I’ve Stopped Watching AI News…You Should Too

Liam Ottley
27 May 202413:13

Summary

TLDRIn this video, Liam Otley, creator of the AI Automation Agency Model, shares his insights on the pitfalls of being consumed by AI news. He explains how the constant pursuit of the latest AI tools and updates can lead to cognitive overload and distract from core business activities. Otley emphasizes the importance of focusing on proven, reliable technologies and engaging in revenue-generating activities rather than being a passive 'spectator' in the AI space. He encourages viewers to become active 'participants' by building personal brands and marketing their services in niche AI markets.

Takeaways

  • 🚫 Avoiding the AI News Black Hole: The speaker emphasizes that constantly consuming AI news can be a distraction and prevent entrepreneurs from making money in the AI space.
  • 📈 Prioritizing Business Growth: Focusing on building and scaling AI businesses is more important than being up-to-date with every AI tool and news article.
  • 🔧 Sticking to Reliable Tools: It's crucial to use solid and reliable technology in AI solutions for clients, rather than always chasing the latest experimental tools.
  • 🛑 Recognizing Distractions: The speaker discovered that tracking AI news led to cognitive overload and did not contribute to business success.
  • ⏳ Time Management: Entrepreneurs should allocate their time to revenue-generating activities rather than non-productive news consumption.
  • 📊 Assessing Value: Evaluate whether the AI news and tools are actually applicable and valuable to your business and client services.
  • 📘 Specializing in Specific AI Solutions: Focus on mastering a few key AI platforms and tools, like Voiceflow for chatbots and OpenAI APIs, to build reliable solutions.
  • 🌐 Broadening the Focus: Beyond AI news, avoid cognitive overload by not overburdening your brain with unnecessary information.
  • 📈 Prioritizing Revenue Activities: Replace time spent on AI news with marketing, personal branding, and other activities that drive business growth.
  • 🌟 Becoming an AI Participant: Transition from being an AI news spectator to an active participant in building and scaling AI businesses.
  • 📹 Leveraging Personal Branding: Building a personal brand in the AI space through specialization and content creation can lead to success and opportunities.

Q & A

  • What is the main issue the video discusses regarding AI news consumption?

    -The video discusses the issue of being overwhelmed by AI news, which can lead to cognitive overload and distraction from productive activities that actually contribute to business success in the AI space.

  • Who is Liam Otley and what is his experience in the AI field?

    -Liam Otley is the creator of the AI Automation Agency model (AAA) and has been running and building AI businesses for over 16 months, generating over a million dollars in revenue across his businesses.

  • What did Liam initially think about tracking AI news and tools?

    -Liam initially thought that tracking AI news and tools would make him the 'smartest guy' in the space, knowing everything about the tools and being able to share this knowledge through YouTube videos and integrate it into his agency.

  • What was the result of Liam's attempt to stay updated with AI news and tools?

    -The attempt resulted in massive distraction and cognitive overload for Liam, without bringing any actual value to his life or business. He found that none of the tools he tracked were used in his client builds.

  • Why did Liam decide to stop tracking AI news?

    -Liam decided to stop tracking AI news because it was a misallocation of his time and mental resources, which could have been better spent on revenue-generating activities and building his business.

  • What is the difference between AI Spectators and AI participants according to Liam?

    -AI Spectators are those who passively watch videos and consume news without taking action, while AI participants actively build businesses, take steps to attract clients, and apply AI opportunities to generate revenue.

  • What does Liam suggest focusing on instead of AI news?

    -Liam suggests focusing on marketing services, building a personal brand, and engaging in activities that directly drive revenue for the business, rather than consuming AI news.

  • What is the significance of cognitive load in the context of this video?

    -Cognitive load refers to the amount of information working memory can process at any given time. The video suggests that overloading the brain with unnecessary information from AI news can hinder the processing of more valuable information needed for business success.

  • What is the one exception Liam makes for keeping up with AI updates?

    -The one exception Liam makes is for updates from OpenAI, as he primarily uses OpenAI products and his solutions are built on the OpenAI ecosystem.

  • What advice does Liam give for those interested in building an AI business?

    -Liam advises to focus on learning skills, building businesses, and engaging in activities that bring money in the door, rather than getting caught up in the endless cycle of consuming AI news.

  • How does Liam define success in the AI space?

    -Liam defines success in the AI space as actively participating in building and scaling AI businesses, generating revenue, and distancing oneself from being a passive spectator.

Outlines

00:00

🔮 Overcoming the AI News Black Hole

In this paragraph, Liam O'Tooley, the creator of the AI Automation Agency Model (AAA), shares his personal experience with the overwhelming amount of AI news and its impact on his business. He describes how trying to stay updated with every new tool and development led to a 'black hole' of information that distracted him from the core activities of his business. Liam explains that the constant search for the latest and greatest tools did not contribute to his success but instead caused cognitive overload. He reflects on his realization that the experimental nature of new AI tools found in news updates is not suitable for reliable client solutions, and emphasizes the importance of focusing on established, reliable technologies.

05:02

🚀 From AI Spectator to AI Participant

Liam discusses the distinction between being an AI Spectator and an AI Participant. He points out that watching AI news and updates is a form of procrastination that does not generate revenue or add value to one's business. Instead, he encourages viewers to focus on actionable activities that drive business growth, such as marketing services and building a personal brand. Liam stresses the importance of investing time in revenue-generating tasks and emphasizes that successful AI entrepreneurs are those who actively participate in building and scaling their businesses, rather than passively consuming information.

10:02

🌐 Prioritizing Open AI Updates and Business Efficiency

In the final paragraph, Liam narrows down the focus to Open AI updates, which he considers essential to monitor due to their leadership in the AI space and the fact that his business relies on Open AI's ecosystem. He suggests that by concentrating on Open AI's periodic updates, one can maintain business efficiency without being overwhelmed by the constant influx of news. Liam also provides actionable advice on what to focus on instead of AI news, such as creating YouTube videos, LinkedIn posts, and leveraging social media to market one's services. He concludes by highlighting the importance of cutting out unnecessary information to improve mental health and overall well-being, and invites viewers to share their thoughts and experiences in the comments.

Mindmap

Keywords

💡AI News

AI News refers to the latest updates, developments, and information related to artificial intelligence. In the video, the speaker argues that constantly consuming AI news can be a distraction for entrepreneurs, as it can lead to cognitive overload and detract from the core focus of building and scaling AI businesses.

💡Cognitive Load

Cognitive Load is the amount of mental effort being used in working memory. The video emphasizes that an overload of AI news can increase cognitive load, preventing entrepreneurs from effectively processing and applying the information that is truly valuable for their businesses.

💡AI Entrepreneurs

AI Entrepreneurs are individuals who are building businesses around artificial intelligence technologies. The video's theme revolves around the challenges and strategies for AI entrepreneurs, particularly the pitfalls of getting caught up in the AI news cycle instead of focusing on actionable business development.

💡AI Automation Agency Model (AAA)

The AI Automation Agency Model, or AAA, is a business model created by the speaker, Liam Otley, which focuses on leveraging AI to automate processes. It serves as an example of a successful approach in the AI space, contrasting with the distractions posed by AI news.

💡No-Code/Low-Code Solutions

No-Code and Low-Code Solutions are platforms that allow users to create applications without traditional coding or with minimal coding. In the script, these solutions are mentioned as part of the speaker's early successes, highlighting a practical approach to building AI applications.

💡Chat Bots

Chat Bots are AI-powered conversational agents that interact with users. The video discusses the speaker's experience with chat bot development tools like Botpress and Voiceflow, illustrating the trial and error process of selecting reliable technologies for client solutions.

💡Reliability

Reliability in the context of the video refers to the dependability of the technologies used in AI solutions. The speaker stresses the importance of using reliable, tested systems rather than constantly chasing the latest experimental tools found in AI news.

💡AI Spectators vs. Participants

The video contrasts AI Spectators, who passively consume information, with AI Participants, who actively engage in building and scaling AI businesses. The speaker encourages viewers to transition from spectatorship to active participation to achieve success in the AI space.

💡Revenue Generating Activities

Revenue Generating Activities are tasks directly linked to earning income for a business. The video argues that time spent on AI news is often better invested in revenue-generating activities, such as creating marketing content or building a personal brand.

💡Personal Brand

A Personal Brand is the public image and reputation an individual projects, often used for professional purposes. The speaker suggests that building a personal brand in the AI space, by specializing in a niche or region, is a more effective strategy than passively following AI news.

💡Mental Health

Mental Health refers to the state of an individual's psychological and emotional well-being. The video implies that reducing the consumption of AI news and focusing on meaningful business activities can have a positive impact on an entrepreneur's mental health.

Highlights

The AI news 'black hole' can distract entrepreneurs from making money in the AI space.

Liam Otley, creator of the AI Automation Agency Model (AAA), shares his experience with the AI news and its impact on business success.

Otley has generated over a million dollars in revenue across his AI businesses in 16 months.

The pursuit of the latest AI tools and news can lead to cognitive overload and detract from core business functions.

Otley's agency initially used Botpress but switched to Voiceflow, illustrating the cycle of chasing new tools.

Inspired by Matt Wolf's system for tracking AI news, Otley attempted a similar approach but found it overwhelming.

Keeping up with AI news did not contribute to Otley's business growth or client solutions.

The latest AI news often features experimental tools not suitable for reliable client solutions.

Focusing on established platforms like Voiceflow, OpenAI APIs, and Make.com is recommended for reliability.

Otley emphasizes the importance of doing revenue-generating activities over passive news consumption.

AI entrepreneurs should differentiate themselves from 'AI Spectators' who are not actively building their businesses.

Building a personal brand and specializing in a niche within the AI space can lead to success.

Otley suggests replacing time spent on AI news with marketing, personal branding, or other business-building activities.

Cognitive load from unnecessary information can hinder the brain's ability to process important business insights.

Otley recommends focusing on OpenAI updates, as they are leading the AI space and directly relevant to his business.

The video concludes with a call to action for viewers to prioritize meaningful activities over passive consumption of AI news.

Transcripts

play00:00

trying to keep up with the AI news is

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stopping you from making any money in

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the AI space and in this video I'll be

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sharing my experience with the AI news

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black hole and explaining why you need

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to give it up right now if you want to

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have any success or any future in the AI

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space if you are new to the channel and

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don't know who I am my name is Liam

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otley I'm the creator of the AI

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automation agency model or AAA I've also

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been running and building AI businesses

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for the past 16 months and in that time

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I've been able to generate over a

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million dollars in Revenue across my

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businesses so on this channel I try to

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share my learnings and experience so

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that you guys can do the same and and

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with me take advantage of this AI

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Opportunity by building and scaling your

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AI businesses this video is going to be

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a little bit different but nevertheless

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it's something that you need to hear if

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you're looking to start businesses in

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the AI space so how did I get to this

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conclusion that AI news was bad for AI

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entrepreneurs um well let me take you

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back to 2023 around this time of year in

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May um and I'd started my agency we're

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seeing some success we're starting to

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sell at no Code and low code Solutions

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as well as our custom coded Solutions um

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and as soon as I started to getting into

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these tools I started going oh well if

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if I found this tool then what if

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there's another tool that's even better

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and what if what if I'm I'm not using

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the most optimal tool for the job and I

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think we're using bot press at the time

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when we first started to build these

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chat Bots um and sooner or later we

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moved over to voice flow and I was like

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oh well if if one tool was good and then

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another one's better maybe I should set

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up a whole system so that I can keep

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tabs on everything that's happening in

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the space and I can share it on YouTube

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videos and I can build it into my agency

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and I can just be like the smartest guy

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when it comes to tools and I'll know

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everything that's going on I'll be

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tapped into everything in the space

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that's what I thought and at the time I

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saw a map wolf video Matt wolf you may

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know he does AI new stuff and he showed

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his system for tracking all of the the

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stuff that's coming in the the articles

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that are being released the YouTube

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videos and he tracked it on on this big

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trailer looking system and I was like

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wow if he's doing that then I need to do

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something similar so that I can be

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tapped in and and have all of the the

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tools coming straight into my brain um

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long story short that ended up just

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massively distracting me and causing a

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huge amount of cognitive load and just

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overloading my brain with a bunch of

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crap I didn't need to have and I started

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to notice I I I kept persisting cuz I

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was like no this is good I I can make

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YouTube videos on it I can plug these

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things into the solutions we selling for

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my clients um and no this this is good

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this is something I should be doing and

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then eventually I looked back on the

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past 3 or 4 months of me using the

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system and tracking it all and and I

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went like if I actually use this is this

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brought any value to my life or my

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business and I looked through it and I

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had not used any of the tools that I I

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tracked or looked into um in any of the

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client builds that i' done it was always

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too experimental it was too cutting Edge

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it was the latest news on what Google

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was doing this it it just wasn't

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applicable to the stuff that we were

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selling and at the end of the day I'd

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never actually implemented anything that

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I'd watched or or learned about it was

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all just load and and and mess and

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clutter in my head that had really

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distracted me from the the the primary

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functions of the businesses for me which

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is to attract new clients through

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YouTube videos like these and in reality

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when I was spending time watching people

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with these tools or watching people with

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these AI news updates I was spending so

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much time that could have been put into

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actually building my business and or

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making my own videos I instead of

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spending 20 minutes or an hour watching

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YouTube I could have filmed two or three

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YouTube videos in that space and just

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the the levels of difference of impact

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on on those two tasks and those two

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activities is just completely different

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and it was at that point that I realized

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I'd been tricked I've been scammed not

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by Matt wolf but I've been scammed by

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the by my own brain to to convince

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myself into thinking that I needed to be

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tapped in I needed to be soaking it all

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up or I'd missed something important um

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and I realized when you're building AI

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solution for your clients when you start

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an AI agency or AI automation agency the

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technology that you use in your builds

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needs to be solid needs to be reliable

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and anything by Nature that's coming out

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on these news channels that's coming out

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um on these new articles that are that

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are being released the latest updates in

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the space that's experimental and and

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Cutting Edge technology and if you're

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trying to sell these Solutions they're

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not going to be anywhere near reliable

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enough maybe in a year or two that stuff

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will be applicable to your clients but

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we need to stick to what we know we need

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to stick to voice flow Bots we need to

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stick to open Ai apis and boring regular

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boring regular a llm apis and and non

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fancy stuff because it's not going to be

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able to deliver the high quality service

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that you need and the consistency and

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reliability if you're using some

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startups product so my first point here

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is that you do not need to watch all

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this AI news crap because we have all of

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the tools that we need to build and make

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money we don't need to be looking for

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new stuff right now if it's new it's

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experimental and it's not going to be

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able to be applicable to the clients

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that we serve we need reliability we

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need consistency we need predictability

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and the way we get that is by using

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tried and tested systems and platforms

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voice flow for structured chat Bots we

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you need to control the flow of the

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conversation assistance API and there I

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say it my own stive is built on top of

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the assistance API so that you can build

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conversational chat GPT like experiences

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for your clients on top of open AI

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assistance API so the structured chat

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Bots and conversational open-ended chat

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GPT like chat Bots and experiences and

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things like make.com and Zapf

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automations and relevance AI for for AI

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tools you don't need to go much outside

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of that and just stick to the things

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that we know work rather than trying to

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keep tabs and mental notes on on all the

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latest and greatest stuff that's coming

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out so on one hand we have the more

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practical implication of does this

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technology that I'm keeping tabs on

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actually allow me to make money or

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actually allow me to deliver Services of

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value to my clients that they're happy

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with and willing to pay for so step one

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but then there's also the other side of

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it entirely which is you are trying to

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build a business and you only have a

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limited number of hours in every day and

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if you're investing some of those hours

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in non Revenue generating activities and

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things that aren't directly directly

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tied to to Bringing more money in the

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door then you are wasting your time you

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are mentally masturbating you're

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procrastinating on what work needs to be

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done and I'll be fully transparent I was

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I think to some degree I was I was

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procrastinating as well I was thinking

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somehow I can sit here and watch the

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screen and it'll help me to make money

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and be a better AI entrepreneur and in

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reality I didn't see any flow through of

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that to value my business we didn't

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start growing exponentially all of a

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sudden when I was watching videos and

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keeping tabs on the news that's just not

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it and and from the people that I know

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in my accelerator and in the community

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and from my own personal experiences the

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guys and girls who were making money in

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the space are not the ones sitting there

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watching YouTube videos or tracking all

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the news and being active on Twitter it

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is just so far from the stuff you need

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to be doing and it this comes back to

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something that I talk about a lot on the

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channel which is the difference between

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AI Spectators and AI participants and I

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I hate to say it but you may be a a

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spectator you may be I mean if you're

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watching my video and you haven't

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started an agency and you haven't taken

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action and and tried to go out there and

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and messaged every person in your in

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your contact list and every person on

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your Instagram and asked them and said

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hey do you know anyone who's interested

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in in these things I can build for you

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if you haven't started taking those

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steps and and really moving yourself

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towards being a participant and actually

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taking this AI opportunity for for what

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it's what it's worth then you're you're

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a spectator and it's I think it should

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feel dirty it it is it feels like a

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dirty word where you're just spectating

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you think you're and you're mentally in

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the space you're clocked in you're

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you're sitting there thinking that

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watching these videos is going to

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somehow translate to success in the AI

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space and it's not I'm sorry to break it

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to you but it's not going to be handed

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to you it's not going to be handed to

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you through YouTube video as much as as

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I try to do this for you and and try to

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create videos that hand you the

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information you need to succeed in the

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space and start your agencies end of the

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day you're the only one moving the

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moving the mouse and clicking the keys

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you need to go and actually do it you

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need to put those things into practice

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you need to do the activities that are

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actually going to drive r revenue for

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your business when we think about

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Spectators and participants if you are

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trying to be a participant you need to

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do everything you can that's the the

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antithesis or the opposite of what these

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Spectators are doing they just scrolling

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on Twitter they're they're talking crap

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they are watching YouTube videos you

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need to be doing the absolute opposite

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cuz your job is to put as much distance

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between you and them as possible and

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every time you make an action it's it's

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sort of adding up to this tally of am I

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distancing myself from them and if

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you're serious about succeeding in the

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space it is doing the opposite of what

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all these people and I I think it's a

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it's a clear example of the number of

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Spectators in the space and and not not

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to not to bash Matt wolf he does a great

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service to the community and putting the

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AI news out there for people who need to

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be tapped in for PE keyword people who

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need to be tapped in of course Matt wolf

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has a system for tracking all the news

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he's an AI news guy I'm not an AI news

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guy I don't need to know all this stuff

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I'm ai ai agency owner and and I teach

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people how to build these businesses

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like it's I don't need to know all that

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stuff and and neither do you so I want

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to plant this cont in your brain of

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every time you're doing something and

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you you think you're working on your

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business you need to be clear about is

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this actually putting any distance

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between myself and and The Spectators

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cuz that's the only thing you should be

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concerned about right now is how far can

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I get from these guys who refuse to take

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action and just sort of pedal in the

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space to people who are actually

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building businesses and learning skills

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it's going to take them further cuz

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there's a big gap between us right now

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and myself and and the other people who

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are actually active participants are

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running away with the game right now and

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I'd love for you to join us but it's not

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going to happen if you continue to

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prioritize the wrong thing okay so

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recapping my points here first is that

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the technology you're going to find in

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these News videos is not even applicable

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to what you're actually building with

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your clients and point two is that

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watching these videos and keeping up on

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the news is a misallocation of your

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resources when you need to be putting it

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into Revenue producing activities within

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the business so that you can dis

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yourself from The Spectators um into the

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participants group and finally for point

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three I want to broaden this outside of

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AI news to all news in general cognitive

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load refers to the amount of information

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that our working memory can process at

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any given time if you are continuing to

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load your brain with unnecessary and and

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unhelpful information you're just going

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to overload your brain and and block it

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from soaking in and processing the

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information that you really need to be

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baking into your long-term memory which

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is how can AI help businesses okay what

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techniques should I be using to scale

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this or or start these kind of videos or

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you just do not have enough brain in

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this finite Cranium up here and then the

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brain that you have in your head does

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not have enough juice to also be

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juggling oh what's happening in the news

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oh something's happening in France oh

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cool oh wow Australia's had it's just

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you're clogging up the information

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highways in your brain with stuff that

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it's just never going to make you a dime

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and I know you might think oh but I need

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to be up to date on on the current

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events in the world like what if

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something something happens trust me

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your job and my job right now is just to

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make as much money as possible build

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ourselves into people who are capable of

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generating and attracting tons of wealth

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by the skills we have and the

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connections that we've built and then

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maybe when you've got 5 or 10 million

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stacked up and you've got a lot of

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wealth to preserve then maybe you start

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thinking about okay the economic

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situation of the world but right now

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right in front of our face we have an

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opportunity and we need to go all in on

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learning skills building businesses and

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focusing on activities that are actually

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going to bring money in the door and

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before I wrap things up I know I need to

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answer the question of like okay but but

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what about open AI updates like should

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should we not be watching them yes yes

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that is the one thing that as you saw my

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recent video that is the one thing that

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I will actually look into because open

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AI is leading the space and I basically

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only use open aai products and and the

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solutions that I sell to my clients and

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my S is built on the open AI ecosystem

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as well so by narrowing down instead of

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being this agency that just does all of

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it I just work with open AI so I only

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need to listen to open ai's news and

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that's 2 or three times a year so by

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simplifying my business down to the

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leading AI company I can just focus on

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what Sam mman and the team say over

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there and every few months I just sit my

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butt in a chair and and watch their

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release it's great I just get these

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little doses of the important stuff that

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I need and that allows me to to run my

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business as as efficiently as possible

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and finally I couldn't make this video

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without some kind of takeaway of what

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you should be focusing on instead of AI

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news and if you strip this chunk of your

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day and your week out what do you now

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fill that with and it goes back to what

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I said earlier in the video which is

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instead of spending an hour doing this

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rubbish you could make one YouTube video

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in that time or you could make two

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LinkedIn posts or you could start

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posting on Twitter if you can replace

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this this news and and keeping up

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activities with things like marketing

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your services or building a personal

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brand I am living proof that this stuff

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is worth it and that there is a massive

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opportunity for building personal brands

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in the AI space and specializing in

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something I specialize in in creating AI

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agencies and teaching people how to do

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it you can specialize in how real estate

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agents can do XYZ with AI or or how

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ruers can there's so many little niches

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In Pockets that are just waiting to be

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filled or I'm the the Liam otley in in

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Latin America I'm the Liam mle in Brazil

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so many people come and say that's

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exactly what I'm doing I'm just copying

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your strategy but I'm doing it in my

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country great I I want you guys to win

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at the end of the day you know that I

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only win if you guys win I only win with

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my my software and and my products if

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I'm able to get you guys to win and

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become successful agency owners you have

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no use for what I do with the software

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that I'm trying to build for for AI

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agency owners if you're not signing

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clients and being successful so I'm here

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for you to help you win and please

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listen to what I've said in this video

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because it's made a meaningful

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difference in my business a meaningful

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difference in my mental health and

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overall well-being so please cut the

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stuff out of your life and you'll be

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amazed by the results if you're

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interested in seeing what a week of my

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life here in Dubai as an AI agency owner

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looks like you can check out my recent

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vlog here if you have enjoyed please hit

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down below and leave a like um leave a

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comment down below i' love to hear your

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thoughts on this or your experiences I'm

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sure many of you have have been down the

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same road as me so I'd love to hear that

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down below and of course subscribe to

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the channel if you haven't already for

play13:06

more videos like this teaching how to

play13:07

build businesses and succeed in the AI

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space so that's all for the video guys

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thank you so much for watching and I'll

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see you in the next one

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