how to come up with a killer youtube video idea (to blow up your channel)
Summary
TLDRThis video script reveals a four-part formula for crafting viral YouTube video ideas. It emphasizes the importance of selecting a killer topic, choosing the right format, and adding a unique angle to stand out. The script also discusses using tools like 'One of 10' to find high-performing outliers and validate topics. It concludes with a series of checks to ensure the idea is feasible, engaging, and aligned with the channel's brand, encouraging creators to balance formulaic approaches with creative freedom.
Takeaways
- 📝 The most crucial element for a successful YouTube video is the base idea, not the title, thumbnail, or video quality.
- 🔍 To determine a video's potential for success, consider if it could reach a million views and validate the topic by checking popular videos and their view counts.
- 🔬 Familiarity bias can skew view counts for well-known YouTubers, so look for 'outliers' from smaller channels to identify high-potential topics.
- 🛠 Use tools like One of Ten to find outliers efficiently, which helps in validating topics and getting inspiration for titles and thumbnails.
- 🎯 A 'killer topic' should be strong enough to succeed without relying on the creator's existing popularity or familiarity.
- 📈 The video format (tutorial, challenge, commentary, vlog, interview) should align with the value you want to provide to viewers and stand out from existing content.
- 🤔 The 'angle' or unique twist differentiates your video from others on the same topic, making it more compelling and interesting.
- 🌟 Use superlatives, stakes, time constraints, comprehensive coverage, familiarity, twists, comparisons, and transformations to add an angle and make the idea remarkable.
- ✅ Evaluate your video idea with feasibility, new audience interest, existing audience interest, view potential, brand alignment, and package ability as criteria.
- 🔄 Even if an idea doesn't fit the formula perfectly, if it excites you and you believe in it, create it anyway, as some of the best ideas come from taking risks.
- 📚 The script provides a comprehensive guide and a Notion template to help creators systematically develop and evaluate their video ideas.
Q & A
What is the most important factor in determining whether a YouTube video becomes successful according to Patty Gallagher?
-According to Patty Gallagher, the most important factor for a video's success is the base idea, not the title, thumbnail, or even the video quality itself.
What are the three core elements that nearly every successful YouTube video idea can be broken down into?
-The three core elements are the topic or subject of the video, the format or type of video, and the angle or unique aspect that sets the video apart from others.
Why is it crucial to validate the topic of a YouTube video before creating it?
-Validating the topic ensures that it has the potential to attract views and interest. It helps avoid investing time and resources into a video on a topic that may not be popular or engaging for the audience.
What is an 'outlier' in the context of YouTube video success?
-An 'outlier' is a video that significantly overperforms a channel's average views. Outliers from smaller creators are strong signals that a topic has high view potential because they prove interest without relying on familiarity with the creator.
How can one identify high-performing outliers on YouTube?
-One can identify outliers by comparing the views of a video to the average views of other videos on the same channel. Tools like the one of 10 can also be used to find outliers efficiently by applying filters to search results.
What is the role of 'format' in the formula for a killer YouTube video idea?
-The format determines how the topic of the video is presented. It can be a tutorial, challenge, breakdown, commentary, vlog, or interview, and it provides a reason for viewers to click on the video.
Why is it beneficial to combine formats in a YouTube video idea?
-Combining formats can make a video stand out by offering multiple layers of interest. It can also help to appeal to a broader audience by providing different types of value within the same video.
What is the purpose of adding an 'angle' to a YouTube video idea?
-An angle elevates a base idea by making it more interesting or unique. It can attract viewers by introducing elements of novelty, risk, comprehensiveness, or familiarity to the video concept.
What are some examples of angles that can be used to enhance a YouTube video idea?
-Examples of angles include superlatives (biggest, cheapest), stakes (money, time constraints), comprehensive coverage, lists, familiarity bias (well-known figures or trends), twists, comparisons, and transformations.
What is the final step in the formula for coming up with a killer YouTube video idea, and why is it important?
-The final step is to run the idea through a series of checks, known as 'killer criteria', to evaluate its feasibility, audience interest, view potential, brand alignment, and packageability. This step ensures the idea has the highest potential to succeed while aligning with the creator's capabilities and channel brand.
Why is it sometimes recommended to make videos that may not have viral potential?
-Making videos without viral potential can be important for connecting with the existing audience on a deeper level, for the sake of creativity and self-expression, and because sometimes these unexpected ideas can become surprisingly successful.
How can one maintain a balance between following the formula for a successful video and pursuing creative ideas that may not fit the formula?
-One can maintain balance by using the formula as a guideline for creating videos with high potential while also allowing space for creative exploration and making videos that are personally exciting or meaningful, even if they don't fit all the criteria.
Outlines
📈 The Formula for a Viral YouTube Video Idea
This paragraph introduces the critical factors behind a successful YouTube video, emphasizing the idea itself over other elements like title, thumbnail, or production quality. The speaker shares their research journey, consulting with experts and analyzing top creators' strategies to uncover a four-part formula for creating standout video ideas. The focus is on selecting a compelling topic, which is foundational to the video's potential success, and validating this topic's popularity and viewership potential by examining existing successful videos and identifying 'outliers'—videos that significantly overperform a channel's average. The paragraph also touches on the familiarity bias that influences viewership numbers and the importance of identifying topics with inherent high view potential, independent of creator familiarity.
🔍 Validating Video Topics with High-Signal Outliers
The speaker delves into the process of validating a video topic by identifying 'high-signal outliers'—videos from smaller channels that have unexpectedly high viewership, indicating strong topic interest. They discuss the limitations of relying solely on popular videos from large channels due to 'familiarity bias' and suggest using tools like the 'one of 10' Chrome extension or a dedicated 'one of 10' service to find outliers efficiently. The paragraph highlights the importance of this method in confirming a topic's potential to attract viewership, providing a curated list of outliers that can serve as inspiration and validation for the chosen video topic.
🎥 Choosing the Right Video Format to Engage Viewers
This section discusses the importance of selecting the right video format to engage viewers, explaining how different formats like tutorials, challenges, breakdowns, commentaries, Vlogs, and interviews cater to various viewer interests. The speaker advises considering the value provided to viewers and the uniqueness of the format in the context of existing content on YouTube. They also touch on the strategy of combining formats to create a distinctive video that stands out, using examples from successful YouTubers like Mr. Beast and Ryan Tram to illustrate the impact of format innovation.
🌟 Elevating Video Ideas with Killer Angles
The paragraph explores the concept of using 'killer angles' to make a video idea more captivating. It lists various types of angles, such as superlatives, stakes, time constraints, comprehensive coverage, familiarity, twists, comparisons, and transformations, explaining how each can heighten viewer interest and curiosity. The speaker emphasizes the importance of selecting angles that align with the video's topic and the creator's brand, suggesting that multiple angles can be combined for added effect, as demonstrated by successful YouTubers.
📝 The Elimination Trials: Filtering Ideas for Virality
The final paragraph outlines a rigorous process of evaluating video ideas through a series of 'elimination trials' to determine their potential for success. The trials include checks for feasibility, new and existing audience interest, view potential, brand alignment, and packageability (the ability to create an attractive title and thumbnail). Ideas that pass these checks are considered for the 'idea shortlist,' and the speaker recommends rating ideas based on personal excitement, execution effort, and confidence in performance. The paragraph concludes by reminding creators to balance the pursuit of virality with the joy of creation, encouraging the making of videos that may not fit the formula but are driven by passion and creativity.
Mindmap
Keywords
💡YouTube Video Idea
💡Outliers
💡Familiarity Bias
💡Topic Validation
💡Video Format
💡Killer Angle
💡Superlatives
💡Curiosity Gap
💡Brand Alignment
💡Packaging
💡Killer Criteria
Highlights
The most important factor for a video's success is the base idea, not the title, thumbnail, or video quality.
A good video idea can be broken into three core elements: topic, format, and angle.
The angle of a video is what sets it apart and makes it unique.
Successful YouTubers verify their topic's potential for views before creating content.
High view counts can corroborate a view goal but overlook the familiarity bias of established creators.
Outliers, or videos that significantly overperform a channel's average, indicate high view potential for a topic.
One of 10 is a tool used to identify outliers and validate topics.
The format of a video defines how the topic is presented and can affect viewer engagement.
Being significantly better or different from existing content can help a video stand out.
Combining formats can create unique video ideas that captivate viewers.
Angles are used to make an idea more interesting and can include superlatives, stakes, or time constraints.
Familiarity bias can be leveraged by including well-known figures or trends in a video idea.
The 'topic but twist' angle combines familiarity with an unexpected element for viewer interest.
Comparisons and transformations are effective angles that create interest through contrast and change.
YouTubers use a series of checks to evaluate the quality and potential of their video ideas.
Feasibility, audience interest, view potential, brand alignment, and package ability are key criteria for idea selection.
Even if an idea doesn't fit the formula, it's worth creating if it aligns with the creator's passion and goals.
Proper packaging with a strong title and thumbnail is essential for a video's success.
Transcripts
this is how to come up with a killer
YouTube video idea to blow up your
Channel watch closely because the single
most important factor for determining
whether a video blows up is not the
title not the thumbnail not even the
video quality itself but the base idea
just listen to world-renowned YouTube
consultant Patty gallway I'd be bleue in
the face saying this until I think the
day I die is like you know the idea is
more important than everything but how
exactly do you come up with a good idea
what makes breakout video ideas
different from all the rest and what do
these top YouTubers know that we don't
over the last couple months I've become
obsessed with this topic I've spoken to
strategist Consultants I've poured over
interviews listen to talks and analyze
the best performing ideas from the top
creators in the world I've even ventured
outside the world of YouTube scouring
through ideation Theory from the worlds
of film creative writing journalism even
game design 186 pages of notes later I
found something the best YouTube ideas
the ones that outperform all the rest
follow a four-part formula and it all
starts with sele ing a killer topic you
see nearly every killer video idea on
YouTube can be broken into three core
elements the topic or the subject of the
video the format or the type of video
and the angle or the spice that sets the
video apart from all the rest the angle
is the part that truly blew my mind so
stick around until the end I promise
it's worth it but for now we'll start
with part one of the formula to come up
with a killer video idea to blow up your
channel killer topic the topic answers
the question what is this video about
and selecting the wrong topic can Doom
your video before a single word is
scripted okay that's a bit dramatic but
two videos about two different topics
each with the exact same quality of
execution can yield completely different
results which is why before doing
anything else the most successful
YouTubers in the world first verify that
their topic has the potential to blow up
in the first place a a question we might
ask is could this video get a million
views H if it can't why are we making it
in order for a topic to even be
considered by the pros they have to
first find proof that it can hit their
view goal this proof can look different
for different YouTubers but it generally
involves searching for the most popular
videos made on your topic and noting how
many of them got views above your vle
this isn't to say that you should never
make a video about a topic that doesn't
have proof of Prior success after all
there's a first time for everything and
as YouTubers it's important to maintain
a healthy quota for experimentation but
if your goal to come up with a killer
idea capable of blowing up an entire
channel it's much riskier to stake your
success on an unproven topic So to avoid
pouring days weeks or even months into
making a video that no one actually
wants it's worth taking the time to
validate your topic first but looking at
popular videos alone isn't enough to do
that because while High View counts do
help corroborate your view goal they
Overlook one glaring problem just
because the topic worked for a few large
creat creators doesn't necessarily mean
that it'll work for you because big
YouTubers have something going for them
that most of us do not and that
something is called familiarity bias
this is the concept that our brains are
naturally drawn to what we're familiar
with so when we recognize the face or
style of a YouTuber we already like know
and trust we're more likely to click on
it as a result view Counts from large
well established creators are often
inflated as their familiarity alone is
powerful enough to generate interest
even if they execute on topic ICS that
might not work for the rest of us but
truly killer topics the topics we're
looking for are strong enough to drive
success even if no one knows who you are
and luckily for us there's one tried and
true method for identifying them Jay
Alto a YouTube consultant that's been
hired by the likes of Mr Beast and Ryan
Tran alludes to it here when you can
find a smaller Channel there maybe not
in the meta or you know stereotypically
like a big YouTuber when they have
videos that explode there's clearly
something that works there so there's
something to tap into what Jay's
referring to here is something that's
known as an outlier which is a video
that has significantly overperformed a
Channel's average if a Creator
consistently pulls in 10k views per
video but one video pulls in 100K views
that video is an outlier in the presence
of outliers especially outliers from
smaller creators is one of the strongest
signals in existence that a topic has a
high view potential because those
outliers provide tangible proof that a
topic carried enough interest to blow up
a video without relying on familiarity
so how can we find these outliers well
there's an easy way and there's a less
easy way and I'll show you both because
you deserve options the less easy way
involves picking a video from your
search results finding the video on the
Creator's Channel page comparing the
views of that video to the views of the
surrounding videos and repeating if you
choose to use this process here are some
tips first use the free one of 10 Chrome
extension so you can easily see the view
multiplier of each video without having
to do any math second try to avoid
picking videos that are less than 2
weeks old as they typically don't yet
have enough data to be very useful and
third if you can try to prioritize
videos that are from creators who don't
have a check mark next to their name
this means that they have less than
100,000 subscribers and outliers from
them will be far more significant than
outliers from YouTubers with millions of
Subs but even with these tips this
process does have its flaws for one it
takes a while to go through video after
video and because YouTube unfortunately
doesn't have a way to filter by
subscriber count it's hard to find those
High signal outliers from smaller
creators which is why many of the top
YouTubers and YouTube strategists prefer
using a tool specifically designed to
find outliers called one of 10 I have
been using one of 10 for a while now and
I'm still kind of in shock that I get to
announce that they the very first
sponsor of this Channel and guys can I
get real with you for a second I've been
working this channel for over a year now
and to now be at a point where I'm
getting sponsored by tools that I
actually use it's just the coolest thing
in the world so thanks for being here
and for watching these ridiculously
nerdy videos that I make I truly have
the best viewers I could ask for but
let's get back to talking about outliers
with one of 10 finding outliers for your
topic is as easy as simply searching for
it you are immediately met with all of
the outliers one of 10 can find all in
one place but the real magic is in the
filters I like to set the filters to
only give me videos with over a 3X view
multiplier over 100,000 views and from
creators with less than 500,000
subscribers the result is a curated
compilation of exclusively High signal
outliers for your topic it seriously
feels like cheating one of 10 is also
useful for a lot of things Beyond just
topic validation such as inspiration for
titles and thumbnails and even as a
source of new high potential topics to
consider making videos about I was able
to get you guys a discount code if you
want to try it out so I'll put a link to
that as well as to the free one of 10
Chrome extension in the video
description below thank you so much to
one of 10 for sponsoring this video and
look you don't have to find dozens of
outliers in order to verify that your
topic has potential but if you're
struggling to find any relevant outliers
or if you can't find many videos above
your view goal goal it's worth
considering a different topic if your
goal is views after you're 90% confident
that you have a topic with the potential
to blow up you're ready to move on to
part two of the formula to come up with
a killer YouTube idea killer format if
the topic is the what of your video the
format is the how and the combination of
the two is what makes up a base idea
take the topic of cooking a burger for
instance the same core topic presented
through different formats can yield
wildly different video ideas from a
simple tutorial on how to cook burgers
to a door-to-door interview asking
Michelin star chefs how they prefer to
cook the classic American staple each
format is unique and each format
provides a different reason for a viewer
to click tutorials teach us how to
achieve a desired result whether it's a
physical final product or a sought-after
skill we click on tutorials because we
want to learn how to do something
ourselves challenges draw their power
from a natural urge to experience
something we've never seen before
whether it's a bucketless activity an
outlandish goal or a competition the
reason we click is the same to discover
the outcome to experience all of the
struggle successes and surprises along
the way breakdown toote questions we
don't know the answers to in doing so
they create a curiosity gap which is a
gap between what we currently know and
what we want to know to our brains this
feels like an itch that we really want
to scratch and the only way to scratch
that itch is by clicking on the video
and learning the answer commentaries
provide personal opinion ions reactions
or perspectives on a topic while we
typically click on commentaries because
we value the specific perspective being
provided whether that's from a Creator
we already know or from someone with
unique insight into a topic we also
sometimes just click for the drama never
underestimate our thirst for drama Vlogs
offer us glimpses into others lives
letting us experience their daily
routines adventures and Reflections the
emphasis on personality allows us to
connect on a more personal level and
while we usually click on Vlogs from
creators we already know we can also
click for perspective we deeply resonate
with or for the opportunity to
vicariously experience a different life
and last but not least interviews offer
firsthand conversations with guests who
have unique insights or stories whether
the interview features a specific guest
we already know or an expert whose
authority and credibility We Trust we
ultimately click for the same reason to
hear in-depth personal or exclusive
information that we can't get elsewhere
speaking of information that you can't
get elsewhere if you're enjoying this
video will want to be notified when a
new video comes out now would be a great
time to well you know the rest so as you
decide on the format for your idea
consider why someone would want to click
on your video in the first place what
type of value do you want to provide to
your viewers and while we typically
select a format based on what best
aligns with our skill set it's also
worth considering what already exists on
YouTube because if hundreds of videos
already cover the exact same topic
through the exact same format especially
when many of them come from much larger
creators why would anyone click on yours
to break through the noise your video
needs to stand out it needs to be
remarkable and as it turns out there are
exactly two ways to do that by being
significantly better or by being
significantly different the concept of
being better is relatively
straightforward if an idea has already
been done before you can be better by
significantly improving upon it whether
that be through a better title a better
thumbnail or even a better video exec
ution itself that's the story behind
this killer idea from Mr Beast the same
idea had already been done a year prior
but while the original idea simulated
the crash in a video game Mr Beast
leveled up the execution by using a real
train in a real giant pit because of
course he would he's Mr Beast it's what
he does but while Mr Beast makes the
concept of being significantly better
look like child's play for the rest of
us it's something that's much easier
said than done when a lot of great
content already exists on YouTube even
best in-class creators often struggle
with being significantly better than
their competition which is why they
instead Focus their efforts on being
significantly different one of the most
effective ways they do that is by
combining formats and one of the best
examples of that is Ryan Tran's iconic
penny series if you haven't heard of
Ryan Tran's penny series this is Ryan
Tran and in 2022 he traveled across
America in 30 days using only the
resources he had traded up from a penny
prior to his 30-day penny series Ryan
had undertaken other Penny related
challenges and had seen significant
success so Ryan took a proven idea
trading up from a penny in a challenge
format and combined it with a daily Vlog
format the result a combined 31.2
million views millions of dollars raised
for feeding America and the status of
America's fastest growing YouTuber at
the time when Ryan published his penny
series daily vlogging was out of style
and hyper sensationalized challenges
were growing stale but by combining the
best parts of each format Ryan was able
to create a challenge that viewers were
able to deeply relate to a daily Vlog
that kept viewers on their toes with
surprises and suspense and a video
series that took YouTube by storm and
look you don't need to cross America in
order to Leverage The Power of combined
formats one of Life of Reza's highest
viewed videos is a cross between a
tutorial in a cinematic Vlog the show
hot ones mixes the interview format with
a challenge Mark Rober fuses challenges
with breakdowns and commentaries Cleo
Abram frequently combines breakdowns
blogs and interviews the combinations
are nearly endless if you're struggling
to decide on a format mix of your own go
back to the value you want to provide to
your viewers if you want to educate
consider mixing in elements of tutorials
or breakdowns if you want to connect
with your viewers on a more personal
level consider incorporating
characteristics of Vlogs or commentaries
it may even be worth breaking down what
formats your favorite YouTubers use and
how those formats contribute to why why
you enjoy their content whether you
choose to mix multiple formats or set on
just one the combination of your format
and your topic is what shapes your base
idea you have the foundation for a
killer video idea to blow up your
channel but it's what you add to that
Foundation that takes an idea from just
okay to truly killer which brings us to
step three of the formula to come up
with a killer YouTube idea killer angle
remember in the beginning of the video
when I told you that the angle was the
part that truly blew my mind you're
about to see why because angles are what
top YouTubers use to make an idea more
interesting let me show you what I mean
here we have a base idea made from the
topic of cooking a burger and the
challenge format it's plain and
unfortunately a bit boring but through
the addition of angles this base idea
could be elevated to ideas like I made
the world's biggest burger I cooked 100
Years of burgers amateur versus Pro
Burger Chef can you chaste the
difference and many more and while there
are countless angles they could use to
elevate a idea for the sake of this
video not being 3 hours long I'll share
just 10 the first is the use of
superlatives you've probably seen
descriptors like biggest cheapest most
expensive and more before and for good
reason superlative videos a natural
uniqueness tapping into our instinctive
attraction to novelty and giving us a
reason to click beyond our interest in
the base idea itself a different type of
extreme can be found in Stakes which
introduce an element of risk or reward
heightening our emotional investment the
potential for loss or gain creates
suspense and compels us to see how
things unfold money is a common stake
that generates interest due to its
Universal importance but whether it's
being risked made or spent money in any
context tends to draw Us in time can
also be used as a stake through a time
constraint which adds Su spense by
centering on the difficulty of achieving
something within a strict time limit but
time can also be used to emphasize a
prolonged commitment leveraging a
concept called input bias which is the
concept that the more effort is put into
something whether it's time money or
energy the more we value it impa bias is
also why the comprehensive angle is so
effective by covering every variation of
a topic or by promising all of the
information someone might need you Peak
more curiosity and drive more interest
if you don't want to cover every
variation of your topic you can present
as many or as few as you want through a
defined list which promises a clear and
efficient delivery of value through an
organized familiar structure
speaking of things that are familiar we
can't talk about angles without once
again bringing up familiarity bias
because our brains are wire to gravitate
towards things that are familiar we're
more likely to click on videos featuring
well-known figures popular brands
current trends or beloved franchises the
topic but twist angle also leverages
familiarity but by also introducing an
unexpected element this angle can
benefit from both the familiarity of a
well-known topic and the novelty
surprise and freshness of the twist
leveraging the power of contrast
contrast is also a defining feature of
the comparison angle which Dr supposes
two or more items ideas or experiences
comparisons tend to generate the most
interest when featuring either something
we're considering for ourselves or
something new we've never experienced
before and finally Transformations
feature both a beginning State and an
end result tapping into her fascination
with radical change promising is
satisfying before and after and
provoking the desire to know the story
and process behind getting from point A
to point B so as you piece together your
final idea consider what angle fits best
for you and while this list of angles is
a great place to start it is by no means
comprehensive there are countless angles
you could use to elevate a base idea
beyond what I mentioned here and a great
way to find more is by spending some
time on one of 10 looking out outliers
to see which angles are working best
both within your specific Niche and
outside of it you can even combine
multiple angles into a single idea
giving viewers even more hor of a reason
to click Mr Beast often combines the
comparison and the money angle sfia
niggard is combined the comprehensive
and familiarity angles Jordan Welsh has
found success mixing the time and
transformation angles and combinations
are nearly endless but before you get
lost in the sauce of jamming as many
angles as humanly possible into a single
idea consider the brand you want to
build and the story you want to tell not
every angle will fit with every Creator
and every audience and every idea and
that's okay just choose the one or two
that enhances rather than dilutes or
distracts from your chosen idea and your
brand so as you can probably tell by now
there are a lot of choices involved in
the process of coming up with a killer
idea there is a decision of what topic
to pursue in the first place then
there's a choice of what format or for
matat to present that topic through and
finally the selection of an angle or two
to apply to the whole thing so as you're
sifting through the seemingly endless
combinations how do you know which one
to choose how do you know that you have
a killer idea that's good enough to blow
up your channel to evaluate the quality
of their ideas the best YouTubers in the
world run them through a series of six
checks which brings us to the fourth and
final step in our formula to come up
with a killer video idea to blow up your
channel killer criteria it's time for
the elimination trials prepare yourself
it's about to get ruthless the first
check is feasibility is this idea
feasible is it possible for you to
execute on this idea pretty
straightforward but sometimes we can get
a little bit carried away only to
realize that we don't actually have
$100,000 to spend on Burgers the next
check gauges new audience interest if
someone saw this video but had no idea
who you are would they still be
interested if not the video is very
unlikely to blow up the third check
gauges existing audience interest will
this idea be interesting to at least 80%
of your existing audience we never want
to get so focused on bringing in new
viewers that we forget about our core
Community next up is view potential does
this idea have the potential to hit your
view goal while this answer is typically
informed by the topic validation stage
you don't have to find proof of Prior
success in order to say yes sometimes we
take risks and that's okay but if even
you don't believe in the ability of an
idea to hit your view goal it's unlikely
to bring in the results that you want
the fifth check is brand alignment does
this idea fit within the brand of your
channel if you're a newer YouTuber you
may not have your brand Define yet and
that's okay but if you are at that point
make sure that you never chase reality
so far that you abandon the mission and
vision of your channel and finally the
last check is package ability can you
come up with a strong title and
thumbnail for this idea in order for
someone to watch your video they have to
click on it in the first place in the
best YouTubers in the world value
packaging so much that they'll scrap an
entire idea if they can't come up with a
clickable title and thumbnail first if
you answer no to one of more of those
questions either go back and make
changes or scrap your idea completely I
told you the elimination trials were
ruthless but if your idea made it
through the gauntlet unscathed it can
Ascend to the promised land that is your
idea short list this is a list of your
very best ideas the cream of the crop
the ones with the highest potential to
blow up and while you can't go wrong in
choosing any of the ideas on your short
list if you're having trouble picking
rate each idea on a scale of 1 to 10
across three categories how excited you
personally feel about the idea how much
effort it would take you to execute on
the idea and how confident you are in
the potential performance of the idea
this confidence is typically determined
by how much proof of Prior success
exists the more proof the more confident
you can be in an idea's potential
performance with your ratings in place
picking your next idea is as simple as
taking stock of what's important to you
at the moment if you're craving a spark
of inspiration pick the idea you're most
excited about if you want to give
yourself a bit of a break pick the idea
that requires the least effort and if
you're really in need of a banger pick
the idea you're most confident will
succeed and that's how you come up with
a killer video idea to blow up your
channel I know we've covered a lot in
this video and for good reason ideas are
both incredibly complex and Incredibly
important and although I threw a lot at
you today if there is anything to
remember when coming up with a killer
video idea to pull up your channel it's
validate your base topic choose the
format mix that best enables the value
you want to provide to your viewers add
angles to elevate interest and run
through your checks to help you out you
can even save this guide to reference
every time you come up with a new idea I
also made a notion template that guides
you through the complete ideation
process so that you can more easily make
a killer idea short list of your own
I'll put links to all of that as well as
a link to try one of 10 for 40% off
which I highly recommend taking
advantage of in the video description
below and here's the thing everything I
shared with you today was shared to help
you come up with a killer video idea to
blow up your channel but not all ideas
need to have viral potential in order to
be worth making sometimes we can get so
caught up in Frameworks and formulas
that we lose sight of why we're making
videos in the first place yes we're here
because we want money and Views and
success but most of us are also here
because we want freedom and fun and the
opportunity for self- expression and
creativity the formula I shared with you
today can be highly effective in making
a banger video but it's also worth
leaving space for other kinds of videos
videos that are meant purely to connect
with your existing audience on a deeper
level and videos that you want to make
just for the heck of it because you have
some crazy idea that you want to pursue
regardless of how many views it might
pull in and ultimately everything I laid
out for you today is a game of Risk
mitigation a game of putting as much
work as possible into the pre-production
of a video so that it has the highest
likelihood of blowing up but some of the
best performing ideas on YouTube came
from Risky ideas ideas no one had ever
seen or done before
so if you're excited to make a video it
doesn't matter if the idea doesn't
follow all the steps or fit all the
criteria make it anyway not that you
need my permission but make it anyway
create the video do it just for you
maybe it won't result in millions of
views but who knows maybe it'll end up
being the killer video idea that blows
up your channel there's only one way to
find out but whether you choose to
follow the formula or decide to go Rogue
coming up with a killer idea is only the
first step in making a killer video to
blow up your channel after you have an
idea you have to package it because
regardless of how killer your idea is if
you can't title a thumbnail up properly
no one will click on it in the first
place so to learn how to make a killer
thumbnail to blow up your channel click
here otherwise thank you so much for
watching like And subscribe if you can
keep creating and I'll see you in the
next
video we did it
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