How To Get Your Music On Spotify Playlists in 2024
Summary
TLDRСкрипт видео раскрывает стратегии для успеха музыкального трека на Spotify. Автор подчёркивает важность 'кормить машину', то есть обеспечивать платформу качественным контентом и данными для улучшения рекомендаций. Он предлагает шаги: профессиональный подход к настройке профиля Spotify, использование социальных сетей для привлечения трафика, регулярные выпуски музыки, исследование подходящих плейлистов и умение представлять музыку правильно. Основное внимание уделяется тому, как музыканты могут стать 'безопасным выбором' для Spotify и плейлист-кураторов, увеличив свои шансы на включение в популярные плейлисты.
Takeaways
- 🎶 Музыка - это важно, но также важно стратегическое планирование для успеха на платформах, таких как Spotify.
- 🔄 'Feed the machine' - фраза, которая подчеркивает важность предоставления качественных данных платформе для расширения аудитории.
- 📈 Spotify - это не просто музыкальная библиотека, а сервис, который хочет предоставлять музыку для всех случаев и увеличивать время, проведенное пользователями на платформе.
- 🛠️ Настройка профиля Spotify - ключевой шаг для представления профессионального образа и привлечения внимания платформы и слушателей.
- 📺 Использование музыкальных видео, туров и мерча в профиле Spotify для привлечения дополнительного внимания и увеличения продаж.
- 🔄 Создание и обновление плейлистов для поддержания интереса аудитории и предоставления платформе дополнительных данных о предпочтениях слушателей.
- 📱 Использование социальных медиа для привлечения трафика и создания социальной доказательности, которая увеличивает шансы на добавление в плейлисты Spotify.
- 🚀 Регулярное выпуск музыки каждые 4-8 недель для поддержания внимания аудитории и стимулирования алгоритма Spotify.
- 🧐 Исследование различных типов плейлистов Spotify для лучшего понимания, какие из них могут быть наиболее подходящими для вашей музыки.
- 💌 При правильном подходе к представлению музыки уважение и сотрудничество с кураторами плейлистов могут увеличить шансы на их добавление в плейлисты.
- 🤝 Уход за отношениями с кураторами плейлистов и слушателями - это долгосрочный процесс, который ведет к устойчивому росту и успеху на Spotify.
Q & A
Какие факторы могут внедрить артиста в крупные плейлисты Spotify?
-Успех в крупных плейлистах может быть результатом удачи, но также важно стратегическое взаимодействие с платформой, включая предоставление качественного контента и поддержку данных для Spotify.
Что означает фраза 'кормить машину' в контексте Spotify?
-'Кормить машину' означает предоставлять Spotify регулярный и качественный контент, чтобы платформа могла показывать вашу музыку большему количеству слушателей.
Почему важно иметь профессиональный внешний вид в профиле Spotify?
-Профессиональный внешний вид в профиле Spotify убеждает платформу и слушателей в серьезности ваших намерений, что, в свою очередь, может привести к большему количеству потоков и включению вашей музыки в плейлисты.
Какие шаги следует предпринять для эффективного продвижения музыки на Spotify?
-Эффективное продвижение включает в себя настройку профиля, создание плейлистов, включение мерчандайзинга и турдатов, а также использование музыкальных видео и обеспечение регулярного выпуска новых треков.
Как социальные медиа связаны с возможностью попасть на плейлисты Spotify?
-Социальные медиа являются важным каналом для привлечения трафика на Spotify, усиливая социальную доказательность и увеличивая вероятность прослушивания всего трека или нескольких треков.
Чем отличается релиз музыки на Spotify от традиционного издания альбома?
-На Spotify музыка выпускается для конкретных целей и сопровождается стратегией продвижения, включая поддержку социальных медиа и обеспечение регулярности выпусков, в отличие от традиционного издания альбома.
Как часто рекомендуется выпускать новые треки на Spotify?
-Рекомендуется выпускать новые треки каждые 4 до 8 недель, что помогает поддерживать интерес аудитории и обеспечивать регулярность взаимодействия с платформой.
Какие типы плейлистов на Spotify существуют и как они влияют на продвижение музыки?
-Существуют алгоритмические плейлисты, профессионально курированные плейлисты и плейлисты, созданные пользователями. Они влияют на продвижение музыки, предоставляя разные способы включения треков и сбора данных для Spotify.
Что означает 'Feed the machine' в контексте продвижения музыки на Spotify?
-'Feed the machine' подразумевает предоставление Spotify регулярного и качественного контента, чтобы платформа могла определить, как и кем вашу музыку следует продвигать.
Какие советы дает автор для успешного подачи музыки в плейлисты Spotify?
-Автор предлагает ряд советов, включая точную характеристику музыки, уважение времени кураторов, исследование плейлистов, поддержание истории и связи с кураторами и аудиторией.
Outlines
🎵 Основы стратегии успеха на Spotify
В первом параграфе скрипта подчёркивается важность стратегического подхода к продвижению музыки на Spotify, а не только к удаче. Автор объясняет, что музыканты должны 'кормить машину' - то есть предоставлять платформу качественный контент, который будет привлекателен для слушателей и который будет способствовать распространению их музыки на различных плейлистах. Также подчёркивается, что не только количество, но и качество контента играют важную роль. Автор дает советы по настройке профиля Spotify, включая профессиональные фотографии, сильную биографию, ссылки на социальные медиа и использование Artist Pick для увеличения времени, проведённого слушателями на платформе.
📱 Влияние социальных медиа на позиции в плейлистах Spotify
Второй параграф фокусируется на взаимосвязи между социальными медиа и Spotify. Автор говорит о том, что трафик из TikTok, Instagram и YouTube может повлиять на позиции треков в плейлистах Spotify, так как слушатели, обнаруживающие музыку на этих платформах, могут затем искать её на Spotify. Подчёркивается важность создания социальной доказательности, которая убеждает плейлист-кураторов в популярности музыкантов. Также автор рекомендует регулярно выпускать музыку каждые 4-8 недель для поддержания интереса аудитории и алгоритма Spotify.
🔍 Исследование и подача музыки для плейлистов Spotify
Третий параграф рассматривает, как исследовать и подачи музыку для включения в плейлисты Spotify. Автор делит плейлисты на три типа: алгоритмические, профессионально курированные и пользовательские. Он подчёркивает, что даже пользовательские плейлисты могут добавлять ценные данные для Spotify. Также обсуждается опасность платного включения музыки в плейлисты, так как это может испортить алгоритм и потерять популярность у фанатов. В заключение автор дает советы о том, как найти подходящих плейлист-кураторов и делать предосторожный выбор.
💌 Артиculate Pitching и стратегия взаимодействия с кураторами плейлистов
В четвёртом параграфе скрипта автор обсуждает, как правильно подачи музыку для включения в плейлисты, предоставляя 10 советов. Он говорит о том, что важно быть точным и не приводить общие сравнения, уважать время кураторов, исследовать плейлист перед подачей, отправлять прямые ссылки на музыку, а не ссылки на профиль. Автор также подчёркивает важность благодарности, строительства отношений и использования обратной связи для улучшения музыкальных предложений в будущем.
Mindmap
Keywords
💡Spotify
💡Плейлисты
💡Музыкальные треки
💡Алгоритм
💡Данные
💡Промоушен
💡Социальные медиа
💡Релизы музыки
💡Кураторы плейлистов
💡Строим отношения
💡Фидбэк
Highlights
Success in the music industry is not just about talent but also about strategy and understanding the competitive landscape.
The phrase 'feed the machine' is central to building a presence on Spotify, emphasizing the importance of both quantity and quality of content.
Spotify is data-driven and seeks to present music to the right audience, but it needs artists to provide data through their engagement.
Becoming a 'safe option' for Spotify and playlist curators is crucial for an artist's music to be recommended to a wider audience.
The importance of setting up a professional Spotify profile, including a strong bio, social media links, and artist picks with multiple songs.
The potential of using merchandise and tour dates on Spotify profiles to increase artist engagement and provide additional data points.
The upcoming integration of music videos on Spotify and their potential impact on artist visibility and platform data.
Creating and updating artist playlists featuring both your own and other artists' music to signal to Spotify about your genre and style.
The significance of social media platforms in driving traffic to Spotify and contributing to an artist's visibility and data collection.
Consistent social media content production as a form of social proof, which is important when approaching playlist curators.
The algorithmic nature of Spotify and the strategy of consistent music releases every 4 to 8 weeks to keep the algorithm engaged.
The difference between releasing music to build an audience and using an existing audience to promote music on Spotify.
Researching and understanding the different types of Spotify playlists: algorithmic, professional curated, and user-generated.
The value of user-generated playlists in feeding data into the Spotify platform and their potential for artist promotion.
The pitfalls of paying for playlist placements and the importance of doing due diligence when choosing professional curated playlists.
Strategies for finding and approaching playlist curators, including the use of search engines, social media, and playlist consideration websites.
The importance of pitching music accurately and respectfully to playlist curators, providing all necessary links and information.
Building long-term relationships with playlist curators as part of the artist's growth strategy on Spotify.
Transcripts
you've made a great song You've released
it and Spotify has put it on some of the
biggest playlists in the world and all
of a sudden you're partying on an island
with Jay-Z and P and and p uh
udie can that happen yes it can happen
but you're dealing with the Realms of
Luck instead of dealing with strategy
you see artists really want this to be
about the music and it is about the
music but the difference between now and
yes to year is the amount of competition
the amount of songs and artists
releasing every single day there are
millions of tracks being released every
single week and every single one of
those tracks is starting with zero data
now when building your Spotify and
getting your music onto playlists
everything revolves around one single
phrase and that phrase is feed the
machine it's a phrase that we are going
to use a lot in this video and I want
you to think about it a lot moving
forward now the thing with feed the
machine is it's not just about how much
food it's also about the quality of food
that you are feeding it you see Spotify
is data driven it wants your song to be
great in fact it wants to show your song
to the world the problem is does it know
who to show it to and even if it does
show it to people can it guarantee that
those people are going to like it and
not leave Spotify therefore it has safer
options now your job is to become over a
period of time a safe option for Spotify
and playlist curators don't forget
Spotify wants one thing and one thing
only and that is for every single person
to never leave Spotify ever now if you
can start to contribute to people
staying on Spotify for longer then you
will get rewarded so how do we feed the
machine well Step One is the setup you
see Contra to popular belief Spotify is
not a music library Spotify is a music
service which means it's providing music
for All Occasions a library is like your
old school CD collection where you
purchase the CD and then you can play it
whenever you want however now you get
paid per play and Spotify wants to make
you earn them dollars so you need to
take Spotify seriously and this is the
start of feeding the machine the setup
making sure that you are giving people
every opportunity and giving Spotify
every single opportunity which means it
starts in the back end your banner is
your banner professional is your banner
looking good or have you just grown
something up that you found on a
Facebook profile do you have
professional interesting pictures do you
have a really strong bio with a really
strong story have you put your social
media links into your Spotify profile
all of these are small details but if
you're not taking Spotify seriously why
would Spotify take you seriously and
this is just the beginning when it comes
to your artist pick do you have one is
it just a song or have you been clever
have you added a playlist don't forget
we're trying to get people to stay on
Spotify so if you you can add a playlist
of six seven eight nine songs there is a
chance that someone will click into your
artist pick and then instead of
listenting to one song they start
listening to four or five or six songs
you're feeding that machine nowadays you
can even add tour dates and merch to
your Spotify profile and if you don't
have merch Now's the Time to start it
costs very little to start some merch
and you don't have to go and order two
or 300 t-shirts you can do this as print
on demand and you can add this to your
Spotify profile in doing it your adding
more data you are allowing people to
potentially purchase from you which
feeds the machine now we also know that
music videos are coming now the biggest
artists in the world have got their
music videos on Spotify and maybe I'm
not sure yet but maybe music videos will
become more relevant if people are
watching them on Spotify I'll Reserve
judgment but even if they don't this is
an opportunity to feed the machine this
is an opportunity to give Spotify What
It Wants also do you have any of your
own artist playlist or featured
playlists that you have made yourself
and I'm not just talking about a best of
of all of your tracks in one playlist
although I do think that's a very very
good idea but you can add multiple
playlists and they don't have to be just
your music they can feature other
artists of a similar ilk of a similar
size that will tell Spotify that will
feed data can you imagine if people are
listening to these playlists and before
your track and after your track is
artists that you should be featured
alongside all of of a sudden you're
giving some more information to the
platform who says I'm starting to
understand who you are as an artist now
if you are going to do this then give
each of your playlist a purpose maybe
something like what we're listening on
the tour bus or songs that are inspiring
me at the moment and then you can add
the songs that you love and now you're
adding a community aspect to your
Spotify now if you're going to do this I
would recommend updating or changing
these playlists every week or two so
that people are coming back for more
people are enjoying your all playlists
and therefore building something outside
of just your place and your music step
two is how your socials and your content
is affecting your ability to be able to
get onto playlists on Spotify now I know
they are not the same thing Tik Tok
Instagram YouTube are different
platforms to Spotify but remember that
phrase feed the machine so much traffic
is coming from different platforms and
it might not even be that someone has
clicked a link to get you they they
might search you on SP ify but it might
be because they've seen you on Tik Tok
or Instagram or YouTube now the reason
why this is so important is because
these are the people who are most likely
to listen to your song all the way
through or listen to multiple songs
these have the biggest connection I
found you somewhere else and I liked it
so much that I wanted to come over here
and listen to your song massive brownie
points for Spotify but also the data's
now being fed in and that is really good
data also a small thing but please make
sure you have a link to your Spotify or
a link from your socials just think
about the traffic think of it like this
imagine if you could get 5,000 people a
day viewing you on Tik Tok Instagram
reals Facebook reals YouTube shorts so
not necessarily 5,000 people on One
platform but that might be split over
four platforms now that works out around
2 million views per year that's a lot of
views now if you did 5,000 per platform
and you could do that over four or five
platforms you're looking at around about
10 million view views per year that's a
lot put that into perspective if you are
advertising on TV or other places in
front of 10 million people you are going
to be looking at hundreds of thousands
of dollars or pounds worth of
advertising but what we're talking about
is completely free now the other reason
why you need to be consistently
producing social media content is
because of social proof If you're going
to approach a playlist curator then they
are going to go and check you out
they're going to see what you're doing
they want proof does anyone care about
you if they say oh that people really do
care about you they are much more likely
to add your music to a playlist if they
say yeah I went to your socials no one
really really cares then we're back to
the age-old it should be all about the
music well it maybe it should but it
isn't because we're dealing with emotion
we're dealing with people's fear of
adding music to something and saying I
think I like it but what happens if I
put it on and other people don't like it
then they're going to judge me so it's
the proof that socials give that provid
guides these opportunities step three is
how you're going to release music
specifically for Spotify playlists now
Spotify is an algorithm just like all
the other social media platforms and if
we're talking about feeding the machine
then that also amounts to quantity of
audio so if you're just adding a song
and then you go missing for three four
five six months then the algorithm is a
little bit skew the algorithm is
thinking I don't really know what's
going on here so consistent releasing
not only helps Spotify but it helps your
audience understand what's coming so
therefore I would recommend releasing
every 4 to 8 weeks usually around about
six weeks maybe eight weeks and this
depends this depends on how much music
you've got it depends on how good you
are at promoting the music I will say if
you've got something that's absolutely
flying then get another song out if
you've got something which is absolutely
bomb bombing get another song out the
issue here is if it's doing okay you
could probably keep on promoting it for
a couple more weeks but if people love
it they want more if they don't like it
they want more now there's a slight
difference between releasing music for
yourself releasing music for an audience
or releasing music because you're trying
to trigger an algorithm on Spotify just
slight differences but don't forget you
need to use the music to build the buzz
to get the opportunities to grow Spotify
becomes an outcome instead of saying I'm
going to use the audience to try and
build Spotify what we're going to do is
we're going to say I'm going to use the
music to get opportunities to build the
audience and to get that music excited
because if they're excited they are
going to go to Spotify that feeds the
machine that builds up the algorithm and
that gives me more opportunities for
either this or other songs in the future
to be able to Pitch Four Spotify
playlists in the first couple of
releases you are using the music to
build the audience but over a period of
time that starts to shift Taylor Swift
is not trying to build her audience
Taylor Swift is using the audience to
promote her music the problem is is
Taylor Swift is probably the most famous
person on the face of the planet so
where it starts is we use the music to
build the audience and over a period of
time that will shift around step four is
how we research Spotify playlist if you
want to get on playlist then you need to
understand the differences of all of the
playlists for example algorithmic
playlist now these are Spotify
datadriven playlists whereas
professional curated playlists well
these who these are people who are
creating playlists for other people and
then there's people like you and me
which is user generated playlist these
are people who are just making their own
playlist like a mix CD or a compilation
that they can listen to in the car or
wherever they're out because they enjoy
that music now every artist is so
desperately focused on the Spotify
algorithmic playlist that they forget
that even the user generated playlist is
adding really good data so imagine if
you could go and get 50 to 100 people
who like your music to go and make a
playlist and on that playlist there may
be 10 or 20 tracks featuring yourself
maybe a couple of your songs and other
artists that they like that fit into
that genre or fit into your style of
music that is feeding the machine and
then imagine if those 50 to 100 people
listen to that playlist five or 10 times
all of a sudden thousands of bits of
data are being fed into the platform
meanwhile all of the artists who are so
desperately trying to get on spotify's
algorithmic playlist are missing out on
this time but then comes the
professional curators the the modern day
DJs of Spotify now this is where it goes
wrong for most artists because most
people want some money and therefore
paying to get on playlists as you've
probably heard a million times destroys
your algorithm it destroys the data but
also it destroys things like your fans
also like or or your radio that shows
other people music that they might might
like or which features you in other
people's radio stations so this is where
we need to be careful about professional
curated playlists and we need to do our
due diligence when it comes to finding
them there's several ways that you can
find playlist that you'd be able to fit
in there are plenty of search engines
that will help you find these playlist
curators Google social media even chat
PT or you can even go into Spotify and
you can take an email address for
example gmail.com or hotmail.com and if
you do that in the search it will show
all of the playlists which have that
within their in their profile now if you
did
hotmail.com metal or gmail.com EDM then
you will get all of those playlists with
uh the email address that feature in
that that genre in DK MBA we even have a
playlist tool called sonar that allows
you to search for key phrases and genres
and moods within playlist that you can
then approach the curators themselves
and then of course you've got playlist
consideration websites like submit Hub
playlist post there's quite a few of
them where you can get your music in
front of playlist curators for
consideration not necessarily to go on a
playlist now they will give you feedback
they will say yes or no but at least
you've got the chance to be able to get
your music in front of playlist curators
now when it comes to due diligence you
have to be careful of where you are
allowing your music so there's plenty of
websites including chart metric chart
metric is is probably an industry
standard website that allows you to look
at the playlists that you're potentially
going to add your music to and find out
whether it whether or not it's real
there's also the common sense test if
it's got 500 tracks on a playlist and
it's got everything from metal and WAP
and EDM and Jazz then it's probably not
the right thing for you so there is
there is a common sense factor with
adding your music but there's plenty of
other websites that you can do a Google
search for that you don't have to pay
any money so that you can do your due
diligence but the general rule is if
you're not sure don't do it and lastly
step five how to pitch your music
because this is an art form in itself
you have to understand how to get your
music in front of the right person or
the right algorithm in the right way
that they appreciate if we're talking
about Spotify algorithmic playlist then
Spotify says it wants your music around
about 4 weeks or 30 days before it comes
out and if Spotify wants that why go
against it I hear people say it's better
if you only do it seven or 14 days
before and I think yeah but Spotify have
asked for it 30 days so why don't we
just play spotifi game and then when it
comes to playlist curators I've got 10
tips that will help you get your music
on as many playlists as possible but we
are dealing with people we're dealing
with curators people who love the music
and they probably love the narrative
they might not feature this song but
there's no reason why they won't feature
the next one or the third one or the
fourth one so always remember that these
are real people with real feelings so
tip one be as accurate as possible when
pitching your music I don't want to hear
doesn't really sound like anything else
that doesn't make people want to listen
to your music that is just an ego-driven
thing saying it doesn't sound like
anyone else no it doesn't sound like
anyone else you are unique but you still
have to find a way of explaining what
this is to excite someone enough to
listen to your music tip two if your
music hasn't been released but you are
sending it to a playlist curator then
for the love of God do not attach an MP3
or wav or multiple files onto your email
because it clogs up their email and it's
so slow to download and it's so
frustrating and you've probably
it up before you even started just send
a link whether that's a SoundCloud link
or a link from somewhere else send them
something that they can click and listen
that isn't going to clog up their emails
tip three respect respect people's time
don't write an essay I understand that
you want to get everything across in an
email or in a bio but there's nothing
worse than having to try and read two or
three pages of someone that you've got
no context or any love for so your best
bet is to keep it short and sweet and
Punchy and Powerful tip number four
research the playlist that you are
trying to get on to and when you message
them make it specific Say Hey I was
listening to your playlist today I
really love the way that you put this
track in there that's one of my
favorites it shows that you are
listening but also it plays to the ego
of the playlist curator tip number five
always send the links and never say go
and check out my profile you wouldn't
believe how many artists on a daily
basis say that just say yeah the music's
on my Spotify what so I'm supposed to go
to your Spotify by actually doing a
search I hav got time for that your best
bet is to give people the link and don't
and don't make them work number six this
stands to reason but only pitch to
playlists that 100% fit your demographic
the last thing you want to do is feed
bad data into Spotify tip seven if you
do get featured say thank you or even
better than that go and make an
Instagram story sending people to that
playlist to do your part and show that
you really appreciate them tip eight
make sure you have a great story and
even more importantly great promo a
great press shot is so important and
it's 2024 it is not hard for you to go
and get a really quality picture tip
nine there's a chance you're going to
get feedback from that playlist curator
and there's a good chance that you're
not going to like it drop the ego say
thank you appreciate it and say I'm
going to send you my next track as well
cuz I'd love you to have listen when you
send the next track a months later say
hey I really took on board what you said
would you mind having a listen to this
track now they feel like they're in the
story they're part of that narrative and
if they like it there's much more chance
of them featuring your song on their
playlist and number 10 build
relationships you are in the
relationship building game when it comes
to playlist curators they might not like
this song or the next song they might
like songs three and six but the more
you build relationships the more chances
you have of getting your music onto
someone's curated playlist so if you
want to build your Spotify and get on as
many playlists as possible then you need
to play the Spotify game you need to
feed the machine and you need need to
nurture as many relationships as
possible whether that's Spotify itself
or playlist curators or even the
audience now you will notice that there
is a lot of information here about
socials and about release strategy so if
you're looking for more information then
check out some of these videos and I'll
see you on the next one
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