how to find outlier youtube videos with low competition

Summary

In this video, the creator shares a strategy for ranking higher on YouTube by leveraging low-competition content ideas through 'outlier ideation.' The approach focuses on identifying videos that significantly outperform others and adapting them using three methods: horizontal (similar idea), parallel (same idea with fewer words), and vertical (more remarkable version). By finding less competitive search terms with tools like VidIQ, creators can create more engaging content without needing millions of subscribers, ultimately boosting their video ranking on the algorithm and reaching more prospects.

Takeaways

• 😀 Outlier ideation is about identifying YouTube videos that have significantly outperformed other content and using that insight to create your own successful videos.
• 😀 The three ways to leverage an outlier idea are horizontal (a slight variation), parallel (the same idea with less detail), and vertical (a more remarkable, higher-impact version).
• 😀 Horizontal ideation involves creating a similar but distinct idea. For example, adjusting the number of cold emails sent in the video title to target a different angle.
• 😀 Parallel ideation simplifies the original idea, making it more concise. For example, rewording 'Here’s what you need to know' to make the content more digestible.
• 😀 Vertical ideation is about taking the original idea to a more remarkable level, such as adding an element of financial success or time efficiency to the video title.
• 😀 To successfully rank higher on YouTube, it's essential to identify and target low-competition keywords and search terms. This can help you avoid competing with top YouTubers.
• 😀 VidIQ is a tool that helps analyze YouTube search competition and volume. It enables creators to find low-competition keywords to target.
• 😀 By analyzing search results with VidIQ, you can see both the competition (in terms of channel size and video performance) and the search volume to make smarter decisions on content creation.
• 😀 Focus on finding video ideas with low competition and a reasonable volume of views. This allows creators to rank higher without competing against channels with millions of subscribers.
• 😀 Consistent ideation and content creation are necessary for success. Without a proper system in place, you may not produce enough content to gain traction.
• 😀 To create a sustainable content strategy, it’s recommended to come up with a month or two’s worth of content in a short amount of time to avoid running out of ideas.

Q & A

What is 'outlier ideation' and why is it important?

Outlier ideation involves finding YouTube videos that have significantly outperformed the creator’s other videos. Identifying these outliers helps uncover content ideas that are more likely to perform well, as they have already shown potential for higher engagement.

What are the three strategies for leveraging an outlier idea?

The three strategies are horizontal, parallel, and vertical. Horizontal involves making slight variations to the original idea, parallel keeps the essence but alters it for a different focus, and vertical makes the idea more remarkable by adding a higher level of value or insight.

Can you give an example of a horizontal adaptation?

A horizontal adaptation could be changing the original video title 'I sent 1 million cold emails' to 'I sent 1,000 cold emails to businesses for 30 days'. It’s similar but takes the idea in a slightly different direction.

How does a vertical adaptation differ from horizontal or parallel?

A vertical adaptation takes the idea a step higher by making it more remarkable. For example, 'How I made money sending 1 million cold emails' would be a vertical adaptation because it adds a tangible and more compelling element like the financial result.

What role does competition play in YouTube video ranking?

Competition plays a critical role in ranking. If you're competing with top YouTubers, your video is more likely to get buried in search results. Focusing on low-competition search terms can help your video rank higher and be more visible.

How can I find low-competition search terms for my YouTube videos?

To find low-competition search terms, use tools like the VidIQ Chrome extension. Search for keywords related to your video title, and check the competition level and search volume to find terms with relatively low competition.

What is the advantage of using low-competition search terms?

Using low-competition search terms helps you avoid competing with high-profile creators, giving your video a better chance of ranking higher in search results and reaching a wider audience.

What can you do if the volume for a keyword is too low?

If the search volume for a keyword is too low, you can experiment with different keywords related to your topic, such as broader terms or long-tail keywords, to increase the likelihood of finding a balanced search volume and competition level.

How do I ensure my content is consistently effective on YouTube?

To ensure your content remains effective, you need a content system in place. This includes consistently finding and creating content ideas based on research and using a structured approach to produce multiple videos that cater to low-competition keywords.

What should I do if I want to create a month's worth of content quickly?

You can use content ideation techniques to generate 1-2 months' worth of content in just 30 minutes. This can be achieved by efficiently identifying topics, keywords, and video ideas that align with your audience's interests and low-competition search terms.