The NEW WAY To Get Instagram Followers with Ads
Summary
TLDRВ этом видео показан способ быстрого привлечения подписчиков в Instagram с помощью рекламных объявлений в Мета. Автор рассматривает, почему подписчики важны для бизнеса и кредитабельности, а также демонстрирует шаги по созданию рекламной компании в Мета с целью привлечения подписчиков, включая выбор целевой аудитории, настройку геолокации и целей рекламы. Также представлен простой пример рекламного видео, которое может быть создано и запущено в течение нескольких часов.
Takeaways
- 📈 Чтобы быстро набрать подписчиков в Instagram, можно использовать рекламу в Meta Ads Manager.
- 💡 Подписчики в Instagram улучшают вашу репутацию и повышают вероятность продажи товаров или услуг.
- 🎯 Для рекламы в Instagram рекомендуется использовать цель трафика в Meta Ads для направления людей на ваш профиль.
- 🔍 Выберите правильную аудиторию, в зависимости от того, хотите ли вы потенциальных клиентов или просто увеличить число подписчиков.
- 🌍 При выборе географического таргетинга учитывайте, в каких регионах вы можете предоставлять услуги или продукцию.
- 👥 Для малых аккаунтов используйте детальное таргетирование, для средних — аудиторию-аналог, а для крупных — открытое таргетирование.
- 🎥 Рекомендуется использовать короткие видео для рекламных объявлений, чтобы привлечь внимание и убедить людей в следующей ступени.
- 📝 При создании видео-объявления убедитесь, что сообщение прямое и убедительное, как в примере видео с Ben Heath.
- 🔗 Важно настроить правильные назначения и форматы для объявлений, чтобы они появлялись только в Instagram и не на других платформах Meta.
- 📉 Если ваш бюджет ограничен, рассмотрите возможность таргетирования более дешевых регионов с большим количеством англоговорящих людей.
- 📝 Не забывайте о создании заголовков и основного текста объявлений, которые будут дополнительными элементами для запуска рекламной кампании.
Q & A
Как можно быстро набрать подписчиков в Instagram с помощью рекламы?
-В видео показывается, что можно использовать рекламу в Instagram через систему Meta Ads, выбирая цель трафика и настроив рекламный кабинет для привлечения подписчиков.
Почему важны подписчики в Instagram для бизнеса?
-Подписчики в Instagram важны не только для продажи товаров и услуг, но и для усиления авторитетности бренда, что повышает вероятность покупки и других бизнес-возможностей.
Как настроить рекламный кабинет Meta для рекламы в Instagram?
-В видео предлагается посетить ссылку в описании видео, где демонстрируется процесс создания рекламного кабинета Meta и его настройки для рекламы в Instagram.
Какой тип рекламной кампании следует выбирать для привлечения подписчиков в Instagram?
-Для привлечения подписчиков в Instagram следует выбирать тип рекламной кампании с целью трафика и настроить параметры для отправки людей на профиль Instagram.
Что такое целевая аудитория и как ее выбирать?
-Целевая аудитория - это группа людей, которые вы хотите достичь с помощью рекламы. В видео рекомендуется выбирать аудиторию в зависимости от количества текущих подписчиков и стратегии привлечения.
Какова разница между стратегией использования подобия (lookalike audience) и общей аудиторией (broad targeting)?
-Подобие основано на существующих подписчиках, чтобы найти похожих людей, в то время как общая аудитория не имеет специфических ограничений и адресует максимально возможное количество людей.
Как настроить геолокацию для рекламных кампаний в Instagram?
-В видео показан способ настройки геолокации, включая выбор конкретных стран или регионов, а также определение радиуса для местных бизнесов.
Чем отличается подход к созданию рекламного контента для привлечения подписчиков по сравнению с другими целями рекламы?
-Для привлечения подписчиков рекламный контент должен убедительно показать, почему люди должны следить за аккаунтом в Instagram, в видео представлен простой пример такого контента.
Какие элементы должны быть включены в рекламное сообщение для максимизации его эффективности?
-В видео рекомендуется создать короткое видео, которое убеждающе объясняет зрителям, почему они должны подписаться на аккаунт, и включать кнопку перехода к профилю.
Какие дополнительные ресурсы доступны для изучения рекламных стратегий в Instagram?
-В описании видео предоставлены ссылки на дополнительные видеоуроки, которые детально раскрывают процесс создания рекламных кампаний и настройки различных параметров.
Какие преимущества есть в использовании рекламного кабинета Meta Ads Manager для управления рекламными кампаниями?
-Meta Ads Manager предоставляет больше контроля и гибкости по сравнению с рекламацией из приложения Instagram, что особенно важно для серьезных рекламодателей.
Outlines
📈 Инстаграм-реклама для быстрого роста аудитории
В этом видео представитель компании рассматривает стратегию быстрого привлечения подписчиков в Инстаграм с помощью рекламных кампаний. Автор объясняет, почему важны подписчики, как они помогают не только в продажах товаров и услуг, но и в увеличении авторитета профилирующейся личности или компании. Также кратко описывается процесс создания рекламной кампании на платформе Meta, включая выбор цели рекламы и настройку параметров для привлечения подписчиков.
🌐 Геотаргетинг и выбор аудитории для Инстаграм-рекламы
Второй параграф сфокусирован на стратегиях геотаргетинга и выборе целевой аудитории для рекламы в Инстаграм. Автор рекомендует выбирать регионы, где предоставляются товары или услуги, или расширять географию для более дешевых регионов с целью увеличения количества подписчиков. Также обсуждается выбор демографических параметров, таких как возраст и пол, и подробное нацеливание на конкретные интересы аудитории в зависимости от тем, о которых говорит пользователь в своем аккаунте.
🔍 Создание аудиторий на основе подписчиков и стратегии таргетинга
В третьем параграфе описывается процесс создания 'подобных аудиторий' на основе существующих подписчиков Инстаграм-аккаунта для более эффективной рекламы. Автор объясняет, как настроить таргетинг в зависимости от количества текущих подписчиков и предлагает три различных стратегии: начальный этап с детализацией интересов, использование подобных аудиторий для аккаунтов с 100-2000 подписчиками и открытый таргетинг для более крупных аудиторий.
📱 Настройка размещения рекламы и выбор платформы
В четвёртом параграфе автор фокусируется на настройке размещения рекламных объявлений, указывая на важность корректного выбора местоположения и платформы. Здесь подчёркивается, что выбранная цель (направление трафика к Инстаграм-аккаунту) автоматически определит, где появятся объявления, и что в данном случае не требуется ручной настройки размещения.
🎥 Создание рекламного видео для привлечения подписчиков
В заключительном параграфе рассматривается процесс создания рекламного видео с целью привлечения подписчиков на Инстаграм. Автор предлагает использовать короткие видеоролики для представления своего дела и убеждения зрителей в необходимости следить за аккаунтом. Приводится пример простого видео, которое может быть создано и использован для этой цели, и рекомендуется создать подобное видео для запуска рекламной кампании.
Mindmap
Keywords
💡Мета реклама (Meta ads)
💡Подписчики (Followers)
💡Авторизация (Credibility)
💡Целевой трафик (Traffic objective)
💡Аудитория (Audience)
💡Ликан-аудитория (Lookalike audience)
💡Таргетинг (Targeting)
💡Контент (Content)
💡Кампания (Campaign)
Highlights
The video demonstrates how to quickly gain Instagram followers using Instagram ads.
The importance of having a substantial Instagram following for credibility and business opportunities.
The strategy is recommended for those who want to grow their following without years of constant posting.
A step-by-step guide on setting up a Meta ad account for running Instagram ads.
The use of the 'traffic objective' in ad campaigns specifically for gaining Instagram followers.
Clarification on why the 'traffic objective' is chosen over other campaign types for this strategy.
The process of selecting 'Instagram profile' as the conversion location for the ads.
The significance of the 'performance goal' in optimizing the campaign for more Instagram profile visits.
Starting the campaign with a small budget and scaling up based on performance.
Targeting strategies based on the business's potential customer locations or a broader approach for credibility.
The option to target followers in less expensive locations to increase the number for the same budget.
Different targeting strategies based on the current number of Instagram followers.
How to create a lookalike audience based on existing Instagram followers for more effective targeting.
Using 'open targeting' for accounts with a large follower base to reach a broader audience.
Ensuring ads only appear on Instagram and not other platforms by setting up manual placements.
Creating simple and effective ads with a clear call to action to gain followers.
The video provides a link to another detailed tutorial on ad creation, including headlines and primary text.
Transcripts
did you know that it's possible to run
Instagram ads and get tons of Instagram
followers very quickly in this video I'm
going to show you exactly how to do it
if you want to grow your Instagram
following quickly don't want to go
through years of constantly posting this
is the strategy I'd recommend so I'm in
an example meta add account and here's
where we're going to run our Instagram
ads from to get these Instagram
followers I just want to quickly touch
on why you would want Instagram
followers why why why there's the very
obvious reason of you want to following
because you can then post to sell
products and services and things like
that to them and that's an absolute Ely
valid reason that's why I want more
Instagram followers it's why many people
want more Instagram followers but
another reason that I think is less
appreciated is that it really helps with
your credibility so if people see your
ads online your content online whatever
it is you're doing online to try and
generate business they will check out
your social profiles and if they come
through to your Instagram account and
see that you've got hardly any followers
nothing going on that is going to hurt
your credibility and people will be less
likely to purchase from you this is
obviously more important in certain
industries over others but it is a
factor having at least at least a few
hundred or a few thousand followers can
really make a difference in someone
going oh this person's legitimate I'm
going to buy from them I'm going to book
them for my speaking gig I'm going to
have them on a podcast all sorts of
different things can come from having an
Instagram following I think that's a
good reason to build one as well so with
that said let's go ahead and get into it
so as I said I'm within an example meta
add account if you're not familiar with
how to set one of these up you don't
already have a meta ad account I'll
include a link in the description below
to another video that shows you exactly
how to go about doing that so from here
which is ADS manager we want to go ahead
and click on this green plus create
button and then we're going to create a
new campaign here we're going to go
ahead and use the traffic objective
it'll make more sense um in a minute we
go ahead and click continue um and as
that loads just want to quickly say that
with other types of Facebook ad
Instagram ad campaigns we would almost
certainly not use the traffic objective
but we do want to in this specific
circumstance so if you watch my other
videos thinking hang on you don't
normally do this I just wanted to
quickly clarify um that point okay so
this is the campaign level if you're not
familiar with a a typical Facebook ad
Instagram ad campaign structure you've
got campaign ad set and then ad level um
and what I'm going to do in this video
is touch on the things that you do need
to do and do need to change if you want
sort of full walkthroughs on Facebook ad
campaign creation then you can find that
out again there'll be a link in the
description to another video that walks
you through the entire process I'm going
to touch on the things that really
matter here so let's just quickly rename
this so that we um we know what we're
talking about here so I'm going to call
this an Instagram follower campaign and
we don't need to do anything else at the
campaign level unless of course you fit
within a special ad category we can
leave all the rest of the the settings
as they are then I want you to jump over
to the adet level now we'll come to
adset name in a minute before we get
there I want to quickly talk about this
conversion um section particularly the
conversion location now you see the
default here is website most people that
are running traffic campaigns um on meta
they want to send people to their
website because they want people to
become a lead purchase all that sort of
stuff but we don't want to do that we
want Instagram followers that's what the
the topic of this video is about
therefore what you want to do is Select
Instagram profile and when you do so you
may or may not see this little um popup
saying that this destination is
supported by standard enhancements which
is something that happens at the ad
level um so just don't worry about that
basically if it pops up click continue
and crack on we don't need to worry
about stand enhancements anyway okay so
this Instagram profile um option as the
location so when people click on your
ads they'll be taken through to your
Instagram profile is relatively new it
hasn't been available that long so
previously we might have recommended
different strategies for running ads and
getting Instagram followers um we may
have used different campaign types or we
may have um recommended simply running
ads from within the Instagram app and
because you could send people to your
profile directly there and a good way to
get followers but now we do this because
this is the option and what we found is
that when testing this setup a traffic
campaign within a proper um ad account
using ads manager will perform equally
in terms of cost per follow as actually
running ads from within the Instagram
app but with this setup here we get more
control more flexibility we're used
still operating for it and if you want
to be serious about your advertising and
getting good results you definitely want
to be operating out of ads manager so
just wanted to clarify that cuz I
imagine one of the comments that I would
get from people is um can I just run ads
from within the Instagram app instead
yes you can I recommend this but it's
not a big deal if you go with the other
option one I'm about to show you going
forward will still apply okay so select
Instagram profile now once we've got
that selected the performance goal and
that is what do you want meta to get you
more of so you say to meta look I want
purchase I want leads I want whatever
that's what the performance goal means
and they use that to optimize the
campaign it's really important it
defaults once you select in Instagram
profile as your destination it defaults
to maximize number of Instagram profile
visits and we can't change it that's
absolutely fine that's great so we're
going to go ahead with that and then
move on you don't need to worry about
bid control you don't need to worry
about Dynamic creative yet I have other
videos on Dynamic creative Link in the
video description in case you're
interested bit more of an advanced
technique but we don't need to worry
about that here and then the same's
going to apply to budget and schedule
I'm just going to leave leave it at the
default 20 per day my recommendations is
to start small see how it performs then
look to scale um but of course I have
other resources on budget again another
Link in the video description will be on
a to a video all about how to set your
budget things like that I know that's
useful for people um so lots of links in
the video description but you can check
them out if you do or don't want to go
through that stuff this video is going
to remain focused on what the topic of
this is which is getting Instagram
followers okay so I'm then going to go
down to audience control now we can see
that we've defaulted here to the the
location in which I'm in which is the
United Kingdom but we can of course open
this up and change this narrow it down
all that sort of stuff so when it comes
to location targeting I'd recommend you
go with one of two strategies now if you
want your Instagram followers to be
potential customers clients of yours
going forward which most people will
then you only want to run ads in the
locations in which you are actually able
to deliver products or deliver services
or something like that so for example
that might just be the one country my
business for example as a as an ads
agent agency you know we would look to
add in some of our core markets like the
US for example we have clients that we
run ad campaigns for in the US as well
as UK as well as all around the world to
be honest but but that would be one of
our main markets you can look to add
those in you could also go the other way
let's say you're a service based
business and you can't operate you know
Nationwide you just operate in a local
area you could delete these out I could
delete this for example and we could go
for something like um this chelham is a
town in England that I live in and when
I add in England we get the top result
here so I can just add in chelam this is
where I live um and then we can set a
radius around this we could be chelam
plus 25 miles or we could change that to
less more depending on how far we're
either willing to travel to do the work
or how far we think people will be
willing to travel if say for example
they come into our office or our studio
or whatever happens to be okay so you
really want to change this to be
wherever your customers are pretty
straightforward there is also another
option so let's say that you're less
concerned about uh building an Instagram
following that is only of people that
could potentially become customer of
yours and you just want to build an
Instagram following you want to increase
that number because of some of the
things I mentioned you're more likely to
get booked onto podcasts or speaking
gigs or you know lots of people have
different objectives here then what I'd
recommend in that scenario is that you
really broaden out where you Target and
you include some uh locations that are
less expensive to advertise in where you
will see a much lower cost per new
Instagram follower than you would
targeting other locations so for example
if I was taking that approach now we
would still add in um the main locations
that we've got you know places like the
United Kingdom um where we're based and
the United States but we would also look
to add in some cheaper locations where
there are still plenty of English
speaking people because my ads are going
to be in English countries like India
for example where we're going to see a
much lower cost per follow now we do
also have clients from India and
countries all around the world but we
know that on average if you've got a
thousand people that you know consume my
content follow me on Instagram in say
the United States versus a thousand
people in India we're going to convert
more of those people in the US because
of affordability and all those sorts of
things right but if we're looking for
the following you want to get as many
people as possible um make your budget
stretch as far as possible then we're
going to look to add in countries like
India and other english- speaking
countries countries they're less
expensive to advertis in particularly
for us it' be in Asia and Africa and
places like that okay um so really just
have to think about what your core
objective is you could always try a
little bit of both you could perhaps run
a broader campaign to try and get um
just boost that number so that you look
more credible online and then switch and
focus more on okay we're only now going
to get new followers in places where we
think those people can go on to become
customers so really just sort of tailor
that to your specific approach I'm just
going to go with the United Kingdom for
now and then we're we're going to move
on and we're going to scroll down to
this uh audience section then in this
Advantage Plus audience section there's
a few things um that we need to to to
work out and go through here and a few
different strategies I'd recommend
depending on where you're at right now
so ignore custom audiences for a minute
we're going to be coming to that in just
a second uh first thing to change is age
so if I was to think of the people that
are typically interested in the sort of
stuff I post on Instagram it's like
Facebook ads Instagram ad tips um they
pretty much span the age ranges we might
put an upper cap limit on of say 55 60
but we've got clients people who have
bought courses of mine and things that
are older than that so we would probably
just leave it open but for some
businesses this is going to be more
significant um than others because of
the type of stuff that you share you
want to make sure that the people who go
on to follow you actually are interested
in the stuff you share otherwise it's
pointless right so just have a little
think about that and then again gender
we would just go with all genders um but
some businesses may be very heavily
skewed you know one way or the other and
you can you can adjust that um as you
see fit nothing wrong with keeping that
nice and open though then we get to the
detailed targeting section so if I go
ahead and click edit in here so what you
want to do now really depends on where
you're at so if you're just getting
started you've got a new Instagram
account or you've only got you know a
couple dozen followers anything less
than say a 100 followers then what I do
is I'd start in this detailed targeting
section and I wouldn't overthink this
just enter in some options that you
think represent the stuff that you talk
about that that are going to be a good
descriptor of people that are interested
in the things that you have to talk
about so for me for example I could
simply come in here and go with
something like social media marketing I
know that that's an option and then you
know when I'm talking about how to get
good results with Instagram ads and
Facebook ads and things like that then
social media marketing I want to select
the interest option by the way here
watch out for that not you know job
title um the interest social media
marketing is a good option to go with
there are other options I could include
like digital marketing so just type in
some terms that are closely related and
you'll find some stuff no need to
overthink it you can also browse so you
can click on browse and you can just go
through all the various categories to
find things that that are applicable um
for your uh for your business and and
for the content that you talk about okay
so if You' got less than 100 less than
200 say followers I just go ahead and
start with something like that as I said
no need to overthink it now if you've
got more than 100 200 followers but less
than say 2,000 followers I would change
up the targeting strategy so instead of
putting in some detailed targeting
options I delete that out leave that
blank and instead what I'd recommend you
do is create a lookalike audience based
on your existing Instagram followers and
what that means is you're basically
saying to meta look these are the people
that follow me on Instagram I'd quite
like you to create an audience of people
that are very similar to the people that
already follow me on Instagram because I
think those people are likely to want to
follow me on Instagram as well makes
sense right and I'll show you quickly
how we go about doing that we need to
set that up in the custom audiences um
section so if I just go ahead and delete
uh to minimize that down click on these
three little lines all tools here and
then what we want to do is find
audiences so if we scroll down in here
we should make our way down to this
audiences section just going to click on
that let that load up then you'll
probably come through to a page looks
something like this we've already
created a bunch of custom audiences look
alike audience this is an example ad
account so I use it for that sort of
stuff um if you don't see a page looks
like this because you haven't done
anything in here yet don't worry about
that that's absolutely fine and if you
want to find out more information about
how to create customer audiences which
allow you to retarget things like
website visitors people on your email
list that stuff there'll be a link in
the video description and I'll also
include another link to a full tutorial
on lookalike audiences as well so lots
of extra resources for you guys today uh
but on this video I want to focus on the
one I talked about specifically which is
creating a lookalike audience based off
of our existing Instagram followers so
if we go ahead up here and click on
create audience and then custom audience
so we need to create the custom audience
first to then create the lookalike and
then the source audience well the the
custom audience itself which is going to
be the source we're going to go ahead
and select Instagram account now make
sure you've got the right Instagram
account selected up here if you don't
have that already hooked up within your
uh meta business account that'll be
covered in that tutorial I already
mentioned on how to set everything up in
the first place and then the default
event here is everyone who engaged with
this professional account now if you
don't have many followers at all I'd
recommend starting with this CU that's
going to give you the largest possible
audience but let's say you're within
that window I talked about that 100 to
2,000 uh follower range and you want to
use this strategy but you already
already have you know a good 4 500
followers then I'd recommend changing it
to people who follow your professional
account on Instagram okay um and then we
want to give this an audience name so
let's go with just very simply Instagram
followers and then go ahead and click
create audience and it'll take methro a
little bit of time to populate this but
that's absolutely fine we're going to go
ahead and select done for now and
minimize this down so we've got our
Instagram followers audience you can see
over here it says it's populating but we
can use it so if you select Instagram
followers that's now the actual people
that follow us on Instagram and then
order to create that lookalike audience
I talked about where it's like please
meta go and find people that are very
similar to people that already follow me
on Instagram you select this little
check box here then these three little
dots and you select create lookalike now
when you do this um your Source up here
the source audience for your loal like
audience as Instagram followers should
have been added automatically sometimes
it's not but you can just select from
the drop down if you've got a few
different options and then we need to
add in our locations right so in this
case we're advertising in the United
Kingdom for the demonstration so we're
going to add add in United Kingdom now
we need to select the percentage look
like that we want to use and this really
depends on where you're advertising so
if you're advertising somewhere where
there are a lot of people then you want
to go with a lower percentage so if we
advertising whole UK it's absolutely
fine to go with 1% because that's
550,000 people that that's how many
people have um Instagram and Facebook
accounts within the UK it's roughly 55
million so 1% is 550,000 um if you
adverti into whole in US absolutely fine
same with a lot of countries if you're
just advertising in a local area and
your potential audience is much much
smaller then you absolutely want to go
ahead and use a large percentage so that
example I gave where we were just
advertising in to chelham and the
surrounding area we would be using a 10%
um for sure just because there are far
fewer people in there so we need to
reach a larger percentage of the
population within that area hopefully
that makes sense uh and isn't too
confusing I'm going to go with 1% cuz
that will work for us for now then click
create audience and it will take once
again meta a little bit of time to pop
calate that but now what we can do is we
can jump back over to ads manager we
click on all tools and then ads manager
and then we should be brought back into
our ad account into ads manager and then
we can jump from campaigns go back to
the adset level because that's what we
were working on if we click edit on this
and then um now that we've set up that
loal Lu audience based off of our
Instagram followers um we can then come
down to this Advantage Plus audience oh
by the way if you see this audience
suggestion optional um I would
definitely recommend clicking into that
because that will present uh this option
in here and then in this custom
audiences section that's where we're
going to add in a local like audience I
know the names are difficult and
confusing but it's absolutely fine you
just want to go ahead and add in your 1%
Instagram followers and that will then
Target people that are very similar to
people that already follow me on
Instagram which logically is a good
targeting option to use now that's
another strategy when it comes to
targeting a third strategy is that if
you've got more than 2,000 and certainly
higher numbers I don't think you even
need to go with this step and include
the lookalike audience so what I'd
recommend at that point is that you
delete that out you don't include any
detailed targeting you don't add
anything in age gender no no um
restricting criteria and you just go
with what's called open targeting broad
targeting and you target everyone now
the reason why we do that is because if
you've already got thousands of
Instagram followers meta has got a
pretty good idea of who is likely to go
on and become an Instagram follower of
yours anyway they don't need the
guidance and this way you get to take
advantage of the largest possible
audiences so that's the logic behind
having three different targeting
strategies for this Instagram follower
campaign based on how many followers
you've got and where you're at I'm
currently on about 18,000 so if I was to
run um an Instagram follower campaign
then I would just go with open targeting
and and that would probably work best
again I'll include another Link in the
video description to another video
talking all about open targeting Pros
cons how it works it it just in case you
are interested okay so that's our
targeting setup the next section down
here is placements now it's important to
get this right but provided You' set
things up as I have done you won't get
this wrong I'll show you what I mean Now
the default is Advantage Plus placements
which is typically everywhere on
Facebook Instagram and a couple of
different options we obviously only want
to run ads on Instagram but because we
selected the Instagram profile as the
location to send people once they click
on our ads that's taking care for for us
by meta um anyway so if you just click
on manual placements to just confirm
this you can see that look Facebook
Audience Network and messenger are all
grade out Instagram is selected if we
wanted to we could get more specific we
could say look I want to show up on
Instagram stories but not Instagram
feeds and vice versa we've tested this a
whole bunch and I think it makes sense
just to go with all the Instagram
placements and let meta work it out they
will see now that we've got that
location and the performance goal as
send people to my Instagram profile
they'll work it out and put your ads in
places where you are most likely to get
that action um people coming through
your Instagram profile which is
obviously going to be the people that
are most likely to then go ahead and
follow once they get there assuming of
course they like what they see so that's
all set up I just just wanted to quickly
highlight it cuz some people might be
like surely you need to manual
placements um actually in this scenario
no you don't so we going to quickly
rename this adset um because we're going
with um open targeting aren't we UK just
as little side note I like to name an
ads set whatever the targeting is so
that when we've got lots of different
adsets we can quickly and easily see and
by the way if you're confused which of
those targeting strategies to use you
can always create new adsets and test
them and see which one forms best so you
could test open versus an interest
versus 1% look like based on your
current Instagram followers and just run
those three alongside each other see
which form's best and we run tests all
the time oh and by the way if you would
like the results that we got for this
client or for this client you can click
on the link in the video description
below there you'll be able to find out
more about our done for you Facebook ad
Services okay now let's jump to the
third level which is the traffic ad okay
so this is where we're going to actually
create the ad that gets put in front of
people that is hopefully going to
convince them to come through to our
Instagram profile and then follow so um
partner ad is almost certainly not
something you need to worry about then
you've got the Facebook page that might
be default selected Instagram account
obviously make sure that you actually
select your Instagram account you do not
want to have your ads appear on
Instagram as from your Facebook page
that would make no sense especially when
you want followers so I would just go
ahead and click on here and make sure
that you've got your actual Instagram um
account selected because we want
obviously our ads to come from our
Instagram account then we come down to
the ad setup section Now the default
here is create ad but you can select
here use exist post and if you click on
that you then be taken through to a page
where you can just simply select a post
or some posts from um your Instagram
profile and then you can use those and
run those as ads I would probably not
recommend doing that because I imagine
what you've already got there isn't
going to be as tailored to convincing
people to follow you on Instagram as the
ads I would like you to run I'm about to
give you um an example so I would create
ad but just be aware that that is an
option and I'm going to go ahead with
single image um or video here normally I
would deselect multi- Advertiser ads but
I think in this scenario it doesn't
matter that much okay then I'm going to
focus on this media section so I'm going
to go ahead and click add media here and
I'm going to add a video and I would
recommend that you do use a short video
for this because I think it really helps
it gives you the time and space to
convince people to follow on Instagram
you can present a case as to why they
should do so and about to to show you an
example okay so I'm just going to
quickly upload a video Once that's
uploading I'm going to quickly show you
the actual video itself I would normally
use nowadays something a little bit more
sophisticated than what I'm about to
show you cuz I now have the the the
skills and the team to make all that
sort of thing happen but I don't want to
do that and give that an example CU I
feel like that's quite a barrier to
entry for people they think that oh I
wouldn't be able to produce something
like there I wouldn't be able to use
this strategy so what I did instead is
dug out a video that I used four years
ago to run an Instagram follower
campaign to get I think I got a couple
thousand Instagram followers with this
to get my account um up and running and
started so I'm going to quickly play
this video now so you can see um what
this is and how simple and easy it is
and feel free to just basically
completely copy what I say here um and
just customize it slightly for your
particular industry and and let's
quickly go through it and then we can
discuss hi my name is Ben Heath I'm the
CEO of lead Guru which is a social media
marketing agency that generates millions
of dollars every year with Facebook
advertising and Instagram ad campaigns
if you want to see how we do it make
sure you follow me on Instagram just
click the link below that'll take you to
my profile and I'll talk to you soon so
you can see that that is super simple
right I'm just walking the dog in the
words I've got my phone now and I've
just said look I'm the CEO of this
digital advertising agency we generate
results like this I talk about this
stuff here's why I think you should
follow click the button to do so really
really simple but people can very
quickly watch that and be like oh I am
interested in that stuff I will go ahead
and follow this guy's profile or no I'm
not or do something else so I'd
recommend you create something very
simple like that as I said create
something like that yourself probably
today and get this campaign up and
running in in a matter of hours okay so
in this video we've covered how to get
the campaign set up the ad set level and
the creative part of the ad level in
terms of creating the campaign that's
going to get you these Instagram
followers that you're looking for but I
haven't yet covered how to write
headlines how to write primary text how
to bring the ad together and get it live
and the reason why I haven't is because
I've already covered all of that stuff
in a very detailed video which you can
find right here in that video I walk you
through the entire ad creation process
so I do touch on Creative as well but
primarily I start with headlines primary
text and things like that and those are
the other elements you're going to need
to get this campaign up and running so
strongly recommend you go ahead and
check this out
Посмотреть больше похожих видео
5.0 / 5 (0 votes)