How I’d Get 1000 YouTube Subscribers if I Had to Start Again
Summary
TLDRThis video script reveals a strategy for rapidly growing a YouTube channel to 1,000 subscribers in under 60 days. It emphasizes the importance of identifying high-demand niches, understanding audience preferences, and creating compelling video packaging. The script also discusses leveraging the YouTube algorithm through audience retention techniques like the three-act structure and doubling down on successful video formats. It provides actionable tips, such as using Google Trends and VidIQ for niche research and keyword analysis, and encourages creators to focus on delivering content that resonates with their audience.
Takeaways
- 😀 Building a YouTube channel to 1,000 subscribers typically takes 12-18 months, but some channels achieve this in under 60 days with a strategic approach.
- 🏆 Successful channels often launch in high-demand niches, leveraging the popularity of current trends to increase the chances of their videos going viral early on.
- 🔍 Utilizing tools like Google Trends and vidIQ can help identify high-potential niches and understand audience preferences, which is crucial for channel growth.
- 📈 Focusing on a specific topic within a niche that the audience is passionate about can lead to repeated views and a stronger community around that content.
- 🎨 The importance of packaging, including thumbnails and titles, in capturing viewer attention and enticing them to click on videos cannot be overstated.
- 📹 Employing the three-act structure in video content can significantly improve audience retention by creating a narrative arc that keeps viewers engaged throughout the video.
- 🔑 Finding and doubling down on a 'golden video format' that consistently performs well on a channel is a key strategy for rapid growth in subscribers.
- 🤖 Understanding the YouTube algorithm is less about tricking it and more about creating content that genuinely resonates with viewers' interests.
- 📚 Investing time in audience research to create an 'audience avatar' can help tailor content that better satisfies viewer desires and needs.
- 🔄 Successful channels often continue to create similar videos to ones that have gone viral, capitalizing on the successful format to grow their audience further.
- 🌟 The video script emphasizes the importance of focus, discipline, and patience in growing a YouTube channel, suggesting that consistent effort is as vital as any strategy.
Q & A
Why is reaching the first 1,000 subscribers on YouTube considered challenging?
-Reaching the first 1,000 subscribers on YouTube is challenging because it typically takes a channel 12 to 18 months on average to achieve this milestone, indicating a gradual growth process that requires consistent effort and strategy.
What is the 'secret little trick' mentioned in the script for getting views before posting the first video?
-The script does not explicitly reveal the 'secret little trick' in the provided excerpt. However, it suggests that understanding and leveraging high-demand niches can significantly contribute to early view generation.
Who is MKBHD, and how did he transform his YouTube channel?
-MKBHD, or Marques Brownlee, is a well-known YouTuber and content creator who started his channel in 2008. He transformed his channel by focusing on tech product reviews, which led to a surge in views as mobile tech was becoming increasingly popular.
What role did the smartphone era play in MKBHD's channel growth?
-The smartphone era played a significant role in MKBHD's channel growth as it was a period of high demand for mobile tech reviews, which aligned with the content he started focusing on, leading to increased viewership.
What is a high-demand niche, and how can it help in growing a YouTube channel quickly?
-A high-demand niche is a topic area where there is a significant interest from the audience but relatively less content available. Launching a channel in such a niche can increase the chances of early videos going viral due to the high viewer interest and less competition.
How can Google Trends be utilized to identify high potential niches for a YouTube channel?
-Google Trends can be used to access billions of data points, revealing search topics that are growing in demand. By analyzing search trends, one can identify niches that are gaining popularity and could be worth entering for a YouTube channel.
What is the purpose of the vidIQ browser extension for YouTube channel growth?
-The vidIQ browser extension is a tool that adds useful features to the YouTube layout, such as identifying videos with high view counts relative to subscriber counts, indicating opportunities for content creation. It also includes a keyword research tool to find growing or trending search terms on YouTube.
What is an 'audience Avatar' profile, and how does it help in creating appealing video content?
-An audience Avatar profile is a research document that compiles in-depth information about the audience's preferences, goals, desires, obstacles, and fears. This profile helps in understanding the audience better and creating videos that cater to their interests and needs, thus increasing the appeal and engagement of the content.
Why is it important to focus on a specific topic within a niche to grow a YouTube channel?
-Focusing on a specific topic within a niche allows a channel to establish expertise and attract a dedicated audience interested in that particular subject. This targeted approach can lead to higher engagement and viewership, as the audience is more likely to repeatedly watch content that aligns with their interests.
What is the 'three-act structure' and how does it help in improving audience retention in videos?
-The three-act structure is a narrative technique that divides a video into three main parts: the inciting incident (hook), the rising action (middle act), and the climax. This structure is designed to build tension, maintain audience interest, and provide a satisfying resolution, which can significantly improve audience retention.
What is the 'golden pin format' mentioned in the script, and how does it contribute to a channel's success?
-The 'golden pin format' refers to a specific video topic and style that consistently outperforms other content on a channel. Identifying and doubling down on this successful format can lead to more views and subscribers, as it caters to the audience's preferences and capitalizes on what works well for the channel.
Outlines
🚀 Rapid YouTube Growth Strategies
This paragraph discusses the challenges of gaining the first 1,000 subscribers on YouTube and introduces a strategy that helped five channels achieve this milestone in under 60 days. It emphasizes the importance of launching a channel in a high-demand niche to increase the chances of virality. The paragraph references MKBHD as an inspiration and uses Google Trends to identify growing topics. It also suggests tools like VidIQ for niche and keyword research to find untapped audience interests.
🔍 Harnessing Audience Interest for Growth
The second paragraph focuses on understanding audience preferences to create engaging content. It explains the importance of discovering what topics within a niche captivate viewers and how to leverage this knowledge to grow a channel quickly. The speaker shares personal experience with creating content on a specific tutorial that resonated with the audience. The paragraph also introduces the concept of building an 'audience avatar' to gather in-depth insights about the target audience and provides a free worksheet template for this purpose.
🎨 Crafting Compelling Video Packaging
This paragraph delves into the importance of video packaging, including thumbnails and titles, in capturing viewers' attention on YouTube. It uses the analogy of selling cereal to illustrate the need for standout packaging. The paragraph provides a case study of a channel that achieved high views with a simple yet effective thumbnail and a title that creates an information gap, prompting viewers to click and watch. The coherence between the title and thumbnail is highlighted as a key factor in successful video packaging.
📈 The Three-Act Structure for Audience Retention
The fourth paragraph introduces the three-act structure as a technique to improve audience retention. It breaks down the structure into an inciting incident, rising action, and climax, using a channel's popular video as an example. The paragraph explains how this storytelling method keeps viewers engaged throughout the video, leading to higher watch times. It emphasizes the importance of holding the climax until the end to ensure viewers watch the entire video, thus boosting overall channel performance.
Mindmap
Keywords
💡Subscribers
💡Launch Strategy
💡MKBHD
💡High Demand Niche
💡Google Trends
💡View Ceiling
💡VidIQ
💡Three Act Structure
💡Information Gap
💡Golden Vin Format
💡Audience Retention
Highlights
Achieving the first 1,000 subscribers on YouTube is challenging and typically takes 12 to 18 months.
Five channels managed to reach 1,000 subscribers in under 60 days by following a strategic launch plan.
A secret trick to get views before posting the first video involves understanding past successful strategies.
MKBHD's focus shift to tech product reviews in the era of smartphone popularity dramatically increased his views.
Launching a channel in a high-demand niche increases the chance of virality for initial videos.
Using Google Trends to identify growing search topics is a key step in finding high potential niches.
Checking the view ceiling on YouTube helps determine if a niche is worth entering based on top-performing videos.
VidIQ's browser extension offers insights into videos with high view counts relative to subscriber counts.
VidIQ's keyword research tool helps identify trending search terms and niches on YouTube.
Understanding audience preferences is crucial for creating videos they want to watch repeatedly.
Building an audience avatar profile helps in-depth understand audience likes, goals, and obstacles.
The importance of packaging with thumbnails and titles to grab viewer attention on YouTube.
Using a three-act structure in videos to improve audience retention and watch time.
Transcripts
this is why the YouTube journey is
frustrating isn't it getting your first
1,000 subscribers is hard let's not
pretend it isn't on average it takes a
channel 12 to 18 months to get their
first 1,000 subscribers but I found five
channels that have done it in less than
60 days it's all because they followed a
simple launch strategy to FasTrack their
Channel growth and if I was starting a
brand new channel visaa tactics I would
be adopting and the best part is all of
these channels are still under 15,000
subscribers they are literally just a
few steps ahead of you right now so the
strategies they are following directly
relate to you the first reason these
channels are growing right out of V
YouTube game it's because they're using
a secret little trick to get views
before they post their first video but
in order to understand this secret
little trick we need to go back 15 years
in time to talk about one of my favorite
YouTubers and an inspiration to a
generation of content creators MKBHD fun
little fact about MKBHD he is the one
Creator on YouTube that no matter what
his video is about I will watch it if
you got a Creator you love just like
that let us know in the comments below
Marquez brownley made his first YouTube
video in 2008 and like many creators his
content was pretty random to begin with
first it was a couple of golf videos and
then hundreds and hundreds of random
videos about all sorts of computer
software but then he discovered
something that completely transformed
his channel and it wasn't anything to do
with clickbait thumbnails because you
could wouldn't make custom thumbnails
back then nor was it to do with fancy
editing or high production values
because believe it or not MKBHD videos
used to look like this what Marcus
discovered is that when he started
focusing on tech product reviews his
views exploded and this was because at
the time mobile tech was exploding in
popularity we're talking about the
beginning of a smartphone era Apple
iphon stuff like that and review content
in this Niche was in high demand and
that's exactly why channels like policy
are growing so fast by launching a
channel in a high demand Niche it
dramatically increases the chances of
their first videos going viral as
opposed to their hundredth videos for
example take a look at this Google
Trends graph what this shows is the
search volume for Islands housing crisis
and as you can see it's practically off
the charts due to Islands immigration
and housing issues now this is a
controversial and sensitive subjects but
it also presents an opportunity people
are angry they're frustrated they're
looking for answers so when policy
creates videos like this that promise
answers to those people who are angry
and frustrated they're going to react to
it and the video is going to explode so
if I was starting a brand new channel or
my channel just wasn't getting any views
I'd invest some research time into
finding those high potential niches to
find that hungry audience ready to
consume your videos where there isn't an
oversaturation of Supply which leads
naturally to the next obvious question
how do you find these high potential
niches well luckily for you I've got all
of the steps outlined here the first
easiest and most accessible step is to
start using Google Trends Google Trends
allows you to get access to billions of
data points to know exactly what search
topics are growing in demand for example
let's say you wanted to start a YouTube
channel around investing if we search
for something like how to invest you can
see that it's consistently growing in
demand this is a great first sign that
this Niche could be worth entering the
next step is to check out that nich's
view ceiling on YouTube and what we're
looking at here is the highest views on
the best performing videos in that topic
so if we search for how to invest on
YouTube we can see that the top videos
are getting millions of views but there
is a way to refine that search by
filtering the videos posted in the last
year and as you can see content is being
recycled and the views continue to be
very healthy so now that we know that
the topic is popular today what about
the opportunities within that topic
that's where vid IQ comes into play once
you download the browser extension it's
going to add some useful additions to
the YouTube layout for example when you
do a search you can see videos that have
higher views compared to the subscriber
count this is a proof you're often
looking for that small channels are
being discovered within a topic another
useful tool is this outlier number look
for videos with a number higher than two
as this represents a video that is
performing well above average for that
channel this is typically a great
opportunity for you to create a video on
the same topic but in your own voice and
it has the potential to gain lots of
views for your channel and if you want
to go super deep into research then try
out vid iq's keyword research tool with
this you can identify specific niches
and Search terms that are growing in
demand or trending on YouTube and one of
the things I love about the keyword
research tool is that you can get a lot
more granular than Google trends for
example unlike Google you're going to
get specific scores for each search term
so you know how it's performing on
YouTube compared to other similar terms
it's also the fastest way to get a grasp
of the turb terminology the overall
language the questions being asked
within the topic and you should be
injecting all of that vocabulary and
information back into your videos the
good news is you can get free access to
all of these tools using the link in the
description or clicking right here about
now but I'm sure you've already figured
this out by now finding a niche with
potential only really gets you to a
starting grid the channels we're looking
at did a lot more than this to hit that
fabled 1,000 subscribers in such a short
space of time and one of the biggest
Reas reasons why they have succeeded
where overs haven't is because they know
how
to charm the YouTube algorithm a lot of
small creators Get Fooled into a way of
thinking and that is to try and trick or
hack the YouTube algorithm but that
distracts the creators attention away
from something that is far far more
important the YouTube algorithm
everything is so optimized that it just
gives people what they want to give more
views on a video you shouldn't study the
algorithm you should just study what
people want to watch now if you've been
watching vid IQ for any length of time
you be saying yeah yeah we've heard all
of this before but there is a difference
between hearing this advice all of the
time and actually putting it into
practice because if you did you'd notice
that your channel is growing momentum
over time and for many channels in terms
of views and subscribers they just
Flatline for weeks months sometimes even
years so how do you create videos that
your audience truly wants to watch well
to explain how I've created a little
game isn't this fun so what I want you
to do is have a look at this Channel and
try and figure out why these four videos
performed so well now yet the thumbnails
look good and the titles are intriguing
but there's something very specific
about the topic of these videos what
this channel has discovered is that
Their audience is obsessed with
airplane engines and pretty much every
single time the channel makes a video
about that specific part of a topic the
videos perform well above average so if
you want to hit 1,000 subscribers fast
this is exactly what you need to be
doing choosing a specific topic within
your Niche topic that your audience is
obsessed with and we'll watch over and
over and over again even if you think
you're just repeating the same thing
over and over and over again now I have
a personal experience of this way back
in the day when I was also a tech
Channel I stumbled onto a topic of how
to record your iPhone screen which I
thought was good for a single video but
it turns out over the course of a couple
of years I made hundreds of videos on
that single specific tutorial and people
kept coming back to watch the content
over and over and over again now I'm not
saying for a second that you should
stick to that single YouTube topic for
the rest of your career but it is a
fantastic way to establish your channel
and learn how to build a community
around a specific thing one of the best
ways to discover these topics is to
build what's called an audience Avatar
profile this is a research document
where you gather in-depth information
about what your audience likes and
doesn't like their goals their desires
their obstacles their fears because once
you know all of this you can create
videos satisfy your audience way better
than your competition and to make things
easy for you I've actually created a
templated worksheet that you can
download under this video for free all
you need to do is go through and answer
each of the questions and you'll start
to uncover unique topics that you can
turn into videos that your audience just
can't resist as an example for one of
the questions you'll need to research
channels that are similar to yours and
note down the top performing videos but
you can also take this question one step
further and that is to identify any
repeating topics they cover in several
of their videos this alone is going to
give you a really deep insight into what
your audience loves to watch that's why
you're on YouTube right to find an
audience that shares your passion your
values your beliefs and impact them in a
positive way but that is just one of the
questions on the document consider that
your YouTube homework after you finish
watching this video because now we found
topics that are rising in demand and
you're getting a better understanding of
your audience but that doesn't
necessarily make people click on your
videos does it because now we need to
address the first thing that will
directly influence whether or not you
win clicks the packaging the thumbnail
the title and the truth is with so much
choice on YouTube it's hard to grab the
attention of a viewer who's constantly
swiping or scrolling unless somebody's
watching YouTube shorts at any given
time a viewer has potentially half a
dozen video choices in fact getting
people to click your videos is a bit
like trying to
sell cereal you see cereal is a tough
business you're competing with hundreds
of other companies on the supermarket
shelf and you can have the best tasting
cereal in the world but if you don't
know how to create packaging that grabs
attention no one's going to buy it
YouTube is the same way your packaging
never has the sole attention of the
viewer so it's really got to stand out
also helps if it's really tasty so what
you could probably do with is a helpful
packaging formula right and it just so
happens with got one and a small Channel
that's pretty much mastered this formula
is tell me expensive this video on their
channel has over 300,000 views and
currently the channel sits on around
about 3,000 subscribers that's a pretty
good return on investment isn't it one
of the reasons the videos are performing
so well is because they have really
tasty packaging so let's break down what
they've done the first thing is a
thumbnail as striking as it is it's
relatively basic with just three
elements there's a stadium the city
background and some text and because
it's simple and clear you know exactly
what the video is about and the reason
that's so important is because you can
expect the viewer to give your title and
thumbnail probably two seconds of
attention before they move on so
typically if a thumbnail has too many
elements you confuse and quickly lose
your audience before they've even given
you a chance now let's move on to that
title that does two things it makes a
big promise and it also teases
information that the audience cares
about it does this by promising to
reveal what's inside Barcelona's 1.5
billion Stadium upgrade and here's the
thing most football fans already know
that prior to any upgrade Barcelona
stadium is already one of the biggest in
Europe so what on Earth are they going
to do with that $1.5 billion and it's
this tease that creates something called
an information Gap to get an answer to
the question the title has created the
viewer obviously is going to have to
click finally both the title and the
thumbnail have a great deal of coherence
what that means is that the title and a
thumbnail complement each other so let's
recap where we're at thanks to you
identifying a niche of opportunity
you've got your viewer to the starting
grid and because of that wonderful
packaging the race has started but it's
a race to keep them interested because
this's a big problem that many videos
suffer from especially from small
creators who don't appreciate this and
as a result of this by the time your
video reaches the first corner of this
retention race viewers have already left
and so to study watch time I'm going to
take a look at another channel that hit
1,000 subscribers very quickly the
videos here use an important technique
that's at the core of audience retention
and it's also used by the biggest
creators on YouTube to increase their
watch time and it's called the three act
structure as you can see this is where
your video is broken up into three main
parts that are structured in a way that
grabs and holds people's attention so
let's take a look at this Channel's most
popular video to see how it works there
has to be an inciting incident and this
happens in the hook it sets up the rest
of a video and gives the viewer a reason
to carry on watching throughout it's
time for the main character and they get
energy
projectiles cool in this video it's
where he builds up to the points that
all heroes in anime shows have zero
powers and what this does is create a
sense of intrigue and tension and the
viewer needs to find out more time and
time again I've seen this exact same
Trope or pattern pop up within anime and
manga increasingly complex worlds and
Powers with main characters with
extremely basic or one no abilities the
second middle Act is the rising action
this is designed to build more and more
tension as the video progresses and this
is where the video delves deeper into
the topic it provides specific examples
that these characters have no powers
Yugi tadori the main character of the
series holds the curse technique of
nothing he's a pure hand-to hand Fighter
by showing clear examples the audience's
anticipation is rising because they're
really starting to wonder why this is
always the case in anime shows Ichigo is
a soul Reaper and a hollow and a Quincy
I know yeah he was a fullbringer for a
while despite having every single
important Gene in the verse his power
set remains incredibly basic it's a
critical step in holding the viewers
attention until we can reach the answer
to that big question and that is
achieved through the climax of the video
this is where the ultimate question to
why all of these anime characters have
no powers is revealed it relieves the
audience of their tension and if Done
Right leaves them satisfied finally it
might also serve as a reflection of the
character Shen stories are usually meant
to be uplifting even ones with darker
tones usually end on relatively
uplifting themes and messages by giving
the main character such a basic ability
you establish the underdog giving the
social message that regardless of what
we might start off with with enough hard
work effort and support from our friends
and family we might be able to achieve
and Conquer what we thought was
impossible such is the beauty of
Simplicity the Triumph of human spirit
and I'm kind of sorry I had to spoil
this video in order to demonstrate the
big thing here is that the climax was
held all the way until the end so the
audience had to watch the entire video
This is why if you can build an arc and
develop it throughout the entire
duration of a video it's going to
Skyrocket your watch time following all
of these techniques should definitely
get more people to click on your video
videos and then watch them for longer
but there is one last thing all of these
channels are doing to help them get to
1,000 subscribers so quickly for you to
do the same thing doesn't require
learning a new skill or working even
harder than you already are on your
YouTube channel what it requires is
focus discipline and patience it's
almost like a Jedi master type of thing
for YouTube to explain what this concept
is and how it works let's take a look at
this channel if we look at the oldest
videos posted on the channel we can see
that the second video they published got
over 200,000 views now what most
creators do at this point when they have
their viral moment and say wow this is
really cool let's just go make another
video they don't necessarily put any for
or time into why the video was
successful they just assume that the
YouTube algorithm has been turned on for
their Channel and a new video is bound
to get tons of views and when you have a
attitude you potentially thrown away
thousands of views and hundreds of
subscribers what successful creators do
and I know this sounds really simple but
they often double down on videos that
are proven to be successful on their
Channel now this is similar to finding
viral topics that we talked about
earlier in this video but now we're not
just looking at the video topic we're
looking at the Channel's golden Vin
format this is a topic and style of
video that when you publish always
outperforms everything else on the
channel and as you can see that's
exactly what happened to this channel
they continue to post very similar
videos to the one that went viral and
this format just continues to perform
they have almost identical titles and
thumbnails and the video cont content
format is almost the same in fact if we
take a look at this channel we can see
they use the exact same strategy they
found that videos about stadiums
continually perform so they repeated a
very similar video format and it
continued to go viral so what is the big
lesson here well it's kind of like this
one of your goals as a small channel
should be to find your golden Vin format
as fast as possible and so to begin with
you do have a certain amount of creative
freedom a license to test and experiment
all sorts of different types of videos
on different topics and formats but as
soon as you do find videos that are
outperforming your channel average
double down on that format now this
doesn't mean that every single video
going forward is on that one topic and
that one style of video but it should be
considered an essential video that you
add into your calendar say every third
video or every other video when videos
perform well on your channel your
audience is basically saying to you the
Creator I would like more of this and if
you want to grow your channel and build
a community you should be in service to
that audience and speaking of that
audience it does heavily impact how the
algorithm functions on YouTube and as
the watching habits of the audience
change so does the algorithm and it's
become pretty sophisticated in 2024 so
if you want a better understanding of
how the YouTube algorithm works these
days and this is the next video for you
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