BUSINESS RESULT INTERMEDIATE Unit 9 "A distribution center"

IELC Almaty

9 Jul 201503:31

Summary

TLDRFresh Direct, a British company, supplies fresh produce to various UK organizations. With distribution centers in the UK, including Vista, they source globally and locally, ensuring a wide variety. Operating 24/7, they handle over 35,000 orders weekly, focusing on quick turnaround and efficient logistics to maintain freshness and profitability.

Takeaways

🇬🇧 Fresh Direct is a British company supplying fresh fruit and vegetables across the UK.
📦 The company has four distribution centers in the UK, including one in Bicester, south of England.
📈 Fresh Direct began over 30 years ago and serves a variety of clients including shops, restaurants, hotels, and government ministries.
✈️ The company sources fresh produce from around the world, with many items arriving by air despite the high cost and carbon footprint.
🚜 Fresh Direct also works with local suppliers, such as an asparagus farm 15 kilometers from the Bicester distribution center.
📅 Asparagus is available locally from April to June, but outside this period, it must be imported by air.
⏰ The warehouse operates 24/7, handling over 35,000 orders a week, with peak times on weekends and holidays.
🍎 The warehouses stock over 2,000 varieties of fruit and vegetables.
🏢 The distribution center is divided into two warehouses: the Inspiration Warehouse for specialized deliveries and the Innovation Warehouse for larger organizations.
🚛 Efficient logistics and customer service have made Fresh Direct a streamlined and profitable company.

Q & A

What is Fresh Direct?
-Fresh Direct is a British company that supplies fresh fruit and vegetables to companies and organizations across the UK.
How many distribution centers does Fresh Direct have in the UK?
-Fresh Direct has four distribution centers in the United Kingdom.
Where is one of Fresh Direct's distribution centers located?
-One of Fresh Direct's distribution centers is located in the south of England in a small town called Vista.
How long has Fresh Direct been in operation?
-Fresh Direct began over 30 years ago.
What types of clients does Fresh Direct serve?
-Fresh Direct's clients range from small shops and restaurants to large hotel chains and government ministries.
Where does Fresh Direct source its fresh fruit and vegetables from?
-Fresh Direct sources fresh fruit and vegetables from all over the world, including local suppliers.
How does Fresh Direct handle the demand for out-of-season produce like asparagus?
-When a customer demands asparagus outside the British season of April to June, the consignment has to come to Fresh Direct by air.
How often is the warehouse operational?
-The warehouse is operational 24 hours a day, seven days a week.
How many orders does Fresh Direct take per week?
-Fresh Direct takes more than thirty-five thousand orders a week.
What are the two types of warehouses at Fresh Direct's distribution center?
-The two types of warehouses are the inspiration warehouse for specialized deliveries to restaurants and small hotels, and the innovation warehouse for larger organizations like government ministries and supermarkets.
How does Fresh Direct ensure the freshness of its produce?
-Fresh Direct ensures the freshness of its produce by maintaining a quick turnaround of fruit and vegetables in its warehouses.
How are Fresh Direct's lorries and drivers monitored?
-The lorries and drivers are monitored and tracked across their journey to ensure good customer service and well-controlled logistics.
Why is air transportation used for some of Fresh Direct's produce, despite its high cost and large carbon footprint?
-Air transportation is used to satisfy the demands of British consumers who want certain fresh produce out of season.
How many varieties of fruit and vegetables does Fresh Direct have in its warehouses?
-Fresh Direct has over 2,000 varieties of fruit and vegetables in its warehouses.
What makes Fresh Direct a streamlined and profitable company?
-Good customer service and well-controlled logistics make Fresh Direct an extremely streamlined and profitable company.

Outlines

00:00

🌿 Overview of Fresh Direct

Fresh Direct is a British company that supplies fresh fruit and vegetables to various organizations across the UK. With distribution centers located throughout the country, including one in the small town of Vista in southern England, Fresh Direct has been operating for over 30 years. The company caters to a wide range of clients, from small shops and restaurants to large hotel chains and government ministries.

🌍 Global and Local Sourcing

Fresh Direct sources fresh produce from around the world, often using air transport despite its high cost and environmental impact, to meet the demands of British consumers. The company also works with local suppliers, such as an asparagus farm located just 15 kilometers from the Vista distribution center. Asparagus is available locally from April to June, but out-of-season demands require importing by air.

📦 High-Volume Operations

The distribution center operates 24/7, handling over 35,000 orders weekly, with peak activity during weekends and holidays. The facility stocks more than 2,000 varieties of fruits and vegetables, divided between two warehouses: the Inspiration Warehouse for specialized deliveries to restaurants and small hotels, and the Innovation Warehouse for large organizations like government ministries and supermarkets.

🚛 Efficient Logistics and Customer Service

Ensuring quick turnaround of fresh produce to maintain quality, Fresh Direct assembles orders for distribution and tracks lorries and drivers throughout their journeys. With effective customer service and well-controlled logistics, Fresh Direct has become a highly efficient and profitable company.

Mindmap

Keywords

💡Fresh Direct

Fresh Direct is a British company that supplies fresh fruit and vegetables to various organizations across the UK. It has been in operation for over 30 years and serves a wide range of clients, from small shops and restaurants to large hotel chains and government ministries. The company plays a central role in the video, highlighting its extensive distribution network and logistical efficiency.

💡Distribution centres

Distribution centres are facilities where Fresh Direct stores and processes its fresh produce before dispatching it to customers. The company has four such centres in the UK, including one in Vista, a small town in the south of England. These centres are crucial for managing the supply chain and ensuring that the produce remains fresh.

💡Vista

Vista is a small town in the south of England where one of Fresh Direct's distribution centres is located. The video mentions Vista to provide a specific example of where the company's operations take place, emphasizing the geographical spread of its facilities.

💡Asparagus farm

An asparagus farm located 15 kilometers from the Vista distribution centre is mentioned to illustrate Fresh Direct's use of local suppliers. This proximity allows the company to provide fresh, locally sourced asparagus during its season from April to June, reducing the need for air transportation and its associated costs and carbon footprint.

💡Air transportation

Air transportation is used by Fresh Direct to import fresh fruit and vegetables from around the world. While it is expensive and has a significant carbon footprint, it is necessary to meet the demands of British consumers who want out-of-season produce. The video highlights the balance Fresh Direct must maintain between customer satisfaction and environmental impact.

💡Inspiration warehouse

The inspiration warehouse is one of the two sections of Fresh Direct's distribution centre. It handles more specialized fruit and vegetable deliveries to restaurants and small hotels. This part of the operation emphasizes Fresh Direct's ability to cater to niche markets and specialized customer needs.

💡Innovation warehouse

The innovation warehouse is the larger section of Fresh Direct's distribution centre, dealing with orders for large organizations like government ministries and supermarkets. This division highlights the company's capacity to handle bulk orders and its significant role in the supply chain of major institutions.

💡Customer service

Customer service is a key aspect of Fresh Direct's operations, involving the monitoring and tracking of lorries and drivers across their journeys. The video underscores how good customer service, combined with well-controlled logistics, contributes to the company's streamlined and profitable business model.

💡Logistics

Logistics refers to the detailed coordination and implementation of Fresh Direct's complex operations, from sourcing produce globally to ensuring quick turnaround in their warehouses. Effective logistics are vital to maintaining the freshness of their produce and ensuring timely delivery to customers, as emphasized in the video.

💡Turnaround

Turnaround refers to the rapid processing and movement of fresh fruit and vegetables through Fresh Direct's distribution centres. The video highlights the importance of quick turnaround to keep produce fresh, with orders being assembled and dispatched promptly to meet customer demands.

Highlights

Fresh Direct is a British company supplying fresh fruit and vegetables across the UK.

The company has four distribution centers in the United Kingdom.

One of the distribution centers is located in Vista, a small town in the south of England.

Fresh Direct began over 30 years ago.

The company supplies fruit and vegetables to a variety of clients, including small shops, restaurants, large hotel chains, and government ministries.

Fresh Direct sources fresh fruit and vegetables from all over the world.

A lot of the produce is transported by air, despite the high cost and large carbon footprint, to meet the demands of British consumers.

The company also has local suppliers, such as an asparagus farm located only 15 kilometers from the distribution center in Vista.

In Britain, asparagus is available from April to June, but Fresh Direct imports it by air outside this period.

The warehouse operates 24 hours a day, seven days a week.

The company processes more than thirty-five thousand orders a week.

The warehouses are busiest on weekends and during holiday periods.

The distribution center holds over 2,000 varieties of fruit and vegetables.

The distribution center is divided into two warehouses: the inspiration warehouse and the innovation warehouse.

The inspiration warehouse handles specialized deliveries to restaurants and small hotels.

The innovation warehouse is much larger and caters to large organizations such as government ministries and supermarkets.

Quick turnaround of produce ensures it stays fresh.

Orders are assembled for distribution efficiently.

Lorries and drivers are monitored and tracked throughout their journeys.

The company has become streamlined and profitable through good customer service and well-controlled logistics.