5 HOT NICHES FOR SOCIAL MEDIA MARKETING & DIGITAL MARKETING AGENCIES!

Summary

In this video, Jordan Steen, a serial entrepreneur, shares the top five industries that are prime targets for digital marketing agencies. He discusses how industries like law, real estate, restaurants, events, and car dealerships are investing heavily in digital marketing strategies such as pay-per-click, SEO, and video content. Jordan emphasizes the importance of understanding which sub-niches within these industries are profitable, offering valuable insights on targeting the right clients. He also introduces his digital marketing course and mentorship program, encouraging viewers to get involved in the growing field of digital marketing.

Takeaways

• 😀 Digital marketing is a highly lucrative field with many niche opportunities to target for success.
• 😀 When selecting a niche, it's essential to evaluate the profitability and market potential of that niche.
• 😀 Restaurants can be a great niche, but focus on larger chains with multiple locations rather than small mom-and-pop shops.
• 😀 Lawyers and attorneys are prime targets for digital marketing, as they have high revenue and can afford significant advertising spend.
• 😀 Real estate is a rapidly growing industry for digital marketing, especially with the use of video content and drones for property showcases.
• 😀 Lawyers and attorneys benefit from digital content like vlogs and blogs to build trust with potential clients and maintain brand awareness.
• 😀 The event industry (sporting events, conferences, concerts) is another lucrative market for digital marketing, with a focus on social media platforms.
• 😀 Car dealerships are unique in the digital marketing space due to their high-ticket sales and large advertising budgets.
• 😀 Car dealerships, in particular, can spend large amounts on marketing, with some dealerships spending hundreds of thousands per month on digital campaigns.
• 😀 Focus on larger car dealerships with bigger lots and higher revenue, as smaller dealerships often have lower profit margins.

Q & A

What are some of the top industries to target for a digital marketing agency?

Some of the top industries to target include lawyers and attorneys, real estate agents, restaurants, the event industry, and car dealerships. These sectors tend to spend a lot on digital marketing due to high profits or the nature of their services.

Why are lawyers and attorneys considered a great niche for digital marketing?

Lawyers and attorneys are a great niche because they have low overhead costs compared to other professionals, like doctors. They charge high fees for their services and often use digital marketing, including blogs, videos, and social media, to attract clients.

What is the key factor in determining whether a restaurant is a viable target for digital marketing?

The key factor is the restaurant's size and profit margins. Small, mom-and-pop shops usually have tight profit margins and may not afford digital marketing services. It's better to target restaurants with multiple locations and high-end menu offerings.

What are the advantages of using video content for real estate agents?

Video content, especially using drones for aerial views, allows real estate agents to create engaging and visually appealing ads for homes. This helps increase local awareness and attract potential buyers, making real estate a rapidly growing sector in digital marketing.

How can a real estate agent become a local authority through digital marketing?

By consistently producing high-quality content on platforms like Facebook and YouTube, a real estate agent can become a local authority. This content can inform people about buying and selling homes, and as a result, the agent stays top-of-mind when someone needs to make a real estate transaction.

Why are car dealerships such a lucrative niche for digital marketing?

Car dealerships spend significant amounts on digital marketing due to the high price points of vehicles. They often have large advertising budgets, with some spending hundreds of thousands per month, making them one of the highest spenders in the marketing industry.

What is the recommended approach when targeting car dealerships for digital marketing?

Focus on larger dealerships with bigger lots and higher profit margins. Small used car lots typically don't have the same profit potential, so targeting well-established, larger dealerships is key to securing high-value clients.

Why is the event industry a good target for digital marketing services?

The event industry thrives on social experiences, making it ideal for platforms like Facebook, Instagram, and Snapchat. Events such as concerts, sports games, and business expos generate a lot of interest and are highly suitable for social media and digital marketing.

What are the common types of events that benefit most from digital marketing?

Events that benefit the most include sporting events, concerts, business expos, and cultural events. These types of events are social in nature and generate excitement, making them well-suited for engaging digital marketing campaigns.

How can a digital marketing agency make a restaurant client successful?

To make a restaurant successful, the agency should focus on targeting the right type of restaurant—those with multiple locations and a higher-end menu. For smaller establishments, digital marketing might not be as effective due to their lower profit margins.