How To Create Video Ads With AI (Step by Step)

Summary

In this innovative 2024 ad-making journey, the speaker harnesses the power of AI to craft a compelling advertisement for a hypothetical candle company, Fresh Candles. Utilizing Gigabrain to identify customer pain points, a custom GPT for tailored ad scripts, and Capwing for video creation, the process showcases how AI can streamline and enhance the creative strategy. The result is a rough yet promising ad draft that highlights eco-friendly, non-toxic, and handmade candles, suggesting AI's potential to revolutionize ad creation and save time for marketers.

Takeaways

• 🚀 Witness the future of ad creation with AI in 2024.
• 🕵️‍♂️ Gigabrain identifies customer pain points by analyzing online discussions.
• 🕯️ Example company: Fresh Candles, focusing on non-toxic, handmade candles from a small business.
• 🤖 Custom GPT can be tailored to create ad scripts for specific demographics and platforms.
• 💬 GPT generates a draft script based on inputs like target audience and product features.
• 🎥 Capwing transforms scripts into video ads using AI-driven content creation tools.
• 📸 Capwing provides stock images, animations, voiceovers, and subtitles to match the script.
• 🔄 The rough video draft can be customized with branded images and refined audio.
• 🗣️ CEO Reza emphasizes using AI to address time-consuming parts of the creative process.
• 📊 Use a workflow chart to identify areas where AI can assist in ad creation and save time.

Q & A

What is the main goal of the video ad creation process described in the script?

The main goal is to demonstrate how AI tools can be used to efficiently create a video ad by identifying customer pain points, drafting a script, and producing a rough video ad.

Which AI tool is used to find customer pain points and how does it work?

Gigabrain is used to find customer pain points. It scans discussions on Reddit and other online communities to find the most relevant posts and comments based on the user's inquiry.

What are some identified pain points when buying candles online?

The identified pain points include concerns about non-toxic ingredients, supporting small businesses, and avoiding over-buying candles.

What is the role of the custom GPT in the ad creation process?

The custom GPT is used to create tailored ad scripts. It is designed to act as a performance marketer, writing scripts for ads on platforms like Meta and TikTok.

What specific information is provided to the custom GPT to help it generate ad scripts?

The custom GPT is given details about the e-commerce company Fresh Candles, including target demographics, product attributes (non-toxic, handmade, etc.), and brand characteristics (warm, inviting, neutral color palette).

How does Capwing contribute to the video ad creation process?

Capwing is used to turn the script into a video. It utilizes AI features to automatically create a video with images, animations, videos, voiceovers, and subtitles matching each section of the script.

What are some potential improvements suggested for the rough draft video created by Capwing?

Improvements could include replacing stock images with branded images, fixing up the text, changing the audio to better fit the brand, and making the video feel more custom.

What key advice does Reza, the CEO of Motion, offer regarding AI in creative strategy?

Reza advises to focus on a painful, time-consuming part of the process and use AI as an assistant, rather than wandering around aimlessly with AI in the creative strategy.

How can viewers identify which part of their creative strategy workflow could benefit from AI?

Viewers can use a chart provided in the video to think about and identify the different steps in creating an ad, then test AI tools on the steps that could use improvement.

What is the overall tone and style of the video script?

The tone is informal, engaging, and slightly humorous, aiming to make the process of using AI in ad creation feel accessible and exciting.