3 Ways To Promote Your Roblox Game WITHOUT Robux or Ads.
Summary
TLDRThis video script offers three effective strategies for increasing attention to your Roblox game without heavy spending. It suggests leveraging search trends and popular keywords, utilizing TikTok for viral marketing by creating shareable and humorous content, and collaborating with YouTubers to boost visibility. The speaker, with over 20 million visits on their games, emphasizes the importance of marketing in attracting and maintaining player interest.
Takeaways
- 📉 Roblox ads have decreased in effectiveness due to recent updates.
- 🆓 Relying solely on ads may not be cost-effective; explore other marketing methods.
- 🔍 Utilize search and trends to gain visibility for your Roblox game by targeting popular and underused keywords.
- 📈 Monitor platforms like Google Trends and Roblox's search bar to identify trending keywords and game types.
- 🎯 Avoid spamming; focus on creating games that match searched terms to get free visits.
- 🎥 Leverage TikTok for marketing, as it has over 1 billion users and can significantly boost game visibility.
- 🤣 Create and share funny or surprising clips of your game on TikTok to attract attention.
- 📊 The Tsunami game's success on TikTok is a prime example, achieving millions of views and thousands of players.
- 📺 Collaborate with YouTubers to promote your game, especially smaller ones who are more likely to engage.
- 🤝 Offer YouTubers exclusive in-game content or unique access to incentivize them to showcase your game.
Q & A
Why have Roblox ads changed recently?
-Roblox ads have changed due to recent updates made by the platform, which may have affected their effectiveness, leading to the perception that they 'suck now'.
What are the three methods suggested to get attention for a Roblox game without spending too much money?
-The three methods are: 1) Using search and trends to capitalize on popular keywords and trends. 2) Marketing on TikTok with engaging content that can go viral. 3) Collaborating with a YouTuber to get a playthrough that can make the game viral.
How can a game dominate search on Roblox?
-A game can dominate search on Roblox by targeting popular trends and finding unused keywords that many players are searching for, thus making it easy to get visits organically.
What is the significance of using Google Trends to identify player interests?
-Google Trends can help identify popular search terms and trends, allowing game developers to target keywords that are currently in demand and potentially increase their game's visibility.
Why is TikTok considered an effective platform for marketing a Roblox game?
-TikTok is effective due to its massive user base of over 1 billion users and the potential for content to go viral quickly, as demonstrated by the success of the Tsunami game.
What strategy did the Tsunami game use on TikTok to gain popularity?
-The Tsunami game gained popularity by creating funny and surprising clips that were shared on TikTok, which attracted the attention of other users and led to a significant increase in player count.
How did the Amaze man and his group use TikTok to promote their game in 2022?
-The Amaze man posted videos announcing the game and showcasing its features on TikTok, which resulted in high engagement and millions of views, significantly boosting the game's player count.
What is the importance of collaborating with a YouTuber for game promotion?
-Collaborating with a YouTuber can lead to a playthrough that goes viral, especially if the game offers unique content or exclusive access, thus increasing the game's visibility and player base.
Why is it recommended to approach smaller YouTubers for game promotion?
-Smaller YouTubers are more likely to accept collaboration offers because they may have fewer opportunities and can provide a more personalized experience, which can be beneficial for both parties.
What additional strategies are mentioned in the script for developer success?
-The script mentions that there are several other formulas for developer success, which can be learned by watching a related video provided on screen.
What is the speaker's background that lends credibility to the advice given in the script?
-The speaker has over 20 million visits on games they have worked on, indicating their experience and knowledge in game marketing and development.
Outlines
🚀 Boosting Roblox Game Visibility with Smart Marketing
The script discusses the ineffectiveness of Roblox ads and introduces three cost-effective methods to gain attention for a Roblox game. The first method involves leveraging search trends and finding unused keywords that can increase visibility and attract players. It suggests targeting search terms with less competition to acquire free visits. The second method highlights the power of TikTok marketing, as demonstrated by the Tsunami game's success, which gained thousands of players through funny and engaging clips. The script emphasizes the importance of creating content that resonates with the TikTok audience and the potential of the platform with over 1 billion users. The third method suggests collaborating with YouTubers, especially smaller ones, who can help a game go viral through exclusive content or unique in-game features. The video aims to educate developers on effective marketing strategies to increase their game's player base and mentions additional resources for further learning.
Mindmap
Keywords
💡Roblox ads
💡Updates
💡Search and Trends
💡Google Trends
💡Tick Tock
💡Tsunami game
💡Amaze man
💡Collaborating with a YouTuber
💡Marketing techniques
💡Developer success
Highlights
Roblox ads have declined in quality and effectiveness, requiring alternative marketing strategies.
Three cost-effective methods will be discussed to gain attention for Roblox games.
Utilizing search trends and finding unused keywords can increase game visibility on Roblox.
Targeting search without spamming can attract free visits to a game.
Monitoring platforms like Google Trends can identify popular search terms among players.
Creating content that resonates with current trends, such as 'simulators for girls', can attract players.
The Tsunami game's success was not accidental but a result of strategic marketing on TikTok.
TikTok's massive user base makes it a prime platform for game promotion.
Creating funny and surprising game clips can attract attention and visits from TikTok users.
The Amaze Man's game saw a significant increase in player count after leveraging TikTok.
Vector 3's thread provides a detailed breakdown of TikTok marketing success for the Tsunami game.
Collaborating with YouTubers, especially smaller ones, can lead to viral game exposure.
Offering unique content or exclusive access to YouTubers can encourage them to feature your game.
Providing value to YouTubers, such as pet themes, can increase the likelihood of them playing your game.
Marketing is about generating interest and making potential players aware of your game's existence.
The presenter has over 20 million visits on games they've worked on, offering credibility to the shared strategies.
Additional developer success formulas are revealed in a linked video for further learning.
Transcripts
ever noticed how Roblox ads are just not
what they used to be they suck now right
well that's because of the recent
updates that Roblox made if you're
relying solely on ads you might just be
throwing money into the garbage but
don't worry because today I'm going to
be showing you three great methods to
get your Roblox game attention and
you're not gonna have to spend too much
money on these either
the first method is using search and
Trends so this is about riding the wave
of popular Trends and sometimes finding
golden unused keywords that tons of
players are already searching for you
can dominate search and you can get
visits easy with this this is probably
the easiest way to get visits on Roblox
and I recommend trying to Target search
don't be spammy with it just make your
game hit search for something that
doesn't have that many games already
there and it's just free visits right
you can keep an eye on platforms like
Google Trends and even you can go to
roblox's search bar and you can
basically go and say simulators 4 or
simulators with or simulators about or
whatever you just put in a game type and
then add a word like about with for and
you can find what players are searching
for they might say like simulators for
girls well then I guess you would want
to make a simulator for girls or you can
make whatever it's an easy way to get
visit alright method two is Tick Tock
remember Tsunami game from a while ago
they got thousands of players without
was not by accident they specifically
marketed on Tick Tock with a great
strategy that allowed them to get a lot
of visits and they made a great game
that had a very very funny clip
potential and then they showed those
moments on Tick Tock and they had other
people post as well and if you can make
clips that get people laugh or they're
like really surprised about your game
you can really get started on a good
track to get visits from Tick Tock see
Tick Tock is basically what you want to
do now and if we look at this thread by
Vector 3 about the growth of tsunami
game on Tick Tock we can see what they
said Tick Tock has over 1 billion users
so it's where most of the attention is
on the internet but very few people are
using it that effectively so blowing up
a game on Tick Tock can work really well
the Amaze man and his group actually had
a huge success with this game in 2022 he
actually follows me on Twitter by the
way shout out there so according to
Vector 3 the Amaze man posted a few
videos announcing the game and showing
off some of the features and one of the
videos got 500 000 views with a thousand
comments asking them about the game and
that is showing interest from the player
and you can replicate this process so
keep following along then they said from
January 7th to January 11th the game had
a few hundred concurrent players as well
as several glitches as several glitches
were being fixed that they weren't able
to catch in their two-week play test
beforehand and they had bugs so they
were initially starting they had trouble
getting players but then Lonnie actually
posted some tick tocks and they got over
11.7 million views which sent the game
to 7 000 players from a few hundred and
then a maze man started releasing his
own Tick Tock where he got 3.2 million
plus views and other people continued
posting as well so during this time
period of seven days this happened they
amassed 25 million views on Tick Tock
and their player count went up very very
high this is one of the biggest
successes in Tick Tock marketing and I
appreciate Vector 3's thread here
helping us see this breakdown very
quickly so follow this process and
replicate it and you could become really
really successful with your Roblox game
alright method three is collaborating
with a YouTuber and sometimes all that
it really takes is one playthrough from
a popular YouTuber to really make a game
go viral and take off and you can
basically approach YouTubers and it's
gonna be better if you approach smaller
ones because they're going to be more
likely to do it and approach them and
offer them unique content in your game
or exclusive access to things and offer
them like you know a pet themed after
them or something like that and give
them as much value as you possibly can
and they're going to be very likely to
play your game compared to if you didn't
do that make it beneficial for both of
you and it's going to be great you have
to have a very good game for this and
you have to offer them a ton of value so
yeah these are the three most effective
game marketing techniques there are
right now and marketing is just getting
people interested in your game keeping
their interest and also finding interest
from people who already might want a
game like yours but they don't know it
exists and that's what marketing is all
about and I actually reveal several
other formulas that you need for
developer success so you can go ahead
and watch that video on screen now to
learn more and you can learn even more
about these topics and see what you need
to do to make your game successful and
this is coming from someone who has 20
million plus visits on games I've worked
on so I know a lot about this and thanks
for watching
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