TEORI KOMUNIKASI SHANNON WEVER | KELOMPOK 3

Summary

This transcript outlines a presentation on the Shannon-Weaver communication model. The speakers introduce themselves and explain the model, describing its components: the source of information, the transmitter, the message, the receiver, and the destination. They highlight the process of encoding, decoding, and transmission, emphasizing the importance of context, noise, and potential barriers to effective communication. They also address the passive role of the receiver and the limited feedback in the model, pointing out its applicability primarily to interpersonal communication. The presentation concludes with an appreciation for the opportunity to present the topic.

Takeaways

• 😀 Communication is seen as the transmission of messages from the sender to the receiver in the Shannon-Weaver model.
• 😀 The Shannon-Weaver model applies to various communication contexts, including interpersonal communication, public communication, and mass communication.
• 😀 A major limitation of the Shannon-Weaver model is its portrayal of communication as a one-way, static process without considering feedback or encoding-decoding.
• 😀 The sender (source of information) generates a message in the brain, choosing the appropriate message for the situation.
• 😀 The transmitter (or encoder) transforms the message into a signal that can be transmitted through a medium, such as speech, writing, or electronic devices.
• 😀 In face-to-face communication, the transmitter can include speech, facial expressions, gestures, and writing. In machine-mediated communication, it involves devices like phones, radios, and computers.
• 😀 The receiver decodes the signal by interpreting the transmitted message, often using their senses like hearing or sight.
• 😀 A key challenge in the communication process is noise, which can interfere with the transmission and reception of the message, leading to miscommunication.
• 😀 The final component of the model is the destination, where the message is understood, interpreted, and responded to by the receiver’s brain.
• 😀 The Shannon-Weaver model highlights that communication can be disrupted by environmental factors, such as background noise, which can hinder message delivery.
• 😀 The model is more suited to interpersonal communication and is less effective for explaining group or mass communication dynamics.

Q & A

What is the primary focus of the communication model presented in the script?

The primary focus of the model is the Shannon and Weaver communication model, which explains the transmission of information as messages from a source to a receiver, emphasizing the possible presence of noise or disturbances in the process.

How does the Shannon and Weaver model conceptualize communication?

The model conceptualizes communication as a process where information is transmitted as a message, with the possibility of noise or disturbances affecting the transmission between the sender and the receiver.

What are the key components in the Shannon and Weaver communication model?

The key components are the source of information (the brain), the transmitter (devices or mechanisms like microphones or televisions), the message (the encoded information), the receiver, and the destination (the brain of the receiver).

What is the role of the source of information in this model?

The source of information, typically the brain, generates the message. It involves selecting an appropriate message based on the situation, which is often an unconscious process.

What is the function of the transmitter in communication?

The transmitter converts the message from the source into a signal that can be transmitted through a medium, such as speech, text, or electronic signals. It also amplifies the signal if needed.

What is the significance of noise in the communication model?

Noise refers to any interference or disturbance that occurs during the transmission of the message, which can prevent the receiver from fully understanding the message. Examples include background sounds, distractions, or technical issues.

What is the role of decoding in the communication process?

Decoding is the process by which the receiver interprets the received signal to understand the original message. It involves transforming the signal back into meaningful information.

What are the two types of communication mentioned in the script?

The two types of communication are face-to-face communication and communication through machines (such as telephones, radios, or computers).

How does face-to-face communication differ from machine-mediated communication in this model?

In face-to-face communication, signals include speech, body gestures, and facial expressions, whereas, in machine-mediated communication, devices convert messages into signals that can be processed and transmitted electronically.

What is the importance of feedback in the Shannon-Weaver model?

Feedback is important for confirming that the message has been received and understood correctly, but the model suggests that feedback is less emphasized compared to the process of transmitting the message.