How I Gained 468K LinkedIn Followers (and Make $1.1M/Month)

Summary

This video script outlines a seven-step guide to rapidly grow a LinkedIn following to 100,000, leveraging organic content for significant business revenue. It emphasizes the importance of a professional profile, strategic posting, and engaging content that resonates with the audience. The speaker shares personal success stories and offers practical tips on utilizing LinkedIn's algorithm, crafting compelling hooks, and transitioning followers into a profitable audience.

Takeaways

• 🚀 **Growth Achievement**: The speaker grew their LinkedIn profile to 272,000 followers in 12 months and is now at 468,000 followers, demonstrating a significant growth without spending on ads.
• 📈 **Seven-Step Guide**: An ultimate guide is presented for growing an audience to 100,000 followers, which can potentially add $2.8 million in annual revenue to a business.
• 🎯 **Profile Optimization**: Setting up a 'profitable profile' is crucial as it serves as the first impression and should be optimized to convert visitors into followers.
• 🤳 **Headshot Tips**: A high-quality headshot is essential; tips include using the back camera of an iPhone, window light, and editing apps like Pixlr or Photoshop for a professional look.
• 🏷 **Tagline Strategy**: A compelling tagline that conveys who you are and the value you add is important for owning a word in the minds of your audience.
• 📝 **Content Creation**: Consistent posting is key, with a focus on reposts as they are favored by the LinkedIn algorithm, and crafting content that people want to share.
• 📊 **Content Categories**: Identifying and focusing on specific content categories that resonate with your audience and establish your niche expertise is vital.
• 🔍 **Idea Generation**: Utilizing frameworks like the 'LinkedIn Idea Machine' and '5-year reflection' can generate valuable post ideas quickly.
• 📉 **Engagement Tactics**: Crafting 'scroll-stopping hooks' and using specific formats like long-form lists and carousels can significantly increase engagement and growth.
• 🔗 **Link Strategy**: Avoiding direct links in posts to increase organic reach, and appending them after the post has taken off to drive traffic to newsletters or products.
• 🤝 **Community Building**: Engaging with a community of like-minded creators and sharing insights can lead to exponential growth.
• 🛠 **Advanced Strategies**: Using tools like Tapo X for analytics and inspiration, and turning on Creator mode to increase profile visibility and conversions.
• 📈 **Newsletter Conversion**: Transitioning the LinkedIn audience to an owned audience through a newsletter is a key strategy for long-term business growth.

Q & A

What was the speaker's achievement on LinkedIn in 2024?

The speaker grew their LinkedIn profile to 272,000 followers in 12 months and reached 468,000 followers, with a monthly growth rate of 11,300 followers without spending on paid ads.

What is the speaker's claim about the value of a well-crafted LinkedIn profile?

The speaker claims that a well-crafted LinkedIn profile acts as a 24/7 salesperson, converting visitors into newsletter subscribers and revenue while the user is away.

How does the speaker suggest improving one's headshot for LinkedIn?

The speaker suggests using the back camera of an iPhone, getting window light on a cloudy day, positioning at a 90° angle, using portrait mode for background blur, and cropping the image for a professional look.

What is the significance of owning a word in the mind of your audience according to the speaker?

Owning a word in the mind of your audience helps to establish a unique identity and value proposition, making it easier for people to associate you with a specific expertise or concept.

What is the 'IY Guy' exercise mentioned in the script, and how should it be used?

The 'IY Guy' exercise involves making four lists: what you're good at, what you can be paid for, what the world needs, and what you love to do. The intersection of these areas is where you can find your best topics to attract followers and create profit.

Why are reposts important for LinkedIn content visibility?

Reposts are important because the LinkedIn algorithm favors posts that get reposted, increasing their visibility and helping to grow the audience faster.

What is the speaker's advice on the frequency and consistency of posting on LinkedIn?

The speaker advises posting once a day at a consistent time every day, starting with a Monday, Wednesday, Friday schedule if needed, and gradually increasing the posting frequency.

What are the 'four power formats' for LinkedIn posts mentioned by the speaker?

The 'four power formats' are the long form list, long form carousel, long form hook stacking, and long form image. These formats are designed to maximize engagement and growth on LinkedIn.

How can the speaker's '5-year reflection framework' help in generating content ideas?

The '5-year reflection framework' involves reflecting on the past 5 years to identify systems, templates, checklists, lessons, mistakes, achievements, and personal experiences that could have benefited an earlier version of yourself. These insights can be turned into valuable content.

What is the importance of crafting a 'scroll-stopping hook' for LinkedIn posts?

A 'scroll-stopping hook' is crucial because it captures the audience's attention within the first three lines of text, which are the most visible part of a post on LinkedIn. A compelling hook can significantly increase the chances of people engaging with the post.

What strategies does the speaker recommend for growing from 10,000 to 100,000 followers on LinkedIn?

The speaker recommends posting 7 days a week, manually without scheduling, avoiding external links in posts initially, engaging with comments, joining a group of like-minded creators, and using outreach templates to connect with accounts that have more followers.

How can the speaker's approach to LinkedIn help in driving revenue to a business?

The speaker's approach focuses on converting the LinkedIn audience to an owned audience through a newsletter, using the platform for lead generation, and promoting core products and services effectively, which can drive significant revenue.