How To Go Beast Mode As A Founder
Summary
TLDRThe speaker emphasizes the importance of 'level 12' intensity in achieving business success, arguing that most people operate at a lower intensity than they believe. He debunks myths about intensity, stating it's not about working 24/7 but focusing and executing with extreme dedication. Citing examples from Mark Zuckerberg, PayPal's Peter Thiel, and others, he illustrates how singular focus and prioritization can lead to breakthroughs. The talk encourages viewers to identify their one priority, commit to it fully, and understand that success often comes from consistent, intense effort rather than seeking the next new idea or strategy.
Takeaways
- 🔍 The script emphasizes the common trap of seeking external answers to problems instead of increasing one's level of intensity and focus.
- 🌟 Intensity is described as contagious and capable of creating a culture, suggesting that it can be a driving force within a team or organization.
- 📝 Peter Thiel's 'one priority' approach at PayPal is highlighted as an effective method for maintaining focus and driving results.
- 🔑 The concept of prioritization is further explored through the idea that having multiple priorities can lead to inaction on the most critical tasks.
- 🏆 The story of Mark Zuckerberg's acquisition of Instagram illustrates the power of intensity in business negotiations and decision-making.
- 💡 The importance of singular focus is underscored by the success stories of WhatsApp and Stripe, which excelled by concentrating on one thing and doing it exceptionally well.
- 🚀 The transcript encourages the listener to identify and implement their 'common sense solution' to challenges, rather than seeking complex or elusive strategies.
- 🛠️ It suggests that success often comes from an accumulation of smaller, focused efforts rather than a single grand strategy.
- 🎯 The concept of 'lead bullets' is introduced to convey the idea that there are no quick fixes, only hard work and persistence that lead to breakthroughs.
- ⏱️ The speaker advocates for recognizing when it's time to 'sprint,' or increase one's level of intensity temporarily to capitalize on opportunities or overcome obstacles.
- 🌱 The final call to action is for individuals to envision what 'level 12 intensity' would look like in their own lives and to strive for that level of commitment and dedication.
Q & A
What is the main issue the entrepreneur was facing when they called the speaker?
-The entrepreneur was facing a plateau in their business growth and was stuck, looking for new features to add and side projects to work on, rather than focusing on the core issues.
What does the speaker suggest is the common trap that people fall into when trying to solve their problems?
-The common trap is thinking that the answer to their problems lies elsewhere, such as in a mentor's advice, a book, or some unknown knowledge, rather than realizing that the solution often comes from increasing one's level of intensity in their efforts.
What is the 'one priority' system implemented by Peter Thiel during his time at PayPal?
-The 'one priority' system requires every employee to identify a single, key priority to focus on, rather than having a long to-do list. This system forces individuals to concentrate on what is most important and helps in creating a culture of intensity.
Why did Peter Thiel leave the room when someone tried to discuss something that wasn't their one priority?
-Peter Thiel left the room as a way to signal that the topic at hand was not a priority and to encourage the person to refocus on their main objective.
What is the definition of 'intensity' according to the speaker?
-Intensity is defined as Focus Times Common Sense times Insanity, which means concentrating on a single task with a high level of dedication and effort, while also maintaining practicality and a willingness to go beyond the ordinary.
What misconception does the speaker address about intensity?
-The misconception is that intensity means working 24/7, but the speaker clarifies that intensity is about focusing on the right things and doing them with a high level of commitment, not necessarily working non-stop.
What did Mark Zuckerberg do differently when he wanted to buy Instagram?
-Mark Zuckerberg showed a high level of intensity by pushing for a deal over the weekend, offering double the valuation of the company, and working continuously for 48 hours to close the deal, which was a strategy that outperformed the competition.
How did Stripe's founders approach customer onboarding differently from other companies?
-Stripe's founders would immediately onboard interested customers by setting up Stripe on their laptops on the spot, rather than sending them an invitation to join a beta program later, which was a more proactive and intense approach to acquiring customers.
What is the 'no silver bullets' philosophy mentioned by Ben Horowitz?
-The 'no silver bullets' philosophy emphasizes that there are no easy or magical solutions to major challenges; instead, success comes from hard work, perseverance, and focusing on making incremental improvements.
What is the speaker's advice on identifying when to 'sprint' in terms of work intensity?
-The speaker advises recognizing when a great opportunity arises or when it's time to buckle down and focus. These moments require increasing one's level of intensity, or 'sprinting,' to capitalize on the opportunity or overcome the challenge.
How did Sylvester Stallone approach writing the script for 'Rocky'?
-Sylvester Stallone took an intense approach by writing the first draft of 'Rocky' in three days, painting his windows black to eliminate distractions, unplugging the phone, and fully committing to the task without concern for the time of day.
Outlines
🔥 Overcoming Business Plateaus with Intensity
The speaker addresses a common issue faced by entrepreneurs: business stagnation. They emphasize that the solution is not to seek external answers but to increase one's level of intensity. The speaker shares a story about Peter Thiel's leadership at PayPal, where focusing on a singular priority was key. This approach created a culture of intensity and helped to avoid the trap of gravitating towards the more familiar tasks instead of the important ones. The summary also touches on Warren Buffett's parable about searching for lost keys in the light, illustrating the human tendency to stick to familiar tasks rather than tackling the important but less obvious ones.
💥 The Power of Singular Focus and Intensity
This paragraph delves deeper into the concept of singular focus, using the example of Peter Thiel's strategy at PayPal. The speaker argues that having multiple priorities leads to mediocrity, as people tend to focus on the clearer, less challenging tasks. The narrative includes anecdotes about Mark Zuckerberg's intense approach to acquiring Instagram and WhatsApp, demonstrating how high levels of intensity can lead to exceptional outcomes. The summary highlights the importance of commitment to a single goal and the power of focus in driving success.
🚀 The 'Cison Installation' and the Importance of Onboarding
The speaker recounts Paul Graham's observation of Stripe's founders and their unique approach to customer onboarding, termed the 'Cison Installation'. This method involved immediately setting up the product for interested customers, a strategy that was both intense and effective. The summary explains how this approach differentiated Stripe from other companies and contributed to their success. It also touches on the misconception that big successes come from big actions, instead of a series of smaller, focused efforts.
🎯 Lead Bullets and the Philosophy of Relentless Execution
In this paragraph, the speaker discusses the idea of 'lead bullets' from Ben Horowitz, which represents the belief that there are no easy solutions, only hard work and perseverance. The summary describes how Horowitz faced tough business challenges and the importance of not seeking a 'silver bullet' but instead focusing on relentless execution. It also includes the story of Sylvester Stallone's intense dedication to writing the script for 'Rocky', illustrating the concept of knowing when to 'sprint' and increase one's level of intensity.
🏃♂️ Level 12 Intensity: Defining and Achieving Peak Performance
The final paragraph focuses on the concept of 'Level 12 Intensity', urging listeners to identify what this level of intensity would look like in their own endeavors. The summary provides actionable steps for increasing intensity, such as narrowing focus, writing down a common sense solution, and considering what actions would represent a 'Level 12' commitment. It includes the example of Jesse Isler hiring a Navy SEAL to train him, embodying the ultimate level of intensity and dedication.
Mindmap
Keywords
💡Intensity
💡Plateau
💡Priorities
💡Mentor
💡Cultural Intensity
💡Singular Focus
💡Common Sense Strategy
💡Level 12
💡Sprinting
💡Lead Bullets
Highlights
The importance of increasing one's level of intensity to overcome business plateaus rather than constantly seeking external solutions.
Peter Thiel's 'Common Sense' system at PayPal, emphasizing having a single priority for every employee.
The tendency of people to gravitate towards the second task instead of tackling the most important but less clear problem.
Warren Buffett's parable about looking for lost keys in the light instead of where they were dropped, illustrating a common approach to prioritization.
Peter Thiel's approach to maintaining focus by leaving the room when discussions stray from the main priority.
The concept that having singular focus is a path to excellence and value, as opposed to having multiple focuses which may lead to mediocrity.
The brain as an 'answering machine' that responds to the questions we ask it, emphasizing the importance of focusing on the right issues.
The formula for intensity as being focus times common sense times insanity, debunking the myth that intensity means working 24/7.
Conor McGregor's quote on the level of dedication required to achieve exceptional success, illustrating the concept of intensity.
Steve Jobs' quote about focus being the ability to say no to many good ideas to pursue the one exceptional one.
The story of Mark Zuckerberg's intense negotiations to acquire Instagram, demonstrating the power of focus and intensity.
The strategy of WhatsApp's founders, focusing on doing one thing well rather than adding unnecessary features.
Stripe's 'Cison Installation' method of immediately onboarding interested customers, highlighting the effectiveness of high-intensity actions.
Paul Graham's observation that startups succeed because founders make them happen, not because of external circumstances.
Ben Horowitz's 'lead bullets, not silver bullets' philosophy, emphasizing the need for hard work over seeking easy solutions.
The importance of recognizing when to 'sprint' and increase one's level of intensity in order to capitalize on opportunities.
Sylvester Stallone's extreme focus and dedication while writing the first draft of 'Rocky' as an example of level 12 intensity.
Three actionable steps to implement intensity: narrowing focus, writing down a common sense solution, and envisioning level 12 intensity.
Transcripts
[Applause]
all right turn on the camera turn on the
camera I got a rant for
[Music]
you I got a call yesterday from a
entrepreneur who was going through
something that is so relatable they were
stuck they're they're at a plateau their
business is not growing as fast as they
want they were pitching me on all the
new things they were going to do new
features they were going to add the new
project and then they told start telling
me about the side hustle that they got
going on and I had to stop them and I
had to tell them the truth the truth is
stop searching for answers we are all
guilty of this you know like if I'm fat
all of a sudden I'm keto I'm paleo I'm
reading books I'm listening to podcasts
and I'm not just doing the obvious
things the Trap that people fall into is
thinking that the answer to their
problems is elsewhere that maybe a a
mentor has it or a book has it or
there's some knowledge that they don't
have and that's what's holding them back
but that's really never the case if I
talk to nine out of 10 people only one
might need a strategy change for nine
out of 10 the answer is up your level of
intensity the best part about intensity
is that it's contagious that you can
actually create a culture of intensity
there's a wonderful story about Peter
teal when he was running PayPal so Peter
teal was one of the he was a CEO of
PayPal he's the first investor in
Facebook and I was curious because Peter
T's kind of like a sort of a weird dude
and I was like he doesn't seem like a
classic manager leader inspiring guy
super organized button down running you
know daily standups it turns out he
didn't really do any of that [ __ ] he had
a very simple system his Common Sense
system was well everybody in the company
should fig figure out one priority like
you you should have one priority in your
brain you're going to do one thing
what's it going to be and forcing people
to figure out one priority not a to-do
list but a single priority was an
incredible forcing function everybody
had to say something and if you said
something stupid it would be like that's
your priority and so everybody picked
one priority but now that's good but
that's just like you know the very very
first half of the what's the second half
actually sticking to that because human
nature
is Everything feels important I have my
one priority but then there's the second
thing that's important too and then
there's a third thing that's important
too and the problem with this that Peter
said was that imagine you have three
priorities and even if you you stack
rank them you said this is number one
number two number three what happens is
that we often don't know the answer to
number one number one lacks a a clear
solution it's a gnarly problem it's an
important problem but it's not an
obvious problem so what we do is we just
gravitate towards the second task
because it's much clearer I know what to
do there so I I gravitate towards the
known right it's that Warren Buffett
story where the guy lost his keys
outside of a bar so he's crawling around
on the ground trying to find his keys
and the officer says uh uh sir what are
you doing he I'm looking for my keys did
you drop them here no no no I dropped
him over there well why you crawling
over here because this is where the
light is and that's how most people
operate in their day-to-day priorities
we crawl around where the light is we
crawl around doing the known things the
things that feel familiar to us rather
than the important things the things
where the solution actually is over
there it's just in the dark and so Peter
what he would do is if anybody tried to
talk to him about something that was not
their their big thing their one thing he
would literally just leave the room he's
like oh you're talking to me about that
I thought your thing is this okay see
you he's like I'm not going to sit here
and try to convince you but I will
signal to you that this is not a
priority by literally just leaving the
meeting or leaving the room or just not
refusing to talk to you about anything
besides your one thing to teal what he
what he said was he goes if you allow
yourself to have more than one Focus
you've already blinked I love that
you've already blinked you've flinched
and he says you know you've determined
that mediocrity is an acceptable outcome
my singular Focus philosophy is that
Solutions may not be clear but the paths
to Excellence and value are and the path
to Excellence and value is to have a
singular focus and I believe this to be
true I believe that the mind is a very
powerful tool I call the brain a
answering machine it's just about what
question you ask it if you ask yourself
a bunch of questions like um why did
this person cut me off your brain will
tell you because they're an [ __ ]
because you've told your brain to focus
its attention on why this person cut you
off in traffic right you've focused your
powerful tool on a silly thing to focus
on and um you know the brain can really
only handle one question at a time is
not a m as much as we think we can
multitask we really can't we can kind of
solve one problem at a time it's just a
question of what are you going to load
into your brain and are you willing to
let it sit there until it is solved that
Peter teal one priority philosophy is a
very powerful one and something that
that I Implement on my day-to-day basis
all right so first let me dispel some
myths because I can already hear you in
the comments I can hear you typ it away
because what you're thinking is probably
what I used to think which is dude I
don't want to work 247 that's not my
goal well intensity is not working 247
that's the first thing intensity is a
Formula actually it is focus Times
Common Sense times Insanity that's it
Focus Times Common Sense times Insanity
that is what I mean when I say intensity
there's a great quote by the way I saw
Conor McGregor and Conor McGregor's
story is insane he went from a plumber
on welfare to the highest paid richest
athlete in the world on the Forbes list
to the first two-weight world champion
in the UFC and he did this all in like
five or six years and there was a video
of him after his training session I've
lost my mind on this game like Vincent
Van
go dedicated his life to the his art and
lost his mind in the process that's
happened to
me when that gold Bel was around on my
waist my mother has a big
mansion my girlfriend has a different
car for every day of the week my kids
kids have everything they ever
want then it will
pay and I and I'm happy I lost my mind
yeah I'll die a crazy old man and that
is the level of intensity and Insanity
that you can get to if you really do
this at a level 12 and not everybody's
going to want to do this at level 12 but
you should know what level 12 looks like
you should know what it is and then you
get to decide how you're going to dial
that knob down the problem most people
have is they think they're already at a
level 10 they don't even consider level
12 they think they're already at 10 when
in actuality they're at six and today
I'm going to show you how you are at a
six and you're not out of 10 because
that is a lie it's a dangerous lie we
want to tell ourselves the other
misconception by the way is oh great I
got to do more I'm already busy I'm
already overwhelmed now I got to do more
no no no it's actually the opposite you
are going to end up doing less uh
there's a great Steve Jobs quote I'm
going to butcher it but it's basically
something like focus is saying no to a
100 great ideas so you can say yes to
the one exceptional one focus is saying
no to a 100 great ideas great ideas are
ideas that you could totally make a case
for that you would it would seem smart
for you to go do but doing a hundred of
them doesn't work right you can do
anything you just can't do everything
and so focus is saying no to the great
ideas so you can do the one exception
one so if you do this right you're not
doing more you're actually doing less
you're just doing it better all right
guys really quick so back when I was
running the hustle we had this premium
newsletter called Trends the way it
worked was we hired a ton of analysts
and we created this sort of playbook for
researching different companies and
ideas and emerging Trends to help you
make money and build businesses well
HubSpot did something kind of cool so
they took this Playbook that we
developed and we gave to our analysts
and they turned it into an actionable
guide and a resource that anyone can
download and it breaks down all the
different methods that we use for
spotting upcoming trends for spotting
different companies that are going to
explode and grow really quickly so if
you want to stay ahead of the game and
you want to find cool business ideas or
different niches that most people have
no idea they exist this is the ultimate
guide so if you want to check it out you
can see the link Down Below in the
description now back to the show okay
let's jump into some examples and I'm
going to start with some business
examples because there's plenty of like
inspirational athlete stories or just
kind of like General motivation but this
is business podcast I am all about
business so let's do the first one so
first one is Mark Zuckerberg so there's
a great story of Zuck when he bought
Instagram and by the way today if
Facebook had not bought Instagram
Facebook might be dead Instagram like
literally ended up becoming the next
social network it was going to be his
biggest competitor and Facebook bought
it well okay that's cool that's just a
business decision right it's a strategy
decision no no no it was a story of
intensity so here's How The Story Goes
the founder of Instagram Kevin cam used
to work at a place called Odio he was uh
actually kind of like an intern sitting
at the desk next to this guy named Jack
D Odio pivots to Twitter that becomes
Twitter Jack dorsy ends up being the CEO
of Twitter at one point in time and Jack
dorsy is kind of like his mentor so
Kevin creates Instagram Twitter doesn't
have photo sharing Twitter says we want
to buy Instagram and they offer to buy
it for something like $400 $500 million
and again this is they have the
relationship they were first to make the
offer they offered a big sum of money so
they did what they thought was level 12
intensity but then Zuck came and showed
them what's up so the way that the story
goes down is Mark Zuckerberg starts
texting Kevin Cam and he says um hey I
want to meet I wanna I want to talk to
you about buying the company and Mark
intensity is almost known it's sort of
legendary in the industry so Kevin is
texting his investor and he's saying
should I meet with Zuck I don't I'm
worried if I if I go there I don't
really want to sell and I feel like if I
tell him I don't want to sell is he just
going to go into like psycho mode and
crush me and the investor goes yeah
probably and so he's like okay I guess
I'll take the meeting he already has a
deal on the table to to Twitter for $550
million he then meets with seoa the
number one VC in Silicon Valley and they
say you know what you should stay
independent Instagram can be big we will
fund you at $500 million so same
valuation but you get to keep going you
get to keep your Independence but he
goes to meet Zuck and he goes unlike
Twitter Zuck did not take no for an
answer so he rejects Zuck first Zuck
says no no no just come over my house
and talk can you just come over today
and he says I guess I got to go over
there I don't want to really piss this
guy off so he just says okay I'll I'll
just go over there so he goes to his
house and now this is Good Friday you
know Easter's on Sunday he goes to his
house on Friday and he walks in and Zuck
says the following he says I've thought
about it and I want to buy your company
and Kevin's like I know but I already
said no he says I will give you double
whatever you're you're currently raising
around at so whatever your price is I'll
give you double and that would mean that
Instagram would be worth a billion
dollars and nobody had ever paid this
much for a mobile app before this would
be the first deal of its kind Instagram
had zero Revenue had like less than 20
employees it was tiny this seemed like
outrageously over the toop way of going
about things and Zuck said well look I
can give you a billion dollars for this
but here's the deal we got to do this
deal this weekend and he basically
pushed him and this was again it's
Easter on Sunday nobody's working over
the weekend the Twitter guys think that
they have a deal in the bag the Sequoia
guys think that they have a deal in the
bag and the mistake they made was they
thought that work starts on Mondays and
Zuck just decided to work over the
weekend so he basically said look let's
stay here and we'll either hash out the
deal and we'll make a deal happen or
we'll figure out the deal is not going
to happen but let's just agree we're
going to stay here and we're going to
figure it out so he says okay so they
basically stayed together for 48 hours
Zuck calls his lawyers he calls his Corp
Dev guys he says get over here we got to
figure out how we're going to close this
deal now Kevin calls his investors he's
like hey I'm thinking about having this
deal and here's the quote one of his
investor says I sat back and thought
what just happened like holy [ __ ] what
just happened how did he pull this off
and Zuck had this belief that that if we
don't create the thing that kills
Facebook somebody else will the
internet's not a friendly place I have
to act with a certain of intensity when
we find a deal that's like this and so
over the weekend just to give you a
perspective to do a billion doll deal
generally takes time six months will go
by nine months will go by Zuck his
lawyers and the founder of Instagram
they they end up cutting this deal over
the weekend they do a billion dollar
deal in 48 hours and by the time the
competition woke up on Monday the deal
was gone so that's the the story of how
Zuck buys Instagram and by the way this
is not the first time he also bought
WhatsApp how he bought WhatsApp was the
same way and WhatsApp had the right
culture WhatsApp also operated with high
intensity there's a famous story that
the founder of WhatsApp had this sticky
note on his desk and they took a picture
of it when he sold and it said no ads no
games no gimmicks that was their mindset
every other messaging app was always
adding more and more features they would
add games they would add stickers they
would add some some ads into it they
would just keep adding things and they
said the way we're going to win is we're
going to do the basic thing messaging
and we're just going to do it better
than anybody else they were like
Chick-fil-A have you ever been to a
Chick-fil-A like you don't go to
Chick-fil-A because Chick-fil-A adds
fish filets on the menu no no no
Chick-fil-A decided to have a common
sense strategy we're going to sell
chicken sandwiches and they just do it
with a better level of intensity than
anybody else they sell a better chicken
sandwich In-N-Out does the same thing
In-N-Out it's like we're gon to sell a
burger and fries is not a revolutionary
strategy they did not pivot they did not
innovate in that they just brought a
higher level of intensity to it than
anybody else was willing to do at the
time and so those two fast food chains
make more money per location than chains
that do 10 times more things that have a
wider menu that have more locations
because they operate with a higher level
of intensity that's the same way that
what'sapp and Zuck approached business
the founder of WhatsApp always said he
goes the FW around here is focus he says
uh I don't think about things that I
can't figure out I don't think about the
future I don't go to conferences and
give talks about where the industry is
going he goes I focus my brain around
the things that I can wrap my head
around like this customer's complaining
about this thing let me go fix that bug
and he said that the reason they sold a
Facebook was because Zuck chased them
for two years personally he would meet
them for coffee then a hike no deal
would happen and he would keep inviting
them hikes dinners coffees and he did
that for two years until finally they
relented and they ended up closing the
deal okay I want to talk to you about
stripe one of the stories I love about
stripe comes from Paul Graham Paul
Graham was you know running YC at the
time when stripe went through it he met
the founders early on and these were a
couple of teenagers that were basically
saying we're going to change the
financial system we're going to change
the payment system we're going to go
work with banks and he's like these two
you know redheaded teenagers think that
they could do this all right well I'm
curious let's see what happens and he
noted that stripe was doing one thing
very differently than the average
company through YC remember YC is the
best of the best so these guys were
uncommon amongst the uncommon companies
and so he called it the cison
installation he said most companies when
they would talk to a potential customer
they would bump into another founder
they would say oh yeah here's what we do
they would say oh that's interesting
that's cool he say oh awesome you're
interested cool I'll send you a link uh
I'll send you invite to the beta when
we're ready and you can sign up that's
what most people do he said what the
cison would do was very different we
started calling this the cison
installation which would be as soon as
somebody showed any sign of Interest
they would say awesome do you have your
laptop on you I can just set you up
right now I'll do it for you and they
would literally Brute Force get
customers on board the person would open
up their laptop and they would literally
install stripe they would explain it to
them and they would onboard them on the
spot and they did this to the first you
know 100 200 customers manually and Paul
Graham noted he goes you know I want
wonder why don't more people do this
it's not like this was some outrageous
strategy it's not that it was even like
that hard to do he said the reason
people don't do this is two things
shyness or a fear of rejection um he
goes also a misconception he goes they
think that big things come from big
things but actually big things come from
an accumulation of smaller things I
thought it was a beautiful way of
putting it to understand how a big thing
happens is just a accumulation of
smaller things and he said that you know
many people believe that startups you
know take off or they don't take off
that your business either works or it
doesn't work and he said actually what
I've learned doing YC is that startups
happen because the founder makes them
happen they take off because the founder
makes them take off and he goes it's
like an engine right you can't force
something that's never going to work to
work what you can do is if something has
the potential to work you can crank that
engine manually hand crank it to get it
going and then it starts and once the
engine started you know you pushed the
boulder enough eventually it starts to
roll and now you're chasing the momentum
of it rolling downhill but at the
beginning it felt like pushing it to the
top of the hill and I thought that was a
great analogy of how stripe operated
with a higher level of intensity and if
that's how they onboarded customers
imagine how they did the 10 other things
because how you do one thing is how you
do everything the Trap that people fall
into is thinking that the answer to
their problems is elsewhere that maybe a
a mentor has it or a book has it or
there's some knowledge that they don't
have and that's what's holding him back
but that's really never the case so
rarely is that the case almost always
the answer you seek is within one of the
great stories about this comes from Ben
Horwitz he has this phrase he goes lead
bullets not silver bullets and he's
talking about when he was running his
company they were at a very tough point
there was tough competition the company
was on the line it was it going to go go
Bust or they were going to figure out a
way to make it he go my first instinct
was to Pivot to try to find a magical
win it's a magical solution a rabbit out
of a hat he's like I so wanted to stand
in front of my company and say aha I
have the answer I I went for this walk I
met this guy and here's the answer we
just got to do this and it'll all work
out he said but that's not really how it
worked he goes I I stood in front of the
company and I told them I said there are
no silver bullets for this only lead
bullets they didn't want to hear that
but I had to make it clear we simply had
to build a better product there was no
other way out there was no window no
hole no escape hatch no back door we
have to go through the front door and
deal with the big ugly Glide that's
blocking it we needed lead bullets in my
experience the thing that's actually
come out of this philosophy of there are
no several bullets is that actually
there are bullets but the only way you
discover them is by just firing a [ __ ]
ton of bullets that you think are lad
and then you sort of pleasantly surprise
yourself when you find one idea one
experiment one uh tactic that totally
works in an outsize way uh you find your
silver bullet but the only way to do
that is by being the guy who believes
there are only lead bullets so that's
I'm gonna I'm willing to fire all the
lead bullets in order to make this work
versus the guy who's going to run around
trying to just find the one magical
Silver Bullet and really take no action
right if you want to look at your pie
chart you should be spend spending maybe
10% of your time on the idea or the
strategy side of things it is important
to get a good strategy but it's usually
a very common sense strategy if your
strategy is convoluted if your strategy
requires
multiple new Innovations and leaps of
Faith you are likely going to fail you
are likely duding yourself into thinking
that the pie chart is 80% ideas and 20%
execution it's much more like 10 or 20%
ideas and strategy and 80% Blood Sweat
and Tears and that Blood Sweat and Tears
should come from a certain level of
intensity right it's not simply about
working more hours it's not simply about
just burying yourself in the office
there are times where you'll do that and
that's the other kind of philosophy that
you should internalize which is there is
a time to Sprint okay you cannot Sprint
the whole time you cannot always be
running your max speed it doesn't work
that way but you should be able to
recognize when you need to change years
and you need to Sprint one of the
stories I love I've talked about this in
the podcast before is the story of
Sylvester Stallone Sylvester Stallone
wants to be an actor and so goes in the
auditions everywhere and he can't get a
get a role nobody wants to cast him as
an actor he doesn't look the part his
mouth moves a little funny because he
had a problem at Birth and he just
wasn't the guy he wasn't the Classic
Hollywood face he doesn't give up he
decides take matters into his own hands
he says if I can't get cast in a movie I
will make a movie and I will give myself
the role H the problem is he hates
writing so he decides well I'm gonna for
this I got a Sprint I'm gonna do this
thing at the best I can but I will plow
through I will brute force my way to
this so he goes to his house and decides
to write a movie he writes the first
script of Rocky the rough draft of Rocky
in three days three days most people
don't think that's possible he did in
three days he talks about how he did it
I want to read you this quote this this
is sylvest Salone talking about uh Focus
his daughter asked him she goes did you
really paint your windows black to focus
he goes yeah I did paint them black
because I didn't want to know what time
it was it didn't matter what time it was
it was time to write otherwise I would
tell myself oh it's time to for time for
breakfast and I would immediately myself
I would say well I'm just going to have
breakfast when I'm hungry I don't need
to know what time it is and that was the
kind of thing you know I wanted to
eliminate all my possible excuses all my
possible distractions because I knew how
hard it was for me to write I was
begging when I was writing please
someone just call the phone just please
get me to do anything else besides this
but instead I unplugged the phone so
that nobody could call I painted the
windows black he says 100% black windows
no phone and that approach of painting
the windows black is a certain level of
intensity he doesn't do it all the time
but he knew there was a time to Sprint
so one of the key things in life is to
identify when a great opportunity comes
your way or when it's time to buckle
down this is the moment it's you're
going on One path or the other path and
that is the time to Sprint that is the
time you dial up your level of intensity
so I have three actions for you how do
you actually go do this first you need
to narrow your focus I did a whole
podcast on this called laser focus go
watch that it's like 20 minutes long
it's good so you need to narrow your
focus you need to stop giving your brain
so many different priorities and so many
different problems to think about you
need to narrow it down that's the first
thing Focus the second thing is you need
to write down your common sense solution
I call it a common sense solution
because that's the check your solution
to your problem should sound very easy
it should sound as simple as I got to go
figure out why all these people are
churning canceling their subscription I
need to go solve that or I need to make
better product I need to make a product
so good that people want to share it
that's my strategy make a product so
good that people want to share it my
strategy is I need to make 30 sales
calls a day if I want sales to grow I
just need to do more calls 30 a day I'm
going to take a giant sticky note I'm
going to write 30 and every day I'm
gonna cross that 30 out and then
tomorrow I'm gonna wake up and the first
thing I do is I write the big number 30
Again by the way this is something I
actually did uh for my companies write a
giant number on the wall and that number
is the one thing I need to do today if I
do that one thing alone I have made
today successful so you need a common
sense strategy that you can execute so
like a no-brainer fifth grader strategy
that you can execute at a level 12
and that's the last question the last
thing you need to do is ask yourself
what was what would level 12 intensity
look like at this thing that I'm doing
just as a thought experiment you don't
even have to do it but just ask yourself
that question right if I dialed the
intensity knob all the way to 12 what
would that look like what would I
actually do I'll give you a very simple
example A lot of people probably you out
there listening to this have had a goal
at some point in time of getting in
better shape right you want to lose
weight you want to go run a marathon at
a certain time whatever you want to get
into your the best shape of your life
and we've taken what we think is a level
10 intensity to this right I did I did
the best I could do right I uh I hired a
coach or I you I I I wrote down my goals
and I I tried it just didn't work out
well Jesse Isler a guy's been a guest on
this podcast he had the same goal as you
he wanted to get in the best shape of
his life he wanted to get in the best
running shape of his life so what did he
do he hired a Navy SEAL to come live in
his house and whoop his ass every day he
said I will do everything you tell me to
do whatever time you tell me to wake up
I wake up what however many miles you
tell me to run I'll run he would train
two to three times a day for 30 days
straight he ate exactly what this guy
said he drank exactly what this guy said
he did pull-ups when this guy said do
pull-ups he ran when this guy said run
it was raining it was hailing outside it
was freezing cold he get out there and
he would run that Navy SEAL by the way
was David gogins this is before David
gogins was even popular he hired David
gogins to come live in his house for 30
days he would come into the bedroom
where him and his wife were sleeping and
wake him up and say wake up [ __ ] we're
running now that was level 12 intensity
and the sad part is we don't even know
what level 12 looks like until we've
heard something like this so if I did
one thing for you today I hope I just
inspired you to go figure out what level
12 intensity even looks like maybe from
the examples I gave you today maybe from
some people in your life find a way to
see it and find a way to ask yourself
what does level 12 look like if I
ratcheted up the intensity of the thing
I'm already doing that's it
[Music]
h
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