of shopping locally, such as the higher retention of money within the community, which is a key point in the speaker's argument.

💡Secure Contact Form

A secure contact form is a method for users to send information to a website owner without directly revealing their personal details. The speaker mentions a secure contact form on their website, which is an example of how viewers can engage with the speaker or access more information.

💡Thumbs Up

A 'thumbs up' is a colloquial term often used to express approval or to like something, such as a video. In the script, the speaker asks viewers to give a thumbs up if they find the video helpful, which is a common way to gauge audience engagement and satisfaction.

Highlights

The podcast episode discusses the strategy of searching for local goods and services using the 'near me' approach.

The speaker emphasizes the importance of using 'near me' in search engines to find local businesses.

Search engines are capable of identifying the user's location to provide relevant local search results.

Local businesses are favored as they can expect visits from users who find them through local searches.

Statistics show that local spending has a higher economic impact on the community compared to big box stores.

For every $100 spent locally, $68 remains in the community, whereas only $43 is retained when spent at big box stores.

The podcast encourages supporting local businesses for a positive economic ripple effect.

The speaker provides a personal website, guyrcook.com, for secure contact.

The video is intended to be helpful, and viewers are encouraged to give it a thumbs up and share it.

The podcast episode concludes with a call to action for viewers to engage with the content.

The transcript suggests that local searches can lead to better service experiences from nearby providers.

The 'near me' search strategy is presented as a way to enhance the user's experience by finding nearby options.

The episode highlights the benefits of local business discovery through personalized search results.

The speaker advocates for the use of search engines that can recognize and prioritize local businesses.

The economic benefits of local spending are underscored as a key takeaway from the podcast.

The episode wraps up with an emphasis on the importance of community support through local commerce.

Transcripts

So sometimes I'm asked, what's today's podcast  episode going to be about? And I replied, well,  

it's how to search for goods and services  that are near you. So that you don't get  

a lawnmower person from Michigan. The magic  words are near me. So look into the search  

engine and you type in what you're looking  for and then add the two magic words near me.  

Most search engines are going to know your name,  your address, and your phone number. So you're not  

going to get somebody from eight states away as a  reply. And the power of that is a local business,  

it's a feel-good activity on the part of  the user. They found you local, you can  

expect them to pay you a visit if you've got the  goods and services they're looking for. Nearly  

every $100 spent locally, $68 remains in the  community. Compared to the big box stores  

where you spend $100 and only $43 is going to be  spent. So, remember I've got them so you can get  

them. Hey, to contact me, use the secure contact  form on guyrcook.com. If you like this video,  

found it helpful, give it a thumbs up and  share it with your friends. It's a wrap.