Module 3.0

Summary

In this video, the speaker shares strategies for finding creative solutions in UX design. The process begins with 'provocation,' encouraging radical, out-of-the-box thinking to generate potential solutions. Next, brainstorming with diverse teams helps bring fresh perspectives, while 'jealous ambition' challenges assumptions about everyday products, triggering new ideas. The speaker emphasizes iterative problem-solving, refining solutions by examining repetitive processes within user journeys. By questioning norms and continuously testing ideas, the speaker believes designers can uncover efficient, innovative solutions that improve user experiences.

Takeaways

• 😀 Provocation is a technique that encourages thinking radically and out of the box to generate creative, unconventional solutions.
• 😀 Brainstorming with diverse teams and perspectives helps refine ideas and results in more comprehensive solutions.
• 😀 Questioning assumptions about products and services can lead to discovering new, innovative possibilities.
• 😀 The process of iteration and refining ideas repeatedly helps optimize and improve solutions over time.
• 😀 Thinking about the most basic features of a product, like door handles or car steering wheels, can reveal opportunities for innovation.
• 😀 The 'Jealous Ambition' approach involves challenging existing norms and envisioning new ways products or services could work.
• 😀 The iterative process allows for efficiency by identifying repetitive user tasks and eliminating unnecessary steps.
• 😀 Creative solutions can emerge from seemingly absurd or impossible ideas, which can trigger breakthrough thinking.
• 😀 Provocative brainstorming includes suggesting wild ideas that may seem impractical at first but could lead to useful results.
• 😀 Collaboration with colleagues from different areas of expertise broadens perspectives, improving the problem-solving process.
• 😀 Using tools like user journey mapping helps identify areas where processes can be streamlined for a better user experience.

Q & A

What is the main purpose of the 'provocation' method in UX design?

The 'provocation' method aims to trigger radical and out-of-the-box thinking by encouraging ideas that may initially seem unrealistic or illogical. This helps uncover potential solutions that might otherwise be overlooked.

Can you give an example of 'provocation' in UX design?

An example of 'provocation' could be proposing a postpaid toll payment system, where users pay later after passing through a toll, or suggesting an automatic toll card closure when the balance is low.

How does brainstorming with diverse perspectives help in the ideation process?

Brainstorming with diverse perspectives, such as collaborating with different team members like developers or business people, enriches the solution-finding process by bringing in varied insights and approaches that may not be considered in isolation.

What is the concept behind 'jealous ambition' in UX design?

The concept of 'jealous ambition' involves challenging existing assumptions about a product's characteristics or functionalities. This method encourages questioning the status quo, such as asking whether doors always need handles or if cars need steering wheels, to inspire innovative solutions.

Can you explain the significance of asking seemingly 'stupid' questions in the 'jealous ambition' technique?

Asking 'stupid' or unconventional questions, such as 'Do doors need handles?' or 'Does a car need a steering wheel?', helps break free from traditional thinking. It encourages looking at common objects and systems in a new light, which may lead to groundbreaking ideas.

What is the 'Fidence Grensi' method and how is it applied?

'Fidence Grensi' is a process of reviewing and refining a product by repeatedly identifying and improving inefficient or repetitive steps. It helps streamline processes and optimize user experience, making the solution more compact and effective.

Why is repetition important in the 'Fidence Grensi' method?

Repetition allows for identifying areas of inefficiency in a product or process. By revisiting and refining these areas, you can simplify the user journey, improve usability, and enhance overall product effectiveness.

How can 'Fidence Grensi' be used for a product that already exists?

'Fidence Grensi' can be applied to existing products by breaking down the user journey and identifying repetitive or redundant steps. These steps can then be streamlined to improve user experience and make the product more efficient.

What is the goal of using the 'provocation' method in ideation?

The goal of the 'provocation' method is to push the boundaries of traditional thinking by proposing ideas that may seem unrealistic at first. This approach often leads to innovative, creative solutions that could solve the problem in unexpected ways.

Why is it beneficial to work with multiple teams in the brainstorming process?

Collaborating with multiple teams, such as developers, designers, and business professionals, brings diverse viewpoints to the table. This helps uncover solutions that are more well-rounded, effective, and considerate of all user needs.