What are benefits of content marketing

Summary

In this episode of 'Marketing with Impact,' the host explores the advantages of content marketing for businesses. They discuss how digital platforms have transformed content creation and distribution, emphasizing the importance of Evergreen strategies and the accessibility of content marketing in 2023. The benefits highlighted include building an audience, increasing discoverability, and establishing trust and credibility. The host also shares practical tips on leveraging various content forms, such as videos, blogs, and social media, to enhance a business's online presence and attract potential clients.

Takeaways

• 📈 Content marketing is a strategic approach that has evolved with the digital age, offering businesses new ways to engage with audiences through blogs, social media, and video platforms.
• 🌿 The concept of 'Evergreen strategies' is emphasized, suggesting that businesses should create content that remains relevant and can be reused over time.
• 📱 The accessibility of content marketing has increased, with short-form videos of 60-90 seconds being particularly effective and easy to create with the help of digital tools.
• 🔍 In 2023, content marketing not only makes it easier for businesses to create content but also to be discovered by new audiences, even without a large following.
• 👥 Content marketing helps in building an audience and follower base, which can be engaged with valuable content, thereby increasing the time spent on the site and click-through rates.
• 🛡️ It serves to build trust and credibility, as businesses can demonstrate their expertise and reliability through the quality of their content.
• 🤝 Content marketing prepares potential clients for working with a business by providing them with valuable information and insights, leading to informed and engaged clients.
• 📊 The script highlights the importance of content marketing for search engine optimization, as it helps businesses be found for relevant search terms and increases visibility.
• 📝 The benefits of written content, such as blogs, are underscored, as they can be indexed by search engines and broken down into shorter pieces for various platforms.
• 📹 Video content, including both long and short forms, is identified as a preferred format by platforms and a powerful tool for content marketing.
• 📲 Social media content, including stories and behind-the-scenes moments, is highlighted as a way to attract and engage audiences, leading them to a business's newsletter for further marketing efforts.
• 📧 The importance of owning a newsletter as a direct marketing channel is stressed, as it allows businesses to maintain a strong connection with their audience.

Q & A

What is the primary focus of the video 'Marketing with Impact'?

The primary focus of the video is to explore the benefits of content marketing for businesses and how it can be utilized effectively in the digital age.

How has the advent of the digital age changed the way content marketing is perceived?

The digital age has introduced new forms of content marketing, such as blog posts, social media presence, and video content on platforms like YouTube and Facebook, making it more accessible and diverse.

What is an Evergreen strategy in the context of content marketing?

An Evergreen strategy refers to creating content that remains relevant and can be reused repeatedly over time within a business, making it a sustainable and repeatable marketing approach.

Why is short-form video content considered prime and optimal in the current market?

Short-form video content, typically 60 to 90 seconds long, is considered prime and optimal because it is well-received in the marketplace and easily consumable by audiences, making it an effective form of content marketing.

How does content marketing help in making a business discoverable to new audiences?

Content marketing helps in making a business discoverable by creating valuable content that can be found through search engines and social media platforms, even without a massive following.

What is the significance of building an audience through content marketing?

Building an audience through content marketing is significant as it allows businesses to create a follower base, provide value to their audience, and also filter out those who may not resonate with the brand's messaging or style.

How does content marketing contribute to building trust and credibility for a business?

Content marketing contributes to building trust and credibility by consistently sharing valuable, educational, and engaging content that showcases the business's expertise and authenticity.

What role does content marketing play in preparing a client to work with a business?

Content marketing plays a crucial role in preparing a client by providing them with information and insights about the business, creating an informed and engaged client base that can make informed decisions about working with the business.

Why is content marketing valuable for search engine optimization (SEO)?

Content marketing is valuable for SEO because it involves creating written content that can be indexed by search engines, making the business more discoverable through targeted keywords and phrases.

What are some forms of content marketing that businesses can tap into according to the script?

Some forms of content marketing that businesses can tap into include video content, blog posts, short-form videos for social media, and social media content such as stories and images.

How can businesses use content marketing to attract people to their newsletter?

Businesses can use content marketing to attract people to their newsletter by creating engaging and valuable content that encourages audiences to subscribe, allowing for further marketing and communication through email campaigns.