The Four Personality Types and How to Deal with Them

Summary

The video emphasizes the importance of understanding people as the key product in any business. It outlines four personality types: structured (S), technical (T), action-oriented (A), and relationship-focused (R). Recognizing and adapting to these types is crucial for effective communication and leadership. The speaker suggests leveraging the strengths of each type to build a strong team and offers a resource on their website for further understanding of these personality traits in business.

Takeaways

• 💼 The most important product in business is not software, technology, or real estate, but people.
• 🔍 Understanding people is crucial for success in any company.
• 🌟 There are four different types of personalities: Structured (S), Technical (T), Action-oriented (A), and Relationship-focused (R).
• 🗂️ Structured (S) individuals are extremely organized, value systems, and prefer working with credible people.
• 🛠️ Technical (T) individuals are analytical, detail-oriented, and seek comprehensive understanding of products.
• 🏃 Action-oriented (A) individuals are energetic, competitive, and thrive in social interactions.
• 🤝 Relationship-focused (R) individuals excel in building and maintaining personal connections, and value kindness and gifts.
• 💡 Knowing one's own personality type and those of others helps in effective communication and business operations.
• 🧩 A strong company benefits from having a balanced team with all four personality types working together.
• 📈 Success in business, sales, and leadership comes from understanding both oneself and others, leading to easier and more effective management.

Q & A

What is the most important product that entrepreneurs sell, according to the speaker?

According to the speaker, the most important product that entrepreneurs sell is people, not software, technology, real estate, insurance, or pharmaceuticals.

Why is understanding people critical for success in a company?

Understanding people is critical because those who study and understand people best tend to excel to the highest levels in any company, as they can navigate and manage relationships effectively.

What are the four different types of personalities mentioned by the speaker?

The four types of personalities mentioned are Structured (S), Technical (T), Action-oriented (A), and Relationship-focused (R).

What characteristics define a Structured (S) personality?

A Structured (S) personality is extremely organized, values systems, and prefers working with credible, proven individuals. They often believe others cannot match their level of organization.

How does a Technical (T) personality approach their work?

A Technical (T) personality is very analytical, detail-oriented, and requires thorough knowledge about products and concepts. They value competence and understanding in discussions.

What traits are associated with an Action-oriented (A) personality?

An Action-oriented (A) personality is loud, competitive, energetic, and sociable. They thrive in networking situations and often enjoy sports and high-energy activities.

What makes a Relationship-focused (R) personality unique?

A Relationship-focused (R) personality excels in building relationships, enjoys listening, and values emotional connections. They appreciate gifts, hugs, and positive interactions.

How should individuals of different personality types understand their interactions with others?

Individuals should recognize their own strengths and weaknesses and understand how their personality type might annoy or complement others. This awareness helps in effective communication and collaboration.

What is the recommended approach for building a strong company team?

A strong company team should have a balance of all four personality types (S, T, A, R) to leverage the strengths and compensate for the weaknesses of each type, driving the company to the next level.

What resource does the speaker offer for further understanding of personality types and their interactions?

The speaker offers a PDF on their website called the 'Start Personality,' which provides detailed information on the needs and leadership styles of each personality type and how to work with them.

Outlines

00:00

🧑‍💼 Understanding People as the Key Product

The speaker emphasizes that the most crucial product entrepreneurs sell is people, not physical goods or services. They argue that those who excel in understanding people often rise to the top of their organizations. The speaker introduces a personality typing system, dividing people into four categories: Structured (S), Technical (T), Action-oriented (A), and Relationship-oriented (R). Each type has distinct characteristics and preferences, which are crucial for effective communication and collaboration. The speaker suggests that recognizing and leveraging these personality traits can significantly impact business success.

Keywords

💡Entrepreneurs

Entrepreneurs are individuals who start and run businesses, often characterized by innovation and risk-taking. In the video, the speaker emphasizes that successful entrepreneurs understand that their most important product is people, not just the tangible products or services they offer.

💡Personality Types

Personality types refer to the categorization of individuals based on their characteristic patterns of thoughts, feelings, and behaviors. The video introduces four types: Structured (S), Technical (T), Action-oriented (A), and Relationship-oriented (R), explaining how understanding these types can enhance business success.

💡Structured (S)

Structured individuals are highly organized and system-oriented, valuing efficiency and order. The video describes how they assess others based on organizational skills and how their meticulous nature can impact their perception of colleagues and business partners.

💡Technical (T)

Technical individuals are analytical and detail-oriented, focusing on understanding every aspect of a product or service. They value competence and thorough knowledge, which is crucial for gaining their trust and approval in business interactions.

💡Action-oriented (A)

Action-oriented individuals are energetic, competitive, and often the life of the party. The video explains how their enthusiasm and extroverted nature make them excellent at networking and driving sales but can sometimes come off as abrasive.

💡Relationship-oriented (R)

Relationship-oriented individuals excel in building and maintaining personal connections. They are empathetic and value emotional bonds, making them effective in roles that require strong interpersonal skills. The video highlights their importance in creating a cohesive team environment.

💡Understanding People

Understanding people involves recognizing and appreciating the diverse personality types and their unique contributions. The video stresses that mastering this skill is essential for entrepreneurs to lead effectively and build strong, balanced teams.

💡Business Success

Business success is the achievement of goals and objectives in a business setting, often through effective leadership and strategic planning. The video suggests that understanding and leveraging different personality types is a key factor in achieving high levels of business success.

💡Team Dynamics

Team dynamics refer to the behavioral relationships between members of a team. The video emphasizes the importance of having a mix of different personality types within a team to ensure all necessary skills and perspectives are covered for optimal performance.

💡Self-awareness

Self-awareness is the conscious knowledge of one's own character, feelings, motives, and desires. The video advises entrepreneurs to be aware of their own personality type and how it affects their interactions with others, which is crucial for personal and professional growth.

Highlights

The most important product that we sell is not software or technology but people.

Understanding people is crucial for achieving excellence in any company.

There are four different types of personalities: Structures, Technically-oriented, Action-oriented, and Relationship-focused.

Structured people are extremely organized and value systems and credibility.

Technical people are analytical and need detailed information about products.

Action-oriented individuals are competitive, energetic, and enjoy networking.

Relationship-focused individuals are great with people, love listening, hugging, and giving gifts.

Understanding these personality types helps in communicating effectively and building a strong team.

Each personality type has specific strengths and weaknesses.

Structured individuals tend to believe no one can match their level of organization.

Technical individuals can be lost if you don’t demonstrate competence in your product.

Action-oriented people can bore easily and need constant engagement.

Relationship-focused people get offended easily and value emotional connections.

A strong company team typically includes all four personality types.

Understanding oneself and others in the team leads to better business, sales, and leadership.

Resources are available on the website to understand and implement these personality insights.

Transcripts

one other thing most entrepreneurs

forget about is the fact that the most

important product that we sell is not

software it's not technology it's not

real estate insurance pharmaceutical

says the most important product that you

and I sell are people and the people who

study people and understand people the

best typically end up excellent to the

highest level of any company they're

part of because they understand people

so when you look at people there's

typically four different types of people

I call it star the challenge with most

of us is most of us only view the world

through our lens it's only our lens

because we do have a personality type

now let me explain you to four different

types of personalities S stands for

structures now structured people just so

you know extremely organized they're

about systems they like to work with

people who have won before so they're

not coming from a place that they're

saying something and they don't have

credibility you can work with an S

unless you say sit in the car with an S

you're driving there to passenger-side

this is what they'll typically do

they'll typically look at your car and

see stains of a water bottle there and

still see seat issues over here see a

couple stains your windows not clean

your cars not clean in their mind then

in their mind they don't think you're

sufficient efficient enough because you

are not at their level of being

organized s is typically tend to look at

everybody else that they can't be as

good as me and nobody can do it as good

as me understanding how they think is

very critical

T's is for technically a technical

person is typically someone who they're

very analytical they want to know

everything about the product you're

selling they want to know all the

details they want to know all the stuff

that you know you have they look at you

as do you understand the concepts are

you very competent on what you're

talking about if you're not you lose

them with T's A's or action-oriented

these are guys that are typically loud

life at a party you put them somewhere

to network with everybody will talk to

people very competitive they love sports

you know their energy typically is out

there and people sometimes they rub

people the wrong way that's a

and then you have a relationship which

is our relationship folks they love

listening they love hugging they love

kisses they love gifts

they love being nice to them their their

dirt

they're great with relationships they're

great with people typically and our is

very good if they're doing business and

building relationship with somebody in

your company that they're dealing with

but understanding these four

personalities becomes this challenge is

if you are an S you need to know who you

annoy and you need to know how to

communicate with those people

if you're an AR you need to know your

weaknesses and your strengths because

the reality of it is if you look at all

four R's get offended very easily ace

get very bored easily teased get annoyed

easily and SS just don't think anybody

can can be as good as them unless if

they're another s that's how they think

so one running a business if let's just

say you're one of them and you're not

strong onto our side you can't

necessarily go and become very good as

an AR you can simply go hire somebody

who's an art to do that part for you if

you're not very technically you can hire

a technical person if you're not very

action or you can go hire somebody is

very competitive on the sales side to do

very well but regardless a very strong

company a very strong team typically has

somebody with all of these personalities

together to take the company to the next

level and you want it to advance to the

next level it will come down to you

understanding yourself and understanding

the people that you work with your

customers who you work with once you

learn that business sales leading become

so easy because you understand people

and I have on my website I have this

whole thing written out type that you

can go out there you know get the PDF

the link on the bottom it's called the

start personality it tells you which one

of these need what when they're being

led and how they lead as well as how to

work with them now legs should be on the

bottom for you to go out there and look

at printed out share with your people

and if you have any questions comment on

the bottom thanks for watching

you