SISTEM KONSINYASI/PEMASARAN USAHA/PENGOLAHAN MAKANAN KHAS DAERAH DIMODIFIKASI PKWU KELAS 12/PKWU

Summary

This video explains the consignment system for food product distribution, where a consignor (product owner) entrusts their goods to a consignee (store owner) for sale. The system offers benefits like wider market reach, reduced operational costs, and focus on product quality for the consignor. However, risks include misselection of distributors and delayed payments. For consignees, the advantages include low-risk, no upfront costs, and commission earnings, but they face potential fines and reduced margins. Tips for success in consignment include careful partner selection, strategic product placement, and regular evaluations to maintain good relationships and optimize sales.

Takeaways

• 😀 Consignment is a business practice where a consignor sends products to a consignee (store or retailer) for sale, without requiring immediate payment.
• 😀 One major benefit for the consignor is the ability to expand product reach through established retailers with regular customers.
• 😀 Consignors can focus on managing product quality rather than handling customer transactions directly.
• 😀 Products sold on consignment are easier to market without spending much on promotion or staffing.
• 😀 One downside for consignors is the risk of poor sales if they select an unsuitable retailer for the consignment.
• 😀 Consignors have to wait for an agreed-upon period before receiving payment for their products.
• 😀 To secure prime display spots in stores, consignors may need to pay higher commissions.
• 😀 Promotions for consigned products may not always align with the consignor’s expectations.
• 😀 Consignees benefit from not needing upfront capital to stock goods, as they make profits from consigned products without the investment.
• 😀 The consignment model reduces risks for consignees, as unsold goods can be returned to the consignor.
• 😀 Consignees may face penalties for lost or damaged products, and their profit margins could be reduced due to discounts on consigned products.

Q & A

What is a consignment system?

A consignment system is a sales practice where the consignor (the main seller) entrusts their products to a consignee (a store or sales outlet), who sells the goods on behalf of the consignor. The consignor typically pays the consignee based on sales and agreed-upon terms.

What are the benefits of a consignment system for the consignor?

The benefits for the consignor include wider market exposure, no need to handle direct consumer transactions, focus on product quality management, lower marketing costs, and saving on human resources.

What are some of the risks or disadvantages for the consignor in a consignment system?

Disadvantages for the consignor include the risk of choosing the wrong consignee, delayed payments, higher commission rates for premium store placements, and sometimes mismatched promotional efforts.

What advantages does the consignment system offer to the consignee?

The consignment system benefits the consignee by allowing them to earn profit without upfront investment, minimizing risk as unsold products can be returned, and providing opportunities to negotiate higher commissions based on product display placement.

What are the potential drawbacks of a consignment system for the consignee?

Drawbacks for the consignee include the potential for penalties if products are lost or damaged, reduced commissions due to product discounts, and the burden of managing stock effectively.

What steps should a consignor take to choose the right consignee?

A consignor should conduct market surveys, research the consignee’s reputation and business practices, assess the location’s foot traffic, ensure alignment with the consignee’s target market, and foster good communication.

How can a consignor address promotional mismatches in a consignment system?

To address promotional mismatches, the consignor should provide clear marketing guidelines, negotiate promotional terms, monitor sales performance, maintain communication with the consignee, and offer incentives for successful promotions.

What are some effective tips for managing consignment agreements?

Effective tips for managing consignment agreements include performing regular field surveys, understanding market demand, building strong relationships with consignees, and maintaining clear inventory records and regular evaluations.

Why is it important for the consignor to maintain good relations with the consignee?

Maintaining good relations with the consignee is crucial for ensuring smooth communication, effective problem-solving, and the long-term success of the consignment arrangement.

What are the key risks a consignor faces when selecting a consignee?

The key risks include partnering with a consignee who has poor sales performance, selecting a partner whose target market does not align with the consignor’s products, or facing delayed payments and damaged goods due to lack of proper care.