I Made $2.3M Writing Like a 5th Grader

Summary

The video features Mason, a college dropout who transitioned from packing boxes to making $2.3 million by mastering copywriting. It highlights his journey, starting with small freelance gigs and scaling up to a successful email marketing agency. Mason emphasizes the importance of learning copywriting, leveraging AI as a tool, and the vast opportunities in the field due to the high demand for skilled copywriters. The video also covers Mason’s daily routine, his advice for aspiring copywriters, and the significance of perseverance and networking in achieving success.

Takeaways

• 😀 Copywriting is a skill that can lead to significant financial success, as demonstrated by Mason's journey from earning $10 an hour to making millions.
• 🎓 Mason, a college dropout, found success in freelance copywriting and built an email marketing agency, showing that formal education isn't always necessary for success in this field.
• 📝 Copywriting involves creating marketing materials for businesses, and effective communication can greatly impact a business's revenue and customer loyalty.
• 🤖 AI is seen as a tool to assist copywriters rather than replace them, as it requires human input and understanding of copywriting principles to generate effective content.
• 📈 The demand for copywriters far outweighs the supply, with millions of small businesses in the U.S. and only a few thousand freelance copywriters, indicating ample opportunities for those entering the field.
• 💼 Mason's first client was secured through persistence and ingenuity, showing that creative approaches to finding clients can be effective.
• 📈 Starting with a low rate and gradually increasing it as Mason gained experience and confidence, he managed to reach a peak income of $48k a month.
• 🛠️ The tools of the trade for a copywriter are minimal, often just requiring a domain and website, along with tools for tracking email interactions and identifying potential clients.
• 📚 To excel in copywriting, Mason emphasizes the importance of constant writing, reading, editing, and immersing oneself in the world of marketing.
• 🔄 Transitioning from a freelancer to building a larger business involves learning new skills, such as operation and fulfillment, and understanding that higher income levels require building something scalable.
• 💡 Networking and building relationships in the industry, such as Mason's connection with Chase, can lead to opportunities and contribute to business growth.
• 🕒 Mason's daily routine includes writing in the morning to get into the groove, taking calls, creating content, and delegating tasks to his team, demonstrating the importance of routine and delegation in running a successful business.

Q & A

How did Mason transition from earning $10 an hour to making millions?

Mason taught himself copywriting and started a freelance business with zero experience. His income grew to $48k a month at its peak, and he eventually built an email marketing agency that did multiple six figures a year.

What is copywriting and why is it important for businesses?

Copywriting is writing marketing materials for companies, including content for Instagram, Facebook, emails, and text messages. Good copywriting improves communication with consumers, leading to increased sales and customer loyalty.

How does AI impact the copywriting industry according to Mason?

AI is a tool that can assist copywriters by helping them write better and clearer content. However, AI cannot replace the need for a human copywriter who can think on behalf of a business owner and create compelling, converting copy.

What is the current saturation level of the copywriting market in the US?

There are approximately 35 million small businesses in the US and around 4,500 to 5,000 freelance copywriters. For the market to be saturated, each copywriter would need to have about 3,000 clients, which is far from the current reality.

How did Mason get his first copywriting client?

Mason found a music blog on Instagram, identified the founder, and sent a cold email to them. He ended up getting a call and charged $2,500 a month for his services, which was a significant income boost for him.

What tools does Mason recommend for a copywriter starting out?

Mason suggests starting with a domain and a website, using tools like Mailtrack for email interaction tracking, and 100.io for identifying email addresses. These are the bare minimum tools needed to start copywriting.

How did Mason become proficient in copywriting?

Mason immersed himself in the world of copywriting by reading, writing, and editing a lot of copy, as well as consuming content like podcasts and YouTube videos about marketing to improve his skills.

How did Mason meet and build a relationship with Chase, a well-connected copywriter?

Mason created a custom onesie for Chase's newborn daughter with a humorous message about email marketing. This gesture initiated a relationship, and Chase eventually gave Mason one of his first gigs.

What advice does Mason give to freelancers looking to scale up their business?

Mason advises freelancers to seek recurring retainers with clients instead of one-off gigs, to provide more value, and to understand that they may need to learn new skills and become an operator to scale their income significantly.

What is Mason's daily routine like?

Mason wakes up late, goes to a coffee shop, and starts his day by writing to get in the groove. He spends his day writing, being on calls, creating content, going to the gym, and delegating tasks to his team.

What advice would Mason give to his younger self based on his entrepreneurial journey?

Mason would advise himself not to procrastinate and not to be afraid of trying new things. He believes that every mistake made has led to his current success and that there's no need to regret any decisions made along the way.