How to write a KILLER Fiverr Gig Description | Fiverr Mastery Course Part -07

Summary

This video tutorial focuses on crafting an impactful gig description for Fiverr, emphasizing its role in SEO and gig ranking. It advises starting with a personal greeting, introducing oneself and expertise, and addressing potential customer queries directly. The script outlines the importance of detailing services, packages, and delivery formats, while also highlighting the recommended package. It stresses the need to list project requirements and offer custom options, with a note on maintaining professionalism and avoiding external links or desperate pleas for orders. The video concludes with tips on incorporating keywords and showcasing unique selling points to stand out from competitors, encouraging viewers to engage with the content.

Takeaways

• 👋 Start with a Greeting: Begin your gig description with a friendly greeting and introduce yourself, including your name and what you do.
• 📝 Describe Yourself: Follow the greeting with a brief description of who you are, what you do, and your experience in your field.
• ❓ Address Customer Needs: Clearly articulate what services you offer and how you can solve potential customers' problems or meet their needs.
• 📦 Detail Your Packages: Provide detailed information about each of your packages, focusing on the most popular or recommended package, and list the benefits of each package.
• 🗂 Use Bullet Points: Present the details of your packages and offerings in bullet points for clarity and easy understanding.
• 🔍 Include Keywords: Integrate relevant keywords naturally within your description and package names to improve SEO.
• ⚠️ Avoid Prohibited Content: Do not include external links, email addresses, or appear to be begging for orders to maintain professionalism.
• ✨ Highlight Your USP: Emphasize your Unique Selling Proposition (USP) by explaining what sets you apart from competitors and why clients should choose you.
• 🔄 Mention Custom Offers: Inform potential clients that you can accommodate custom requests and encourage them to contact you for a more tailored service.
• 📝 List Requirements: Clearly state what you need from clients to begin a project, and mention any important notes or disclaimers to set proper expectations.

Q & A

Why is a gig description important on Fiverr?

A gig description is important because it helps in gig ranking and allows for the inclusion of keywords that can enhance searchability. It provides more space to detail services compared to the limited tags and title.

What should be included in the greeting of a gig description?

The greeting should be a simple 'Hello' followed by your name and a brief introduction about who you are and what you do.

How should you introduce yourself in the gig description?

You should mention your name, what you do, and how long you have been working in your field.

What format should you use to clear customers' doubts in the gig description?

You can use a question and answer format to address potential customer doubts, for example, 'Are you looking for someone who can create social media designs for you? Then you are at the right place.'

What details should you provide about your services in the gig description?

You should describe what services you offer, detail the packages available, and specify which package you recommend. Mention the deliverables and file formats in detail.

How should you list the contents of each package in the gig description?

List the contents of each package pointwise rather than in paragraphs to ensure clarity and readability.

What requirements should you include in the gig description?

Include the requirements you need from the client to start the project, such as text, color theme, and other specific details.

What should you avoid including in your gig description?

Avoid including email IDs, external portfolio links, and anything that looks unprofessional or like you are begging for orders.

How can you incorporate keywords effectively in the gig description?

Incorporate keywords in your package names and when explaining the packages, rather than in the title or tags.

What is a USP and why is it important to include in your gig description?

USP stands for Unique Selling Proposition. It highlights what makes you special and different from others, convincing potential clients to choose your services over others.

What additional elements can enhance a gig description?

Including a disclaimer or note asking clients to message you before placing an order for better understanding can enhance the description.

Outlines

00:00

📝 Crafting a Killer Gig Description

In this video, Shruti Rajput explains the importance of writing an effective gig description on Fiverr. A well-crafted description can significantly impact your gig's ranking in Fiverr's SEO. Shruti emphasizes using keywords as discussed in previous SEO videos and outlines a structured approach to writing the description. She advises starting with a greeting and introducing yourself, followed by detailing your experience and what you offer. Next, she suggests addressing potential client doubts and presenting your services and packages in a clear, point-wise manner. She also highlights the importance of listing your requirements for starting a project and the necessity of including a disclaimer or note for better communication with clients. Finally, Shruti advises against including external links or contact information, and emphasizes the professionalism required to make your gig stand out.

05:03

✨ Highlighting Your Unique Selling Points (USP)

Shruti Rajput discusses the importance of differentiating yourself from others in your gig description by highlighting your Unique Selling Points (USP). She advises listing your services, notable clients, certifications, or quick turnaround times to attract potential buyers. Shruti emphasizes that the USP should be something unique to your service and not common offerings like money-back guarantees. By clearly stating what makes you special, you can prevent potential clients from leaving your gig to explore others. She concludes by encouraging viewers to implement these tips to create compelling gig descriptions and invites them to engage with the video by liking, sharing, commenting, and subscribing.

Keywords

💡Gig Description

A gig description is a detailed explanation of the services offered in a freelance gig, particularly on platforms like Fiverr. It plays a crucial role in gig ranking and helps potential clients understand the scope and quality of the service. In the video, the speaker emphasizes the importance of writing an effective gig description to attract clients and improve SEO.

💡SEO

SEO stands for Search Engine Optimization, a set of strategies used to improve the visibility and ranking of content in search engine results. In the context of the video, SEO techniques are applied to gig descriptions to help them rank higher on Fiverr, making them more discoverable to potential clients. Keywords are a significant part of this process.

💡Keywords

Keywords are specific words or phrases that potential clients might use when searching for services. Including relevant keywords in a gig description can significantly improve its SEO. The video advises using keywords naturally within the gig description and even in the names of service packages to optimize visibility.

💡USP (Unique Selling Proposition)

A USP, or Unique Selling Proposition, is a feature or characteristic that makes a service stand out from competitors. It answers the question 'Why choose me?' In the video, the speaker highlights the importance of clearly stating your USP in the gig description to convince clients of your unique value and capabilities.

💡Client Engagement

Client engagement refers to the interaction between the service provider and potential clients. A well-crafted gig description can engage clients by addressing their needs and questions. The video suggests using a question-and-answer format to engage clients and address their potential doubts effectively.

💡Service Packages

Service packages are different tiers of service offerings, typically categorized as basic, standard, and premium. Each package offers a different level of service and value. The video recommends focusing on the middle package and detailing what each package includes to help clients choose the best option for their needs.

💡Professionalism

Professionalism refers to maintaining a professional demeanor and presentation in the gig description. This includes avoiding external links or email IDs, not begging for orders, and maintaining a respectful tone. The video stresses the importance of professionalism in making the gig description look polished and trustworthy.

💡Custom Offers

Custom offers are personalized service proposals tailored to a client's specific needs. The video advises mentioning the ability to provide custom offers in the gig description, allowing clients to know that they can request services that are not explicitly listed in the standard packages.

💡Client Requirements

Client requirements are the specific information or materials needed from the client to start the project. The video suggests listing these requirements in the gig description to ensure that clients are prepared and understand what is needed for the service to be successfully delivered.

💡Call to Action

A call to action (CTA) is a prompt encouraging potential clients to take a specific action, such as contacting the seller or placing an order. In the video, the speaker recommends including a CTA in the gig description, such as asking clients to message before placing an order for better understanding and coordination.

Highlights

Introduction on writing a killer gig description and its importance in gig ranking.

Explanation on the significance of a detailed gig description compared to tags and title.

Step-by-step format for writing a gig description starting with a greeting and self-introduction.

Importance of introducing yourself and explaining your background in the gig description.

Tips on addressing customers' doubts and questions within the gig description.

Guidance on how to outline your services and packages in the description.

Recommendation to focus on the middle package (standard/golden package) in detail.

Advice on listing deliverables and their formats clearly in the gig description.

Emphasis on writing pointwise rather than in paragraphs for clarity.

Instructions on including requirements needed to start the project in the gig description.

Reminder to avoid external links, email IDs, and unprofessional language in the description.

Bonus tip on incorporating keywords into package names for better SEO.

Second bonus tip on highlighting your Unique Selling Proposition (USP) to stand out.

Importance of mentioning certifications, client history, or quick turnaround times as part of USP.

Encouragement to answer the 'why me' question to convince potential buyers.

Conclusion with a call to action for viewers to like, share, comment, and subscribe.

Transcripts

Hello everyone in today's video we are going to discuss about

how you are going to write a killer gig description

Gig description plays an important role because we saw in fiverr SEO video that

It helps in gig ranking and it is helpful because

There is limitation in tags, in title, but description is open to write whatever you want

So we will use keywords as we learnt in the last video related to SEO

That what we will do but how do we need to write it?

I will tell you format wise how you need to write

First of all greeting that is hello

Many of you write, "welcome to my gig..." and blah blah blah

It's better to write "hello I am Shruti Rajput" instead of that

Give your name that who you are and what do you do

This should be your second line so a lot of people write great greeting

You can write anything with you want that is no issue

But the second line should be you should tell about yourself

That who am I and what I do

After that I am working on this things since when

After that you come on your gig and you need to clear customers doubt

How you will do that that are you looking for someone

who can create social media designs for you

Then you are at right place

Or you can question yourself and then answer yourself

That are you looking for blah blah whatever your Niche is, your skill is

Write about it and answer about it just like I give you the example

So that will be your next line about what you do and how you do and everything

Then next line you will inform them any question answers format

that are you looking for this? Then you are a tried place I can do your work.

That's it this made up the client's mind. We impressed him.

Now the thing which comes is convincing them.

Now we will talk about what are our services

What all things you offer, you will tell a bit about your packages,

But in basic package because the package you wrote there

You won't be able to tell that in much detail but

You can write here in depth about what things they will get

And which one do you recommend you can write it down

That your medium package most probably is called Golden package

Most of the people orders on that and wish to buy that

Basic is too basic, premium is too premium, but standard is standard

So we will focus more on the middle one and you can write out recommended

Apart from this you have to write down its best qualities when you define packages

What all you will deliver you need to write that

And then write down in which all files you will deliver, what will be the format,

All those things related to your Niche.

I am not telling specifically because many people will think this is not my thing

That's why whatever you are offering in all three packages

Try to write it out in detail not too long

But in a way that the client understands and mention it point wise

Mention pointwise in packages that this are all the things

It's better to mention in point rather than paragraph

Once you are done with the pointing thing you just have to go down

And you need to write your requirements.

Although your adding all this things in your FAQ

But you can see the description first, FAQs are way down

Now you will write down what all things you need to start the project

You can write all that down your requirements before starting the project.

Give me the text, give me the colour theme and write down in 3-4 points whatever it is

And after that you need to write down that we do take custom offers

Apart from this you can write down disclaimer or note that

Before placing order you either message me in inbox or ping me

so that we can take order details and get better understanding

You can add more such things this is the basic format

By reading which the client gets impressed that it is well written

Now let me point out what are the things you need to avoid

You don't need to write down any mail ID, no external portfolio link,

Because nothing will work as you have given so much on the same page like 3 images,

2 PDF, one video, showcase everything in that.

So don't add any external link or your mail id

Don't add anything like you are begging for the order

Maintain a bit professionalism and then your gig will look great

This is the bonus tip, when we are using keyword in our description

So I had mentioned you that I will tell you in next video

how we will incorporate keywords

incorporate keywords in your packages name when you are defining them

Rather than pointing out in your title, tag, that looks weird.

So try to incorporate that keyword in package name

or when you are explaining the package you can use the keyword again and again

And you can tell about that in detail there

I will do SEO, I will optimise all the words, and all this keywords

All those keywords which a buyer can search to will be written in description

After this the important thing is how you are important

Apart from this, there is a bonus tip 2 in which you have to tell how you are special

And how you are different from others this is your USP.

That why people will be convinced from you

Many people don't write this down so the buyer come to your gig

and then go to check out other gigs

He might come back later to you but you have to make sure that he doesn't leave you

So you will mention USP that this are all the services I offer

Or I have worked with this Client or I have done this things

I have certified from here or whatever the things are

Which will be your USB or you can mention that you are turn around time as of 24 hours

So overall you need to appreciate yourself and answer about why me question

Many of them mentions that they will refund or money back guarantee

But all these things are not your USP, this can be done by everyone.

Your USP will be what you are specially giving in your service

What is unique to you will be your USP

So try to mention that thing

Just keep all the things in mind after which you will write a great gig description

So I hope you might have got some value from today's video

And if you have then please drop yellow star

or yellow heart in the comment section below

And we will meet in the next video till then please like, share, comment, subscribe.

And see you in the next video till then bye.