Proposal Ide Bisnis CLONIX - Sablon Kaos

Summary

The video features a business presentation by three students from the Informatics Management department, introducing their venture, Clonix. This clothing agency focuses on custom t-shirt printing using high-quality cotton fabric, offering both pre-designed and client-customized options. The presenters outline their business model, financial projections, and production process, targeting 12 projects per year with an estimated annual profit of 47 million Rupiah. They also share a detailed budget and project timeline, including stages from proposal preparation to product marketing. The presentation concludes with a thank you to the audience.

Takeaways

• 😀 Introduction of team members: Muhammad Nazar, Setrojenar Rizky, and Muhammad Zidan Fauzi, all from the Informatics Management program, with their respective NRP codes.
• 😀 The business idea focuses on developing a clothing business, specifically in the T-shirt printing industry, with a focus on providing high-quality, comfortable, and durable T-shirts.
• 😀 The business aims to create a brand called 'Clonix,' a T-shirt printing agency offering custom designs and high-quality cotton fabrics.
• 😀 The business will focus on providing shirts that are comfortable and gentle on the skin, ensuring customer satisfaction and repeat purchases.
• 😀 A simple Business Model Canvas was created for the proposed business, incorporating key elements such as financials and projected revenue.
• 😀 The financial projection suggests an annual revenue of around 47 million IDR with a minimum of 12 projects per year.
• 😀 The selling price of each product will include a 36% markup, calculated to ensure profitability.
• 😀 The production process involves several stages, including design finalization, selection of printing techniques, and client approvals for any design changes.
• 😀 The total estimated cost for equipment and supplies is 60 million IDR, with specific allocations for equipment (13.5 million IDR) and raw materials (1.76 million IDR).
• 😀 A timeline is presented, with milestones for each phase of the business development, including proposal preparation, location survey, procurement of equipment and promotional materials, and product marketing, all scheduled for specific periods from December 2021 to February 2022.

Q & A

What is the main business idea presented in the script?

The business idea is a custom t-shirt printing service called 'Clonix,' which specializes in creating high-quality t-shirts using cotton fabric. Customers can choose their own designs or select from pre-made options.

What are the key components of the business model described?

The business model includes offering customized t-shirts with designs chosen by customers or created by the company, using high-quality cotton fabric. The company also focuses on ensuring that the shirts are comfortable and skin-friendly.

What is the estimated annual revenue for the business?

The estimated annual revenue is around IDR 47,000,000, based on a projection of selling a minimum of 12 projects per year and applying a 36% markup on the price of each t-shirt.

What are the key expenses outlined in the budget?

Key expenses include IDR 13,500,000 for equipment, IDR 1,760,000 for raw materials, and IDR 2,250,000 for miscellaneous costs, totaling IDR 60,000,000.

What is the role of 'design' in the production process?

The design process plays a critical role as it is the first step in the production process, where customers can either provide their own designs or choose from pre-made designs. The design is then finalized before moving on to production.

What are the stages of production in the business model?

The production process consists of several stages: client consultation on design, analysis of the design and product, production of the t-shirts, and final review with the customer to ensure satisfaction before delivery.

What are the anticipated timelines for the project's key activities?

The key activities are scheduled as follows: proposal preparation (Week 1 to Week 4, December 2021), location survey (Week 1 to Week 2, January 2022), equipment procurement (Week 4, December 2021 to Week 1, January 2022), media promotion (Week 1 to Week 3, January 2022), business operation (Week 1 to Week 4, February 2022), and product marketing (Week 1 to Week 4, February 2022).

How does the company ensure customer satisfaction in the production process?

Customer satisfaction is ensured through constant communication during the design and production stages, where clients can make changes or approve the design before it moves forward to final production.

What kind of fabric does the company use for t-shirt production?

The company uses high-quality cotton fabric, which is comfortable to wear and friendly to the skin.

How does the company plan to handle marketing and promotion?

Marketing and promotion will be conducted through media promotion activities scheduled between the first and third weeks of January 2022, aiming to raise awareness and attract potential customers for the business.