MY LINKEDIN CONTENT STRATEGY That Got Me 6,000 Followers! | How to Grow on LinkedIn

Summary

In this second video of the series, Shan Sharma teaches viewers how to effectively use LinkedIn for networking and personal branding. He emphasizes the importance of creating and sharing content to grow one's LinkedIn presence, get discovered, and attract opportunities. Sharma provides strategies for crafting engaging posts, using hashtags, and personalizing connection requests. He also encourages viewers to participate in a daily posting challenge to enhance their visibility and credibility on the platform.

Takeaways

• 😀 Networking effectively on LinkedIn involves creating an optimized profile and producing content to get discovered by recruiters, HR managers, and potential collaborators.
• 📈 Growing your LinkedIn presence requires more than just a great profile; it also involves engaging with others through personalized connection requests and messages.
• 🔍 The 'My Network' tab on LinkedIn is a useful tool for managing connection requests, but it's important to personalize your requests to stand out from the crowd.
• 💡 Personalizing connection requests with a message can help establish a reason for the connection and increase the likelihood of being accepted.
• 📝 Content creation is key to getting discovered on LinkedIn; sharing insights, experiences, and engaging posts can attract views and followers.
• 📈 Using cliffhangers and engaging headlines in your posts can pique interest and encourage users to read more of your content.
• 📚 Breaking content into consumable parts with proper spacing and visuals can improve readability and engagement on LinkedIn.
• 🌐 Including relevant hashtags in your posts can help reach a wider audience and connect with like-minded individuals.
• 📷 Adding pictures to posts can make them more interactive and visually appealing, potentially increasing engagement and visibility in the LinkedIn algorithm.
• 📹 Creating diverse types of content, such as text posts, videos, and polls, can cater to different audience preferences and increase your reach on LinkedIn.
• 🚀 Consistently posting high-quality content every day can lead to increased visibility and engagement over time, regardless of the number of connections you have.

Q & A

What is the main topic of the video series by Shan Sharma?

The main topic of the video series is about how to network with people and use LinkedIn effectively.

Why is it important to produce content on LinkedIn according to the video?

Producing content on LinkedIn is important to get discovered and to attract opportunities such as freelance gigs, internship offers, and job offers from HR managers and recruiters.

What feature did LinkedIn used to have that is not present in the video's current context?

LinkedIn used to have a feature that allowed users to accept all connection requests at once, but this feature is not present in the current context of the video.

What is the recommended approach when sending a connection request on LinkedIn?

The recommended approach is to send a connection request along with a personalized message explaining the reason for wanting to connect, which helps the recipient understand the purpose of the request.

How can you grow your LinkedIn network effectively as suggested in the video?

You can grow your LinkedIn network effectively by sending personalized connection requests to people you genuinely want to connect with, such as alumni from your college or people with similar interests.

What is the significance of creating consumable content on LinkedIn?

Creating consumable content is significant because it makes the content more engaging and easier to read, which can lead to higher views, shares, and engagement from the LinkedIn algorithm.

What type of content strategy does Shan Sharma suggest for increasing visibility on LinkedIn?

Shan Sharma suggests listening to business news, talking about current events in the startup ecosystem, and creating content in a consumable format with proper spacing and cliffhangers to increase visibility on LinkedIn.

How does including a picture in a LinkedIn post affect engagement?

Including a picture in a LinkedIn post makes the content more interactive and visually appealing, which can attract more viewers and promote the post in the LinkedIn algorithm.

What is the purpose of using hashtags in LinkedIn posts according to the video?

Using hashtags in LinkedIn posts helps to categorize the content and make it discoverable to users following those specific hashtags, increasing the post's reach and engagement.

What are some alternative content formats that can be used on LinkedIn as mentioned in the video?

Some alternative content formats mentioned in the video include video posts, picture posts, live sessions, articles, and polls.

What challenge does Shan Sharma propose to the viewers regarding LinkedIn content creation?

Shan Sharma proposes a challenge for viewers to create one post every single day on LinkedIn, tagging him, and sharing their own experiences consistently over time.