How To Grow A Newsletter Business (From Scratch)

Summary

In this video, the creator shares the journey of growing their newsletter, 'Profit Snack,' which targets online business owners, from its inception eight months ago to generating $17,396 in revenue. The discussion covers four growth phases, including organic marketing, influencer partnerships, and paid ads, as well as a rebrand that cost $30,000. Financial insights reveal a total spend of $140,000 with a current revenue stream, emphasizing the importance of engagement over subscriber count. The creator also offers advice for newsletter owners and their commitment to quality content and advertiser results.

Takeaways

• 📈 The newsletter 'Profit Snack' has generated $17,396 in revenue in the last 30 days and has been built over eight months.
• 🛠️ The creator took a 3-4 month break from YouTube to focus on team development and e-commerce business growth.
• 🔄 The newsletter underwent a rebrand from 'Synthetic Mind' to 'Profit Snack', focusing on online business owners rather than AI-specific content.
• 🚀 Four stages of growth were identified: organic guerrilla marketing, organic traction, automated influencer partnerships, and paid ads.
• 💰 High initial growth costs amounted to $140,000, with team expenses accounting for $25,000 of that.
• 🔄 A significant number of unengaged subscribers were removed, reducing the list to 65,000 engaged subscribers.
• 📉 The rebrand led to unsubscribes and negative feedback, but also a more passionate and engaged audience.
• 💡 The business model is based on selling ad space at a 35 CPM rate, tied to open rates, not just subscriber numbers.
• 📊 Currently, the business does not require additional cash injection and is self-sustaining with a break-even point reached.
• 👥 The team has been streamlined, reducing monthly team expenses to $5,000, focusing on efficiency and quality.
• ♻️ The creator emphasizes the importance of organic growth, advertiser results, and audience engagement for long-term success.

Q & A

What was the revenue generated by the newsletter in the last 30 days?

The newsletter generated $17,396 in revenue in the last 30 days.

How long has the creator been building the newsletter?

The creator has been building the newsletter for about eight months.

What is the primary target audience for the newsletter?

The primary target audience for the newsletter is online business owners.

What was the original focus of the newsletter before the rebrand?

The original focus of the newsletter was on artificial intelligence with an emphasis on its business applications and the companies funding it.

What is the name of the newsletter after the rebrand?

After the rebrand, the newsletter is called 'Profit Snack'.

What was the first growth phase of the newsletter referred to as?

The first growth phase was referred to as 'Organic Gorilla Marketing'.

What platform was used to automate the influencer outreach process during the third growth phase?

The platform used to automate the influencer outreach process was called 'Spark Loop'.

What is the current open rate for the newsletter subscriptions not from Spark Loop?

The current open rate for the newsletter subscriptions not from Spark Loop is between 45% to 48%.

What is the average cost per subscriber acquired through Twitter ads currently?

The average cost per subscriber acquired through Twitter ads is about $1.30 to $1.50.

What was the total amount spent on the newsletter's growth?

The total amount spent on the newsletter's growth was $105,000.

What is the current team expense per month after trimming back the team?

The current team expense per month is about $5,000 after trimming back the team.

What is the repeat advertiser rate for the newsletter?

The repeat advertiser rate for the newsletter is around 30 to 35 percent, with a goal to increase it to 70 percent.

What is the payback period for subscribers acquired for two dollars on average?

The payback period for subscribers acquired for two dollars on average is about five to six months.

What is the newsletter's approach to selling ad space?

The newsletter sells ad space based on a 35 CPM, which is tied to open rates rather than the number of subscribers.

What is the estimated annual revenue if the growth spending stops?

If the growth spending stops, the estimated annual revenue would be about $140,000 to $150,000.

What is the main reason for the name switch and rebrand of the newsletter?

The main reason for the name switch and rebrand was to shift focus away from AI as the central theme and to create a more passionate and engaged audience.

Outlines

00:00

📈 Growth and Rebranding of Profit Snack Newsletter

The speaker discusses the impressive growth of their newsletter, 'Profit Snack', which has generated $17,396 in revenue over the last 30 days. Initially called 'Synthetic Mind', the newsletter was focused on AI in business but has since rebranded to cater to a broader audience of online business owners. The speaker outlines the four stages of growth the newsletter experienced, including organic marketing tactics, leveraging social media and influencer partnerships, and a significant investment in the Spark Loop platform. They also mention a name switch and rebranding that cost around $30,000 but was essential for aligning the newsletter's focus with their vision. The speaker took a break from YouTube to focus on their team and e-commerce company, emphasizing transparency and inviting viewers to subscribe to the newsletter for valuable insights tailored to their interests.

05:01

🔍 Analyzing Traffic Sources and Engagement Metrics

The speaker delves into the analysis of different traffic sources for the newsletter, emphasizing the importance of engagement metrics such as open and click-through rates. They discuss the shift from using Spark Loop for subscriber acquisition due to its low engagement levels, to focusing on paid ads on Twitter, which have proven to be more cost-effective and yield higher engagement. The speaker also mentions the removal of approximately 30,000 unengaged subscribers to maintain a high-quality, responsive audience. They highlight the challenges faced during the rebranding process, including unsubscribes and the need to refine the audience, but also note the positive reception from those who appreciate the new direction.

10:03

💰 Financial Insights and Team Dynamics

The speaker provides a detailed financial breakdown of the newsletter's operations, including the total expenses of $140,000, with a significant portion allocated to team expenses and growth strategies. They discuss the shift from aggressive growth tactics to a more sustainable approach, focusing on the quality of subscribers over quantity. The speaker also touches on the team's evolution, from a larger team with various roles to a more streamlined and cost-effective structure. They highlight the importance of advertiser satisfaction and the strategy of selling ad space based on engaged metrics, which has resulted in a 35% repeat advertiser rate and a healthy payback period for subscriber acquisition costs.

15:04

🚀 Future Outlook and Advice for Aspiring Newsletter Owners

The speaker shares their vision for the newsletter's future, emphasizing the long-term approach to building a community of engaged subscribers and delivering value to advertisers. They discuss the decision to focus on quality over quantity and the importance of aligning the newsletter's content with the interests of its audience. The speaker offers advice for those looking to start a newsletter, stressing the importance of understanding costs, prioritizing organic growth, and ensuring advertiser satisfaction. They conclude by inviting viewers to subscribe to the newsletter for a wealth of information on online businesses, marketing strategies, and entrepreneurial insights.

Keywords

💡Newsletter

A newsletter is a regularly distributed publication that is typically used to share information and updates with a specific audience. In the video, the creator discusses the growth and monetization of their own newsletter, which is targeted towards online business owners and focuses on topics like marketing, business strategies, and online courses.

💡Revenue

Revenue refers to the income generated from the sale of goods or services. In the context of the video, the creator mentions that their newsletter has generated $17,396 in revenue over the last 30 days, indicating the financial success of their content delivery platform.

💡Organic Growth

Organic growth in the context of a newsletter or online platform refers to the increase in audience or subscribers that occurs naturally without paid advertising. The video describes initial organic growth tactics such as posting on Reddit and Twitter, which helped to attract the first few hundred subscribers.

💡Micro-Influencers

Micro-influencers are individuals with a smaller but highly engaged social media following, typically ranging from 500 to 10,000 followers. The video mentions leveraging partnerships with micro-influencers in the AI business space to grow the newsletter's subscriber base.

💡Engagement

Engagement, in the context of email marketing, refers to how interactive and responsive the audience is with the content, such as opening emails and clicking on links. The video emphasizes the importance of engagement over raw subscriber numbers, as it directly impacts the value provided to advertisers.

💡Rebrand

A rebrand involves changing the name, logo, or overall image of a company or product to appeal to a new audience or market. The video discusses the decision to rebrand the newsletter from 'Synthetic Mind' to 'Profit Snack' to better align with the content and audience interests.

💡Paid Ads

Paid ads are a form of advertising where the platform is compensated for displaying the advertisement to its audience. The video outlines the use of paid ads, particularly on Twitter, as a strategy for the newsletter's growth, resulting in more engaged and higher quality subscribers.

💡CPM (Cost Per Mille)

CPM, or cost per mille, is the advertising pricing model where the advertiser pays for every thousand impressions of their ad. The video mentions selling ad space in the newsletter based on a 35 CPM, which is tied to the open rates, providing a more reliable metric for advertisers.

💡Subscriber Churn

Subscriber churn refers to the loss of subscribers from a platform. The video describes the intentional removal of approximately 30,000 subscribers who did not meet engagement criteria, as well as the loss of subscribers during the rebranding process.

💡UTM Links

UTM links are URLs that contain UTM parameters, which are tags added to the end of a URL to track the source of traffic and measure the effectiveness of different marketing campaigns. The video mentions using UTM links to track the growth in subscribers from Twitter ads.

💡ROI (Return on Investment)

ROI is a measure used to evaluate the efficiency of an investment or compare the profitability of different investments. The video discusses the payback period for subscriber acquisition, indicating that the newsletter can recoup its growth investment within an average of five to six months.

Highlights

The newsletter 'Profit Snack' has generated $17,396 in revenue in the last 30 days, showcasing significant growth.

The transition from 'Synthetic Mind' to 'Profit Snack' involved a rebrand that cost $30,000.

The four stages of growth for the newsletter include organic guerrilla marketing, organic traction, automation of influencer outreach, and paid ads.

Early growth strategies involved aggressive posting on Reddit and Twitter, attracting the first 300-500 subscribers.

Utilizing micro-influencers in the AI space for partnerships resulted in a steady subscriber increase.

Spark Loop was used for influencer outreach, initially spending over $60,000 but later optimizing for better engagement.

The decision to focus on Twitter ads for subscriber growth due to higher engagement rates compared to Spark Loop.

The importance of removing unengaged subscribers to maintain a high-quality, responsive audience.

The rebrand to 'Profit Snack' aimed to shift focus from AI to a broader business perspective, sparking more passionate feedback.

Financials reveal a total spend of $140,000, with a current revenue of over $50,000, indicating a path towards profitability.

The team has been streamlined to reduce expenses, currently sitting at $5,000 per month.

A focus on advertiser results and quality content production, with a minimum of 20 hours of work put into each newsletter.

The business model is based on a 35 CPM tied to open rates, providing a better pitch for advertisers.

The goal is not to sell the business but to build a scalable, engaged community of online business owners.

Advice for newsletter owners includes understanding growth costs, focusing on organic growth, and ensuring advertiser results.

The long-term vision for 'Profit Snack' is to create a consistent, scalable business that can't be easily disrupted.

Transcripts

in the last 30 days my newsletter did 17

396 dollars in Revenue I've been

building it for about eight months and a

few months back I did a video explaining

how I had grown my newsletter up to that

point and I did everything except share

what the newsletter was and today that's

going to change as promised so I'll

leave the newsletter as the top Link in

the description it would mean a lot if

you subscribed it is built for online

business owners so it's perfect if

you're watching this video you will love

the newsletter but out of transparency I

want you to see it now today we've got a

couple great things to hit on and I have

my notes here we're gonna hit on these

five core things the four stages of

growth that this newsletter went through

our name switch and the Rebrand which

basically burned thirty thousand dollars

the team the financials and then advice

for newsletter owners of any kind so I

have not been on YouTube here in the

last three to four months it's my first

time ever taking a break for more than a

week in the last six years so I spent

the last quarter just working with our

team both in this company and my

e-commerce company we've been doing

really well just focusing on there so I

stepped away from YouTube now my

newsletter is called profit snack it was

formerly known as synthetic mind and it

started out as a newsletter built around

artificial intelligence with a focus on

business talking about not only how to

use AI in businesses but also the

business side of AI all the companies

funding it the new startups like because

that's what interests me I have a

co-founder on this company a good friend

of mine Jonathan we've both built

multiple multi-million dollar companies

and we love business all of our friends

are pretty much in some format business

people investors entrepreneurs those are

just the conversations the the way

people think in that industry I love it

I feed off of it and naturally that's

just who my circle is filled with so

building a community of people that are

focused on that has been a dream of mine

for a long time and that's exactly why

I'm here on YouTube so I got a lot of

stuff to go through here the four phases

of growth we have gone through number

one was organic Gorilla Marketing

tactics super aggressive this is how we

got the first three to five hundred

people early on dozens of posts spamming

on all the different Reddit board

towards posting a bunch of tweets trying

to just grab attention any way we could

and that costed us zero dollars a lot of

effort High Sweat Equity but there was

no money being spent originally right at

the beginning now the second phase was

organic traction this started spending a

little bit of money but here's what I

mean I did multiple videos on how to use

AI on this channel I didn't say it was

my newsletter but I mentioned our

newsletter and so we got a couple

thousand people from that we were also

posting a lot on Tick Tock starting to

grow some Twitter stuff that was

bringing in five to ten people a day and

I reached out to about a hundred micro

influencers who were doing anything in

the AI business space and because micro

influencers don't have a lot of

followers 500 to 10 000 I'm getting

responses from pretty much all of them

and so we partnered with about 15 people

and told them hey some of these people

were referring us people for free which

was crazy but I did offer a one dollar

per subscriber deal and about 10 people

took us up on that so we'd get about you

know a thousand subscribers a month at

most from that for the first couple

months so all of this started trickling

in our early subscribers and at this

point we're three months in we're

growing by 100 to 150 a day we're not

spending a ton of money all is really

well we're building the base getting

good feedback and so now we want to

start scaling which brings us into the

third phase of growth this is where I

was able to automate the process of

reaching out to all these influencers

and getting other people to promote us

for a fee there's a platform called

spark Loop and if you watched the last

newsletter update video you would know

that we were spending a lot of money on

there that budget got absolutely axed

and chopped and it's currently been zero

for a while and I'm gonna explain

exactly why and show you how you can

actually use it effectively and we are

going to again but there's a lot of

stuff here we ramped up and spent over

60 000 on the platform very quickly and

to this day in total we spent about

seventy thousand dollars with spark Loop

now as of recently we have not spent

much on spark Loop what we did is we

went into the partner program RAM and we

were able to edit our settings to filter

each person who is allowed to promote us

you see there's pending partner

applications so we would go here and

only accept referrals that we would pay

for from people that were approved

audiences because what was happening is

we were getting a lot of unengaged

subscribers and you can set filters here

under the engagement screening where you

only pay for people that opened at least

four emails or you know subscribers must

take at least three unique click actions

you can set up whatever parameters you

want so we weren't paying for all of our

subscribers but we noticed on average

that the overall audience from spark

Loop which has been a good bit of people

this is just in the last 30 days we

slowed it down are not the most engaged

a 37 open rate and a 1.55 click-through

rate we currently have about a 45 to a

48 open rate through the subs we're

getting now not on spark Loop and our

click-through rate on that is about 3.5

so these people are significantly worse

and really the open rate rate is is one

metric but the click-through rate is the

primary one we're looking at you know we

can get people that are 2.5 times better

and more engaged and that is the stuff

that drives results and when advertisers

are paying you money you need to be able

to get them results that's what matters

so we just took a look at this traffic

source and it didn't really make sense

these people weren't engaging our list

was continuing to grow but our clicks

were staying the same and that brings me

to the fourth phase of growth that we've

been going through now which is paid ads

I want to quickly say I didn't add this

as a line item but we've also spent

about fifteen to twenty thousand dollars

in other newsletters and that's been a

really effective source of growth just a

lot of active work communicating and

it's Hit or Miss but we found a few that

are good those people are super engaged

but we pay about three dollars a

subscriber for them so we have that as

some of our growth but not a primary the

final one that I want to mention the

fourth stage of growth is Twitter I have

two UTM links so this number is a little

more like 2500 but uh continuing to grow

and right here we kicked off another UTM

link so it is still growing but here has

been the number members from Twitter we

did pause for like two days there when

we did the transition with the name

because the link was broken and stuff so

if you go down here and take a look the

open rate 43 percent and the

click-through rate 3.5 so significantly

more engaged people of course that's

because the intentionality is higher now

here's the big thing on spark Lube just

like how beehive has like a power boost

thing or whatever people are getting the

pop-up after they subscribe to

newsletter with a recommendation for

others okay and people are getting paid

to do that and so spark Loop has two

features a growth side and a making

money side which is called upscribe so

we actually get paid money to refer

people to other newsletters when they

subscribe to ours there's a pop up there

and the whole thing is when we're

growing through spark Loop those people

don't go back through our spark Loops we

can't make money off them which is fine

but it's still a cost so we are bringing

in on average about a dollar Thirty to a

dollar fifty per subscriber that we get

through Twitter ads so I'm paying about

three dollars on a bad day for these

Subs so we're out of pocket about dollar

fifty I'm just going to say two dollars

absolute maximum for a much higher

quality more engaged person and that's a

number we're very comfortable with now I

want to point out before we did the

Rebrand and the switch from synthetic

mind to profit snack the ads were geared

towards AI talking about hey if you want

to learn AI like subscribe here that's a

Hot Topic right AI is new AI is sexy and

we would get subs for about a dollar on

Twitter and going into the business

niche in general now of course that is

more expensive so that's why we're

seeing 250 to three dollars some days a

little bit over three dollars sometimes

up to four so it is definitely more

expensive I'm still working like this

morning I launched another like 15 split

tests on different creatives and

audiences so still trying to work on

that but another thing I wanted to

mention on the Rebrand side of things is

we lost a lot of subscribers going

through that process and actually before

I dive into that we have removed

probably about 30 000 subscribers from

our list because they don't meet our

engagement criteria and they're not

actively opening and clicking and being

involved we don't want them on our list

we because the subscriber number is just

showboating like somebody has a million

subscribers that doesn't actually mean

anything if people are not engaged and

they're not opening and clicking on

Advertiser stuff and taking action you

don't have a business and so that's the

core metric that matters and So

currently as I'm filming this we have

about 65 000 people on the list we've

probably hit 90 95 you know and we've

removed a lot of people and so going

through the transition especially we

were getting you know three four five

hundred unsubscribes per email in the

beginning and that's slowly fading off

we knew that would happen but it's just

been an interesting thing so let me dive

into some of the details on this growth

stuff and then we're going to get into

the financials the team and kind of

where we're going from here so number

one on the organic guerrilla marketing

super high effort and like I would

definitely recommend building an

audience and being able to grow

organically it's great but I would

definitely do early partnering just like

what we did micro influencers have been

super beneficial and if you can get any

sort of traffic Source yourself you know

go viral on Tick Tock you know I

definitely do Twitter like do that to

get some subs is really beneficial spark

Loop which is the third one very lazy

way to grow it's hit or miss the reason

it didn't work as well for us as we were

just paying a lot of money for the subs

had we been doing the same thing but

paying a dollar or a dollar fifty right

at the beginning we're paying 350. but

most of our subs we paid about 254.

um you know we still make money on it

it's just a much longer payback period

and we'll get into the financials in a

second so at our Peak we were hitting

about 2 000 new followers a day most of

that through spark Loop so we decided to

stop that again because the list was

growing but the engagement really wasn't

the clicks and so that was the big

problem it was a huge red flag and then

the fourth one me being in charge of

marketing when spark Loop then stopped

and our growth plummeted I'm in charge

of marketing so I had to go back to the

drawing board and that's where I tried

to figure out paid ads ran Facebook for

a little bit wasn't working too well and

then got fired up on Twitter set up an

ad account there took a week or two of

testing and hit the ground running we

were getting 100 to 200 Subs a day with

the AI stuff and then had to again Swap

and shut that down and then now go into

the business which is doing less I'm not

really scaling it aggressively and the

cost is higher but we're growing like 50

Subs a day right now there and I do plan

on ramping that up to about 200. we're

okay spending the money on that now to

talk about our Rebrand which I love by

the way go go subscribe to the

newsletter if you're not already it's

the perfect place for online business

owners and stuff we have nothing to sell

there the newsletter's free we just we

have advertisers in there and that's it

um it's really interesting because I

love the new site I love all this stuff

we gave away two thousand dollars of

profit snack t-shirts for free didn't

even charge shipping and you know did

that to our most engaged people who

clicked the link first before they sold

out we tried to make it really cool and

I want to point out here we did a

transition because we weren't interested

in AI particularly AI shouldn't be the

center it was a thing it was a just like

any marketing platform can be a thing

any style of selling it shouldn't be a

core I think that's a mistake and we saw

about a hundred literally a hundred

other newsletters popping up in the AI

space now we were like the third biggest

for a while and we were growing two

thousand day we could have ramped that

up to four we could be one of the

biggest right now we could have 200 000

Subs all day long guaranteed in the AI

space we'd be like the third or fourth

biggest and build that into business

it's just not interesting and the goal

here with John and myself was not to

build a business to to you know make

half a million dollars or sell it for a

million that's not the goal like what

I'm explaining to you here is not the

most efficient way to build a newsletter

to make money that was not our objective

we will make money on it but we're

taking a long approach with really

building the audience and the

relationship there so a lot of the

little things that you're hearing us do

they don't make sense to most people

that's because their goal is different

right so a couple of things here with

the name switch is we definitely lost a

lot of subscribers we got a lot of

negative feedback when we did that

transition but it's okay like we want

people divided with the AI stuff

nobody's really interacting with us it

was kind of like people are indifferent

like like we don't really care about

other content it's good bad but it's

it's all right like we weren't getting

the feedback we wanted you know as we

were growing we tripled our list size

but the amount of polls and feedback we

got which is a section at the bottom

remain the same and again just like the

clicks that's a huge red flag so we

wanted people to lean in man the

feedback we've gotten since we changed a

lot of people saying screw you man but a

ton of people are like this is the best

thing ever and that's what we wanted

because we didn't have either of those

before so we wanted people to really

have a passion towards it now to talk

about the financials this is the hot

part we have spent a hundred and forty

thousand dollars in total stick with me

here 25 of that has been in team

expenses which includes sales commission

we've spent a hundred and five thousand

in growth okay and about 70 that was

spark Loop and we spent about 10 grand

in operational software buying leads for

advertisers now currently we've done a

little over 50 000 in Revenue give or

take last month was 17. so we're on the

right track I know minimum we can do 10

12 15 000 a month so that's where we're

at like last month we sold 90 of our ad

space which was great finally starting

to hit stride with the sales process

currently I our overhead is much less

than it has been for the last five

months in the previous video I talked

about spending crazy money that was the

the point we were at mostly off growth

for a very short window of time I'll

talk about our team and how we've

trimmed them back recently but we're no

longer needing to add cash to the

business right now which is great

because me and Jonathan have fronted a

lot of money for this business we sell

our ad space based on a 35 CPM which is

tied to our open rates not subscribers

like most people so it's been a much

better pitch for advertisers it's a

higher CPM than other people charge but

it's off actual engaged metrics so we

can do a video more specifics currently

just so you know on the business side of

things we have a payback period of about

five to six months on average right now

for any subs we acquire for two dollars

and on average we're probably a little

bit under that because of organic and

other stuff so that's really nice that's

a conservative rate we're fine with that

most businesses would be thrilled to

spend money and they'd make that back

within six months that's insane so this

business right now if we were to stop

spending money on growth we could bring

in about 140 to 150 000 a year which is

about what we've spent okay so for a

business that could be run with just the

two Founders like we could easily handle

it ourselves we don't need a team we do

have a team that's a business that if we

just kind of stopped the growth and that

means we'd grow very slowly and just did

that for a year we could go sell this

thing for half a million all day long

that would happen easily and that

doesn't interest Us in the slightest

like not one iota and so we're in a good

place we spent a lot on growth but we

have a good base and so we went

ballistic with the growth and lost a

chunk for sure due to the transition and

we've trimmed a lot of people off the

list but it's still a good position for

us to be in so the team side of things

we had six team members in a VA at one

point which was a lot of people running

really cool meetings every week doing a

lot of stuff you know designers for the

Rebrand and really leaning into the

content so there's been a writer two

additional people helped me with product

development and ideas underneath it and

for the company itself and then two

sales people actually at one point

um and then a virtual assistant and so

these people like we're not cheap

employees on a lot of that so we had a

bloated team a lot of expenses we've

been training trimming that back right

now our team expenses are about five

thousand dollars a month because we

trimmed it so significantly so the

business itself is running nice and

smooth but at a good point we have a

base asset of our list with over 65 000

engaged people the the advertisers we're

working with we have like a 30 plus

percent maybe a 35 repeat Advertiser

rate we want to get that to 70. we want

to double that number because if you can

just advertise with the same 510 people

and they just pay you for one or two

spots a month it makes life so much

easier and that's what the big

newsletters do so we've had a couple big

companies billion dollar companies

working with us that consistently

promote once or twice a month and that's

been amazing because their results are

good and so a lot of newsletters

especially in the AI space are not

actually getting people results and the

problem is they're focusing on sales and

it's this wheel just like any business

it's like if people aren't coming back

you're just turning the wheel of sales

and eventually it runs dry or your lead

source is screwed up or it's too

expensive it's also annoying it's a lot

of effort it's ridiculous and so

you know it's just one of those things

to think about um and that that pretty

much covers all my notes on here here's

something I have to say for anybody who

wants to start a newsletter go for it

understand your cost me and my friend

Jonathan mapped this out from day one

before we had one subscriber and we knew

we'd spend about a hundred and forty

thousand exactly to get to break even

and that is exactly what happened okay

we're not I mean we we've both built

multiple businesses so I'm not going to

let a comment on a previous YouTube

video be like oh we're doing the wrong

things that's what a lot of people said

we're not even optimizing for cash in

this business and so don't do exactly

what we did if your goal is different

definitely spend money on growth find a

way to offset it definitely grow

organically that's the best biggest hack

you can ever do and they're the most

engaged subscribers and on top of that

get your advertiser's results if you can

do that now just kind of scam people on

the sales side and actually like get

quality people and produce quality

content like each newsletter we we put

out minimum 20 hours of work that goes

into that with two people that handle

that full-time and so it's like a lot of

research a lot of effort and a lot of

fun so you gotta love what you're doing

because the results are not going to be

quick this is definitely the like most

unprofitable and slowest building

business I've ever built and I knew that

going into it and it's also one of the

most scalable and that's what I really

like about it it's a very consistent

scalable business I've built e-commerce

companies that have crushed a million

dollars in a month before the problem is

Facebook can randomly take your ad

account out for no reason and they have

and so with email it can't really be

disrupted and you're building a

community of engaged people and bringing

them value and again it can't be

disrupted that's what I like about it so

that's what I have for you today

subscribe to my newsletter it'd mean a

lot to me but I know you'll enjoy it if

you like this video because we talk

about online businesses marketing hacks

you know building companies investing

online courses we just we break down

everything we interview note people we

do a lot of fun stuff we do the stuff

that interests us as business owners so

if that's something that interests you

go ahead and subscribe it's free free

and it will always be free I hope you

enjoyed this video it'd mean a lot to me

if you just left a like on the video

that's it maybe say hello down in the

comments it'd mean a lot to me and uh

with that being said I hope you crush it

with the newsletter or whatever online

business you're doing this stuff is just

so much fun