EDIFICATION SKILL.

Summary

In this video, the speaker explains the critical importance of 'edification' in network marketing. Edification is the backbone of the industry, helping prospects build trust and confidence in the business and its leaders. The speaker emphasizes the need to properly introduce the personalities and backgrounds of key individuals, such as speakers or uplines, during webinars and sessions. This process aids in creating the right environment for closing deals and guiding prospects through their decision-making process. The video highlights strategies for effective identification, follow-ups, and setting the right expectations to foster growth in network marketing.

Takeaways

• 😀 Edification (Identification) is the backbone of network marketing and plays a crucial role in the growth of the business.
• 😀 When inviting a prospect to a webinar, always provide background information about the speaker to build trust and credibility.
• 😀 Proper identification of the speaker before the webinar helps create excitement and sets expectations for the value they will offer.
• 😀 Avoid making the mistake of not educating the prospect about the speaker, as this could diminish the impact of the webinar.
• 😀 Always identify the speaker's achievements and how they have helped others succeed, emphasizing their qualifications to build credibility.
• 😀 At the start of any training or webinar, make sure to share the speaker's success stories and qualifications with the prospects.
• 😀 During follow-up calls, it’s essential to remind prospects of the speaker's background and why they are the right person to learn from.
• 😀 Don't underestimate the power of identifying the speaker throughout the entire process, from the initial invitation to post-webinar follow-ups.
• 😀 When doing a follow-up after a webinar, ensure you continue the process of edifying the speaker to reinforce the value they bring.
• 😀 Effective identification throughout the network marketing process can help build trust, leading to higher conversion rates and stronger relationships with prospects.

Q & A

What is the importance of identification in network marketing?

Identification plays a key role in network marketing as it helps build trust and credibility. By sharing relevant details about the speaker or mentor, it establishes their expertise and experience, making prospects feel more confident in joining the business.

When should identification be done during a call with a prospect?

Identification should be done at multiple stages. Initially, when inviting a prospect to a webinar, you should introduce the speaker and their achievements. Then, after the prospect attends the webinar, further identification should happen when they are about to attend subsequent sessions or when making decisions to join.

What is the 'backbone of network marketing' according to the script?

The backbone of network marketing, as mentioned in the script, is 'Edification.' This refers to highlighting the credibility and experience of the speaker or mentor to build trust with the prospect.

Why is it important to educate prospects about the speaker before a session?

Educating prospects about the speaker is crucial because it prepares them mentally to trust the session and its content. If they know the speaker’s background and achievements, they are more likely to value the session and take the business seriously.

How should identification be conducted after a prospect has registered for a session?

After registration, identification should continue by giving the prospect more information about the speaker, such as their achievements, how they have helped others, and sharing social media handles. This reinforces the prospect’s trust in the upcoming session.

What mistake do many network marketers make regarding identification during follow-up?

A common mistake is failing to properly identify the speaker or mentor during follow-up calls. It’s important to ensure that prospects know who the speaker is and their role in helping others achieve success before attending a session.

What role does edification play during the closing stage of network marketing?

Edification during the closing stage is vital because it reassures the prospect that the decision they are about to make is supported by a trusted individual. By reinforcing the speaker's credibility and success, you guide the prospect towards making the final commitment.

How should you handle a prospect who is still confused about joining after attending the sessions?

If a prospect remains confused after the sessions, you should continue the identification process by clarifying the speaker's influence on your own journey. Share how the speaker has supported and helped you personally, which will give the prospect additional confidence to make their decision.

Why is it important to introduce your upline to a prospect during the closing process?

Introducing your upline during the closing process is important because it gives the prospect confidence in the overall support system they will have. Knowing who their mentor will be and how the mentor has helped you can influence their decision to join.

What are some common mistakes network marketers make regarding speaker identification?

A common mistake is not creating enough hype around the speaker or failing to properly identify the speaker's achievements. This can lead to a lack of trust or interest from the prospect, as they might not fully understand the value the speaker brings to the session.