Email Marketing For Beginners | 5 Tips & Examples For Success

Summary

In this engaging video, Jamal from HubSpot provides actionable tips for successful email marketing. He emphasizes the importance of building segmented email lists to send targeted, relevant content. Personalization, including using subscribers' names and tailored recommendations, significantly boosts engagement. Jamal also highlights the power of compelling subject lines and simple, clear email layouts. To maintain email list health, he recommends cleaning out inactive subscribers to avoid wasted resources and improve open rates. With these strategies, marketers can improve their email campaigns and achieve higher conversions and revenue.

Takeaways

• 😀 Build a segmented email list to target specific groups and increase engagement.
• 😀 Personalization in emails, such as using the recipient's name, can boost open rates by 18%.
• 😀 A personalized subject line, like product recommendations, can increase open rates by 41%.
• 😀 Segment your email list based on subscriber behavior, such as what content they download.
• 😀 A clean email list improves efficiency and reduces costs, as sending emails to inactive addresses wastes money.
• 😀 Re-engagement emails can win back about 25% of inactive subscribers.
• 😀 Using a simple layout and concise messaging ensures your emails are more effective and reader-friendly.
• 😀 Subject lines should spark curiosity, create urgency, or appeal to vanity to increase open rates.
• 😀 Regularly clean your email list to avoid emails being marked as spam and to improve deliverability.
• 😀 HubSpot’s definition of email marketing emphasizes providing valuable information to help readers achieve their goals.
• 😀 Marketers who use segmented campaigns can experience a revenue increase of up to 760%.

Q & A

What is the primary goal of email marketing, according to HubSpot?

The primary goal of email marketing is to target an audience and customers through email to boost conversions and revenue by providing valuable information to help readers achieve their goals.

Why is it important to avoid treating all customers the same in email marketing?

It’s important to avoid treating all customers the same because not all customers have the same needs or interests. By segmenting your email list, you can deliver more relevant, targeted messaging, which leads to higher engagement.

How much revenue increase can segmented campaigns lead to, according to one study mentioned in the video?

According to one study, segmented campaigns can lead to as much as a 760% increase in revenue.

How does HubSpot build its email lists, and why is this method effective?

HubSpot builds its email lists by offering free content like templates, tools, and eBooks. This method is effective because it allows HubSpot to understand what subscribers are interested in based on the resources they download, making it easier to segment and target them.

What is one example of personalization in email marketing that can improve open rates?

An example of personalization that can improve open rates is automatically inserting the subscriber’s name in the salutation of the email, such as saying 'Hey, how are you doing, Jerry? I miss you.'

How does Spotify use personalization in their email marketing strategy?

Spotify uses data on subscriber listening habits to alert fans when their favorite artists have new music or upcoming concerts. This level of personalization helps keep subscribers engaged with the service.

Why is the subject line so important in email marketing?

The subject line is crucial because it directly influences whether or not the recipient opens the email. Techniques like personalization, curiosity, urgency, and vanity can significantly increase open rates.

What is a key aspect of email layout and copy for better engagement?

A key aspect of email layout and copy is to keep it simple. Effective emails have one clear message, are concise, and focus on delivering that message without overwhelming the reader.

What does 'cleaning your list' in email marketing mean, and why is it important?

Cleaning your list means removing inactive subscribers who haven’t opened your emails in a specific period, typically between 90 days and six months. This is important because it reduces costs, improves open rates, and helps avoid sending emails to people who no longer have an interest, preventing spam complaints.

What is the cost of sending marketing emails, and how can low engagement impact your budget?

The cost of sending a marketing email is typically around 1 cent per email. Low engagement, such as low open rates, can lead to emails being marked as spam, which further reduces the effectiveness of future emails, potentially resulting in wasted marketing budgets.