Pinterest Idea Pins Strategy For Frustrated Instagram Reels Users

Summary

In this video, Michael from Market Vibe compares Pinterest Idea Pins with Instagram Reels, advocating for the former due to its longer shelf life, SEO-friendly nature, and less competition. He explains how Idea Pins can continue to generate engagement for months or even years after posting, unlike Reels which tend to lose traction quickly. Michael also highlights the benefits of Pinterest's evergreen content and suggests repurposing Instagram Reels on Pinterest for potentially better reach and engagement.

Takeaways

• 📈 Pinterest Idea Pins have a longer shelf life compared to Instagram Reels, which often lose engagement after 48 to 72 hours unless they go viral.
• 🔍 Pinterest is an SEO-friendly platform, allowing Idea Pins to be discoverable over time through search, unlike the more viral nature of Instagram Reels.
• 🌿 Idea Pins can be evergreen content, meaning they remain relevant and continue to attract views for months or even years after being posted.
• 📊 The script suggests that Idea Pins can still perform well years after posting, as demonstrated by the presenter's top-performing pins.
• 🚀 The presenter recommends repurposing Instagram Reels content for Pinterest to capitalize on the lower competition and longer lifespan of Idea Pins.
• 🏆 Less competition on Pinterest means that Idea Pins have a higher chance of standing out within a niche or industry.
• 🤔 The frustration with Instagram's algorithm updates and the lack of views and engagement on Reels is driving some business owners to explore other platforms like Pinterest.
• 📝 The use of keywords and tags in Pinterest Idea Pins enhances their SEO, making them more likely to be found in searches for relevant topics.
• 📉 The script implies that the effort put into creating Instagram Reels may not yield long-term results due to their short lifespan.
• 🎯 The presenter suggests that Pinterest Idea Pins are a better long-term strategy for businesses looking to maintain a consistent online presence.
• 💡 The video is aimed at helping frustrated business owners understand the benefits of Pinterest Idea Pins as an alternative to Instagram Reels.

Q & A

Why does the speaker believe Pinterest Idea Pins are better than Instagram Reels?

The speaker believes Pinterest Idea Pins are better due to their longer shelf life, SEO-friendly nature, and less competition compared to Instagram Reels.

What is the primary difference in shelf life between Pinterest Idea Pins and Instagram Reels?

Pinterest Idea Pins have a longer shelf life, with some content remaining relevant and receiving engagement for months or even years after posting, whereas Instagram Reels typically only receive significant engagement within the first 48 to 72 hours.

How does the speaker demonstrate the long-term engagement of Pinterest Idea Pins?

The speaker shows slides of top-performing Idea Pins from the past 30 days, some of which are months or even over a year old, still receiving views and engagement.

What role does SEO play in the effectiveness of Pinterest Idea Pins?

Pinterest is an SEO platform, meaning Idea Pins can be discovered through search engines as long as they are well-optimized with relevant keywords and tags, allowing them to be found and engaged with over time.

Why does the speaker suggest that there is less competition on Pinterest compared to Instagram?

The speaker notes that while many business owners are creating content on Instagram, fewer are utilizing Pinterest Idea Pins, leading to less competition for visibility and engagement within niches and industries.

What is the speaker's recommendation for business owners frustrated with Instagram Reels?

The speaker recommends repurposing Instagram Reels content for Pinterest by posting Idea Pins daily to see if they perform better and provide a longer-term engagement strategy.

What is the issue with Instagram's algorithm updates that the speaker mentions?

The speaker mentions that Instagram's frequent algorithm updates and changes have led to frustration among many business owners, as it affects the visibility and engagement of their content.

How does the speaker define 'evergreen' Idea Pins?

Evergreen Idea Pins are defined as content that remains relevant and true over time, not subject to change, and thus can continue to attract views and engagement long after being posted.

What is the main advantage of Pinterest Idea Pins in terms of business leads generation?

The main advantage is that Idea Pins can continue to generate leads for a business over an extended period due to their longer shelf life and SEO-friendly nature.

How does the speaker suggest measuring the success of Pinterest Idea Pins?

The speaker suggests looking at the views, likes, comments, and overall engagement that Idea Pins receive over time, even years after they have been posted.

What is the speaker's view on the current state of Instagram Reels for business owners?

The speaker believes that Instagram Reels are becoming less effective for business owners due to the platform's algorithm issues and the high level of competition, leading to lower views and engagement.