Bahas Tuntas IKLAN GMV MAX ROAS & GMV MAX AUTO SHOPEE 2025

Summary

In this video, the speaker provides a comprehensive guide to optimizing Shopee ads using GMV Max Auto and GMV Max ROAS. Key strategies include allowing a 7-day learning phase for both ad types, avoiding adjustments during this period to ensure stability. GMV Max Auto is ideal for generating traffic, especially for new products, while GMV Max ROAS focuses on balancing daily capital and ROAS targets. The speaker also discusses how to adjust for traffic fluctuations, optimize product listings, and suggests using special vouchers to improve ROAS. A free webinar on scaling Shopee stores is also mentioned.

Takeaways

• 😀 GMV Max Auto is an improved version of previous automatic ads, focusing on driving traffic to your products.
• 😀 Ensure your GMV Max Auto ads run for at least 7 days without any changes to the daily budget during the learning phase for optimal performance.
• 😀 GMV Max Auto is especially effective for new products without reviews or sales, helping them gain visibility and traffic.
• 😀 Always set a daily budget limit when using GMV Max Auto to avoid overspending and going over budget.
• 😀 During the learning phase of GMV Max Auto, avoid adjusting the daily capital to maintain the stability of the ad’s performance.
• 😀 If the ROAS of your GMV Max Auto campaign drops, reducing the daily budget can help improve the ROAS performance.
• 😀 If GMV Max Auto continues to underperform even after reducing the budget, evaluate your product’s title, photos, and overall optimization.
• 😀 GMV Max Roas aims to achieve specific ROAS targets by adjusting the capital and traffic, ensuring that the ads are efficient.
• 😀 Similar to GMV Max Auto, GMV Max Roas should run for at least 7 days for optimal learning and data gathering.
• 😀 In the regulation phase of GMV Max Roas, your capital may be spent quickly, but it usually results in meeting your target ROAS.
• 😀 To control traffic and optimize ROAS, adjust your ROAS target accordingly. Lowering it can increase traffic, while raising it can reduce it.

Q & A

What is GMV Max Auto, and how does it differ from previous automatic ads?

GMV Max Auto is an advanced version of Shopee's automatic ads, using a more sophisticated algorithm to push traffic and improve performance compared to previous automatic ad systems.

How long should a GMV Max Auto ad run before making adjustments?

A GMV Max Auto ad should run for at least 7 days without making any changes. This allows the system to learn and optimize ad performance during the learning period.

Can I adjust my daily capital during the first 7 days of GMV Max Auto?

No, you should not adjust the daily capital during the first 7 days of the GMV Max Auto learning phase. Changing the daily capital during this period can disrupt the learning process and affect the ad's performance.

Why is GMV Max Auto recommended for new products?

GMV Max Auto is ideal for new products because it helps boost visibility and drive traffic, which is crucial for products that have no reviews or sales yet.

How should I manage the daily capital when using GMV Max Auto?

You should set a clear limit on your daily capital to avoid overspending. Never leave the daily capital on 'unlimited,' as this could quickly drain your budget.

What should I do if my GMV Max Auto ROAS is underperforming?

If your ROAS is underperforming, try reducing your daily capital to improve efficiency. If the ROAS continues to decline, consider evaluating and optimizing your product listings (title, photos, etc.) or switching to other types of ads.

What does the regulation phase in GMV Max ROAS mean?

The regulation phase in GMV Max ROAS occurs when your ad collects enough orders. During this time, the daily capital may be spent quickly, but the ROAS will generally meet the target set at the beginning.

How can I optimize my product to improve GMV Max ROAS?

To optimize your product, ensure that your product title and photos are relevant and appealing. You can also create special product vouchers to attract more customers and improve ROAS.

What should I do if the traffic to my GMV Max ROAS ad decreases?

If traffic decreases, lower your ROAS target to increase traffic. A lower ROAS target typically leads to more traffic, while a higher target can limit the amount of traffic.

How do I balance ROAS and traffic to ensure profitability?

To balance ROAS and traffic, adjust your ROAS target based on the traffic you’re receiving. If traffic is too high and draining your budget, increase the ROAS target. If traffic is low, decrease the ROAS target to attract more traffic and improve overall performance.