Stick To ONE Niche = Make More Money

Summary

The speaker shares their journey to becoming a YouTuber during a lockdown, initially seeking viral fame with a back pain video but learning a pivotal lesson: focusing on a niche topic that resonates personally leads to greater success. They emphasize the importance of sticking to a specific niche for clarity, customer satisfaction, and higher revenue. The video script is a call to action for entrepreneurs to find their passion and serve a targeted audience, rather than chasing views or subscribers, ensuring long-term business growth and fulfillment.

Takeaways

• 🚀 The importance of focusing on a specific niche rather than chasing virality on various topics was emphasized to build a successful and meaningful online presence.
• 🔑 The lesson that views and subscribers can come from any topic, but creating content in a niche you're passionate about can lead to 'spiritual fulfillment' was highlighted.
• 📈 The speaker shared their experience of creating a back pain video that didn't go viral, leading to the realization that it's better to focus on a niche for long-term success.
• 🤔 The idea of considering what demographic you genuinely care about, even if money wasn't a concern, was presented as a method to identify your niche.
• 💡 The concept of a niche was defined as a specific topic or subject aimed at helping a certain demographic with a particular problem was explained.
• 🧐 The suggestion to think about the problems and goals of the demographic you want to help, and how your product or service can address those, was given.
• 🚨 A warning against the common mistake of including too many topics in a product or service, which can confuse customers and dilute the brand's focus, was provided.
• 📊 The point was made that niche products tend to sell better than general ones because they offer clarity and specificity that customers are looking for in solving their problems.
• 💰 The argument was put forward that being a specialist in a niche can lead to higher revenue, despite potentially having fewer subscribers or views.
• 🌟 The potential for a niche-focused creator to become a 'big person in a small pond' and a thought leader in their specific area was discussed.
• 📚 The script concluded with the advice to maintain discipline and self-control as an entrepreneur, focusing on one niche to maximize customer results and business revenue.

Q & A

What was the initial goal of the person in the script when they started as a YouTuber?

The initial goal was to become a YouTuber with a viral video that would significantly increase their subscriber count.

Why did the person's father suggest recording a video on back pain?

The father suggested recording a video on back pain because he found links of Asian doctors with millions of views on similar content, implying that it was a popular and potentially successful topic.

What lesson did the person learn from their experience with the back pain video?

The lesson learned was that views, subscribers, and likes can come from any video topic, but it's better to create content in a niche or subject that one is passionate about for spiritual fulfillment.

What is the main point of the video regarding choosing a niche for a business?

The main point is that sticking to one niche can lead to more clarity in business, making decision-making easier, and potentially earning more money by becoming a thought leader in that specific area.

Why does being specific in a business niche help in making decisions easier?

Being specific in a business niche helps in making decisions easier because it provides a clear focus and direction, allowing the entrepreneur to become an expert in that particular area and serve their target audience more effectively.

How does the script define a 'niche' in the context of business?

A niche is defined as a specific topic or subject that the entrepreneur is addressing, often involving helping a certain demographic with a specific problem or pain point they are experiencing.

What is the importance of choosing a demographic that one genuinely cares about when determining a business niche?

Choosing a demographic that one genuinely cares about is important because it drives passion and purpose in the work, leading to a more fulfilling and effective approach to helping that specific group of people.

Why might an entrepreneur choose to help a certain demographic of people despite having unlimited wealth and status?

An entrepreneur might choose to help a certain demographic despite having unlimited wealth and status because of a deep-seated desire to contribute meaningfully to society, driven by a sense of purpose and fulfillment beyond material success.

What is the potential downside of being a generalist in terms of business and content creation?

The potential downside of being a generalist is that it can lead to a lack of mastery in any specific area, making it difficult to establish oneself as a go-to expert or authority, which can negatively impact revenue and customer trust.

How does the script suggest an entrepreneur can avoid confusing their audience with their product offerings?

The script suggests that an entrepreneur should focus on offering a single, clear, and niche-specific product that addresses the needs of their target demographic without incorporating unrelated topics or services.

What is the relationship between being a specialist in a niche and customer results in the context of the script?

Being a specialist in a niche allows an entrepreneur to deliver better customer results because they have a deeper understanding and expertise in that specific area, leading to higher customer satisfaction and more effective solutions.

Outlines

00:00

📚 The Struggle and Lesson of Finding a YouTube Niche

The speaker reflects on their early days as a YouTuber with only 100 subscribers, attempting to go viral by recording a video on back pain as suggested by their father. Despite the high view counts on similar videos, their own video received only average views. This experience taught them that views and subscribers can come from any topic, but it's more fulfilling to create content out of passion rather than chasing views. The speaker emphasizes the importance of sticking to a niche for clarity and success in business, suggesting that niche specialization can lead to more money and a stronger personal brand.

05:02

🤔 Discovering Your Passionate Niche for Business Success

The speaker delves into the concept of finding a niche by identifying a specific demographic and problem that one is genuinely passionate about helping. They suggest imagining a scenario where money and status are not concerns, and one would still want to help a particular group of people. The speaker uses examples such as helping elderly people, immigrants, or teenagers to illustrate the power of niche specificity. They argue that having a clear niche allows for more creativity, helpfulness, and thought leadership within a specific area of interest.

10:03

💡 The Power of Niche Specialization in Entrepreneurship

The speaker discusses the shift from a belief in a broad personal brand to the realization that niche specialization is more lucrative and impactful. They share personal experiences and examples of how focusing on a specific topic or demographic leads to mastery and better customer satisfaction. The speaker contrasts the old belief of 'you are the niche' with the new understanding that being a specialist in a particular area is more beneficial for both the entrepreneur and the customers.

15:04

🚫 The Pitfalls of Generalization in Online Business

The speaker warns against the common mistake of trying to cater to too many interests within a single product or content strategy. They argue that focusing on a single niche leads to higher quality products and more effective marketing. The speaker provides examples of how adding unrelated topics to a product or content plan can confuse potential customers and dilute the entrepreneur's message, ultimately leading to less revenue and customer satisfaction.

20:07

📈 Prioritizing Customer Results Over Social Media Vanity Metrics

The speaker emphasizes that customer results should be the primary focus for entrepreneurs, rather than social media metrics like views and subscribers. They argue that while a broader content strategy might attract more views, a niche approach leads to higher revenue and more satisfied customers. The speaker encourages entrepreneurs to deliver on their promises and leverage customer satisfaction for organic growth through referrals.

25:08

🌟 Becoming a Micro-Celebrity Through Niche Mastery

The speaker shares a personal story of a client who successfully niched down to helping South Asians lose weight without giving up their cultural food. This specificity allowed the client to become a micro-celebrity in their niche and achieve significant business success. The speaker advises against diversifying topics too broadly, as it can repel the ideal customer base and reduce the entrepreneur's appeal within their chosen niche.

30:09

🚀 Scaling Business Through Niche Mastery and Customer Referrals

The speaker outlines a strategy for scaling a business by focusing on a niche product and creating content that matches it closely. They suggest that by becoming an expert in a specific area and delivering excellent results to customers, entrepreneurs can leverage customer referrals to grow their business rapidly. The speaker also warns against common mistakes, such as including too many niches in a product or content strategy, which can confuse customers and reduce sales.

35:09

🛑 The Importance of Discipline and Self-Control in Entrepreneurship

The speaker stresses the importance of discipline in sticking to a single niche within an entrepreneurial venture. They caution against the temptation to diversify into multiple topics or products, which can dilute the business's focus and confuse customers. The speaker encourages entrepreneurs to keep their business pure and professional, reserving personal discussions for non-business contexts to maintain a clear and effective brand message.

40:11

💖 Aligning Business with Passion and Serving the Community

In the final paragraph, the speaker encourages entrepreneurs to align their businesses with their passions and to serve the communities they care about. They highlight the fulfillment that comes from building a business around helping a specific demographic and the potential for significant income that can be achieved through focused and dedicated service. The speaker envisions a community of entrepreneurs committed to ethical and effective business practices.

Keywords

💡YouTuber

A YouTuber is an individual who creates and shares video content on the YouTube platform. In the context of the video, the speaker is reflecting on their journey as a YouTuber, starting with a small subscriber base and aiming to create viral content. The term is used to illustrate the challenges and aspirations of content creators on the platform.

💡Viral Video

A viral video refers to a piece of video content that gains immense popularity and is widely shared on the internet. The script discusses the allure of creating a viral video as a means to rapidly increase subscribers and views, with the example of a video on curing back pain that the speaker's father suggested.

💡Niche

In the video, a niche is defined as a specific topic or subject area that a content creator or business focuses on. The speaker emphasizes the importance of finding and sticking to a niche for clarity, customer focus, and to establish expertise. The term is integral to the video's message about business strategy and content creation.

💡Subscribers

Subscribers are individuals who have chosen to follow a YouTube channel to receive notifications of new content. The script explores the misconception that a higher subscriber count directly correlates with more revenue, suggesting that quality and niche specificity are more important than quantity.

💡Spiritual Fulfillment

Spiritual fulfillment, as mentioned in the script, refers to a deep sense of satisfaction and purpose that comes from engaging in meaningful work or discussing topics that one is passionate about. The speaker contrasts this with the pursuit of views and subscribers, advocating for creating content that brings spiritual fulfillment.

💡Thought Leader

A thought leader is someone who is recognized as an authority in a specific field or topic and whose opinions are influential. The video script uses this term to describe the position one can achieve by specializing in a niche, becoming a go-to source of information and expertise.

💡Demographic

Demographic refers to a segment of the population that shares certain characteristics, such as age, sex, geographic location, or interests. The script instructs the viewer to identify a specific demographic they genuinely care about as a step in defining their business niche.

💡Pain Point

A pain point is a problem or difficulty that a person or a group of people experiences and seeks a solution for. In the context of the video, identifying the pain points of a specific demographic is key to understanding their needs and offering targeted help or products.

💡Customer Results

Customer results refer to the outcomes or benefits that customers receive from a product or service. The script argues that delivering on promised results is crucial for customer satisfaction and口碑, which in turn can lead to more sales and revenue.

💡Social Media Vanity Metrics

Social media vanity metrics include likes, followers, and views, which are often used to measure popularity but may not reflect true business success. The video warns against focusing on these metrics, suggesting that a focused niche approach can lead to higher revenue despite potentially lower vanity metrics.

💡Micro-Niche

A micro-niche is an extremely specific segment within a larger niche. The speaker uses the term to describe a targeted group, such as helping Pakistani people lose weight without giving up their cultural food, to illustrate the benefits of focusing on a very specific audience for business success.

Highlights

The importance of focusing on a niche topic for YouTube content to achieve spiritual fulfillment and mastery in a subject.

The lesson learned that views and subscribers can come from any video topic, suggesting the need for a different strategy to decide what to record.

The story of attempting to create a viral video on curing back pain and the realization that passion and expertise are more important than chasing views.

The concept of a 'niche' in business and how it can lead to clarity, creativity, and increased revenue.

The idea of identifying a demographic and problem you genuinely care about as the starting point for finding your business niche.

The strategy of creating a product or service that caters to a specific need within a niche market for better customer results.

The comparison between a generalist and a specialist, emphasizing the benefits of being a specialist in a niche.

The belief that 'likes ain't cash' and the focus should be on revenue generation rather than social media metrics.

The mistake of having too many niches in a product and the importance of keeping the product focused on a single niche.

The power of customer results as a driver for more sales and the significance of delivering on promised outcomes.

The strategy of using social media content to support a niche product and the potential for customer referrals.

The potential downside of being too general in content creation and the benefits of staying on topic with a niche.

The advice against confusing business with personal life and the importance of maintaining professionalism.

The common mistake of caring too much about social media metrics instead of focusing on business revenue and customer satisfaction.

The encouragement to build a business around helping a specific demographic with a specific problem for a fulfilling entrepreneurial journey.

The final advice to keep business pure, avoid diluting the message, and focus on the niche for better customer results and revenue.

Transcripts

imagine me in the co lockdown trying to

become a YouTuber I'm there with like a

100 subscribers in my bedroom and I'm

about to record a video that's going to

go viral and get so many views my dad

text me that day saying that I should

record a video on back pain and he sent

me like a couple of links of like some

Asian doctors and you know they had like

three million views how to cure back

pain with this weird exercise four

million views five million views so I'm

thinking oh if I record a video on

curing back pain I'll go viral I'll get

so many subscribers so I'm there like

trying to figure out like how the [ __ ]

do you cure back pain I've never even

had back pain in my life I was like 22

years old at the time and I do a little

bit of research I copy a few of the

videos okay you can do like the plank

exercise to get a stronger core so I'm

recording that put the video together

upload it it's going to go viral it's

going to change you know the internet I

check the YouTube analytics and it it

gets like average views like 50 views or

something it takes me a while to learn

the lesson but the lesson was you can

basically get a [ __ ] ton of views

subscribers likes on any video topic you

can get a lot of views on a noof fap

video you can get a lot of views on a

video about business you can get a lot

of views on a video about back pain and

so if you can potentially get a lot of

views on any topic how should we decide

which topic that we should record for

should we try to just chase the views

but the views can come from any

topic it the lesson that I needed to

learn was that it might actually be

better to make videos on the niche like

the topic the subject that you actually

want to talk about not for the views but

for that sort of spiritual fulfillment

of a topic that you're passionate about

that you feel like needs to come out

that you want to really become like the

master for that you want to help people

with in today's video I'm going to teach

you the important lesson of sticking to

one Niche so that you will make more

money and what you're going to get out

of this by the end of this video is

you'll have way more clarity in your

business business that you'll be

thinking oh [ __ ] okay I know exactly

exactly what topic what Niche what

subject I talk about what subject my

product is going to be and you just

stick to that it will make your business

feel so much more clear when you can say

to

yourself I am the guy who talks about

improving sleep for new mothers like

that specific I am the guy who helps

Pakistani men or Muslim men stop

watching porn when you are that specific

with your business it makes making

decisions so easy it actually helps you

to become more creative and actually

become more helpful in that subject

because you start becoming like a

thought leader like a big person in that

small pond and everyone starts to know

you who's in that sort of space of you

know Muslim men quitting porn or mothers

new mothers trying to improve their

sleep so your business will be so clear

at the end of this video and with that

you will actually make more money

because you always will make more money

when you have one clear niche one clear

subject one clear topic that you are

really good at compared to just being a

guy who speaks about every single topic

just quickly the top Link in the

description is my entrepreneur school

it's high Roi since you're a businessman

right now you're looking for a return on

investment just go cck that top link and

have a look at the product that I've got

there for you so let's start with what

is a niche Niche is basically the topic

or subject that we're talking about so

one Niche can be for example we're

helping Christian men quit their porn

addiction we're

helping men from Southeast Asia

immigrate to UK we're helping students

with their their college applications do

you see how it's very specific we're

helping basically a certain kind of

person like a demographic age sex

geographical location with a specific

problem that they're currently going

through a pain that they're feeling like

a a common pain of someone in that

demographic so the way to figure out

your Niche is very simple just think

about what demographic of people you

genuinely care about forget money for a

second like imagine if you were just a

billionaire if I could snap my fingers

right now make you a billionaire you had

unlimited money and really answer this

question imagine you had unlimited money

and also imagine if you had unlimited

status every woman in the world already

wants to [ __ ] you right so all your

needs are fulfilled if that was the case

you'd still want to wake up and and

grind away with some work many of us

understand that concept of like even if

you had everything you wanted every

woman wants you you have all the money

in the world you'd still want some kind

of fulfilling purposeful work you'd

still want to help some kind of person

what kind of person would you want to

help then what is the demographic of

people you'd want to

help maybe it's people like your younger

self maybe it's people of the same race

as you maybe it's the people of the same

age or you know a little bit younger

maybe you have like a really really big

passion for wanting to help the elderly

who are all lonely and being put into

like Care Homes and you understand the

problem of like an aging population and

you've looked into population collapse

and you're like wait [ __ ] like the

elderly people in the next few decades

are going to be like like treated so

cruy like maybe you've researched that

that's actually uh this off topic but

that's actually true like our parents

and our grandparents are going to have

like [ __ ] up lives in the next few

decades because of it's hard to explain

but like the economy and so many young

people aren't having children and then

that's going to mean that so many old

people like our parents are going to

have miserable end of lives because many

of us our age won't be able to afford to

take care of them so maybe you're

looking out at something like that like

I hav't thinking wait we need to do

something to help the elderly maybe

you're looking at a certain um Teenage

population let's say the the immigrants

black and and Asian youth of UK and

seeing how many of them are getting into

gangs and drugs and violence and knife

crime and thinking we need to stop that

maybe you have been like that person

yourself and you're thinking how

horrible it is to carry a [ __ ] knife

around and you want to help the the

teenagers who are doing that do you see

how much like extra passion there is

when you when you're not thinking about

the the niche or like you know the

general topic of what can get you the

most money of views but you're thinking

about who you want to help so think

about the demographic of person that you

would love to help that you would

literally just accidentally wake up

earlier than your alarm for that

sometimes you'll be trying to sleep and

you can't because you're like wait we

need to help these people that's the

demographic that's your Niche at least

the the demographic of the niche of

let's just say to make this simple it is

we want to help let's say you're a young

black man you're like 25 years old and

you moved over from from uh Kenya to UK

and you've seen how many young men from

your country have come over and then

ended up getting into violence drugs and

and um crime knife crime and Sh it's a

huge problem in in the UK right now so

many [ __ ] teenagers walk around with

with knives and maybe you've done that

let's just use that example right so the

demographic of person you want to help

is like 15 year years old immigrants who

end up getting into knife crime because

of the area that they live in and

they're almost pushed towards that

that's the demographic then the niche is

kind of like what problem the pain we

want to help them with the pain is that

these kids have no father figures the

pain is that these kids are being like

given up by the education system they've

got nowhere else the pain is that these

kids are in an environment that pushes

them towards drugs and crime and

degeneracy instead of education and

community service and love and and

fulfillment and safety and health and so

you're starting to see okay there is

problems that is leading to the pain of

your demographic then you try and figure

out okay well how do I help them what is

their goal if you really think to

yourself right now just try this even if

you don't really understand that that

demographic what could their goal be

imagine a a young guy who's walking

through the Streets of London UK right

now and he has a knife in the back of

his pants what like real goal could he

have not like oh you know um he's going

to the shop and he might end up stabbing

someone but what what would his real Des

be probably to to be safe probably to be

able to make enough money to get him and

his his mother out of this location

right so you think okay well okay he

needs money how's he going to get the

money practically right now he's going

to go and deal drugs he's going to go

and and um steal people's

phones that's the pain the pain is that

he's living in a place where he's not

going to be able to get a job and the

best way practically for him to make

money is through crime

and then you're thinking Okay so we've

got this young man he's in this pain

right now where the easiest way for him

to make money is through crime I want to

help him to be able to make money in a

more wholesome and safe way I want to

teach these young men for example to

become

entrepreneurs now that is your Niche do

you see how clear we are now of the

product we're going to make and the

people we're going to help and the

content and the marketing we're going to

do let's give you another example this

is one I like as well which is imagine

you are a Christian man and for years

you had shame because you had a porn

addiction you ended up stumbling into

porn when you were like a teenager and

you were always so shameful for it

because you know it's wrong but you

ended up getting this addiction and then

let's say through years of discipline

self-improvement no fap you ended up

getting to the point where you feel like

porn has no control over you at all

maybe you'd want to help young Christian

men or Christian teenage boys quit their

porn ition because you know how much

shame they're going through you know how

much pain they're going through you know

how much like they're so scared to talk

about there's no one they can talk to

about it because they're so like you

know they're so shameful they could

never speak to their family let's say

they can't even speak to like the pastor

at the church or anything the pain for

them is the porn addiction the goal for

them is to quit it and to eventually get

like a loving relationship to get a good

wife so now we know think about how

clear we are now okay I help this kind

of person because they are going through

this kind of problem and I know that

their real goal is this and I will help

them to do that now all we need to do is

over the next few years creatively come

up with cool unique ideas that we enjoy

to help them with that Journey so now we

start to think of products and packages

we start to think okay well I could help

this young Christian man quit porn

through so many ways I could for example

do onetoone coaching with him and I

could go on to BS with him I could do

Retreats where he comes physically to

like a location that I've booked out and

let's say you know it's a group of like

young teenage Christian teenage boys and

we end up like you know like singing

songs and and you know having a

community feel feeling and stuff and

it's like we talk about porn addiction

and the science behind it we could do

like a physical Retreat we could do

online Retreats we could have an online

community I could make an online

educational course that literally breaks

down the science of porn addiction and

dopamine so that they really understand

why they keep coming back to the

substance that they don't like I could

do like really texting with him and

remind him with accountability and check

in with him every single day to make

sure to try my best so that he doesn't

get into that that environments I could

write like a book for it I could for

example I could make um I don't know

like uh what what what other ideas could

you come up with now now you see okay

now like our brain is really becoming

creative where we're thinking okay well

how could we help this specific person

with this specific problem that's the

power of the niche is that we are so

clear okay we are helping this person

with this problem that is what a niche

subject topic that's what it means so

the old belief in this sort of like

Entrepreneur influencer Space if you've

been in this space for a while of you

know like posting YouTube videos and

being an online entrepreneur for a few

years the belief in this this uh area

was that basically you are the niche so

there was a Creator his name is Dan Co

he's a good guy I've spoke to him

multiple times he's come into my

community and like helped teach my my

students and stuff really good guy but

he had this belief that went actually

viral which was you are the niche and

the concept was instead of thinking that

you need to have a niche as clear as

like helping Christian men quit porn he

said no no no you are the niche and

basically whatever interests arise for

you that you should show in your content

in your product and basically monetize

like your own sort of personal self with

every topic every subject so we go from

like helping Christian men quit porn

addiction to like whatever Hamza thinks

and likes today that actually sounded

really cool and I'm not going to lie to

you I actually believed it myself and

for a few years I actually started to

cultivate like a more of a general

audience like you've seen on my YouTube

channel I've went through so many phases

of of you know this talking about this

thing and this thing and this thing and

this thing where basically my YouTube

channel is like hamza's Niche it's just

whatever hamza's interested in it's not

like a very Niche subject my YouTube

channel is not very Niche compared that

to like there'll be a YouTube channel

out there of a guy who just talks about

helping Christian men quit porn

addiction that's a very Niche like on

topic Channel mine has went over so many

different topics based on just whatever

I'm interested in I actually think

that's the wrong way to go about it and

you'll make less money along with this I

actually remember a video of Alex hosi

so you know him he's like he's a famous

entrepreneur millions of subscribers

really intelligent guy and I remember a

few months ago he was breaking down like

Joe Rogan's success saying that oh yeah

he doesn't have a clear niche as well he

talks about comedy and aliens and DMT

and he brings on people he's interested

in and so the concept just for so long

was okay for people like us who are

posting content and are online

entrepreneurs talk about whatever you

want and that's the best way to go about

business I think everyone's wrong with

this right now I actually think we got

it wrong and the better way is to be

very Niche and not to just be talking

about whatever you want because this is

what it looks like when you talk about

whatever you want and the idea is okay

you're the niche and you you know your

channel is just for you to blab about

whatever you want you do actually build

a bigger audience now straight away

you're probably thinking wait I get more

subscribers if I talk about whatever I

want and I'm not niched yes you get more

subscribers but you actually make less

money because the Creator who makes a

channel and products on many many

different topics never Masters a single

one of them he never becomes the go-to

guy for any of them cuz think about it

who would you rather get helped with

let's say you've got a porn addiction

right just imagine this you've got a

porn addiction and there's two creators

there's one guy who makes a video on

porn addiction every like 10 videos the

next video afterwards he makes a video

on how to cure back pain the next video

afterwards he makes a video on

um the effects of coffee he's got

multiple different products and courses

how to get a six-pack how to quit porn

addiction whatever and you're looking at

his porn addiction course thinking like

oh you know I might join that I might

help me with my porn addiction imagine

the other Creator he's got 100 videos on

his Channel all 100

are just porn addiction all 100 he

that's all he talks about when you click

on one of his videos what are you going

to see in there you're going to know for

a fact he's actually got way more

experience and insights why because he's

he's going deeper into the one specific

area like and and here's another example

right let's say you're going to go get

surgery you're going to go get kidney

surgery for some reason or to make this

a bit more realistic your mother's going

to go get get kidney surgery and you

have to choose between two doctors just

imagine that scenario you go to the

hospital your mother's been sickly and

then they tell you oh yeah like you for

some reason need to choose between the

two doctors right now they're both the

same price one is a general surgeon he's

done a thousand surgeries and he gets

called in for like nasal problems and

sometimes emergencies where someone's

broke their leg and he's done a couple

of kidney surgeries and he's like oh

yeah yeah I can help your mother and

there's another one who is a kidney

surgeon he's done a thousand surgeries

on the kidney the first doctor tells you

I will help your mother's kidney problem

the second doctor tells you we will I I

will fix the fourth valve of her kidney

I don't know what that means but like

imagine he knew that specific of like oh

yeah it's the fourth valve that's what's

causing I don't know if that makes sense

but like you get my point right you

choose the second guy of course you

would right imagine they were the same

price but one guy has done a thousand

surgeries on a kidney the other guy has

done a thousand surgeries but only like

five or 50 have been on kidneys and the

rest like elsewhere through the body you

choose the kidney surgeon so do you see

how even though let's say the first guy

might be known by more people let's say

even if he had done 1,500 surgeries but

it was split all across the body you

probably still wouldn't trust him as

much as the guy who's done a th000 on

the specific area so when you follow

this old belief of like you are the

niche and be a bit more of a general

practitioner what happens is you never

actually build up Mastery in the

specific area that you're trying to help

people with you actually become like

honestly like you're not really that

good at teaching anything you're like

you know like this was me for a long

time I was talking about Fitness I was

talking about dating I was talking about

health you're talking about so many

subjects and reading on to so many

subjects you never actually specialize

and become really really good in any of

them for a long time I was posting

videos on every topic and I'm not going

to lie to you A lot of the times when I

would see a specialist pop off on social

media like for example you might have

remembered Matthew Walker he's a doctor

who studies sleep and he wrote the book

why we sleep and he he's like a

specialist on sleep right he went on a

bunch of podcasts like Joe Rogan and Dr

Andrew huberman's podcast and he's

talking about like specific specialist

things that he knows about sleep like

you need to sleep this much and sleep is

like this and this and this I remember

when he popped off on the social media

like algorithm I almost looked in like

envy and I was like I wish I was a

specialist like that like I wish I was

really good at like one topic like he is

because when you're a bit more of a

general list like I was and I got to 2

million subscribers you know the top of

like the self-improvement space you're

not like that amazing at any one topic

yeah I can talk about Fitness but

there's guys who are way more

experienced than me in Fitness yeah I

can talk about health but there's more

health and then yeah I can talk about

this and this and this and and basically

like you never are amazing top tier at

one area you're you're kind of like mid

in like six different areas that means

that with a generalist you will actually

get more subscribers like I have a [ __ ]

ton of subscribers you see look at my

how like how many subscribers I have but

you'll make less money so I want you to

answer this question right now because

we all assume that subscribers followers

correlates to revenue but it doesn't

imagine if it doesn't right just imagine

that imagine if subscribers and

followers was not correlative to revenue

money at all which one would you rather

have would you rather have more

subscribers or more money if the

subscribers wasn't going to lead to

money it was just the subscriber like

the number on the screen of course you

would never choose that right you've

never choose that because we assume the

subscribers followers likes and Views

will get us the money and the money is

the real thing that we want as

businessmen we want the the revenue the

customer results right and so you need

to understand that even though you might

be able to get a bigger audience if

you're a bit more of a generalist many

of your audience won't buy your product

because likes ain't Cash There's a

phrase which is so nice it's called

likes ain't cash this idea that like

these social media vanity metrics don't

act actually give you the business

success that you thought they would so

it's so easy to think okay if you become

a bit more of a generalist and don't

stick to one Niche so imagine that

Christian guy who had the porn addiction

instead of him just making 500 videos on

the same topic if he started to make

videos on so many different topics that

now he's talking about dating then he's

talking about health then he's talking

about Community he would get more

subscribers more views and we always

assume that that would get us more

Revenue in our business but it actually

won't you'll actually get less so it it

actually makes more sense to be more of

a specialist and so the new belief that

I want to teach you is to stick to one

Niche and there's a reason there a few

reasons why there's two parts of a

business there's the product and then

there's the marketing the marketing is

like the YouTube you know videos social

media content Tik Tok videos and stuff

and then the product is like the paid

thing we sell maybe it's like onetoone

coaching package maybe it's like a

physical product like a energy drink or

a supplement or something right a niche

product sells better than a general

product so let's say for example we are

going to become like online coaches and

we're going to sell like a online course

and stuff like that right a niche

product like for example here is my

package on helping Christian men quit

their porn addiction will sell so much

better than a general product which is

like oh join my school Community like my

private Discord server and we'll talk

about Fitness and um and and dating and

we'll talk about uh nofap as well less

people will join this and they'll

actually like be less willing to give

you money for this General product and

why do you think that is imagine if okay

look really imagine that imagine you saw

like a Creator offer two products one

was I will help you quit porn addiction

in 30 days that's how specific and clear

it was and the other one one was like

join my private community and we'll talk

about like Fitness and dating and and

making money online and and how to

improve in

soccer you might still join this one

because it's like oh you like that

Creator it'll be kind of funny and stuff

but if you really wanted to fix that

problem you're going to join this one

right you'll get more sales when you

have a niche product you'll always get

more sales when you have a niche product

rather than more of a general vague one

this is a a mistake I see so many young

entrepreneurs make they make their

product randomly like so so stupid

honestly like they make their product

like so Random where they're like oh

I'll help you quit porn and uh by the

way we'll we we'll talk about Fitness as

well it's like no what what you're

showing to people is like you've got

like ADH entrepreneur ADHD you can't

[ __ ] sit still in in one product a

niche product will make you more money

so that's one reason why you should

probably go more into a niche and then

there's another reason customers want

Clarity that their problem will be

solved think about it in the customers

perspective they're there right now with

some pain some problem there's a

Christian man out there right now that

is in so much shame that he's just

masturbated again he's looking for a way

out of that he's now searching for

YouTube videos about quitting porn

addiction for Christian men he wants

Clarity that if he's about to get his

credit card out and go buy a product

that this pain will be gone the pain of

you know being addicted to porn when you

are selling a niche product which is I

will help you quit porn he's thinking

okay I can you know it seems clear

enough I can trust this guy when you're

selling a general product which with no

Niche you know you are the niche and

it's like oh join my community and we'll

talk about everything that I'm

interested in and you know we might talk

about no fat but also Fitness and dating

and making money online and improving in

soccer he's thinking okay like maybe my

my pain would be solved hopefully but

he's going to have less trust and

conviction that this General product is

going to help him compared to the very

specific problem that is on his pain as

we've already discussed also one of the

things is that you're going to be worse

at helping people solve a specific pain

when you are more of a generalist so

when you're speaking about so many

different topics whatever topic like

comes to mind you're going to end up

being like a jack of all trades master

of none and no one will really want to

come to you because you're like five out

of 10 at like solving the pain of you

know like porn addiction for Christian

men whereas there's a guy who's

specializing in that and it'll be hard

for you to compete with

him there's a a client of mine from

years ago so you can go and search this

if you want if you just go Google or

search on Instagram Asian body coach so

basically a few years ago I used to do

like on toone coaching and this um this

guy came to me he's a really nice guy

and I've not spoken to him in years but

I've just been mentioning him a lot to

my students recently and he wanted to

start making money online and so we

started to put together this like sort

of online business plan for him that he

was going to become like a a coach I

think he was a PT at the time where he

was really into fitness and I told him

like oh get into like Fitness coaching

and within a month of him starting his

business I remember he he was up to like

two or $3,000 a month think about that

within a month he made like a few

thousand within a month that's [ __ ]

insane right from the imagine the like

remember the first time you desired like

Business and Entrepreneurship it's

probably month ago right it was probably

like years ago within his first month he

made thousands of dollars and one of the

things that he did really well was that

he niched down if you go and search up

his Instagram right now Asian body coach

his name is tanir his his uh little

Instagram bio literally says I like I

help South Asians which is like

Pakistani people lose up to 10 kilogram

without cutting out South Asian food

think about how specific that is I help

Pakistani people lose 10 kg of fat

without cutting out their cultural food

how specific is that and when you look

through his Instagram he's got so many

pictures of like Muslim women Muslim men

who are coming to him for help in

dropping body fat and he's become almost

like a micro celebrity in that Niche and

he's ended up becoming really successful

with his business over the last few

years he he had a job he didn't like

like he was in like an accountant and

now he's like full-time in his business

how [ __ ] awesome is that right now

here's the thing if he was not as niche

he would be making less money think

about that it's so easy to think like

you know to start chasing the views

isn't it and for example this guy right

now if he made a video let's say on

YouTube and he called it like top nine

noap tips he might go and get a lot of

views like those videos get a lot of

views right you're probably thinking

yeah like you've seen those videos pop

up top nine ways to do noof fap right if

he made videos like that content like

that he'd get less money in his business

why because if you have searched up his

Instagram just just for this example

you'll see that so many like Muslim

women are coming to him imagine if he

started to talk about noap he stays on

nich and he talks about losing weight

for Pakistani people without cutting out

their food and he talks about like

Pakistani food that's what he talks

about he stays on nich if he randomly

started to record videos about porn

addiction do you think as many Muslim

women would sign on to his his package

or they think would a certain amount of

people think wait I he's talking about

like you know Haram things he's talking

about weird things I don't want to get

involved there so do you see how because

he's a specialist he actually in a weird

way gets more people even though he's

narrower in his Niche and if he went

broader he'd get less people because

then his perfect clients wouldn't like

him as much because he's talking about

topics that might kind of repel some of

his perfect clients who you know don't

want to hear about a man talk about porn

one of the things you need to understand

in business is that customer results are

King customer results is basically when

someone buys your product they want to

get what was promised to them the

Christian man who buys your product

wants to quit watching porn the um the

Pakistani person who buys his coaching

wants to lose the weight without giving

up their cultural food when you get your

customer the results that they wanted

they will be happy you will get more

conviction in your product and sell it

more naturally just from like the manner

of your voice because you believe that

it will help people your customer when

he's really happy with the result that

he's gotten will tell 10 20 30 50 100

people over the next few years about

your product do you see how that's like

such a brilliant way to get more sales

is to actually deliver on what you

promised and so you'll be able to

deliver on what you promised when you

are more of a specialist who is more

Niche so here is I what I believe I'm

going to keep repeating this but it's

like the new meta of online businesses

meta stands for most effective tactic

available basically you start with a

very Niche product like a package like a

coaching package workout routine

whatever that helps a specific type of

person lose a specific amount of weight

for without giving up their specific

food so basically the niche product is I

help pakistanis lose 10 kg of body fat

without giving up Pakistani food I help

married Christian men quit porn

addiction so that they can improve their

relationship with their wives That's How

specific you want to be that's your like

your product your your coaching package

course training program Comm Community

whatever you want to sell it's specific

then you go and make a very specific

amount of sorry you go and make a a

bunch of social media content which is

on that specific topic so every video

you post you talk about the same thing

helping Pakistani men lose body fat

without giving up their food every video

you post so one video like his if you

have a look at Asian body coach on

Instagram he posts like pictures where

he Compares calories of like their South

Asian Foods where there's one picture

with there's like a samosa for like 880

calories and then one for like 100 every

picture he posts is like that every like

like he's just that specific that like

Niche right so you go and post a bunch

of social media content on the same

topic as your product and then all you

need to do is mention the product and in

every piece of content and then people

will go and click on the link and then

end up buying with you you become very

amazing at helping that specific kind of

person lose that or you know um achieve

the result that they wanted and they end

up becoming really happy and all you

need to do is when you've got like a

happy Customer because you know they've

made progress you just say to them like

who else do you know is who is like you

who wants to achieve this results can

you do a three-way text intro with me so

you help one person and because you're

so specific the next way for you to get

another customer is to to ask the very

same person and to say to them like who

else is like you do an intro please and

like 20 30% of people will do that and

you'll end up getting like more

customers and basically you'll spread

like wildfire in like this small Micro

Niche community so there's a common

mistake that I see for a lot of people

with this lesson that I just I want to

go over like three four mistakes that

I've written down and one of them is

having too many niches in the product so

I I review my students products like all

the time it's the top Link in the

description if you want me to like

review your product and everything and

one of the things I see all the time is

like my my a lot of my students when

they before they get my help they

they're very like like just 88 D with

their products so they've got a product

like you know Fitness coaching they

they're going to help people with like

workout routines and then they'll

randomly just throw in like a like

something that's not even related like

oh and make money online I help you make

money online I'm like wait what like

this was a fitness program now you're

talking about making money online I saw

one which was about like um living the

natural way of health and you know the

natural way of life to improve your

health it's talking about you know like

barefoot shoes and you know like living

normal healthy life right talking about

health talking about avoiding seed oils

and then there's a random bit in there

which was like making money online

fitness program and then um and then a

course for like footballers it was like

it was so weird it was like how did like

why did he randomly throw that in I I

see other programs which is like oh yeah

so this is like a community to make

money online and then the the student of

mine in his sales video went oh yeah and

I'll also throw in a fitness course as

well and I was like how does that fit

like you're throwing in too many things

and it starts to confuse the customer so

that's one of the mistakes that you need

to avoid is your product should be so

clear and you need to this is like it

takes a bit of confidence you need to

not include things that are off topic so

don't think that okay if you've got a

make money online program don't think

that adding in a fitness course will

actually like like kind of help you

there don't think that you know you've

got a helping men quit porn addiction

don't think that randomly throwing in a

making money online course is going to

help you you'll think it does and maybe

one guy will join and be like oh I

joined for the making money online thing

but overall you will make less money

because it starts to confuse your

potential customer it's better to have

just a specific single product and you

might be thinking wait so then should I

make maybe two products and I'd say no

no no no no because it's hard enough to

take one product and to get a bunch of

sales and to also get the results for

the customer so one of the biggest

lessons that you need to learn as like a

young new entrepreneur is you're going

to have a lot of like ADHD like you're

going to think oh let me make a new

product let me add more to my product

let me change this let me do that let me

do this let me do this a lot of the time

that will actually set you back you want

one very clear product on one Niche

that's it that will get you to 10K a

month at least and I would say go up to

like 50k a month with that same Niche

and then you can consider like you know

being a bit more general or something if

you want to but don't think that you

need to go and make like two products

immediately because you'll actually find

it harder to do that don't think that

you need to go and teach two niches it's

hard enough to become like to gain

Mastery in one topic never mind two so

it like you need to use like the skill

of discipline and self-control as an

entrepreneur because you will have the

tendency to want to talk about other

things right that's probably like the

big problem here is like you we have the

tendency to want to talk and teach and

discuss other topics it's like if I told

you okay you are only going to make

videos on helping Christian men um quit

porn addiction or whatever that the

niche is for you you're probably kind of

excited to go ahead with that but then

you're probably thinking like wait but

like what if I do want to talk about

Fitness what if I do want to talk about

like health and relationships that's the

the the pain of of Entrepreneurship

you're going to have to be disciplined

and have self-control to keep your

business pure this is a good lesson you

need to really remember it's better to

keep your business pure and to have it

specifically with just your Niche

helping your customers to maximize your

revenue and their results that is the

Better Business if you want to have like

the Fulfillment of talking about other

topics like dating and opening up about

your personal life have that this is

going to sound crazy have that with

[ __ ] friends and family and

therapists and coaches and your

community don't use your business as a

vessel for your like you know

therapeutic feeling of of opening up

when there's real [ __ ] human beings

you can do that to don't confuse your

customers for friends and so many people

in this space of like online

entrepreneurship do this I do this all

the time I treat my customers my viewers

as like friends as like my boys and I

like it sounds cool when it's on social

media and it's like yeah you know we're

all boys here yeah what's up bro it

sounds so cool but actually you know

what's happens your personal life gets

like revealed to the public which isn't

a good thing it's bad for the Creator

you make less money as the Creator Creer

and here's the interesting thing the

viewer gets less of the results too it's

better to keep your business pure and

professional and to know okay I am here

to help a certain demographic with a

certain problem that's it when you want

to talk about other things other

interests don't do that on your business

do that in real life with your friends

with your family with your girlfriend

with coaches and therapists you don't

need to go and start like a vlog channel

to show your life people are like

starting to confuse business with like

just being a happy social person do the

social life things with your real

friends talk about women with your real

friends but when it comes to like your

your business keep it pure so like this

is my own Learning lesson for so long

like I could have gotten so much further

in business if I kept my Niche and pure

and professional and I just talked about

business lessons like entrepreneurship

like this is my passion I [ __ ] love

talking and teaching about business but

I often end up talking about my personal

life my family girlfriends you if you've

watched me for a while you know how much

chaos has happened in my life because

I've spoke about so much about dating

life romance and heartbreak and and

relationships and family and stuff on

the internet right think about it like

that's not even like my [ __ ] product

like I literally lost money making those

videos it was a bad business decision

and it was bad for my personal life as

well it doesn't make sense so one of the

the lessons I've learned recently is

like shut your [ __ ] mouth and like

with when when you're thinking about you

know you really want to talk about

dating or this girl or that girl talk to

your [ __ ] friends about it talk to

your family so now I reserve those

conversations for my brother for my

friends for my therapist for my

coaches I'm not going to make videos on

dating because you it's better to keep

your product more professional and pure

another mistake is caring about the

social media metrics the the likes the

subscribers the call to the clickthrough

rates the retention all of those metrics

um it will take me too long to explain

in the rest of this video but just if

you can blindly trust me here thinking

about those metrics view subscribers

will actually make you less money if you

just have a niche product and you make

Niche contents on that product you will

make more money this Niche content that

you make by the way will get less views

like for example your content on helping

married Christian men quit porn or

helping Muslims lose body fat without

giving up their pakist like their

cultural food that will get you less

views and subscribers than making a

general video on like how to get a

six-pack top nine noof fap tips you'll

get more views but remember views and

subscribers do not correlate as much as

you think they do to the revenue that

you wanted so remember what you're

optimizing for you're not optimizing for

the social media vanity metrics you're

optimizing for the revenue of your

business and also the results of your

customer so make sure you act like that

then along with this is another mistake

is that a lot of young entrepreneurs

have just too many topics in their

content so if you look at their content

they may have a niche product like I

help you know young men quit porn

addiction but then they've got a random

video on [ __ ] back pain like I do

they've got a random video on like

building a six-pack or something and

it's like now what happens when you make

a random video on a different topic you

you look at it and you see it as a net

positive because you're like oh sweet

200 views that's a good thing right but

actually what's happened is it starts to

dilute your community and it starts to

confuse like the algorithm of what kind

of person it should show to your content

imagine you understand slightly like how

the algorithm works right imagine what

the algorithm is like when you have only

posted very Niche videos on helping

Christian men quit porn it knows what

person is going to like your content and

soon it will start to recommend you

basically free new customers like it

will literally send customers your way

because it's sending you the perfect

people to see your content when you

randomly start to make videos on how to

get a six-pack how to travel around the

world you know you're just ch changing

topics Suddenly It's like the algorithms

just sending you like random people that

like most of them aren't even going to

be your customers now so the algorithm

fail is you when you are more specific

and Niche and if you if one of your

videos ever pop off and you are that

Niche by the way like if you ever are a

specialist who becomes massive holy [ __ ]

we're talking like a million a month

think about that if like like the

problem of being a specialist is often

that you won't get like very viral

because you know you're way more Niche

but if that does happen by the way if

you are like a guy who's Christian and

helps Christian men quit porn and then

for example you only stay on that topic

and you randomly stop stop popping off

on social media and you stayed on the

niche holy [ __ ] that's when you make

[ __ ] fortunes right so that's what

you should be trying to like you know to

hope for rather than just getting a a

higher number of subscribers by talking

about noof fap and getting a six-pack

and traveling the world and making money

online it's better to have less

subscribers but just with a very pure

audience that's all I've got I really

hope that you step into this like better

version of entrepreneur Ur because we

have like a community here of what I'm

making in this channel is kind of like a

movement of entrepreneurs who are

actually doing things the right way who

are more customer focused there's a lot

of like you know [ __ ] in the online

space you've probably seen like online

entrepreneurship has been seeing like a

scam for so long and maybe for good

reason because a lot of guys who are

making money online they just [ __ ] at

being entrepreneurs I'm hoping that with

these videos you will turn into a top

tier entrepreneur who's actually really

really helping your customers cuz I

really want you to think about this how

wholesome is it that your like full-time

job and you full-time income in this

world comes from you just like choosing

to help the people that you care about

how [ __ ] awesome is it that like if

you help if you want to help Christian

men quit porn that can become your

business now it just makes so much sense

to align to your dream customer and help

them as much as possible and like good

on you for watching content like this

educating yourself and for wanting to

serve people because along with helping

the people around like your people

around the world you'll also just build

like a terrific life as an entrepreneur

as well click and watch this video to

continue learning goodbye mAh