DOTKOM PODCAST EP 01 : KULIAH ILMU KOMUNIKASI MAU JADI APA?

Summary

In the inaugural episode of the 'Program Studi Ilmu Komunikasi' podcast, host Ratna interviews Ananda Dayun, the department head since 2022. They discuss the evolution of the Communication Studies program, emphasizing its adaptability to new and non-media fields. The curriculum is designed to prepare students for roles in digital journalism, public relations, and social marketing, reflecting the digital era's demands. The conversation highlights the program's relevance, the need for digital skills, and the potential career paths for graduates, such as trainers, media workers, and content creators.

Takeaways

• 🎓 The podcast is hosted by Ratna, a lecturer from the Communication Science program.
• 📢 The guest for the first episode is Mbak Ananda Dayun, the head of the Communication Science program since 2022.
• 📅 The podcast is a new initiative, with the first episode being a special and somewhat spontaneous event.
• 🌐 The podcast will be available on Spotify and YouTube for subscribers and followers.
• 📚 Communication Science at the university is focused on adapting to new and non-media fields, with an emphasis on social changes.
• 🔗 The program aims to prepare students for involvement in social changes and to equip them with skills for various media platforms.
• 💡 The relevance of Communication Science is highlighted by the digital era, with new media and startups playing a significant role in convergence.
• 👩‍💻 Graduates are expected to take on roles such as copywriters, content creators, and digital PR specialists due to the evolving media landscape.
• 📈 The curriculum is designed to align with social changes, moving from traditional fields like journalism to digital journalism and PR.
• 🌟 The direction for graduates includes becoming communication trainers, media workers, and content creators, reflecting the dynamic nature of the field.
• 🚀 The program is competitive, preparing students with both theoretical knowledge and practical skills to excel in the job market.

Q & A

What is the main topic of the 'episodepdana.com' podcast?

The main topic of the 'episodepdana.com' podcast is the introduction and discussion of the Communication Studies program at a university, specifically focusing on its curriculum and relevance in the digital age.

Who is the guest in the first episode of the podcast?

The guest in the first episode is Mbak Ananda Dayun, the head of the Communication Studies program.

Since when has Mbak Ananda Dayun been the head of the Communication Studies program?

Mbak Ananda Dayun has been the head of the Communication Studies program since 2022.

What is unique about the Communication Studies program at this university?

The uniqueness of the program lies in its focus on social communication and social change, aiming to prepare students for careers in both new and traditional media.

How does the podcast host describe the relevance of Communication Studies in today's digital era?

The host describes the relevance of Communication Studies as being highly significant in the digital era, with a growing need for professionals who can develop and manage digital platforms and content.

What are some of the career paths for graduates of the Communication Studies program?

Graduates can pursue careers as communication trainers, media workers, strategic media planners, and content creators.

How has the curriculum of the Communication Studies program evolved to meet current demands?

The curriculum has evolved to include digital journalism, digital PR, and social marketing, reflecting the shift from traditional to digital media and emphasizing values and sustainability.

What is the host's view on the perception of Communication Studies as a field of study?

The host views the negative perception of Communication Studies as a challenge and an opportunity to prove its competitiveness and relevance in the job market by equipping students with both theoretical and practical skills.

What is the host's opinion on the development of the Communication Studies field?

The host believes that the field has developed significantly, moving beyond just sales and communication tactics to include a broader range of skills and knowledge.

How does the podcast plan to address the negative perception of Communication Studies?

The podcast aims to address the negative perception by showcasing the dynamic nature of the field, the diverse career opportunities available to graduates, and the program's adaptability to societal changes.

Where will the podcast be available for listeners to follow?

The podcast will be available on Spotify and YouTube for listeners to subscribe or follow.

Outlines

00:00

🎙️ Podcast Introduction and Discussion on Communication Studies

The first paragraph introduces the podcast 'episodepdana.com' hosted by Ratna, a lecturer from the Communication Studies program. The guest for the premiere episode is Mbak Ananda Dayun, the head of the Communication Studies program since 2002. The conversation is casual and Ratna acknowledges that this is the first episode, so there might be some mistakes in the introductions. They discuss the nature of Communication Studies, including its focus on social change and adaptation to new media. The program aims to prepare students for various roles in the field, such as copywriters, content creators, and digital PR specialists. The relevance of Communication Studies in the digital age is highlighted, with a mention of how new media has converged with traditional media and corporate communications.

05:01

📚 Evolution of Communication Studies Curriculum and Career Paths

The second paragraph delves into the evolution of the Communication Studies curriculum, which has adapted to societal changes. It discusses how the field has moved from traditional areas like journalism and public relations to digital journalism and digital PR. The conversation also touches on the shift in marketing from profit-driven to value-driven strategies, emphasizing the importance of understanding consumer values. The paragraph outlines potential career paths for graduates, including becoming communication trainers, media workers, and content creators. It concludes with a reflection on the challenges and opportunities in the field of Communication Studies, emphasizing the need for a curriculum that keeps pace with societal changes to prepare graduates for the competitive job market.

Keywords

💡Ilmu Komunikasi

Ilmu Komunikasi, or Communication Science, refers to the academic discipline that studies communication processes, both in terms of their structure and function, as well as their impact on individuals and society. In the context of the video, Ilmu Komunikasi is the main theme, focusing on how the study of communication is evolving to adapt to new media and societal changes. The script mentions that the program has a focus on 'komunikasi dan perubahan sosial', indicating that students are expected to understand and potentially drive social changes through communication.

💡New Media

New Media refers to digital communication channels and platforms, such as social media, blogs, and other internet-based media, which contrast with traditional media like print, television, and radio. The script discusses how new media has become integral to the field of Ilmu Komunikasi, with graduates expected to be proficient in digital PR and content creation for these platforms.

💡Perubahan Sosial

Perubahan Sosial, or social change, involves transformations within society, including cultural, political, and economic shifts. The script highlights that Ilmu Komunikasi students are expected to be involved in social change, suggesting that the program prepares them to understand and potentially influence these changes through communication strategies.

💡Digital PR

Digital PR, or Public Relations, is a modern approach to public relations that leverages digital channels to build and maintain relationships with an organization's audience. The script mentions that graduates from the Ilmu Komunikasi program could become digital PR specialists, indicating a shift from traditional PR practices to more digital-oriented strategies.

💡Content Creator

A Content Creator is an individual who produces various forms of content, such as articles, videos, or social media posts, typically for digital platforms. The script discusses the rise of content creation as a career path for Ilmu Komunikasi graduates, emphasizing the demand for skilled communicators in the digital space.

💡Kurikulum

Kurikulum, or curriculum, refers to the courses and academic programs provided by educational institutions. The script mentions that the Ilmu Komunikasi curriculum is designed to align with social changes, suggesting that it is updated to reflect current trends and demands in the field of communication.

💡Strategic Media Planner

A Strategic Media Planner is a professional who designs and implements media strategies to achieve specific communication goals. The script suggests that Ilmu Komunikasi graduates could work as strategic media planners, indicating that the program equips students with the skills to plan and execute media campaigns across various platforms.

💡Social Marketing

Social Marketing is a strategy that uses marketing principles to influence social behaviors for the benefit of individuals and communities. The script indicates a shift from traditional marketing to social marketing in the Ilmu Komunikasi curriculum, emphasizing the importance of promoting values and social impact over just profit.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business. The script discusses how the Ilmu Komunikasi program is evolving to include social entrepreneurship, where the focus is not only on profit but also on creating value and sustainable impact.

💡Trainer Komunikasi

A Trainer Komunikasi, or Communication Trainer, is a professional who teaches and develops communication skills in others. The script mentions that one of the career paths for Ilmu Komunikasi graduates is to become a communication trainer, highlighting the importance of strong communication skills in various professional settings.

💡Perubahan Sosial

Relevant again in the context of career paths, Perubahan Sosial, or social change, is emphasized as a key area where Ilmu Komunikasi graduates can make an impact. The script suggests that graduates are prepared to not only adapt to social changes but also to actively participate in and potentially lead them.

Highlights

Welcome to the episodepdana.com podcast with host Ratna, a lecturer from the Communication Science program.

The guest for this special and spontaneous first episode is Mbak Ananda Dayun, the head of the Communication Science program.

The podcast will be available on Spotify and YouTube for subscribers and followers.

Mbak Ananda Dayun has been the head of the Communication Science program since 2002.

The Communication Science program focuses on communication and social change.

The program aims to adapt to media, new media, and non-media fields.

Students are expected to be involved in social change.

The relevance of Communication Science in the digital age is discussed.

New media is increasingly relevant to social change, especially in a digital world.

The need for professionals in fields like copywriting, content creation, and digital PR is highlighted.

The curriculum is designed to keep up with social changes, moving from traditional to digital journalism and PR.

Marketing has evolved from profit-driven to value-driven, focusing on consumer values.

The program prepares students for careers as communication trainers, media workers, and content creators.

The evolution of Communication Science is noted, moving beyond traditional roles to more diverse opportunities.

The program's curriculum is competitive, equipping students with theoretical and practical skills.

Communication Science is positioned as a challenging field with many opportunities for growth.

The podcast concludes with thanks to Mbak Nanda for being a guest and a预告 of future episodes.

Transcripts

Selamat datang di

episodepdana.com podcast bersama saya

Ratna salah satu dosen dari Prodi ilmu

komunikasi.com podcast ini adalah

podcast dari Program Studi Ilmu

Komunikasi hari ini di episode perdana

yang menjadi tamu kita nih yang super

super super spesial dan agak mendadak ya

adalah ketua Program Studi Ilmu

Komunikasi Mbak Ananda Dayun

Halo ini episode pertama ya episode

pertama jadi ini sangat spesial karena

baru dikasih tahu Tadi malam Enggak tadi

pagi lebih tepatnyaag jadi ini adalah

episode perdana Jadi mungkin akan ada

kesalahan-kesalahan penyebutan kita jadi

tolong

dimaklumicom jadi nanti ini podcast kita

akan ada di spotify dan YouTube nanti

teman-teman bisa subscribe atau follow

dulu Nah mbanda kita akan ngobrol bel

santai-santai aja Oke jadi ee Mbak Nana

adalah ketua Prodi Ilmu Komunikasi sejak

tahun 2002

2022 Oke jadi kira-kira ya Mbak ee

sebagai pembuka Gitu Ee di Ilmu

Komunikasi ini sendiri Prodi Ilmu

Komunikasi itu e kuliahnya tuh gimana

dan apa aja sih yang dilakukan anak

komunikasi

Oke kalau berbicara ngapain aja anak

Ilmu Komunikasi Ya sama aja sih kayak

mahasiswa pada umumnya tapi kalau

berbicara secara keilmuan ya ya Ilmu

Komunikasi itu sebenarnya sudah banyak

sudahah banyak di berbagai perguruan

tinggi negeri ataupun swasta ee kalau di

Um sendiri kita memiliki kekasan ee di

bidang komunikasi dan perubahan sosial

oke oke komunikasi dan perubahan sosial

itu apa

ee waktu itu kita nyetusinnya itu biar

ee mewadahi semua keilmuan dosen dan

biar memiliki kekasan dari prodi-prodi

yang sudah ada sendiri khususnya di

Malang Heeh jadi tujuannya Biar

komunikasi ini adaptif di bidang media

new media ataupun non media gitu Oke

jadi emang ada khasnya adalah perubahan

sosialikasi dan perubahan sosialitu Oke

jadi karena sebenarnya Emang kalau

mahasiswa-mahasiswa itu diharapkan

terlibat dalam perubahan sosial juga

gitu ya jadi itu ee kekhasannya cukup e

Genzi sekali ya gitu ya untuk membawa

anak-anak itu bisa ikut dalam perubahan

sosial nah ee relevansinya Ilmu

Komunikasi sekarang dengan zaman yang eh

serba digital gitu ya mungkin dulu zaman

kita kuliah E new media bahkan Mungkin

setelah kita lulus ya baru mulai

kajiannya ada gitu nah sekarang kan

newia sudah berjalan gitu nah

relevansinya dengan sekarang itu gimana

Mbak I eh new media relevansinya

kaitannya dengan perubahan sosial ya

khususnya itu ya sekarang serba digital

startupstup juga sudah berkembang terus

arah-arah semuanya itu sudah mengalami

konvergensi baik media terus

ee korporat semuanya sudah mengalami

konvergensi mereka ke arah new media

Jadi mereka membutuhkan

eh sdmsdm ya khususnya ya di bidang kita

di bidang Ilmu Komunikasi untuk

mengembangkan eh platform-platform

mereka mereka bisa jadi

copywriter content Creator digital PR

Karena sekarang PR kalau berbicara

secara langsung kepada publik itu kurang

efektif ya jadi memanfaatkan media

digital dan itu cakupannya cukup luas ya

kalau bid karena kamp gitu mungkin ya

termasuk di bidang politik juga kita

membutuhkan media digital untuk

menyambungkan pesannya itu ya gitu

mungkin konten Creator tuh dulu bahkan

kita enggak kepikiran ya bahwa Oh

ternyata tuh ada ya Eh loker sekarang

itu nyari content Creator tiktator Nah

itu mungkin pembang nya bisa ada dalam

Prodi Ilmu Komunikasi gitu ya Nah ee

Berarti arah lulusan Ilmu Komunikasi

sendiri apakah ada yang khas dari Prodi

Ilmu Komunikasi Um gitu Arah lulusannya

Heh sebelum kita ke arah lulusan ini

tadi ya tanya tentang gimana

perkuliahannya kalau perkuliahannya kita

memang mendesain kurikulumnya itu sesuai

dengan perubahan sosial jadi kalau

sebelumnya ya Misalnya dulu jurnalistik

gitu ya jurnalistik itu koran Kita juga

ke arahnya ke digital jurnalistik Kalau

PR dulu pr-nya secara langsung sekarang

ke digital PR terus kemudian di bidang

komunikasi pemasaran

atau ini ya marketing gitu ya kalau dulu

Marketing adalah

eh persoalan profit terus kita

menampilkan produk utamanya tapi kalau

sekarang kita apa yang kita tonjolkan

value apa yang mau kita jual gitu ya

kepada konsumen karena konsumen sekarang

kan ya semakin e

semakin memilih produknya itu juga

enggak berdasarkan benefit semata jadi

kita lihat Apa yang ditawarkan oleh

misalnya pemasar terhadap terhadap

konsumen value apa yang ditonjolkan

kayak gitu yait jadi mata kuliah mata

kuliahnya dulu misalnya komunikasi

pemasaran ya kalau komunikasi di zaman

kita dulu adalah yang

paling paling ini ya paling

di di dicari paling dicari I paling

digemari di usah usah tapi sekarang ya

bidangnya social marketing gitu kemudian

juga entrepreneur gitu entrepreneur dulu

ya wirausaha bisnis bisnis profit profit

sekarang kita arahnya ke social

entrepreneurship Jadi selain eh

profitnya juga dikejar tapi tetap

value-nya apa terus ee keberlanjutan dan

dampaknya apa gitu k itu lebih ke

perubahan ya cara orang cara kita ee

menargetkan pasar cara konsumen Berpikir

itu kan Kita juga harus bisa membaca

situ jadi adalah ee mata kuliahm kuliah

perkembangan

juga kayak yang beda dari dulu gitu

berarti arah lulusannya akan e ke

sanakah atau Iya arah lulusannya itu

kita Arahkan menjadi tiga yang pertama

trainer komunikasi terus kemudian eh

pekerja media ya kalau pekerja media itu

luas jadi enggak cuma jurnalistik mereka

bisa sebagai strategic medianya

plannernya terus kemudian mereka bisa

bagian dari manajemennya gitu terus yang

ketiga

sebagai ada content Creator Heeh content

prenerer kalau sekarang istilahnya

anak-anak tuh content prener gitu

katanya kalau content Creator itu

terlalu e kesannya tuh kayak Semua orang

bisa Git Semua orang bisa kalau content

trainer itu ya emang

ada jug skil komunikasinya yang perlu di

asah di situ e jadi ee ternyata e Ilmu

Komunikasi itu enggak kayak dulu kita

tuh kan identiknya Oh entar mau jadi CS

ya mau angkat telepon gitu atau mau jadi

sekretaris apa si segala macam tapi

perkembangannya sekarang jauh lebih ee

banyak lagi gitu Menarik kan Jadi

sebenarnya Komunikasi itu masuk di

jurusan yang disesali sebenarnya Tapi

ini justru menjadi tantangan tersendiri

bagi kita makanya Kenapa kita merumuskan

ee kurikulum itu Berdasarkan perubahan

sosial gitu walaupun kita baru kita akan

kompetitif gitu di dunia kerja kita akan

kompetitif membekali mahasiswa baik

secara teoritik maupun praktik gitu jadi

ya itu menjadi PR bagi kami sebagai

akademisi untuk

ee Biar komunikasi ini masuk Prodi yang

disesali untuk masuk karena itu sempat

Ramai kan artikelnya bahwa komunikasi

adalah jurusan yang banyak disesali gitu

ya ketika di dijalani gitu jadi menarik

sekali bahwa ee Ilmu Komunikasi itu

perkembangannya ee banyak sekali

teman-teman jadi enggak cuman sekedar

kayak dulu ya cuman mikirin gimana

caranya jual Gimana caranya ngomong gitu

tapi ada banyak hal di belakang itu gitu

oke untuk episode perdana ini ada yang

mau disampaikan lagi mungkin

dari sudah cukup ini kita jadi agak

tegang ya guys karena episode pertama

Oke e Terima kasih Mbak Nanda sudah

bersedia hadir di dcom podcast nanti

kita akan ngelihat juga ketua Prodi kita

jadi host di sini

sometimes Oke terima kasih eh sampai

jumpa sampai jumpa