Advanced Keyword Research Tutorial (5-Step Blueprint)

Summary

The video outlines a 5-step keyword research blueprint to help find the best keywords to target for higher website traffic and conversions. It emphasizes first identifying your target customer persona so you can uncover related search terms they use outside of searches explicitly for what you sell. Next, research where your audience hangs out online to discover important topics they discuss. Dig into these topics to generate keyword ideas through Google Suggest, Quora, Reddit, related Google searches, and Wikipedia. Evaluate the commercial intent and search volume of prospective keywords. An optional final step is to analyze keyword popularity growth trends in Google Trends over time.

Takeaways

• 😀 The proven 5 step keyword research blueprint can help grow a site to 150k monthly visitors
• 👥 Identifying your target customer persona ensures you find keywords your competition doesn't know about
• 🌐 Go to online communities your customers use to uncover topics they care about
• 🔎 Use Google Suggest, Quora, Reddit and Related Searches to find excellent long tail keywords
• 💰 Analyze each keyword's commercial intent using suggested bid and # of ads to select the best ones
• 📈 Look at search volume trends in Google Trends to determine which keywords are growing vs declining
• 📝 Creating optimized landing pages and content around your selected keywords is key after research
• 🤝 Request audience subscribe to Backlinko YouTube channel and newsletter for exclusive SEO techniques
• 💡 The keyword research approach most people use, just searching for their product name, misses opportunities
• 🧠 Knowing where your target customer hangs out online is crucial for effective keyword research

Q & A

What is the five step keyword research blueprint that Brian talks about?

The five steps are: 1) Identify your customer persona, 2) Find topics your customers care about, 3) Use various tactics like Google Suggest and Reddit to find potential keywords, 4) Analyze each keyword's commercial intent, 5) Look at each keyword's search volume.

Why is identifying your customer persona important?

Identifying your customer persona allows you to uncover keywords related to your products that your competition may not know about. It helps move your keyword research beyond just generic terms.

Where can you go to find topics your target customer discusses?

Places like Pinterest, Reddit, YouTube, industry blogs, niche forums - wherever your target customer tends to hang out online.

What are some good tactics for finding potential keywords?

Google Suggest, Quora, Reddit, Google's Related Searches feature, and Wikipedia are great places to discover long tail keywords related to your topics.

How can you analyze a keyword's commercial intent?

Look at the suggested bid in Google's Keyword Planner to see how valuable it is to advertisers. Also see how many AdWords ads come up for that keyword - more ads generally signal higher commercial intent.

Why is it important to look at keyword search volume?

Checking search volume lets you gauge potential traffic for each keyword. You want to focus on keywords that are searched for an optimal number of times per month.

What two free tools can show exact monthly keyword search volumes?

Semrush and kwfinder.com are two free tools that will display a keyword's exact monthly search volume.

How can Google Trends help in choosing between two similar keywords?

Google Trends shows whether search volume for a keyword is increasing or decreasing over time. This can help you pick the keyword with the most future potential.

What should you do after identifying a list of good keywords?

The next steps are to create targeted landing pages and content optimized for those keywords in order to rank well and drive traffic.

What one optional but recommended step does Brian suggest?

Looking at keyword growth trends in Google Trends. This can give additional insight to help select the best keywords to target.