7-Figure Skool Community Launch Secrets

Summary

This video script offers a strategic guide on launching a successful paid online community, emphasizing the importance of timing based on member demand rather than fixed metrics. It details a step-by-step approach, starting with a free community to build trust and gather insights on what to offer in the paid version. The speaker shares practical tips on leveraging free courses, emails, and community engagement to create a seamless transition to a paid model, ultimately maximizing conversions and long-term growth.

Takeaways

• 😀 The optimal timing for launching a paid School community is not based on a specific number of members or duration, but on when people are asking for more after completing a free course.
• 📈 To build a successful paid community, focus on providing massive value in the free community first to establish trust and rapport with members.
• 📝 Keep track of what people in the free community are requesting to learn more about; this will inform the content for the paid community.
• 🤝 The most impactful business lesson shared is to listen to the market's demands rather than trying to dictate what they need.
• 🏆 The speaker's community won the School Games twice, underscoring the effectiveness of the strategies discussed.
• 📉 Don't jump straight to paid offerings; use a free community to reduce friction and familiarize potential members with your content and value proposition.
• 🎯 Start with a simple strategy of using traffic, a free community, and conversion strategies like courses, posts, and emails to move members into the paid community.
• 📲 Utilize a backend marketing system to capture emails and build a relationship with community members through a welcoming sequence and daily emails.
• 📈 Use the free community to not only provide value but also to subtly promote the paid community, creating a natural transition for members.
• 🚀 The launch of the paid community should be seen as a marathon, not a sprint, focusing on long-term value and member retention.
• 🎁 Provide a compelling offer for the launch, including bonuses and scarcity to incentivize immediate sign-ups.

Q & A

What is the primary focus of the video script?

The video script focuses on guiding individuals on how and when to launch a paid school community, drawing from the experience of successfully launching a seven-figure paid school community.

What is the significance of timing when launching a paid community?

The timing is crucial as it should be based on when people have completed the free course, are asking for more, and are showing interest in further training, rather than strictly on the number of members or duration of the free community.

Why is it important to focus on the free community first?

Focusing on the free community first allows members to experience value, build trust, and get to know the community organizer. It also provides a platform for gathering testimonials and understanding the needs and interests of the members for the paid community.

What should be the content of the paid community based on?

The content of the paid community should be based on the requests and interests of the members after completing the free community. It should not be pre-determined but should reflect the desires of the community members.

What is the role of testimonials in the transition from a free to a paid community?

Testimonials from the free community can be used to build credibility and trust, showing potential members of the paid community that the organizer's offerings have delivered value and results to others.

How does the video script suggest using the free community to promote the paid community?

The script suggests using the free community to provide value through courses, posts, and emails that also subtly promote the paid community, creating a desire among members to upgrade for more advanced training and support.

What is the recommended strategy for launching a paid community according to the script?

The recommended strategy includes using traffic sources to bring people into the free community, building an email list, creating a welcoming sequence, sending daily emails, and using the free course as a lead magnet and conversion mechanism.

Why is it suggested to not overcomplicate the launch of the paid community?

Overcomplicating the launch can detract from the core offering. The focus should be on having a clear understanding of what the market wants and delivering that through the paid community, using existing channels like the free community and email list for promotion.

What is the importance of providing a no-brainer offer during the launch?

A no-brainer offer makes it easy for potential members to decide to join the paid community by providing bonuses, scarcity, or urgency, and giving them a compelling reason to act immediately rather than delaying their decision.

How can the video script's advice be applied to other types of online communities or businesses?

The advice can be applied to any online community or business by focusing on providing value upfront, understanding the audience's needs, and creating a paid offering that directly addresses those needs while using existing platforms and communication channels for promotion.

What are some advanced strategies mentioned in the script for growing the paid community?

Advanced strategies include conducting onboarding calls, hosting weekly webinars, and using direct message closing, which can help in personalizing the sales process and providing additional value to potential members.