ERROS DE QUEM ESTÁ COMEÇANDO | Lash Designer

Summary

In this video, Gabrielle, a lash designer and entrepreneur, shares the five most common mistakes people make when starting in the lash extension business. She emphasizes the importance of viewing oneself as a business owner, not just a technician. Gabrielle advises against comparing yourself to others, managing unrealistic expectations about earnings, and underestimating the need for effective marketing. She also stresses the importance of continued learning and self-investment to stay competitive. Through personal experience, Gabrielle motivates viewers to take control of their entrepreneurial journey and overcome common setbacks.

Takeaways

• 😀 It's not just about mastering the technique; being an eyelash extension professional means being an entrepreneur. Learn business skills like marketing and financial management.
• 😀 Avoid comparing yourself to others in the industry. Everyone has their own unique journey and timeline for success.
• 😀 Starting your business doesn’t guarantee instant high earnings. You need time and strategy to build a solid client base.
• 😀 Clients won’t just appear out of nowhere. You must actively market your services through promotions, referrals, and social media.
• 😀 Client relationships need nurturing. Think of your clients as seeds to be watered so they come back and bring others.
• 😀 Don’t expect a course to make you an instant professional. It's your dedication to practicing and applying what you learn that makes you great.
• 😀 Keep learning and improving. The eyelash extension industry evolves, and staying updated is key to remaining competitive.
• 😀 Don’t settle after completing a course. Seek further knowledge, apply new techniques, and adapt to the changing market.
• 😀 Your success depends on your efforts, not just on the tools you have or the courses you take.
• 😀 Entrepreneurship requires persistence, so don’t expect things to happen overnight—build your business step by step.
• 😀 Focus on your own process, and don’t let frustration from comparing yourself to others hinder your progress.

Q & A

What is the first mistake people make when starting a lash design business?

The first mistake is thinking that it's only about the technical skills. While technique is important, running a lash business requires an entrepreneurial mindset, including knowledge of marketing, finance, and customer management.

Why is it important to adopt an entrepreneurial mindset as a lash designer?

As a lash designer, whether you work for yourself or others, your business requires more than just applying lashes. You need to think like an entrepreneur, managing not just the technical side but also the business aspects such as financial management, marketing, and client relations.

What should you avoid doing when you admire other professionals in the field?

You should avoid comparing yourself to others. While it's okay to be inspired by successful individuals, every person's journey is different. Focusing on your own path and respecting your unique progress will help prevent frustration and self-doubt.

How can comparing yourself to others negatively impact your career?

Comparing yourself to others can lead to feelings of inadequacy and frustration. You may start to think you're not capable or that you're not progressing fast enough, which could result in self-sabotage and limit your potential.

Is it realistic to expect high earnings right away when starting in the lash industry?

No, expecting high earnings right away is unrealistic. It takes time to build a client base, improve your skills, and develop your business. While success is possible, it's important to manage your expectations and recognize that financial growth requires consistent effort.

What steps can someone take to increase their earnings as a lash designer?

To increase earnings, you need to focus on improving your skills, marketing your services effectively, building a strong client base, and maintaining good relationships with clients. Consistency and business management are key to achieving high earnings over time.

How should lash designers approach client acquisition?

Lash designers should actively market their services through campaigns, promotions, and word-of-mouth referrals. Clients don’t just appear on their own; they need to be attracted through visibility, outreach, and consistent service.

What analogy does Gabrielle use to explain client retention?

Gabrielle compares clients to fruit trees, where you plant the seed of desire, nurture the relationship, and consistently provide value. By doing this, you ensure clients return, bring others, and help your business grow.

Why is it dangerous to become complacent after completing a course?

Becoming complacent after completing a course is dangerous because it limits growth. Continuous learning and staying updated with new techniques and trends are essential to remaining competitive in the lash design industry.

How does one stay relevant in the constantly evolving lash design industry?

To stay relevant, lash designers should invest in continuous education, attend workshops, learn new techniques, and adapt to industry trends. The field is always changing, and staying updated is crucial for long-term success.