Adding Your Product Inclusions | Getting Started on GetYourGuide

Summary

This video script offers a guide on how to enhance product clarity and customer confidence. It advises detailing key features, including what's covered in the price, and listing inclusions and exclusions distinctly. The script also emphasizes the importance of providing guide information, specifying food and drink inclusions, and addressing transportation details. Clear communication of these aspects is shown to improve customer satisfaction and encourage repeat bookings.

Takeaways

• 📝 Make product descriptions clear and informative to ensure customer confidence when booking.
• 🔑 Detail key features of your activity, including what is covered in the price, such as entry tickets, pick up, food, or audio guides.
• 📜 List each inclusion item on a separate line for clarity.
• 👣 Use examples like a street food tour in Rome to illustrate inclusions like 'Walking Tour', 'Tour guide', and food details.
• ⚠️ Call out features that are excluded from the ticket price to set customer expectations and prevent negative feedback.
• 👤 Add guide information to inform customers about who will be interacting with them during the activity.
• 🚫 Specify if there is no guide, a driver, or no one at all involved in the activity.
• 🍽 Clarify if food or drinks are included and indicate the type of meal and format, such as a tasting or a complete meal.
• 🥤 Mention if drinks are included and if there are options for special dietary needs, like vegetarian.
• 🚗 Clarify transportation details, whether it's included or not.
• 💡 Being clear with these details improves customer satisfaction, leads to better reviews, and encourages repeat bookings.
• 🔍 For additional questions, refer to resources at supply.getyourguide.support.

Q & A

What is the main focus of the video?

The main focus of the video is to guide users on how to make their product descriptions clear and informative by detailing inclusions and exclusions, ensuring customers have all the necessary details to book confidently.

Why is it important to list each item on a separate line?

Listing each item on a separate line helps to make the product details clearer and more organized for customers, making it easier for them to understand what is included in the price.

What is an example of a product inclusion mentioned in the script?

An example of a product inclusion mentioned in the script is a 'Walking Tour', 'Tour guide', and details on food and drinks for a street food tour in Rome.

How should features that are excluded from the ticket price be highlighted?

Features that are excluded from the ticket price should be called out clearly so that customers can set their expectations and understand what they need to pay extra for.

What is the purpose of adding guide information in the product description?

Adding guide information lets customers know who will be guiding and interacting with them during the activity, which can include a tour guide, a driver, or no one at all, depending on the activity.

How can customers know if special dietary needs are catered to in the activity?

Customers can know if special dietary needs are catered to by checking if the product description specifies options for special dietary requirements, such as 'Vegetarian' in the example provided.

What is the significance of specifying food or drink inclusions in the product description?

Specifying food or drink inclusions helps customers understand what meals or refreshments are part of the activity, and whether they are a tasting, snack, complete meal, or buffet.

What is the final step in the process described in the script?

The final step is to clarify transportation details, mentioning the type of transportation included if any, or indicating that no transportation is included.

How does being clear with product details benefit the business?

Being clear with product details improves customer satisfaction, leads to better reviews, and encourages repeat bookings.

Where can users find additional resources if they have questions not answered in the video series?

Users can find additional resources at supply.getyourguide.support for any questions not covered in the video series.

Why is it important to mention whether drinks are part of the offer?

Mentioning whether drinks are part of the offer helps set clear expectations for customers regarding what is included in the price, avoiding confusion or dissatisfaction later.