A day in Life of SEO Specialist | RevoU

RevoU

2 Sept 202104:23

Summary

TLDRIn this video, Yogi Wardhana, a specialist at Vibicloud, shares insights into the daily activities of a SEO specialist. The day starts with monitoring tools like Google Analytics and Search Console to track traffic, ranking, and backlinks. Tasks include keyword research, competitor analysis, and coordinating with web developers and content writers. The focus is on high-impact, high-priority technical tasks and content optimization. Yogi emphasizes the dynamic nature of SEO work and the continuous learning involved to stay updated with industry trends.

Takeaways

😀 The speaker introduces themselves as a blogger, traveler, and a specialist in a digital agency.
📅 Their daily activities vary greatly, but they typically start by checking emails and preparing for meetings or tests.
👜 They then review their bag to see what tasks they will carry out for the day.
🔍 Routinely, they check Google Analytics and Google Search Console to monitor website performance.
🛍️ If the performance metrics are good, they have a more relaxed day and continue with other tasks.
🤝 After lunch, they often have meetings with clients to discuss strategy and optimization.
📝 They also coordinate with content writers to check on the progress of work and optimize website content.
📚 In the evening, they dedicate time to learning by reading articles, visiting forums, and watching YouTube tutorials.
🚀 The speaker emphasizes the dynamic nature of their job and the importance of technical tasks.
🛠️ They monitor various matrices such as traffic and backlink development using tools like Google Analytics and Search Console.
📋 They prioritize tasks based on impact and urgency, and collaborate with web developers or programmers to address technical issues.
📖 Content creation is a significant part of their role, involving coordination with internal and external writers and the publication of articles on websites.
📊 They also create reports and check for updates or brainstorm ideas for future content.

Q & A

What are the typical day-to-day activities of a digital agency specialist?
-A digital agency specialist's day-to-day activities can vary greatly. They usually start by checking emails, looking for meetings or tests, and then proceed to check their bag for any necessary items. Regularly, they will check Google Analytics, Google Search Console, and Google Maps dashboards. They may also have meetings with clients and coordinate with content writers to optimize website content.
What does a specialist in a digital agency do after lunch break?
-After the lunch break, a digital agency specialist typically works on developing strategies for optimization, handles meetings with clients, and ensures the tasks are executed as planned.
How does the specialist utilize their afternoon time?
-In the afternoon, the specialist coordinates with the content writing team to check the progress of ongoing projects and discusses ways to optimize the client's website content.
What is the role of a content writer in the context of a digital agency specialist's work?
-The content writer works closely with the digital agency specialist to create and optimize content for the client's website. They are responsible for producing articles and ensuring that the content is published and reported on.
What does the specialist do to end their day?
-At the end of the day, the specialist usually engages in self-study, reading articles, participating in forums, and watching tutorials on platforms like YouTube to continuously learn and improve their skills.
What tools does a digital agency specialist use to monitor website performance?
-A digital agency specialist uses tools such as Google Analytics, Google Search Console, and possibly other analytics platforms to monitor website traffic, rankings, and backlinks.
How does the specialist approach technical tasks in their work?
-The specialist starts by monitoring the website's technical aspects using tools and then creates a list of tasks, prioritizing them based on their impact and the work required. They may also need to coordinate with web developers or programmers to address any technical issues.
What is the importance of keyword research and competitor analysis in the specialist's role?
-Keyword research and competitor analysis are crucial for understanding the market and optimizing the client's website effectively. They help in identifying what users are searching for and how competitors are performing.
How does the specialist ensure that the content on the client's website is optimized?
-The specialist coordinates with content writers to create and implement optimized content. They also make sure that the content is published on the website and track its performance through reporting.
What does the specialist do to stay updated with the latest trends and developments in digital marketing?
-The specialist spends time in the evening learning by reading articles, participating in forums, and watching tutorials on platforms like YouTube to stay updated with the latest trends and developments in digital marketing.
What is the role of brainstorming in the specialist's daily routine?
-Brainstorming plays a role in generating new ideas for content and strategies. If there is time in the afternoon, the specialist may engage in brainstorming sessions to come up with innovative approaches for their projects.

Outlines

00:00

😀 Day in the Life of a Digital Agency Specialist

The speaker introduces themselves as a blogger, traveler, and a specialist at a digital agency, possibly specializing in Cialis. They describe their day-to-day activities which vary but typically start with checking emails, meetings, and tests. They then mention reviewing their bag for any items needed for the day. The speaker regularly checks Google Analytics and Google Search Console, and if performance is good, they relax. After lunch, they plan strategies for optimization and may have meetings with clients. Towards the end of the day, they coordinate with content writers to check progress and optimize website content. The speaker, Yogi Wardhana, concludes by stating their role as a specialist at Vibicloud and hints at covering more technical aspects in future discussions.

Mindmap

Keywords

💡Blogger

A blogger is an individual who regularly maintains and updates a blog, often writing about personal experiences, interests, or topics of expertise. In the video's context, the speaker introduces themselves as a blogger, indicating that they share their thoughts and insights online through a personal or professional blog. This role is central to the video's theme as it sets the stage for discussing the speaker's online presence and digital activities.

💡Traveler

A traveler is someone who frequently journeys to different places, often for leisure, exploration, or work. The speaker identifies as a traveler, which suggests that they may document their journeys and share travel-related content on their blog or other digital platforms. This aspect of their identity is relevant to the video's theme as it likely contributes to the variety of content they produce and their expertise in the travel niche.

💡Digital Agency

A digital agency is a company that provides services related to digital marketing, web development, and online branding. The speaker mentions working for a digital agency, indicating that their professional role involves managing and optimizing digital strategies for clients. This keyword is crucial to the video's theme as it highlights the speaker's expertise in digital marketing and their day-to-day activities within a digital agency.

💡Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing insights into visitor behavior. The speaker refers to checking Google Analytics as part of their routine, which is essential for understanding website performance and user engagement. This tool is central to the video's content as it represents a key aspect of digital marketing and website optimization.

💡Google Search Console

Google Search Console is a free service offered by Google that helps website owners monitor, maintain, and troubleshoot their website's presence in Google Search results. The speaker mentions using Google Search Console for monitoring, which is indicative of their role in ensuring that websites perform well in search engine rankings. This keyword is significant to the video's theme as it relates to search engine optimization (SEO) and digital marketing strategies.

💡Content Writer

A content writer is a professional who creates written content for various platforms, such as websites, blogs, and social media. The speaker discusses coordinating with a team of content writers to check on the progress of content and optimize it. This keyword is relevant to the video's theme as content creation is a fundamental aspect of digital marketing and maintaining an online presence.

💡Keyword Research

Keyword research is the process of identifying and analyzing search terms that people enter into search engines when looking for information online. The speaker mentions keyword research as part of their role, which is essential for optimizing content and improving search engine rankings. This concept is integral to the video's theme as it demonstrates the technical aspects of digital marketing and SEO.

💡Competitor Analysis

Competitor analysis involves evaluating the strategies, strengths, and weaknesses of competitors in the same industry or market. The speaker refers to analyzing competitors as part of their job, which is important for understanding market dynamics and formulating effective marketing strategies. This keyword is pertinent to the video's theme as it showcases the strategic thinking required in digital marketing.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. The speaker's role involves various SEO activities, such as keyword research and competitor analysis, to improve a website's visibility and ranking on search engines. This keyword is central to the video's theme as it encapsulates the primary goal of the speaker's professional activities.

💡Technical Tasks

Technical tasks refer to the specific actions required to implement and maintain the technical aspects of a website, such as coding, server management, and software updates. The speaker mentions prioritizing and managing technical tasks, which is indicative of the hands-on, problem-solving aspect of their job. This keyword is important to the video's theme as it highlights the technical expertise needed in digital marketing and web development.

💡Reporting

Reporting in a digital marketing context involves documenting and presenting the results of marketing activities, such as website traffic, user engagement, and conversion rates. The speaker talks about creating reports after publishing content, which is crucial for tracking the effectiveness of marketing strategies and making data-driven decisions. This keyword is relevant to the video's theme as it demonstrates the analytical aspect of digital marketing.

Highlights

Introduction of the speaker as a blogger, traveler, and soon to be a specialist at a digital agency.

Description of the daily activities as a specialist which can vary greatly from day to day.

Checking emails and preparing for meetings or tests as the first task of the day.

Regularly checking Google Analytics and Google Search Console for performance.

Relaxing if the performance metrics are good and continuing with the day's tasks.

Having meetings with clients after lunch to discuss optimization strategies.

Coordination with the content writing team to check progress and optimize website content.

Learning and reading articles, possibly visiting forums and watching YouTube tutorials in the evening.

Introduction of Yogi Wardhana, currently working as a specialist at Vibicloud.

Explanation of the role of a specialist, including keyword research, competitor analysis, and content strategy.

Daily routine starts with monitoring using Google Analytics, Google Search Console, and other tools.

Listing tasks and setting priorities based on high-impact and high-work factors.

Directly working on tasks if possible, or setting meetings with web developers or programmers for technical tasks.

Coordination with internal and external content writers to implement and publish content on the website.

Creating reports after content is published and checking for updates or brainstorming new ideas in the evening.

Final thoughts on the role of a specialist and the benefits of continuous learning.