NÃO VIRE CRIADOR DE CONTEÚDO! DESABAFO SOBRE O MEU TRABALHO NO YOUTUBE

Summary

In this video, a seasoned YouTube content creator discusses the realities of making a living through YouTube, particularly in the gaming niche of League of Legends. With over 10 years of experience, they reveal the struggles of earning money, the challenges posed by an oversaturated market, and how even larger creators often face financial difficulties. The creator warns against the low barrier of entry into content creation, highlighting the intense competition and low earnings for many. Despite the allure of flexible work, they suggest that pursuing a more stable career may be a better option for most people.

Takeaways

• 😀 Content creation on YouTube, especially in the gaming niche like LoL, can be financially unstable despite having a large following.
• 😀 Many new content creators earn very little or nothing at all due to high competition and low-paying advertising rates.
• 😀 The barrier to entry for content creation is very low, which means many creators compete for the same audience without earning much.
• 😀 Even successful YouTubers can earn as little as R$ 25 per hour, which may seem low for the amount of work put in.
• 😀 The YouTube algorithm no longer prioritizes subscribers, making it harder for creators to reach their audience and affecting earnings.
• 😀 Influencer marketing is a popular way to monetize content, but it's becoming harder to secure brand deals as many creators are willing to work for minimal compensation.
• 😀 Some creators accept products like peripherals (keyboards, headsets) in exchange for promotion, but the value received may not match the amount of work required.
• 😀 Many creators are motivated by the potential for success, but the reality often includes financial struggles, with some creators working for free or underpaid for years.
• 😀 Platforms like YouTube have adapted to vertical content, with short videos gaining more attention, making it easier for new creators to get exposure but also increasing competition.
• 😀 The increase in creators and changes to the platform have resulted in a saturated market, with many professional gamers transitioning to content creation after their careers end.
• 😀 Content creation might seem like an appealing career, but for many creators, it's not as lucrative or sustainable as people may think, with some opting to pursue other career paths.

Q & A

What is the creator's perspective on becoming a content creator?

The creator advises against pursuing a career as a content creator on platforms like YouTube, citing the low earnings, high competition, and unpredictable nature of the profession. They emphasize that while the barrier to entry is low, many creators struggle to earn a decent income.

How does the YouTube earnings system work for the creator?

The creator earns money based on ad views, particularly through their channel's niche (LoL/Video games). For instance, a video might earn around $25 for 6 hours of work, which translates to an hourly rate of about $4. The creator mentions that this rate might seem low compared to other jobs.

What was the creator's total earnings in the past year?

Over the course of 2024, the creator earned around two minimum salaries per month, approximately 800 BRL. This highlights the low earnings despite a large subscriber base of around 400,000.

Why does the creator feel the career of content creation may not be worth it?

The creator believes that the return on investment in terms of time and effort is not high enough. With the unpredictability of income, low hourly rates, and high competition, they question if it's worth dedicating years to a career with such unstable financial rewards.

What is the role of brand sponsorships in content creation?

Brand sponsorships provide another potential revenue stream for creators. However, securing deals is challenging as many creators accept low-value deals in exchange for minimal products (like peripherals), and brands often demand a large volume of content across multiple platforms.

How do react videos impact content creators?

React videos, where creators comment on or react to others' viral content, can be a shortcut to generating views. However, this practice often leads to the original creators receiving no compensation while the reactors benefit significantly from the views, making it a controversial but profitable tactic.

What are some of the challenges faced by creators in the LoL niche specifically?

The LoL niche has become oversaturated with content creators, leading to reduced earnings and opportunities. Additionally, the game itself is no longer as popular as it once was, and the shift in the YouTube algorithm has made it harder for creators to reach their existing audience.

What impact has YouTube's algorithm had on creators?

YouTube's algorithm now prioritizes new creators and recommends videos with low average views, meaning that even with a large subscriber base, videos may not reach many of the channel’s subscribers. This has made it harder for creators to predict and rely on consistent income.

How does the creator view the role of gambling-related projects in gaming content?

The creator is critical of large projects funded by betting sites in the gaming space. While the money involved can be substantial, they feel that it perpetuates an unhealthy culture within the industry.

What was the creator's experience with other content creators at a recent event?

At a recent event, the creator spoke to other creators who were financially struggling, with many expressing issues like not being paid by organizations or dealing with significant debt despite being part of large teams. One creator even switched careers, moving from content creation to modeling.