What is Fashion Business Management?

Summary

In this video, Rohan expresses his interest in working on the business side of the fashion industry but is unsure about the skills needed. Riya, who works in apparel retail, suggests pursuing a course in fashion business management, covering topics like forecasting, marketing, logistics, and retail management. She highlights various career options, such as fashion buyer, product manager, sales and distribution manager, visual merchandiser, and fashion blogger, each offering opportunities to work with top brands. Riya emphasizes the growing role of e-commerce and encourages Rohan to explore these exciting career possibilities.

Takeaways

• 😀 A course in fashion business management can help you understand various aspects of the fashion industry, including forecasting, product development, logistics, and digital marketing.
• 😀 The course covers a wide range of topics, including the economic environment, fashion e-commerce, retail management, and events management.
• 😀 By taking this course, you can work with renowned brands like Zara, H&M, West Side, Pantaloons, and many others.
• 😀 A career as a fashion buyer involves analyzing customer buying patterns and making purchasing decisions based on location, budget, and brand mix.
• 😀 As a fashion product manager, you would help transform design concepts into actual products by managing production, style standards, pricing, and delivery.
• 😀 Fashion product managers also oversee the logistics of moving goods from suppliers to retail points, including inventory and packaging.
• 😀 A role as a sales and distribution manager focuses on ensuring products reach customers effectively, while a visual or retail merchandiser works on store layout and presentation.
• 😀 Fashion e-commerce is a rapidly growing segment, accounting for about 29.5% of total fashion retail sales and experiencing consistent growth since 2003.
• 😀 Event management and public relations play a crucial role in the fashion industry, including organizing fashion shows and building relationships with customers.
• 😀 As a fashion blogger, you can share experiences, ideas, and recommendations related to fashion products, contributing to the broader fashion conversation.

Q & A

What is the main topic of the script?

The script discusses various career opportunities and skills required in the fashion business, including options such as fashion buying, product management, visual merchandising, and fashion e-commerce.

How can a person get started in the fashion business industry?

A person can start by considering a course in fashion business management, which will cover important areas like forecasting, product development, logistics, supply chain, and marketing.

What are some of the key subjects covered in a fashion business management course?

The course covers subjects such as digital marketing, logistics, fashion e-commerce, visual merchandising, retail management, events management, and understanding the economic environment.

What are some of the career opportunities in the fashion business?

Career options include being a fashion buyer, fashion product manager, sales and distribution manager, visual or retail merchandiser, working in fashion e-commerce, public relations, or even becoming a fashion blogger.

What is the role of a fashion buyer?

A fashion buyer plans and makes purchasing decisions based on customer buying patterns, brand mix, location-specific needs, and the company’s budget.

What does a fashion product manager do?

A fashion product manager turns design concepts into reality by collaborating with design studios and production departments to meet production standards, price points, and delivery rates.

What responsibilities does a sales and distribution manager have?

A sales and distribution manager oversees the movement of goods, including packaging, inventory, warehousing, supply chain, and logistics, ensuring efficient product delivery.

What is the role of a visual or retail merchandiser?

A visual or retail merchandiser combines creativity and retail knowledge to arrange store layouts and displays to highlight the store's inventory positively.

How significant is fashion e-commerce in the retail industry?

Fashion e-commerce accounts for roughly 29.5% of total fashion retail sales and continues to grow steadily every year since 2003.

What are the benefits of working as a fashion blogger?

As a fashion blogger, one can write, recommend, and share personal experiences and ideas about fashion products, potentially influencing public opinion and brand marketing.