Tes tes aja ni brou

Summary

In this video, a group of university students, led by Aulia Rahma Nabila, Nanda Satria Nova, and Dimas Rahmadilogis, discuss the impact of social media on consumer behavior, specifically among students. The group shares insights on how social media influencers shape consumer decisions, particularly when it comes to products like skincare and food. They emphasize the importance of thoughtful, responsible promotion and consumer awareness. Dimas, as an influencer, shares his experience with endorsing products, stressing the need for authenticity and transparency. The discussion encourages viewers to make informed choices and purchase based on needs, not just desires.

Takeaways

• 😀 Social media has a significant impact on consumer behavior, particularly among students who often check products on platforms like Shopee.
• 😀 Influencers play an important role in shaping consumer decisions, especially when endorsing products like food and skincare.
• 😀 It's crucial for consumers to critically evaluate products endorsed by influencers, especially when it comes to skincare items that may not work for everyone.
• 😀 Influencers must ensure they promote products suitable for their audience, filtering endorsements based on personal preferences and the target demographic.
• 😀 Influencers should be cautious when endorsing products that may have negative long-term effects, like skincare products that cause breakouts initially but might have long-term side effects.
• 😀 Consumer protection is important, and influencers are advised to reject endorsements for harmful products, like tobacco, even if the compensation is high.
• 😀 The influencer community is not always focused on promoting only what benefits their viewers; some influencers prioritize financial gains over viewer welfare.
• 😀 As influencers, sharing personal experiences and recommending local businesses (like UMKM or small businesses) can positively impact the economy and promote good local products.
• 😀 Influencers who share food and restaurant recommendations can influence their audience to explore local businesses, benefiting both consumers and business owners.
• 😀 Consumers should be mindful of their purchasing decisions, prioritizing needs over wants and avoiding impulsive purchases driven by social media pressure.

Q & A

What is the main topic of the discussion in the video?

The main topic of the discussion is the impact of social media on consumer behavior, especially among university students.

What role do influencers play in shaping consumer behavior according to the video?

Influencers play a significant role in shaping consumer behavior by endorsing products on social media, which influences their followers' purchasing decisions.

What type of products does Dimas usually endorse?

Dimas often endorses products such as skincare items and food, particularly those that match his personal preferences and align with his audience's needs.

How does Dimas decide whether to accept or reject an endorsement?

Dimas evaluates the products based on his personal experience and whether they align with his values. He avoids endorsing products that may harm his followers' health, such as unhealthy items like cigarettes.

What issue does Aulia raise regarding consumer behavior in online shopping?

Aulia discusses how consumers, especially students, often face discrepancies between product reviews and the actual items they receive when shopping online.

Why does Dimas reject endorsing products like cigarettes despite the high payment?

Dimas rejects such endorsements because he believes cigarettes are unhealthy and do not align with his values or the well-being of his followers.

How do social media platforms influence food choices according to the discussion?

Social media platforms can influence food choices by recommending food spots, which may lead followers to try new places based on the influencer's shared experiences and recommendations.

What does Dimas say about his followers' reactions to food recommendations?

Dimas mentions that his followers generally enjoy the food recommendations he shares, with most of them appreciating the suggestions and trying out the recommended spots.

How does the discussion highlight the importance of being discerning when purchasing products?

The discussion emphasizes the importance of making purchases based on necessity rather than desire. Consumers should be cautious and thoughtful, ensuring they are not influenced solely by social media endorsements.

What is the takeaway message for consumers in the video?

The takeaway message is to make informed purchasing decisions by prioritizing needs over wants, and not to fall into the trap of impulse buying driven by social media trends or endorsements.