How to Escape YouTube Algorithm JAIL (Full Guide)
Summary
TLDRIn this insightful video, Nate discusses the intricacies of the YouTube algorithm and how it can inadvertently 'jail' creators' content, making it invisible to potential viewers. He outlines three key factors that lead to this predicament: lack of obvious superiority in content, unsatisfying viewer experience, and a dull appearance. Nate provides actionable strategies for creators to break free from 'algorithm jail', such as enhancing content quality, improving viewer satisfaction through engaging content, and ensuring the visual appeal of videos. He also emphasizes the importance of understanding audience expectations and tailoring content to meet them, using examples from successful channels to illustrate his points.
Takeaways
- 📈 The YouTube algorithm's primary goals are to provide an enjoyable experience for users and keep them on the platform for as long as possible.
- 🔮 The algorithm predicts audience enjoyment before they watch and uses audience reactions to rank and rate content, influencing its visibility.
- 🚫 One way to end up in 'algorithm jail' is by creating content that isn't obviously better than existing content on the platform.
- 🔑 To escape 'algorithm jail', ensure your content is at least 80% aligned with existing audience expectations while being original and fresh.
- 🎨 Payro Vidal's channel is highlighted as an example of high-quality content that stands out through polished thumbnails and authentic delivery.
- 🤔 Viewer satisfaction is crucial for content success, defined by whether the audience gets the desired result without being bored.
- ⏱️ Reducing video length to focus on the most interesting moments can enhance viewer satisfaction and keep the audience engaged.
- 👀 Demonstrating processes and engaging the senses can lead to a satisfying viewing experience and higher average view durations.
- 🛠️ Technical aspects such as lighting and audio quality should meet a baseline to not distract from the content and enhance the viewing experience.
- 🏰 The Shield re channel is an example of satisfying viewer experience through the demonstration of creating medieval items, using original materials.
- 📚 Avoiding 'algorithm jail' involves ensuring your content is appealing before it's watched, focusing on packaging that entices the audience.
- 📈 Take notes on what makes a video appealing, such as high impressions and click-through rates, to understand audience preferences.
Q & A
What are the two primary goals of the YouTube algorithm according to the script?
-The two primary goals of the YouTube algorithm are to give people an enjoyable experience for the entirety of their time on the platform and to keep people on the platform as long as possible by continuing that satisfying experience.
What does the term 'algorithm jail' refer to in the context of YouTube?
-'Algorithm jail' refers to a situation where a YouTube channel's content is not being recommended or shown by the YouTube algorithm to potential viewers, leading to low visibility and engagement.
What are the three major factors that can put a channel into YouTube algorithm jail?
-The three major factors that can put a channel into YouTube algorithm jail are: 1) Content that isn't obviously better than what's already available, 2) Videos that aren't satisfying to experience, and 3) Content that appears dull or unappealing to the audience.
How can a channel ensure its content is 'obviously better' than existing content on YouTube?
-To ensure content is 'obviously better,' a channel should focus on making their content easier to understand, funnier, more authentic, or offering a fresh take on common approaches. It should also meet at least 80% of the existing audience's expectations.
What does 'viewer satisfaction' mean in the context of the YouTube algorithm?
-Viewer satisfaction refers to the audience getting the desired result promised from the video and not being bored while getting it. It is a key factor the algorithm uses to determine which videos should stand out.
How can a channel improve its chances of getting out of algorithm jail by focusing on viewer satisfaction?
-A channel can improve its chances by ensuring that the content is engaging, the pacing is right, and the videos are not too long. It should also focus on delivering the most interesting moments more efficiently and improving the technical aspects like lighting and audio quality.
What is the importance of the packaging of a video in terms of attracting viewers?
-The packaging of a video, including the title and thumbnail, is crucial in attracting viewers as it needs to be appealing and interesting enough for the audience to want to click and watch the video.
What steps can a channel take to ensure its videos do not appear dull to potential viewers?
-A channel can ensure its videos do not appear dull by focusing on creating appealing thumbnails, using interesting titles, and maintaining a consistent style that resonates with the target audience.
How does the script suggest measuring whether a channel's content is satisfying to the audience?
-The script suggests measuring satisfaction by asking if the audience would choose to experience the content if they weren't being paid, and if the content fulfills the result that an audience member would be looking for when they arrive at the video.
What is the role of 'obvious differences' in making a channel's content stand out on YouTube?
-Obvious differences play a role in making a channel's content stand out by providing clear and distinct reasons why the content is better or more appealing than what's already available on YouTube.
How can a channel ensure continuity in the packaging of its videos to appeal to a core audience?
-A channel can ensure continuity by maintaining a consistent style in thumbnails and titles, focusing on the core interests of the audience, and avoiding mixed signals that might appeal to different audience segments.
Outlines
🛒 Understanding YouTube Algorithm and Strategies to Escape 'Algorithm Jail'
Nate introduces the concept of 'YouTube algorithm jail', a metaphor for when a channel's content is not being recommended by YouTube's algorithm. He outlines three factors that can lead to this situation and offers strategies to overcome them. Nate emphasizes the importance of creating content that is not only better than what's already available but also meets the expectations of the target audience. He suggests self-assessment questions to determine if the content is distinctively superior and how it can be made more apparent to viewers. Nate also highlights the need for content to be engaging and satisfying to the audience, with a focus on improving the quality and presentation to avoid algorithm jail.
🎥 Enhancing Viewer Satisfaction and Technical Quality for YouTube Success
In this section, Nate discusses the second factor that can keep a channel in 'algorithm jail': unsatisfying video experiences. He defines viewer satisfaction as fulfilling the promised result and keeping the audience engaged without boredom. Nate advises creators to distill their content to its most interesting moments, reduce video length where possible, and enhance demonstrations to engage more senses. He also stresses the importance of technical aspects such as lighting and audio quality. Nate provides an example of a channel, 'The Shield Re', that successfully creates a satisfying viewer experience by demonstrating the process of crafting medieval items, and he offers suggestions for improvement, such as reducing video length and improving lighting.
🔍 Making Your Content Stand Out and Avoiding Dull Perceptions on YouTube
Nate addresses the third factor contributing to 'algorithm jail': content that appears dull to potential viewers. He explains that dullness is perceived when viewers are not enticed by the video's packaging, including the title and thumbnail. Nate encourages creators to develop an 'algorithm mind' to predict and enhance what will appeal to their audience before they watch. He suggests taking notes on successful videos to understand what made them more appealing and to apply these learnings to future content. Nate also points out the importance of continuity in video packaging to attract a core audience. He uses 'Scoops and Pets' as an example of a channel that effectively makes its content appealing through thumbnail design and content packaging, while also noting the need for consistency in the channel's theme to avoid sending mixed signals to viewers.
Mindmap
Keywords
💡YouTube Algorithm
💡Algorithm Jail
💡Viewer Satisfaction
💡Content Quality
💡Impressions
💡Clickthrough Rate (CTR)
💡Packaging
💡Engagement
💡Authenticity
💡Technical Aspects
💡Demonstration
Highlights
The YouTube algorithm aims to provide an enjoyable experience and keep users on the platform as long as possible.
The algorithm predicts audience enjoyment before they watch and gives impressions to those it thinks might enjoy the content.
Three major factors can put your content into 'YouTube algorithm jail': lack of obvious quality, unsatisfying experience, and dull appearance.
To escape algorithm jail, ensure your content is obviously better than existing content by being more polished, authentic, or providing a fresh take.
Content should meet at least 80% of existing audience expectations while also being original.
Viewer satisfaction is crucial and is defined by whether the audience gets the promised result and isn't bored.
Technical aspects like lighting and audio quality should not distract from the content.
Demonstrating processes can lead to a satisfying viewer experience, as seen in 'The Shield Reath' channel.
To avoid dull content, ensure your video packaging is appealing before the viewer even watches.
Acquire an 'algorithm mind' by studying what makes your audience find content appealing.
Take notes on what makes a video's packaging appealing and apply those learnings to future content.
Consistency in video packaging helps maintain audience interest and grow the channel.
Example channel 'Scoops and Pets' shows effort in making video packaging appealing with simple thumbnails.
Avoid sending mixed signals with video packaging; maintain continuity to appeal to a core audience.
By focusing on these three factors—quality, satisfaction, and appeal—you can escape and stay out of YouTube algorithm jail.
The presenter is working on a project to help creators become experts on YouTube more quickly.
Transcripts
it feels like my channel is like a store
I've built where I've stocked the
shelves and put up the open sign then
the algorithm can randomly put a cover
over my store sign and make it so no one
finds it I don't know why this happens
or what to do about it let's fix that
howdy howdy everyone Nate here I want to
set the stage with three things that put
you in YouTube algorithm jail as well as
the three things that I see consistently
get you and other YouTube channels out
of algorithm jail permanently as long as
you keep doing them all right let's do
this the YouTube algorithm as I
understand it has two primary goals the
first is to give people an enjoyable
experience for the entirety of their
time on the platform and the second is
to keep people on the platform as long
as possible and this is done by
continuing that satisfying experience
for an audience member as long as
possible now how exactly does the
algorithm accomplish that I have another
video on this much more in depth planned
for the future but the things we need to
get for this video and getting out of
algorithm jail are twofold one the
algorithm attempts to predict what the
audience will enjoy watching before they
even watch it because once they've
predicted that they will give
impressions of your content to an
audience member that it thinks might be
a fit for it with the purpose of giving
that audience member one by one any
person that is currently on the YouTube
platform the chance to experience that
piece of content or not to experience it
so that second based on that audience
audence members reaction or interaction
with your content at scale meaning a
whole bunch of individual audience
members how they react as a whole the
algorithm will Rank and rate your
content to decide what they're going to
do with it next which if it performs
well will lead to further testing and
spread and if it doesn't perform well
will lead to algorithm jail which leads
us to this the three major factors that
I have found that put your content and
your channel into YouTube algorithm Jail
number one is
this if yes we're pretending this is you
here if your content isn't obviously
better than the other content out there
you will forever struggle to spread in
fact let's do a mini quiz to ask
yourself these questions to see if your
content is too obscure is your video or
the sequence of videos that you're
publishing on your channel better than
what is already out there on YouTube do
people know that it is if you compare
your video to a video that's already
there that's in your same Niche on
YouTube how obvious would it be to a
neutral third part that it is actually
better the keyword here was chosen very
intentionally and that is
this obvious to get out of this type of
YouTube algorithm jail here's what I
want you to do when you look at any
given piece of content and you compare
it to what is already on YouTube can you
immediately list out three or more
things that make it obviously better
could someone who isn't you or who had
never seen your content before also
potentially do the same and another
question you could ask yourself is if
Nate were to look at this piece of
content what would he say all right we
need to Define here what better would
even mean and how you make it more
obvious here's what I'd be looking for
is this piece of content we're reviewing
or the content as a whole on your
channel easier to understand is it
funnier does it take a fresh take on a
common approach already existing on the
platform is it more real and authentic
than other videos out there we could
keep going the major difference we need
to address here is that while we're
pursuing all of this obviously better
content here we also need to make sure
that it does meet at least 80% of the
expectations of the already existing
audience this comes up a lot when people
will come to me and say well Nate I have
this channel where I'm doing something
that's never been done before it's
totally original it's totally fresh and
new why is nobody liking it and nine
times out of 10 I'll look at that
channel and say do people actually know
that they want this which is why I chose
this word very intentionally if it's
obvious to an audience that yours is
better your channel will grow but they
have to be aware that they even want it
in the first place meaning the ideas and
the delivery of your content has to be
done at least in a way that touches Bas
with their current expectations let me
give you an example of an audience
member's channel that is doing this very
well payro Vidal reached out a couple of
months ago on this channel requesting a
reverse roast because he was being so
successful and he wasn't sure why the
very first thing that strikes the eye
when looking at Pedro's Channel aside
from it being Spanish if you if you
don't speak Spanish is that from the
very first video it looks different it
looks higher quality the thumbnails are
simple and yet the color choices are
consistent across several thumbnails
giving it a polished look and that
polished look continues when you click
through on a video and see how it's
being delivered by payro this channel
doesn't look like a brand new channel to
me so if I were writing down a list of
the obvious differences on this channel
I would start with it looks more
polished seeing as the audience is here
because they want photog photography
advice as well as demonstrations of good
photography Pedro is immediately showing
his expertise on those very expectations
from the audience and making it obvious
for them so if you payro and you're
watching this and you were to say what
should I do about this I would say write
down a list of the obvious things that
are already existing on your channel but
you want to make more obvious however we
are not out of YouTube algorithm jail
yet because we need to address this next
thing the second thing keeping your
channel in YouTube algorithm jail is
[Music]
this your videos aren't satisfying to
experience yet the words viewer
satisfaction are often spoken by people
on the YouTube Team especially when they
talk about how the algorithm Works
they're trying to track viewer
satisfaction to determine which videos
should stand out and which ones
shouldn't and if I were to distill down
what I consider to be the definition of
viewer satisfaction it would be this if
a the audience gets the desired result
promised from the video and B they
aren't bored while getting it so how do
you measure your own channel while we're
moving from jail to out of jail here is
what I would be asking myself did I Boop
the like button what the heck how did
the Boop the like button get in there
nah I'm just kidding the real thing is
over here the real question is how
satisfying is it for my audience to
experience my content if someone didn't
know you before being invited Ed to
experience your content would they
choose to do so if they weren't being
paid does my content fulfill the result
that an audience member would be looking
for when they arrive at that video so
while we're doing this these are some
things that I would be focusing on to
get out and make sure I stay out of
algorithm jail how can I share the same
thing that I'm already sharing in my
video in slightly less time we're not
looking for everyone to become the next
Mr Beast nor am I suggesting that you
pair down every one of your videos just
down to the micro moments of most
interest say that 10 times fast but
rather every time I've invited a client
to do this type of activity it usually
results with the person getting clearer
on what the most interesting moments of
that video actually are and most of the
time if you shift yourself gradually
towards capturing the most interesting
moments for the footage and the content
of your videos it will only be a net
positive and lead to a much more
satisfying experience for audience
members next next I would be asking
myself how can I share the same thing
but with more demonstration this is
important because engaging more of the
senses leads to people being less
distracted while trying to consume your
content and less distraction means
higher average view duration and average
view percentage which is one of the
factors that the algorithm uses to
determine whether your content is
satisfying or not and third I'd be
looking at the technical aspects of your
content meaning the lighting the audio
the quality with the main purpose here
being as a baseline we're at least not
distracting from the content of the
video because of how poor quality it is
and from there moving up the scale into
creating a masterpiece if so desired and
in order to demonstrate this I wanted to
show you an example of another audience
member who also requested this The
Shield reath this channel focuses on
creating your own medieval items so what
the shield re is doing so well here is
they're tapping into a satisfying viewer
experience by demonstrating the process
of producing these interesting medieval
items because they're actually going
through and using the original materials
as much as possible to produce these
items they are creating the type of
experience that an audience member that
either wants to know how to do it
themselves or are just interested in
other people watching other people do it
themselves wants to watch and yes at the
end of every video they have a big
reveal showing the final product which
is the payoff for that experience so if
you were the shield re Channel what
would you be doing right now I'd be
suggesting this first distill what
you're delivering in your content in a
bit less time the same experience of
crafting a medieval tar Shield replica
could be delivered in a bit less time in
this case it's 36 and 1/2 minutes long
I'll bet you this same video could be
delivered in about 25 minutes and
definitely this would need to be judged
Case by case but having watched this
video all the way through that would be
my recommendation I would also make a
focus on the lighting in the workshop
where it's a bit dim it would definitely
be benefited by making the lighting just
a bit better to make each section pop
more I am creating a project right now
that I think you will want to know about
when it is released and while I don't
want to give too many details right now
to avoid spoiling the surprise let's
just say it has to do with you becoming
an expert in your space on YouTube much
more quickly and I want to show you how
I would do it so here's what I'm going
to recommend you do you go to radical
wt.com and you scroll down to this
section and go ahead and join this
radical creators group where I will be
sharing the updates on what's happening
with this project as well as in the
future first dibs on roasts or data
videos thank you for doing that let's
move on to the next thing that keeps you
in algorithm jail and that is this your
content appears dull now the definition
of dull here is not just it seems boring
or when they watch a video it's boring
it's more that when they are presented
your video it doesn't seem appealing to
them if the YouTube algorithm gives your
audience an impression for your piece of
content and it appears dull to them
they're going to pass up on it they're
going to move on and not want to
experience it in the first place so here
is how I would measure this journey from
YouTube algorithm jail over to being
free with this do people want your video
before watching your video or put
another way if they were a neutral third
party who hadn't heard of you before but
yes they were in your Niche when
presented with the title and thumbnail
or the packaging of your video would
they find it interesting you see the
thing here is you are acquiring your own
algorithm mind while you're preparing
your videos in fact I want you to think
of it this way if the YouTube
algorithm's job is to try to predict
what will be interesting to audience
members before they watch it and then
observe their behavior while they're
watching it and after watching it
wouldn't it make sense for you to also
do the same thing in fact what if you
made it a study to acquire the skill
sets to understand pretty accurately
what your audience will find appealing
before they even watch it one of the
simplest ways I would recommend to get
out of this algorithm jail and stay out
by making sure your videos are staying
appeal
is by taking notes yes just as simple as
when a video performs well pay attention
to the Impressions and the clickthrough
rate on it and try to answer this
question what was different about the
packaging on this piece of content that
could have made it more appealing for
the audience very rarely are we able to
pinpoint with exact accuracy the exact
factor that led to that higher appeal
versus another video so we're not
directly going for that with this rather
we're trying to understand the little
nuances that create an appealing piece
of content the packaging on it versus a
not so appealing or a more dull piece of
content and that is something that I see
this channel doing exceptionally well
also an audience member who gave me
permission to review their channel in
the comments the channel is scoobs and
pets I have high hopes for this channel
they're doing some really good stuff
with one of the major things being I can
tell that the creator of this channel is
making a concerted effort to make the
packaging of their videos seem appealing
in fact for many of these thumbnails if
we were to take a rule book of
stepbystep and I've talked about this
previously on my channel but step by
step what are the core rules that make a
good thumbnail the Simplicity using an
arrow pointing to something interesting
reducing the amount of words focusing on
the most interesting thing scubs and
pets is absolutely focusing on these
things where I think we need to go with
this and if you're Scoops and pets or
your channel is similar is this right
now this channel is playing an odd
middle game between a tutorial style of
Channel and a vlog style of Channel
especially with the titles of the videos
themselves we have one video how to care
for freshwater African butterfly fish
sounds like a tutorial the next video is
feeder crickets escaped and took over my
house I think what's going on here is
we're sending mixed signals with the
packaging of the videos so one video
might be appealing to one audience but
then the very next video would be
appealing to a different audience
improving the continuity of the
packaging of the videos to make it more
and more appealing to a core audience
will bring this entire Channel up and
with that when you do these three things
you can work your way out of the YouTube
algorithm jail permanently because
because your videos are so valuable and
satisfying for an audience that the
algorithm can't help but spread them
every indicator that is pointing the
YouTube algorithm to whether or not they
should spread your videos are in place
as you're doing this thank you
[Music]
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