How To Make $100M In 12 Months

Summary

In this video, the speaker reflects on their journey to success and the importance of asking the right questions. They share how starting with the wrong goals—such as achieving a high subscriber count—led to frustration and burnout. By rethinking their approach and adding constraints, they discovered a more fulfilling and sustainable path to success. The speaker highlights how emotional detachment, reframing challenges, and questioning assumptions can lead to breakthroughs. Using personal stories and examples, they show how focusing on meaningful goals, not just bigger ones, can unlock greater potential and create lasting change.

Takeaways

• 😀 Asking better, more specific questions leads to clearer and more achievable goals.
• 😀 Traditional goals like 'getting 100,000 subscribers' may not lead to fulfillment; focus on long-term enjoyment and authenticity instead.
• 😀 Pursuing bigger goals (10x) often requires less effort than trying to incrementally improve (2x), as it forces you to think differently and more creatively.
• 😀 Discipline and hard work alone aren't always the answer; sometimes a smarter, easier approach works better.
• 😀 You can achieve bigger goals by asking how to reach them with fewer resources or constraints, leading to innovative solutions.
• 😀 Self-sabotage often comes from fear, stories we tell ourselves, and emotional attachment to perceived obstacles.
• 😀 To break free from self-sabotage, try seeing the problem from a third-person perspective (ilism), which helps detach emotion and bias.
• 😀 The clearer the question, the more specific and actionable the answers will be, helping you solve challenges with focus and precision.
• 😀 When pursuing a goal, avoid discounting the possibilities by questioning your assumptions about what is and isn’t achievable.
• 😀 It’s crucial to remove mental obstacles and align your beliefs with your goals, which can lead to unexpected success (like surpassing $10,000 to $100,000/month).

Q & A

What was the initial goal the speaker had for their YouTube channel, and what path did they initially take to achieve it?

The speaker's initial goal for their YouTube channel was to reach 100,000 subscribers. They took a path focused on creating high-production value videos, selecting highly clickable ideas, and optimizing retention to keep viewers engaged.

Why did the speaker eventually feel dissatisfied with the path they took to grow their channel?

The speaker felt dissatisfied because, over time, the process became tedious and unfulfilling. They described the journey as filled with obstacles, comparing it to a path full of mosquitoes and rocks, leading them to reconsider their approach to growth.

How does the speaker describe the importance of asking the right questions when pursuing goals?

The speaker emphasizes that asking the right question leads to finding a better, more efficient path to success. Instead of focusing on broad, overwhelming goals, they suggest being specific and targeted in goal-setting, which ultimately makes achieving them easier and more sustainable.

What was the story about Brian Lee, and how did it illustrate a key point in the video?

Brian Lee, a serial entrepreneur behind LegalZoom, shared his experience of building a billion-dollar company while also running a small, struggling frozen yogurt store. The point was that building a large company isn’t necessarily harder than building a small one—it’s just a different path. This illustrates that pursuing bigger goals can often be easier if approached strategically.

What does the speaker mean by '10x is easier than 2x'?

The speaker means that aiming for a much bigger goal (10x) forces a shift in thinking that can make the process easier. By pursuing larger goals, you are pushed to think creatively and work smarter, rather than just increasing effort or output incrementally (2x).

How does discipline sometimes work against achieving bigger goals?

Discipline can lead to a 'brute force' approach, where someone works longer hours, produces more content, or contacts more people in an attempt to reach a goal. While this can work, the speaker suggests that there may be a more efficient, creative way to achieve the same goal without just working harder.

What is the significance of the quote by Robert Brault: 'We are kept from our goal, not by obstacles but by our clear path to a lesser goal'?

The quote underscores that we often fail to achieve our biggest goals not because of external obstacles, but because we settle for smaller, easier goals. The 'clear path to a lesser goal' is often a trap, limiting our potential and creativity.

How can adding constraints help achieve bigger goals?

Adding constraints forces you to think outside the box and find creative solutions. For example, instead of asking 'How can I make 10x more money?', the speaker suggests asking, 'How can I make 10x more money with a smaller team and less work?', which leads to more targeted, innovative strategies.

What is the role of emotional regulation and 'ilism' in overcoming self-sabotage?

'Ilism'—referring to oneself in the third person—helps detach from emotional biases and limiting beliefs. By creating distance from personal emotions, individuals can think more clearly and objectively, enabling them to break through self-sabotage and take action towards their goals.

How did the speaker apply the concept of detaching from emotions to solve a financial obstacle?

When faced with a financial hurdle, the speaker used the 'ilism' technique to detach from their feelings of being broke. They asked themselves how someone else in their situation might gather the necessary funds, leading them to sell items they owned and work at a nightclub to raise money.

What final realization did the speaker have that helped them achieve their goal of making $100,000 per month?

The speaker realized that nothing was truly stopping them from reaching their goal. Once they overcame their self-imposed mental obstacles, they followed a plan that included launching more products, which resulted in exceeding their target by reaching $100,000 per month.