I got 5 website clients using this new method (WaaS)

Summary

This video explains an effective email outreach strategy that uses personalized videos to engage prospects. By automating the creation of custom videos featuring each prospect's website and name, the system increases the likelihood of replies. The speaker outlines the process of setting up multiple email accounts to avoid spam filters, finding and verifying leads, and sending out customized emails at scale. The approach includes using tools like Phantombuster for lead scraping and NeverBounce for email verification, ultimately aiming to secure 5-10 new clients per month.

Takeaways

• 🎯 The video discusses an outreach strategy for engaging potential clients effectively, emphasizing the importance of personalization and curiosity in the outreach process.
• 🔍 It highlights the need to put oneself in the shoes of a prospect to understand what type of outreach is more likely to elicit a response.
• 📈 The speaker shares patterns observed from various outreach messages and how they've been incorporated into a unified outreach system.
• 💻 The outreach process involves sending personalized videos to prospects, which are automated and include the prospect's name and website.
• 📹 The video explains how to create the illusion of a personally filmed video for each prospect using a pre-recorded video and backend customization.
• ✉️ The math behind the outreach strategy is shared, detailing how 6,000 emails per month can lead to 60 positive replies and potentially 20 booked appointments.
• 📬 To avoid email deliverability issues, the use of multiple email accounts is recommended, with a tool like MailSkill to generate and manage these accounts.
• 📍 The target leads are local business owners who provide services to homeowners and have either bad reviews or a poor website.
• 🔎 Lead generation is done through Google Maps searches and the use of Phantombuster for scraping contact data from the search results.
• 📝 The script details the process of filtering and refining the lead list to focus on prospects with low review counts and poor websites.
• 📧 Email verification is crucial to ensure deliverability, and tools like NeverBounce can be used to validate the emails before sending outreach.
• 🌐 Custom video outreach messages are created at scale using tools like Voies, which allow for personalization with the target URL as the video background.
• 🚀 The final step involves using a service like Instantly to send out the customized video emails in a sequence to maximize the chances of getting a response.

Q & A

What is the main topic of the video script?

The main topic of the video script is about creating and executing an outreach strategy for a web design agency, focusing on how to effectively engage potential clients through personalized video messages and email campaigns.

What is the purpose of sending personalized outreach emails?

The purpose of sending personalized outreach emails is to increase the likelihood of getting a response from potential clients by making them feel that the message is tailored specifically for them, thus piquing their interest and curiosity.

How does the video script suggest to increase the reply rate of outreach emails?

The video script suggests increasing the reply rate by using personalized videos that include the prospect's name and website, a good offer, and a soft call to action, as well as by sending follow-up emails to keep the message at the forefront of the prospect's inbox.

What is the role of MailSkill in the outreach process described in the script?

MailSkill is mentioned as a software that generates and sets up multiple email accounts quickly, which is important for sending a large number of emails without getting flagged as spam.

How does the script propose to find leads for outreach?

The script proposes finding leads by scraping data from Google Maps using a software like Phantombuster, targeting local business owners that sell services to homeowners, particularly those with low review counts or poor websites.

What is the significance of targeting businesses with low Google reviews or poor websites?

Targeting businesses with low Google reviews or poor websites is significant because these businesses are more likely to be interested in services that can improve their online presence and potentially increase their customer base.

How does the script recommend verifying email addresses before sending outreach emails?

The script recommends using an email verification software like NeverBounce to ensure that the email addresses are valid and to avoid sending emails to accounts that have been closed or are no longer in business.

What is the strategy for creating customized videos for each prospect?

The strategy involves using a pre-recorded video and customizing it for each prospect by including their name and website as the background, which gives the impression that the video was personally created for them.

What is the role of Voies in creating customized outreach videos?

Voies is a software mentioned in the script that allows the creation of customized videos for each prospect by using a target URL, which is the prospect's website, as the background in the video.

How does the script suggest managing the email sending process at scale?

The script suggests using a software like Instantly to manage the email sending process at scale, allowing for the automation of email sequences and the customization of each email with details from a CSV file.

What is the importance of warming up email accounts before starting an email campaign?

Warming up email accounts before starting an email campaign is important to establish a good reputation with email providers, ensuring that the emails are delivered to the inbox rather than being marked as spam.