How to Build an Audience of Buyers (Not just empty views)

Summary

This video outlines a strategic approach to building an audience of buyers through consistent, valuable content. By identifying specific buyer pain points and offering unique, actionable solutions, you can engage your audience, build trust, and ultimately drive sales. The key is to focus on educational content, avoid broad topics, and offer a paid product or service that complements your free content. The video also emphasizes the importance of consistency and engagement, and warns against common mistakes that can hinder progress, such as being too vague or failing to provide implementable solutions.

Takeaways

• 😀 Focus on creating educational content that addresses specific buyer pain points, not just entertainment.
• 😀 Build trust and goodwill with your audience by consistently engaging with comments and direct messages (DMs).
• 😀 Have a clear way to guide your audience from social media platforms to your owned platforms (e.g., email list or private community).
• 😀 Creating valuable content focused on solving niche buyer problems can lead to a seven-figure business over time.
• 😀 Your offer should solve pain points either by addressing unspoken issues or by going deeper into the content you've already covered.
• 😀 Keep consistency in content creation; stick to a buyer group and their pain points over the long term.
• 😀 Make sure your solutions are novel, better, or different from existing solutions to gain deeper trust from your audience.
• 😀 Always give tactical, actionable steps for your audience to implement your advice and see results on their own.
• 😀 Avoid broad, high-level content that doesn’t speak to the real, specific pain points of your audience.
• 😀 Avoid building entertainment-style channels if you're looking to monetize through products or services—focus on educational content instead.
• 😀 Views should not be your primary goal; focus on acquiring customers by solving real, specific problems with valuable, targeted content.

Q & A

What are the three main actions viewers can take after engaging with your content?

Viewers can either follow or subscribe to your channel, leave a comment, or seek to extend their knowledge by exploring more content you've created.

Why is it important to engage with comments when starting out?

Engaging with comments, especially in the beginning, helps build a relationship with your audience. It shows that you care, fosters trust, and can turn casual viewers into loyal followers.

What is the role of a lead magnet or newsletter in the content strategy?

A lead magnet or newsletter acts as a bridge, taking your audience from a rented platform (like YouTube or social media) to an owned platform (like email or a private community), allowing you to nurture the relationship further.

What is the significance of crafting a paid offer after building an audience?

Once you’ve built trust and generated interest with your content, the next step is to create an offer that addresses your audience’s pain points. This offer should be something they are willing to pay for based on the value you’ve provided.

What are the three types of offers you can create based on your content?

1) An offer that solves an unmet pain point in the workflow, 2) An offer that provides a deeper dive into a specific topic you've already covered, and 3) An offer that speeds up the implementation of your recommendations, such as a done-for-you service or tool.

How can the price of an offer be determined?

The price of an offer typically correlates with the magnitude of the pain it solves and the speed at which it delivers a solution. The more significant the pain and the faster you can solve it, the higher the price point can be.

What’s the role of consistency in building an audience of buyers?

Consistency is crucial because building trust and keeping your audience engaged requires frequent, high-quality content. It's about showing up regularly and consistently delivering value over time.

Why is it necessary to avoid creating an entertainment-focused channel if your goal is to build an audience of buyers?

Entertainment-focused content doesn’t foster the deep trust required to turn viewers into buyers. While it may generate views, it’s harder to monetize because it doesn't address the specific pain points of a buyer.

What is the 'precision problem' in building an audience of buyers?

The precision problem occurs when content is too broad or not narrowly focused on a specific buyer profile. This results in attracting a wider audience, but fewer of them will be potential buyers because the content doesn't align with their specific pain points.

What does it mean for a solution to be 'novel' and why is this important?

A novel solution is one that offers a fresh, unique approach or a better way to solve a problem compared to existing solutions. It’s important because it distinguishes your content and builds deeper trust with your audience by showing them something new or better.

Why is it important to provide actionable steps in your content?

Providing actionable steps allows your audience to implement your advice successfully on their own. This builds trust and credibility, as people are more likely to buy from you once they see that your guidance works in practice.

What is the 7-11-4 rule and why is it relevant to content creation?

The 7-11-4 rule states that a buyer needs to see your content for 7 hours across 11 touchpoints and in 4 different formats. This highlights the importance of consistency and repetition in building trust and converting viewers into buyers.

How does the size of your audience affect your business goals?

While having a large audience can lead to more views, it’s more important to focus on building a smaller, highly-targeted audience of buyers. The quality of engagement and conversion is what ultimately drives revenue, not the quantity of views.