Biggest Trends for Social Media Marketing in 2024 (According to Social Media Managers)

Summary

In this episode of the Freelance Friday podcast, the host interviews various attendees at Social Media Marketing World 2024. They discuss trends such as long-form content, AI tools in marketing, the importance of LinkedIn, and the value of analytics. The conversation highlights the shift towards more strategic and ethical use of AI, the potential of long-form content for building relationships, and the growing interest in LinkedIn as a platform for personal branding and lead generation.

Takeaways

• 🎙️ The podcast host is attending Social Media Marketing World 2024 and plans to interview various attendees to get their perspectives on the conference.
• 📈 Valeria, a social media manager and UGC creator, is excited about long-form content and leveraging AI tools in social media marketing.
• 📝 Aniston, a marketing manager at Metrical, is enthusiastic about the resurgence of long-form content, especially for copywriters, and the potential for increased readership.
• 🤝 Ashley Baker from Lavishly Social emphasizes the importance of networking and learning from others' stories at the conference, highlighting the value of in-person connections.
• 📚 The host mentions the significance of repurposing content across different platforms and focusing on key platforms rather than spreading efforts too thin.
• 📉 There is a noticeable trend towards AI in social media marketing, with discussions about its strategic and ethical use, indicating a maturing perspective on the technology.
• 📝 The transition back to long-form content is a highlighted trend, with the idea that it can build deeper relationships with audiences, especially for services that require trust and connection.
• 📹 The host's session will focus on the video marketing flywheel, combining short and long-form videos for storytelling and conversions.
• 🔍 Analytics and data are emphasized as crucial for making informed decisions in social media marketing, with several sessions dedicated to understanding and utilizing data.
• 🔗 LinkedIn is identified as a platform gaining attention, with sessions and discussions focused on how to effectively use it for personal branding and lead generation.
• 🤝 The importance of long-term partnerships in the creator and brand world is recognized, with a preference for ongoing relationships over one-off sponsorships.

Q & A

What is the main topic of discussion in the Freelance Friday podcast at Social Media Marketing World 2024?

The main topic of discussion is exploring the experiences and insights of various attendees at the Social Media Marketing World 2024, focusing on current social media marketing trends, practices, and the impact of AI tools in the industry.

What role does Valeria have in the social media industry?

Valeria is a social media manager and a UGC (User-Generated Content) creator.

What social media marketing trend is Valeria particularly excited about in 2024?

Valeria is excited about the trend of utilizing long-form content in social media marketing, as it allows for more in-depth communication and storytelling.

What is Aniston's professional background, and what trends is she excited about?

Aniston is a marketing manager at Metrical, with a focus on SEO and copywriting. She is excited about the transition back to long-form content, believing it will benefit copywriters and readers alike.

What is Metrical, and how are they investing in SEO?

Metrical is a company that provides tools for marketing and social media analytics. They invest in SEO by promoting their tool and providing educational content for marketing and social media strategies.

What is the name of the social media management business co-founded by Ashley Baker?

The social media management business co-founded by Ashley Baker is called Lavishly Social.

What social media format does Ashley Baker enjoy creating and why?

Ashley Baker enjoys creating Reels because they allow her to express her creativity through different stages, including funny ones, lip-syncing, and incorporating B-roll content.

What did the speaker at the YouTube thumbnails session, Jessica Stanbury, offer that was valuable to the attendees?

Jessica Stanbury provided valuable tips on creating effective YouTube thumbnails, which is beneficial for content creators looking to improve their channel's performance.

What is the significance of the video marketing flywheel mentioned in the script?

The video marketing flywheel is a strategy discussed in a session that involves using both short-form and long-form videos to tell a story, increase conversions, and generate leads.

How does the speaker view the role of AI in social media marketing?

The speaker acknowledges AI as a significant trend in social media marketing but also notes a growing awareness and strategic consideration regarding its ethical and meaningful use.

What are some of the key takeaways from the Social Media Marketing World 2024 according to the script?

Key takeaways include the importance of long-form content, the strategic use of AI, the rise of LinkedIn as a platform for personal branding and lead generation, the focus on analytics and data for decision-making, and the trend towards long-term partnerships in the creator economy.