Learn how Mercedes-Benz is applying AI across their products

Summary

Mercedes-Benz is enhancing its vehicles with advanced digital experiences by integrating high-performance computers, aiming to improve over time like fine wine. The partnership with Google Cloud and AI is pivotal, creating personalized and intuitive customer interactions. Over 3 million users now enjoy Google Maps in their Mercedes cars. Google Cloud AI is also being utilized for a smart sales assistant, improving customer service, and optimizing marketing. Mercedes-Benz is exploring advanced navigation features and is deeply involved in automated driving technology, with a level three system already certified in several regions. Google Cloud serves as the backbone for their next-generation development platform, ensuring vehicles become increasingly intelligent and AI-driven. This collaboration exemplifies Mercedes-Benz's commitment to delivering the most intelligent and personalized experiences to their customers.

Takeaways

• 🚗 Mercedes-Benz aims to provide an exceptional digital experience to customers by equipping cars with high-end computers.
• 🍇 The cars are designed to improve over time, similar to a good wine, with the integration of Google Cloud and AI technologies.
• 🤝 Mercedes-Benz has partnered with Google to enhance user experience through more personalized and intuitive services.
• 🗺️ Over 3 million customers are already using Google Maps and Google Places integrated into their Mercedes vehicles.
• 💼 Google Cloud AI is being applied to various use cases, including a smart sales assistant for customer service and marketing optimization.
• 🛠️ The sales assistant helps customers interact with Mercedes-Benz for services like booking test drives and exploring vehicle offerings.
• 🔍 Mercedes-Benz is exploring advanced navigation features with the help of Google Cloud AI.
• 🚘 The vehicle showcased is equipped with a Level 3 system for conditionally automated driving, with Mercedes being the first to get such certification in Germany, California, and Nevada.
• 🌐 Google Cloud will serve as the backbone for Mercedes-Benz's next-generation internal development and test platform, enhancing efficiency and flexibility.
• 🔢 Google Cloud's expertise in processing large data sets and scaling AI workloads will make Mercedes-Benz cars more intelligent and AI-driven.
• 🤖 The partnership with Google is a crucial part of Mercedes-Benz's software strategy to deliver intelligent and personalized vehicles to customers.

Q & A

What is Mercedes-Benz's goal for its customers' digital experience?

Mercedes-Benz aims to offer its customers an exceptional digital experience by equipping their cars with high computers and ensuring each car improves over time, much like a good wine.

How does Mercedes-Benz plan to make the user experience more personalized?

Mercedes-Benz is leveraging the power of Google Cloud and AI to make the user experience more personalized, building intuitive and customized experiences through their partnership with Google.

What was the outcome of Mercedes-Benz's partnership with Google Maps?

The partnership with Google Maps has resulted in more than 3 million customers using Google Places in their Mercedes cars.

In what areas is Mercedes-Benz applying Google Cloud AI?

Mercedes-Benz is applying Google Cloud AI in various use cases such as a smart sales assistant, improving customer service in call centers, and optimizing marketing strategies.

How does the smart sales assistant help customers?

The smart sales assistant helps customers to seamlessly interact with Mercedes-Benz when booking a test drive or navigating through the company's offerings to find their next favorite vehicle.

What new opportunities is Mercedes-Benz exploring with Google Cloud AI?

Mercedes-Benz is exploring further opportunities to work with Google Cloud AI, such as developing Next Level navigation features.

What is Mercedes-Benz's stance on automated driving technology?

Mercedes-Benz is actively involved in the development of automated driving technology, with the car featured in the script equipped with a level three system for conditionally automated driving.

Why did Mercedes-Benz choose Google Cloud for their next generation internal development and test platform?

Mercedes-Benz chose Google Cloud as the backbone for their next generation internal development and test platform due to Google Cloud's expertise in processing massive amounts of data and scaling AI workloads.

How does Google Cloud's expertise benefit Mercedes-Benz's product development?

Google Cloud's expertise helps Mercedes-Benz become more efficient and flexible in product development, ensuring that their cars become more intelligent and AI-driven.

What role does Google play in Mercedes-Benz's software strategy?

Google, through Google Cloud, is a key partner in Mercedes-Benz's software strategy, helping to build new ways to deliver the most intelligent vehicles and create personalized, intuitive experiences.

What is Mercedes-Benz's vision for the future of their vehicles in collaboration with Google?

Mercedes-Benz's vision for the future is to create vehicles that are not only intelligent but also capable of providing personalized and intuitive experiences to their customers through their partnership with Google.