RHL Welcomes Trevor Shimiu, Co-Founder of Brizo Data Inc.

Summary

In this engaging live discussion, Jason interviews Trevor Shimazu, President of Breezo Food Metrics, a company revolutionizing the hospitality industry with data-driven insights. They explore how Breezo collects data from over half a million sources to provide near real-time information on restaurant operations, helping restaurateurs, investors, and vendors make informed decisions. The conversation highlights Breezo's broad applications, from identifying market trends and menu planning to aiding government organizations and associations. With a growing database of 125 million menu items, Breezo is set to expand its services, offering a valuable tool for anyone in the hospitality sector to stay ahead in a rapidly evolving market.

Takeaways

• 😀 Breezo Food Metrics is a data-driven company aiming to provide insights into the hospitality industry, helping businesses make informed decisions based on factual information.
• 📊 They offer near real-time access to a wide range of data through a few simple clicks, targeting not just large operators but also small businesses and those looking to do business with the hospitality industry.
• 🌐 Breezo collects data from over half a million sources, including restaurant websites, online review forums, social media, Google Places, business registries, and marketplace delivery app sites.
• 🔄 The data is refreshed on a weekly basis, with a full cycle refresh every 30 days to ensure the information remains current and relevant.
• 🍽️ The platform is useful for a variety of stakeholders, such as restaurant vendors, owners, franchisors, franchisees, investors, equipment companies, marketing agencies, and service organizations.
• 📈 Breezo Food Metrics can provide insights into menu items, pricing, technology use, and other details that can help businesses understand market trends and make strategic decisions.
• 📈 The company has recently partnered with Branded Strategic Hospitality, which will help accelerate their growth and development of new features.
• 📈 They are working on monitoring the health of restaurants and have a database of over 125 million menu items, with prices from around two-thirds of those menus.
• 🌍 The platform can provide localized insights, helping businesses understand what is trending in specific regions or within certain types of cuisine.
• 💡 Breezo Food Metrics is also looking to incorporate additional data, such as demographic information, to further enhance the value of their insights.
• 💼 The platform is accessible and affordable, making it a valuable tool for anyone in the hospitality industry to make educated decisions and stay competitive.

Q & A

What is the main focus of Breezo Food Metrics?

Breezo Food Metrics focuses on providing data and insights into the hospitality industry, enabling data-driven decisions for various stakeholders such as restaurant vendors, owners, and those interested in the industry.

How does Breezo Food Metrics gather its data?

Breezo Food Metrics gathers data from a wide range of sources, including restaurant websites, online review forums, social media, Google Places, business registries, and marketplace delivery app sites, among others.

What is the significance of having access to near real-time data in the hospitality industry?

Access to near real-time data is crucial as it allows industry players to make informed decisions quickly, adapt to market changes promptly, and stay competitive in a fast-moving industry.

How often does Breezo Food Metrics refresh its data?

Breezo Food Metrics refreshes its data on a weekly basis, with a full cycle refresh happening approximately every 30 days.

Who are the potential users of Breezo Food Metrics' data?

Potential users include franchisors, franchisees, investors, equipment companies, marketing and data service organizations, and even government entities and associations looking to understand industry trends and make informed decisions.

How does Breezo Food Metrics cater to the needs of both large and small businesses?

Breezo Food Metrics offers a dashboard for smaller and medium-sized businesses that may not be as mature in handling data, while also providing direct feeds for larger companies and chains that already have a strong data infrastructure in place.

What was the surprising trend that Breezo Food Metrics observed in the past year?

One surprising trend was the lack of an online presence for many smaller to medium-sized restaurants at the beginning of the pandemic, which has since changed significantly as these businesses have started to embrace online platforms and services.

What steps did Breezo Food Metrics take during the pandemic to support the hospitality industry?

Breezo Food Metrics provided a free dashboard during the pandemic to help restaurant owners understand the most popular delivery services in their market and make informed decisions about where to begin with online services.

What are some of the future developments Breezo Food Metrics is planning?

Breezo Food Metrics is looking to monitor the health of restaurants using the data they collect, expand their database of menu items and prices, and continue to improve their existing product offerings.

How does Breezo Food Metrics help with understanding food trends and cultural cuisines?

Breezo Food Metrics collects and normalizes data on menu items, allowing users to understand new trends, products, and ingredients, and make informed decisions about what to serve to their customers.

What is the role of Breezo Food Metrics in helping businesses make educated decisions?

Breezo Food Metrics provides actionable insights and data that help businesses across the hospitality industry, from independent operators to investors, make educated decisions based on current market trends and data analysis.

Outlines

00:00

🎥 Introduction to Breezo Food Metrics

The video begins with the host, Jason, introducing the live audience to Trevor Shimazu, the president of Breezo Food Metrics. The company was introduced to Jason months ago, and after a lengthy discussion about its potential in the hospitality industry, Jason was excited to have Trevor on the show. Breezo Food Metrics aims to provide data-driven insights to the hospitality industry, helping operators and businesses make informed decisions based on real-time data. The platform collects data from over half a million sources, including restaurant websites, review forums, social media, and more, to create comprehensive profiles for each restaurant.

05:02

📈 Data Collection and Its Application in the Hospitality Industry

Trevor Shimazu explains that Breezo Food Metrics collects data from a wide range of sources to provide up-to-date insights into the hospitality industry. This data is not only beneficial for restaurant vendors and owners but also for franchisors, franchisees, investors, and equipment companies. The data is refreshed on a weekly basis, with a full cycle update every 30 days. The goal is to provide fresh and actionable data to help businesses make strategic decisions. The conversation also touches on the importance of having an online presence and how the pandemic has accelerated the need for restaurants to adopt digital solutions.

10:03

🚀 Expanding Data Services for Diverse Industry Needs

The discussion continues with Trevor highlighting the diverse range of companies that Breezo Food Metrics serves, including marketplace delivery businesses, online ordering solutions, and even a business that recycles kitchen grease. The platform is designed to cater to businesses of all sizes, from small independent operators to large chains, by providing them with the tools to understand market trends and make data-driven decisions. The company is also looking to expand its services by partnering with third-party data vendors to include demographic data and other valuable insights.

15:05

📊 Insights into Restaurant Health and Menu Trends

Trevor discusses the future plans for Breezo Food Metrics, which include monitoring the health of restaurants through the data collected. The company has recently surpassed 125 million menu items in their database and is working on normalizing this data to make it actionable for their clients. This will allow businesses to understand new trends, products, and ingredients in the market and adapt their offerings accordingly. The platform aims to help clients make educated decisions about menu changes and market expansions based on data.

20:06

🌐 Broadening the Scope of Data Services

The conversation explores the potential for Breezo Food Metrics to provide data on different cuisines and food cultures, which is crucial for businesses looking to diversify or understand market trends. The platform's data scientists are working on making the insights from the menu items actionable, allowing clients to identify trends and make strategic decisions about their offerings. The platform's ability to segment data by cuisine type and location enables clients to focus on specific trends in their areas of interest.

25:06

🤝 Conclusion and Future Collaboration

The video concludes with Jason expressing his excitement about having Trevor and Breezo Food Metrics as part of the network. He emphasizes the value of the platform for various stakeholders in the hospitality industry, including bar managers, investors, equipment providers, and consultants. Trevor and Jason look forward to future conversations and the potential for Breezo Food Metrics to continue expanding its services and providing valuable data to the industry.

Keywords

💡Hospitality industry

The hospitality industry encompasses businesses that provide services to guests or travelers, such as hotels, restaurants, and catering services. In the context of the video, the hospitality industry is the main focus as the discussion revolves around a company that provides data and insights to help businesses within this industry make informed decisions. The script mentions how the company helps 'not just operators but people who want to do business with the hospitality industry.'

💡Data-driven decisions

Data-driven decisions refer to the process of making choices based on the analysis of data and factual information rather than relying on intuition or 'gut feelings.' The video emphasizes the importance of this approach, particularly in the hospitality industry, where access to up-to-date and relevant data can significantly impact business strategies. The script highlights that the company discussed is all about 'bringing that data and the insights into the hospitality industry.'

💡Breezo Food Metrics

Breezo Food Metrics is the company featured in the video, which specializes in providing data and insights to the hospitality industry. The name 'Breezo' is mentioned multiple times, often with a playful emphasis on its pronunciation, indicating its significance as the central subject of the discussion. The company aims to offer near real-time access to industry data, helping businesses make informed decisions based on current trends and information.

💡Real-time access

Real-time access in this context means the ability to retrieve and utilize information immediately as it becomes available. The script discusses how Breezo Food Metrics enables businesses to get 'near real-time access to that information in a few simple clicks,' which is crucial for staying competitive and responsive in the fast-paced hospitality industry.

💡Insights

Insights refer to the understanding or perspective gained from the analysis of data. In the video, insights are derived from the data collected by Breezo Food Metrics and are used to inform businesses about trends, customer preferences, and other relevant factors in the hospitality industry. The script mentions that the company is about bringing 'data and the insights into the hospitality industry.'

💡Ghost kitchens

Ghost kitchens, also known as virtual kitchens, are commercial kitchens that prepare food exclusively for delivery orders without a physical dining space for customers. The script discusses how Breezo Food Metrics can provide valuable data to ghost kitchen brands, helping them understand market dynamics, such as the presence of other restaurants or concepts in a neighborhood and menu item popularity.

💡Marketplace delivery app sites

Marketplace delivery app sites are online platforms or mobile applications that facilitate the delivery of food orders from various restaurants to customers. The script mentions that Breezo Food Metrics collects data from 'directly to the marketplace delivery app sites,' which is part of their comprehensive data gathering process to provide a holistic view of the hospitality industry.

💡Subscription-based program

A subscription-based program refers to a business model where customers pay a recurring fee to access a service or product. In the script, it is mentioned that Breezo Food Metrics operates on a subscription basis, allowing users to opt into their data services and gain the necessary insights for their business decisions in the hospitality industry.

💡Trends

Trends in the context of the video refer to emerging patterns or changes in consumer behavior, product popularity, or other market dynamics within the hospitality industry. The script discusses how Breezo Food Metrics can help businesses identify and understand these trends, such as new types of cuisine or ingredients that are gaining popularity, which can inform strategic decisions.

💡Technology consolidation

Technology consolidation in this context means the integration or merging of various technological solutions into a more comprehensive system. The script mentions that companies in the hospitality industry have been expanding their offerings to include not just online ordering, but also contactless payment and brand management, indicating a trend towards more unified technological platforms.

💡Investor

In the video, an investor refers to a party that provides financial resources to a company in exchange for an equity stake or return on investment. The script mentions that Breezo Food Metrics has recently brought on an investor, which is part of the Branded Strategic Hospitality family, signaling a step towards growth and expansion for the company.

Highlights

Introduction of Breezo Food Metrics, a data-driven company aiming to revolutionize the hospitality industry.

Breezo's mission to provide near real-time access to data for anyone interested in the hospitality industry.

The importance of data in decision-making, moving away from gut feelings to factual information.

Breezo collects data from over half a million sources, including restaurant websites, review forums, and social media.

Insights gathered from Breezo can benefit restaurant vendors, owners, and those doing business with the industry.

Data freshness is key, with Breezo updating information on a weekly basis and a full refresh every 30 days.

Breezo's broad application, from helping small operators to large chains and ghost kitchen concepts.

Subscription-based access to Breezo's data allows for tailored insights for different business sizes.

Breezo's role in identifying business closures, aiding in strategic decisions for ghost kitchens and others.

The company's focus on providing insights for a wide range of stakeholders, including government organizations and associations.

Breezo's two-year research period to understand the market and ensure product-market fit in the hospitality industry.

The variety of companies utilizing Breezo, from third-party delivery to online ordering solutions and beyond.

Breezo's recent partnership with Branded Strategic Hospitality and plans for future expansion.

Monitoring the health of restaurants and the potential for predictive analytics based on collected data.

The collection of over 125 million menu items and the analysis of food trends and pricing.

Breezo's ability to provide data on different cuisines and food culture, aiding in strategic menu planning.

The importance of understanding local and cultural food trends to make educated business decisions.

Breezo's plans to incorporate demographic data and competitor analysis to enhance their offerings.

The potential for Breezo to help businesses avoid saturated markets and find opportunities for growth.

Transcripts

just in that second right yep

are we ready to go we are live

in three two one

welcome to real hospitality live today

i am stoked to be able to bring

this company to you to have

a talk with the president of this

organization

this is this is something that was

brought to me many months ago

and when we got on the phone and we got

talking about what this company does

and how they're involved in the

hospitality industry and and how they

can help

uh not just operators but people who

want to do business with the hospitality

industry et cetera

i i we just couldn't even get off of the

call it could have gone for days

i agreed that is trevor shimazu of

uh breezo food metrics i always call it

brizone then i had to add the food

metrics on to the end

because it just rolls off the tongue

when we're talking about you when we get

excited about you it's breezo brezo

brezzo

welcome today trevor thanks for coming

man appreciate it jason super excited to

be on here and getting the

opportunity to kind of speak with you

and everyone in the network as well so

i'm looking forward to the conversation

well it's today we're live on linkedin

youtube facebook twitter uh periscope

uh you name it if you happen to be

watching us live uh feel free to put a

comment

uh on the show if you have questions of

trevor uh

this is what's going to happen it means

we're it's an interactive program

so we're going to be getting those um

robbie who

is our producer she's going to be

forwarding them on to us so that we can

answer any questions in the moment

we have a lot to talk about and it's

really exciting what brizo is doing

and let's let's kind of just dive right

into it trev

i mean you guys are a food metrics

company and

by food metrics uh what what exactly

does that mean in a rounded sense and

then we'll get into it in more detail

yeah great question i mean uh i think

everyone that's that's listening and

and and everyone that's out there kind

of knows that the world is moving to a

data-driven world there's just so much

access to information

out there that it's it's helping us to

make these decisions and move away from

the gut feeling and towards these

data-driven decisions based on factual

information so

you know breezo food metrics is all

about that is is bringing that data and

the

insights into the hospitality industry

uh you know helping anyone that wants to

know anything about the industry

whatsoever to be able to get

near real-time access to that

information in a few simple clicks and

and that's what we're trying to do and

and really trying to help out whether it

be

you know restaurant vendors to to

restaurant owners

to to be able to bring this capability

to them

well i mean the the data that you guys

are

able to gather and to have readily

available and the fact that it's super

fresh data it's not something from

you know 1998 that we're still hanging

clinging to

uh is just absolutely key and

and the way that you guys gather it is

really cool too

so let's let's let's talk about a little

bit specifics about

some of the data and and and and where

you're getting it from

and then we can talk about you know

where where it fits

yeah of course so uh really the the

answer is we're trying to get it from

anywhere and everywhere possible right

so we have a growing list of sources

that we're collecting information from

currently we're sitting at

roughly over half a million sources that

we're out visiting

regularly and collecting the insights

from those areas so

a large portion obviously being directly

from the websites of these restaurants

themselves i mean there's a wealth of

information that is available just on

the website itself that

you know we're going out there getting

the menu items we're understanding their

online tech stack that they're using

we're

we're taking a look at how many

locations they have but then we kind of

broaden it from there so from from the

websites we then go to

uh the online review forums and

collecting information on ratings and

reviews and

and comments that are made by uh the

consumers that are visiting these places

we're going to

social media all the social media

outlets that are out there and

and gathering insights and information

from there as well

google places we're going to business

registries

uh directly to the marketplace delivery

app sites as well i mean

literally anywhere and everywhere that

you're going to find a piece of

information we're trying to capture it

bring it all together into one

individual profile for each of those

restaurants so that we can take a a

clear look at what's going on out there

i think the really cool thing about

getting access to this data and you i

get all excited right as you know

the cool thing about being able to get

access to this data is

is it's for uh franchisors franchisees

investors equipment companies uh uh

marketing

data is in there um service

organizations

like we were we were talking on pre-show

yesterday

and like it's it's so cool that

if you are um i i'm going to give a

shout out to my buddy at veto oil canada

jason switzky i mean this is something

for him specifically that he could do

if he wants to know if a restaurant's

got deep fryers uh

you can you can tell because they got

you've got fried food on the menu

if you are a ghost kitchen brand

uh and you're looking to say okay well

there's there there are so many other

uh uh restaurants or concepts of this

style within this neighborhood

and how long have they been there for

what type of menu items do they have

uh when was the last time they changed

their menu item what's the price point

uh you know what's the populace it it

all of these things are

are amazing info to have to be able to

to

tap into that you guys have fresh and

readily available and how often do you

guys refresh again

so we're out visiting these sources 24

7.

uh you know we're pushing new data into

the application on a weekly basis

but for us to run a full cycle we're

looking at somewhere about

30 days we're also trying to be really

good internet citizens as well

making sure that we're not causing any

havoc on anything that we're visiting so

uh you know at that 30-day cycle is is

pretty much the longest

that we would run through any of our

given sites

well there you go i mean so it's never

never more than a month old

exactly exactly and it's so important i

mean i don't need to tell you how how

fast moving and segmented this industry

is

unfortunately even more after the last

12 months

that we've all been living through the

pandemic that there's just so much

change going on out there that you know

the the the fresher the data essentially

the better right and so that's that's

what we're about being is is providing

the fresh insights let's move away from

those

static excel spreadsheets or

other methods that we were using

previously and and let's get us this

this real-time insights that's available

out there

for for and we've we we talked about

this a little bit yesterday

this is this isn't just for big

organizations that are looking for their

you know their next location this is for

if you're a smaller operator and you

want to open your next store or if you

just want to see what your competition

is doing for price point

or what what's trending uh in your area

then this is amazing that you can just

go and tap

into this i mean it's a it's a

subscription-based program that you guys

do

which is awesome so you can opt into

that get all the information that's that

you require and if you decide you're

going to do a menu change or an

equipment change

or you're or you're just looking to go

to a new area and we were even talking

yesterday about

companies that are doing ghost kitchen

concepts in

like industrial parks if you want to

know uh you know where

where other ghost kitchens are maybe

going to a particular industrial park

why are they going there how long

they've been there for and

and what kind of business are they doing

i mean this is

key exactly exactly i mean you know

we're not just focusing

on the businesses that are still up and

operating we're also identifying

businesses that are closing their

locations

as well so you know when you talk about

the ghost kitchens that are kind of

doing some of their

their real estate investigating there to

figure out you know where is the

appropriate place for us to be setting

up that next shop

you know that's obviously one great use

case you know you talked a little bit

about

uh not just large businesses but small

ones

uh i mean for for us really it's

everything in between right we've got a

dashboard for the smaller

medium-sized businesses that are maybe

not as mature with regards to the way

that they're handling data today

but we've also got direct feeds for the

larger companies and the larger chains

that are out there that are already

pretty mature

what they're doing for data but maybe

just don't have the capabilities i mean

this is not core business for any of

them right so anything that's being done

in that space is

taking away from their core business

this is our core business so

you know even in the larger ones we're

supplementing

what they already have to just continue

to expand and broaden their capabilities

and the availability to what they have

i think the details in there are amazing

to the point where

you if you're like i say if you're if

you're a small operator you can afford

to get this information from you guys

it's not this isn't you know you don't

have to spend a million bucks to

to get involved in this which is which

was of course exciting for

us in the network because we really want

people to have access to

to to be better to do better to be able

to

to make better decisions and the other

thing is

what what excites me too and we talked a

little bit about this yesterday but

when we're talking about um government

organizations and associations

to be able to really get up-to-date key

data

as to what's going on within a

particular region uh you know

whether or not something's trending or

whether something's going away or or

the market in reality is doing this or

doing this

yeah that's exactly it you know as we

said at the beginning is it's not just

limited

to you know vendors and operators it's

really anyone that has

any type of interest in what's going on

within the industry so

uh whether it be tourism whether it be

other government entities that are are

trying to understand what's happening

and and even make important decisions

uh as to you know how they're going to

approach the next 12 to 18 months after

everything that's gone on and during the

pandemic

you know that's that capability here

once again is you know we know how much

uh manual work a lot of businesses were

doing

in this particular space you know before

we actually launched our product we

spent about a good

two years of just doing research to

understand this market

you know we're we're from the data world

uh but didn't necessarily come from the

hospitality world so we wanted to make

sure that we truly understood the people

that are are in this industry the people

that are analyzing this industry to make

sure that we're on point with what we're

doing and trying to get that product

market fit and

you know that's that's why we're at the

point that we are today is

you know we're starting to surround

ourselves with great people such as

the the real hospitality network as as

well as our advisors that come from the

space to say you know

this is the stuff that's going to be

important to to to everyone that's going

to be accessing the data and we want to

we want to make sure that we're able to

to help everybody essentially

uh to be able to get that insights that

that we know is just so important

so you guys are in year two now with

this particular project

what what type of companies are are

coming to you and looking for

uh looking for uh data and

and and info i mean i know you guys work

with third-party

delivery companies you've got you've got

uh restaurant brands etc so what what

type of product or what type of you

don't have to name drop the company but

i mean what

what type of sections yeah of course

great question so i mean to kind of give

you an idea of the the broad range

uh you know as you mentioned the the

marketplace delivery

businesses we're working with uh online

ordering

solutions that we're working with uh we

we have

a business that recycles the grease from

kitchens

uh very similar to what you mentioned in

the in the veto oil previously and

having a

a wanting an understanding of not just

who restaurants are but the ones that

are

are using a large amount of oil and have

a lot of fried products on their menus

uh we're working with chains we're

working with

uh independence hospitality groups it's

it's

it's really broad contactless payment uh

is an area you know a lot of ours over

the last 12 months have been within the

food technology space just simply

because

those are the ones that are seeing the

largest growth over the last 12 month

period

just with a lot of the brick and mortar

places being shut down

but over the last two three months we've

seen a lot more

interest uh within those areas i mean

we've even go as far as

we have one client that helps to

organize

the entire wine cellar for restaurants

that have

a large wine system to make sure that

they're

opening the bottles at the premium time

that as prices are changing they're

making sure that they're not charging

the same price that they bought the

bottle at

four or five years ago that they're

updating their price list

as opposed to so you know because we're

collecting menus

and wine cards it allows us the

opportunity to

to give them the insights on even just

who are the restaurants that have

x number of wine bottles on their on

their wine cards so it's it's really

varied

and that's not even including the

conversations that we're still in right

now

uh that continue to go across a number

of different areas i think that's

awesome

you talk about the the wine i mean

that's that that

unto itself for for an operator for a

bar manager to be able to get this type

of information

to make a decision as to how how you

want to you know

keep your wine list up to date or if you

happen to be a purveyor

and you want to get your wine into a

particular wine list

at an operation i mean that's really

awesome because

you can say okay well i i don't even

have to go knock on their door i know

that they don't have a portuguese wine

on there for example

i mentioned that because our friend

avelino santos i'm name dropping

is a portuguese wine importer and it's

good stuff

um we have a question uh from our friend

darin adair

down in the uh and by the way everybody

uh trevor's in montreal today

and uh so so he's uh he's broadcasting

around the world from montreal quebec

yes that's right darren's question is is

there one specific trend

change that you have seen over the past

year that really surprised you

that's a great question i mean there's

been so much change that we've

seen within uh the data i would say over

the last 12 months period to kind of

focus on one

uh i don't know if well i guess it is

kind of a a surprise that

uh you know we did see that

a large number of restaurants were not

really online and having an online

presence

very much so i don't know if it's

necessarily a trend that we've seen that

surprised me as so much as a starting

point that surprised me that

that just the online presence was not

there for a lot of the the smaller to

medium-sized restaurants that

we are seeing a huge spike now uh

you know they understanding that they

need to be at least at a minimum

on a marketplace delivery app or

offering online ordering so

i mean i would say it's more of the

starting point that really surprised us

significantly um but just the the

significant

changes in the technology as well as the

consolidation

uh you know maybe a a company was only

doing online ordering

uh prior to the pandemic and now they're

opening

up their uh their suite of solutions

that they're offering to incorporate

uh you know contactless payment and uh

maybe brand management or their website

or or what have you so i

i think the trend is just seeing how

how much the technology side of

of what's going on in the restaurants

has just significantly

shifted or but not even shifted but fast

forwarded

just by a requirement over the last 12

months is something that's interesting

that we've seen

you know i i think that's a really valid

point that you make about

restaurants and online presents and

whatnot because we as a hospitality

industry

it's that's a different world for us to

our core

of what we do what we want to do is we

want to feed people we want to make sure

they're happy with the food we want to

welcome them into our

home and and really that's our focus but

to be able to

uh to access technologies and and

whatever the internet and marketing

people would have you

think we as an industry are aren't super

quick to grab

technology and we're also not super

quick to implement it unless

it's simple makes sense

quick to install and we can see an

exact need for it and and and have it

affect

our business right now i mean those are

the those are the key things right

yeah definitely and so that's why uh you

know something that that brazil food

metrics did

early on in the pandemic after

identifying that particular point

uh whether it be through conversation uh

you know we're constantly monitoring

let's just say that the reddit feeds of

this world

understand you know what are the pain

points of of the restaurant owners so

what we did is we actually provided

access to a free dashboard during the

pandemic that

just allowed restaurant owners to

understand what were the most popular

delivery services within their market

and you know something simple like that

that uh

just understanding i've never done this

before and where do i begin

uh was a pretty quick and easy little

step for us that we said hey you know

let's do our part let's let's let's give

the insights that we already have and

put that out there and

and and feedback and and the demand that

we got just from

the simple dashboard helped us to see

that

exactly as as you mentioned is you know

there's a need for this stuff it's it's

just sometimes not knowing where to

where to start at

um and that's what we wanted to be is

that that place to say hey

you know let's take a look at what

everyone else has done and what's

working out there and you know

there's no reason why you guys shouldn't

be trying the same things out as well

yeah it's i mean what you have is super

user friendly too i mean i've gone

through the demo with you

and and and i was able to follow along

and i'm not the tech guy around here

at all so so what's coming up for you

guys i mean i know you're

you're poised to take over the world and

uh there's

there's some great things ahead that

we've talked about but uh

so what what are what are you guys

looking to the future and and

what's what are you what what's new

yeah great question so uh we we actually

just brought on

uh an investor so we're now part of the

the branded strategic hospitality family

which is super exciting for us

uh you know they've got a lot of great

knowledge within that space that's

really going to allow us to

accelerate some of the things that we

were already considering and looking at

uh to to add for for 2021 and beyond

uh you know some of the things that are

the most interesting is is

the monitoring of the health of

restaurants so

you know obviously us being able to

track a lot of these data points that

we're collecting

we're able to start to monitor a lot of

these restaurants

how they're doing online and and things

like that so that's something that's

pretty interesting i mentioned about

collecting

menu items we we just surpassed

somewhere in the range of about 125

million

menu items within our database from over

625 million

that's right 125 million uh we're

collecting the prices with that as well

uh that's coming from

roughly around two-thirds of menus out

there so we're still running through the

process that

equals about 600 000 plus menus that

we're working on so

uh some exciting stuff that's coming

there that's going to be super

interesting as well or are two of the

major points and then

really just trying to understand of you

know where we're going to continue to

uh increase and improve uh on on the

existing product that we have right now

so as you mentioned

the dashboard is is the way for a lot of

our users

uh to be able to get that that quick

insights and you know i'm not i'm not

the tech guy myself either i've got a

great team that's on the technical side

so

you know i'm able to help on that space

as well to say guys this is too

complicated

we need to make it a little bit easier

for me too there you go

we've got another question from my

friend guru singh of gazoo kitchens

uh in the cloud kitchen world

as we all know we have a variety of

brands operating from one location

so does breezo data sorry so is breezo

data capable of providing data related

to

different cuisines in food culture

which is changing rapidly yeah great

question

so uh that relates directly to what

we're talking about in the in the menu

items there so

because we're we're constantly

refreshing that information

our data scientist is working on uh

essentially normalizing and making all

of that

insights actionable so to give you an

ideas we were working with

a a sushi chain in canada here

that they were trying to understand you

know what was happening

in some of the other markets that have

uh high rent

uh so knowing that those types of

businesses are going to

uh be focusing on uh a

products that are gonna fit within their

margins that they're looking for and

then

replicating those products in a market

like

uh you know quebec city or ottawa uh

where they're gonna yield

high returns on on those products that

are not costing them so so definitely

you know that's what we're focusing on

that's the area that is a high attention

of

ours and essentially the goal is to to

be exactly to

to do that is to be able to allow people

to understand

you know what are the new trends what

are the new products what are the new

ingredients that we're finding

out there uh so that people can hop on

those trends and make sure that they're

serving it to

to their clients and and getting them

the food that everyone else is looking

for or they're hearing about

i think guru may have a good point there

too about cultural

uh cultural cuisines also i mean when we

talk when we talk about trends we

sometimes we think okay well this is a

new product

and i always i always jokingly i always

joke about uh sun-dried tomatoes

as a in the restaurant world and anybody

in restaurants knows that that's a

particular decade

and it's a particular time in our in our

world right

but when we talk about cultural foods

i mean whether or not you want to get

into a particular thing maybe it's a

maybe it's a chinese restaurant you want

to get into or maybe it's a chicken

joint you want to get involved in

or pizza or whatever that happens to be

or that you're already involved and i

think maybe you should want to add

something to your menu

but this is a fantastic way to find out

whether or not that makes sense by the

numbers

exactly and i mean so we we try to get

very granular with regards to the data

and we make sure that we segment it out

properly as well so you know each of our

data points and each of our restaurants

and each of our menus are then

attributed to

you know the types of cuisine that these

restaurants are offering so

you know we could tell you the overall

trends that are going on

or if we wanted to get very granular to

say okay well let's focus on

japanese restaurants in the south or

even in florida to see you know what are

the trends there

that maybe we want to bring across uh is

the types of things that we're working

on and that we're going to make

available to to our clients

i think a lot of areas in north america

when we talk about uh

you know finding out what's happening in

and for example this canadian company

finding out what's happening in new york

what's happening in florida what's

happening in chicago we can't discount

that a lot of these

buying trends are very similar so if you

if

it's working in new york or if it's

working in halifax

then odds are it's going to work in

saskatoon or it's going to work in

winnipeg

and if you can do that by the numbers

and and they can get this information

through you

then i mean that's that's and those are

really educated decisions

100 100 and and again you know that's

what a lot of the big brands

are doing today is you know they're

focusing on that

but not everyone has the same uh

budgets as those large businesses but it

doesn't mean that they're not going to

want that information

or be interested in that information so

you know again we love working with the

the big ones

but you know it's all about making sure

that everyone's trying to play on that

same

level playing field and getting the

insights that that that are going to be

important

so i mean i i i i have this i have this

list in my head and i'm always thinking

about what you guys are doing which is

really cool but i mean this is

this we say about independent operators

we talk about big operators but this is

for

franchisors franchisees deciding whether

or not they want to go into a particular

area if you before you go

before you go and spend your money to go

in there investors who

who are just going to put their money

into it into

a a a startup or a

or a restaurant uh i mean you can be

educated before you even write the check

equipment companies you know what's

working in a particular area maybe

maybe walks are hot maybe you know turbo

chef style ovens are hot

you know what whatever seems to be going

on in that particular region marketing

data service organizations

i mean and this is something for

consultants to use the hell out of too

yeah i mean a number of other things

that we're incorporating in there is

uh you know in the areas where you know

we might be having

data that is necessary but not something

that is our core business you know we're

partnering with third-party data vendors

as well

to start bringing in these additional

pieces that are going to continue to

augment

what we already have access to so as an

example

adding in demographic data has been

something that's going to helpful kind

of

exactly in that space so you know

understanding population

and demographics within a given market

um also being able to analyze your

competitors within that market as well

and for opening up a new concept or a

new restaurant

you know instead of trying to maybe

squeeze a concept into a market

maybe developing a concept specifically

for that market

uh or you know taking a look are there

already 15

different sushi chains in in that zip

code

maybe there's not enough room for

another sushi one so either you know

looking for something different or

finding another market that

maybe only has two or three of them that

there's more opportunity in there as

well

uh are the types of things that you know

we're trying to help out with

well even even following that red thread

as to what's on their menu if they all

have the same thing on the menu then

that's probably the popular thing to be

doing

so exactly awesome what you guys are

doing is so cool and and

uh like i said when we first started

talking about this many months ago it's

it's i'm stoked

to have you guys as part of what we're

doing and to be able to introduce you to

everybody today has been

awesome thanks for being here man i

appreciate jason i mean we're super

excited as well and i'm looking forward

to our next conversations as well and

we got some some interesting stuff that

we'll be able to go into more and

it'll be a lot of fun so my guest today

has been trevor shimizu

of brezo food metrics and

if you are in the hospitality industry

you have got to talk to these people

this is a great opportunity to learn

more

educate yourself get the data that you

need to make educated decisions whether

you whether or not you are a bar manager

or you are an investor or your equipment

provider or sales person

this this is the information that you

need to be able to move forward

not just guessing it or winging it along

the way uh

if you are following us on any of the

platforms that we

are uh that we're on live then feel free

to leave

a comment or a question anything you

want to add to the conversation or if

you or if you're looking to get some

feedback from trevor

uh we are going to be over the next 24

hours 48 hours we'll be popping back

onto the

onto the thread uh answering questions

um

and this it happens all the time people

people will catch the

the replay after the show because they

didn't catch it live

so there's a great opportunity to ask

lots of questions it's easy to get a

hold of trevor he's on linkedin

uh and it's easy to find his company and

i think

in the comments below wherever you're

watching uh you can find them there so

on

linkedin facebook uh twitter uh

and and all of the other ones you can

you can find breezo on there and again

uh if you're in this industry you this

is a the best way to educate yourself

affordably and to educate yourself up to

date

thanks so much for being here today

trevor appreciate it jason

we'll talk soon take care bye